We're building a super chaebol in Hong Kong

#253 - First time at the brand experience store

Indeed, the Federal Reserve's intervention brought great confidence to the stock market.

On October 5th, the stock market was a sea of red (rising prices).

Of course, with the exception of tech stocks!

Especially semiconductor companies; apart from Intel, they were all still falling.

Some of Intel's shareholders ultimately couldn't resist the temptation, and five shareholders with over 1% stake chose to sell their shares.

After all, Intel, with a market value of $180 million, meant that even 1% was worth $1.8 million.

Right now, $1.8 million is worth a lot, enough to instantly join the ranks of the wealthy.

So, it's normal for them to sell.

Nobody knows if Intel's stock price can really remