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#1096 - Convincing Jobs
"Mr. Jobs, do you have some time now?" Su Cheng asked over the phone.
"I have time. My power within Apple has been hollowed out anyway," Jobs said, his tone somewhat aggrieved.
"Since you have time, why don't you come to Japan to relax? Besides, I'd like to chat with you. What do you think?" Su Cheng suggested.
"Go to Japan? Okay, I'll leave today!" Unexpectedly, Jobs agreed without a second thought.
"Great, fly directly to Osaka. I'm in Osaka now. After you arrive at Osaka International Airport, I'll send someone to pick you up!" Su Cheng said with a smile.
From San Francisco in the United States to Osaka in Japan, it's just a dozen or so hours of flight.
Clearly, this period of experience was an unforgettable one for Jobs.
His previous life had been too smooth, leading him to be unable to adapt to these setbacks for a while.
Seeing Su Cheng, Jobs felt like he had seen a life-saving straw, and he eagerly hoped that Su Cheng could provide him with assistance on the board of directors.
However, Su Cheng was not in a hurry to talk to him about it.
"Mr. Jobs, your current state of mind is unstable. Let me help you stabilize your mind first, and then we'll have a good chat, how about that?" Su Cheng said with a smile.
After thinking for a while, Jobs finally agreed.
Because he himself knew that his state of mind had indeed been poor recently. At the moment when his power was hollowed out, he even felt that the entire Apple company had betrayed him.
You should know that the current Apple CEO, Mr. John Sculley, was personally invited by him, Jobs.
In 1983, Steve Jobs, in order to get then-Pepsi-Cola president John Sculley to join Apple, said that famous line, and his highly煽动性的 language was talked about with great interest: "Do you want to sell sugar water for the rest of your life, or do you want to follow us to change the world?"
This sentence changed Jobs's life and also changed John Sculley's life.
But the two of them were fine at the beginning, but later they found each other's shortcomings and looked down on each other.
They had differences on the future development of the company, and finally completely broke up.
And the company's board of directors chose to stand on the same team as Sculley. Jobs, at the age of thirty, was publicly stripped of his power and kicked out. This blow was very big for him.
Because of this, Jobs was almost in a daze at this moment. Facing this world, his mind was full of decadence at this moment.
Su Cheng felt this the first time he saw him.
Su Cheng's method of stabilizing Jobs's mind was very simple.
Japan has very good pleasure quarters.
Su Cheng took Jobs to these pleasure quarters, and soon made Jobs linger and forget to return, feeling the happiness of men.
In these pleasure places, the lights are dim and soft, and the music is soothing and moving.
Jobs was immersed in a different kind of atmosphere, temporarily forgetting his troubles.
The beautiful women, with their gentle smiles and delicate service, relaxed his tense nerves.
Everything here seemed to be a dreamlike place isolated from the real world, allowing Jobs to temporarily escape the pressure and frustrations of life.
He looked at the people around him, some laughing, some whispering, everyone enjoying the pleasure of this moment.
Jobs began to reflect on his life, he realized that he had always been too focused on work and achievements, but ignored the beauty of life.
Here, he learned to relax and learned to enjoy the moment.
In the past few days, Jobs's mood has gradually improved.
"Mr. Su, Japan is really a magical place. In this regard, the United States is indeed far inferior!"
Coming out of a high-end massage parlor, Jobs looked refreshed.
Su Cheng said with a smile: "Life, you should enjoy it when you should enjoy it. What is the purpose of making money? Isn't it for a better life? Mr. Jobs is now a billionaire anyway. Even if he can't stay at Apple, so what? You are still a famous billionaire, so things are not so frustrating. Sometimes, if you look at things openly, you will find that the thing itself is not so important."
The two got into a special car and came to a skyscraper in Osaka.
This skyscraper is a property under Hutchison Whampoa and the tallest building in Osaka, reaching 200 meters. It is the only super high-rise building in Osaka that exceeds 200 meters. It was built by Hutchison Whampoa Group's Japan branch four years ago. After completion, it has become a new landmark in Osaka.
Whether it is Su's Group or Hutchison Whampoa, the high-rise buildings built in Japan are mostly the first and second tallest buildings, in order to make them easier to sell when withdrawing capital.
After all, like the building they are currently in, if it always maintains the title of the tallest building in Osaka, if you want to sell it, it will definitely attract many buyers.
Jobs looked up at the building, somewhat envious.
I saw six large characters on the building, Hutchison Whampoa Building.
Although Jobs didn't understand Chinese, he already knew that this building belonged to Su Cheng's industry.
In comparison, what is the achievement he has achieved? In the past, he always felt complacent about his achievements.
But comparing Su Cheng with himself, he would find that the gap between himself and others was too big.
The two entered the building one after the other and came to an office on the top floor. Here, is the headquarters of Hutchison Whampoa located in the Kinki metropolitan area of Japan.
After the two sat down, from the floor-to-ceiling glass windows next to them, they could see the entire center of Osaka, and the scenery was very good.
The sun shone on every corner of the city, with tall buildings and busy traffic, full of vitality and vitality.
"Mr. Su, sometimes I really envy you. You are confident in everything. Like you, you should have never experienced failure, right?" Jobs looked at the scenery outside the window and turned to Su Cheng.
"Failure? Of course I have experienced it. No one can have everything go smoothly. If you have a chance to say it well, failure is the mother of success. Failure is a very good teacher. Failure is not terrible, what is terrible is that even if you fail, you don't learn from the experience of failure," Su Cheng said with a smile.
"Yes, failure, but not learning from experience!" Jobs murmured.
He led Apple's research and development of new products, which led to a sharp decline in the company's reputation. He must take the blame for this.
It's just that he didn't learn a lesson in the follow-up, and he was still very stubborn in the new products, requiring the R\u0026D team to do it according to his ideas that had been confirmed to be failures in the past.
This also led to Sculley joining forces with Markkula to strip Jobs of his power. He faced a joint boycott from Apple's senior management, the root cause of which was ultimately himself.
In the past few days, although he was very relaxed, he actually thought a lot.
Su Cheng often told him stories, causing him to unconsciously reflect on his past character.
“Mr. Jobs, although I don’t manage Apple’s affairs much, I have always paid attention to everything at Apple, including what happened last year, after all, I am Apple’s largest shareholder.
Even when such a big thing happened back then, I didn't intervene. Do you know why? Because I know that it is very normal for a company to experience setbacks, it just depends on learning from them.
To be honest, regarding what happened afterward, not to mention Mr. Markkula and others, I was actually a little disappointed in you. What disappointed me was not your mistakes in the company, but that you didn't know how to learn from experience after making mistakes.
You wanted me to support you in the board of directors, but you also know that I never interfere in the matters of the board of directors. I also promised you that, so I did it.
In my opinion, if I interfere in Apple's affairs, it would be equivalent to directly taking control of Apple, but I have never done so.
Because Apple hasn't reached a life-or-death situation yet, and I won't break this promise.” Su Cheng said with a smile to Jobs after drinking a cup of coffee with milk.
“Then what is the reason you asked me to come to Osaka?” Jobs asked, puzzled.
“Are you willing to leave Apple just like this?” Su Cheng asked.
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“Of course I’m not willing!” Jobs shook his head and said.
“However, with your current personality, continuing to manage Apple, I personally feel, would be irresponsible to Apple’s future!” Su Cheng said.
This sentence made Jobs silent.
He actually understood what Su Cheng meant.
It's just that he didn't want to admit it.
“You are a very talented person. In my opinion, you just lack experience. I will still support you in managing Apple in the future, but not now. I think, since they don’t trust you, you should create your own career and make them truly recognize you and actively invite you to return to Apple and take over the power of Apple, instead of relying on me to support you. This is irresponsible to yourself, to me, and to the many investors of Apple!” Su Cheng said seriously.
“Mr. Su, do you mean, let me go out and create a new career, let everyone recognize me, and then return to Apple?” Jobs asked.
“That’s right, that’s what I mean!” Su Cheng said very affirmatively.
“A second startup?” Jobs sat in the chair, but fell silent.
Apple, as a company he founded, has always been a source of pride for him.
After all, going from nothing to a market value of several billion dollars only took less than ten years.
Such an achievement is rare in the world.
Therefore, his feelings for Apple are very deep.
He really wanted to return to Apple.
Jobs fell into deep thought.
He recalled his time at Apple, the glorious moments, the difficult decisions, and the current predicament.
He realized that Su Cheng's suggestion was correct. He couldn't just sink like this, he had to make changes and prove himself again.
In the following time, Jobs and Su Cheng continued to communicate in depth.
Su Cheng shared his experience and insights in the business field, providing Jobs with many valuable suggestions.
Jobs also gradually opened up, and he began to seriously consider his future plans.
Su Cheng talked about the difficulties and challenges he had faced, and how to overcome them.
He told Jobs that in the business world, failure is inevitable, but the key is to learn from failure and constantly adjust your strategies and methods.
Jobs listened attentively, and he began to reflect on his decisions and behaviors at Apple, realizing that his stubbornness and arrogance may have been one of the reasons for the failure.
After this trip to Osaka, Jobs' mentality changed a lot.
He was no longer immersed in past failures and setbacks, but was full of fighting spirit and confidence.
He had decided to leave Apple and start his own new business.
He believed that as long as he worked hard, he would definitely be able to prove his value again and return to Apple's leadership position.
And Su Cheng, in this exchange, gained a deeper understanding of Jobs' personality and abilities.
He believed that Jobs was a talented person with great potential, and as long as he was given enough opportunities and challenges, he would definitely be able to create even more brilliant achievements.
Before Jobs left Osaka, Su Cheng once again found Jobs.
“Have you thought about what you want to start?” Su Cheng asked with a smile.
“I have some ideas!” Jobs nodded.
“I have a very good impression of you. If you want to start a business, I can invest in you and provide some more in-depth personal opinions. Are you willing to accept it?” Su Cheng said solemnly.
This was the real reason he asked Jobs to come to Osaka.
Jobs made a lot of money after starting his business.
Although Su Cheng doesn't lack money now, he wouldn't miss the opportunity to make money.
In his previous life, after leaving Apple, Jobs founded a company that designed and manufactured workstations called NeXT, but this company was not ideal at first.
However, soon after, Jobs quickly discovered the powerful advantages of NeXT's graphics functions, so Jobs developed in the direction of animation production.
By chance, Jobs spent $5 million to buy an animation studio from Lucas, the director of "Star Wars". Although this animation studio was created by a well-known Hollywood director, it had been lackluster.
After Jobs bought it, he transformed it into a studio that used graphics workstations to make animations. This studio was the famous Pixar.
Su Cheng planned to guide him into this industry.
In this way, Jobs would be able to avoid many detours!
As for Su Cheng, he could just continue to lie down and make money.
With Jobs, this big shot, making money for him, the money came easily. (End of this chapter)
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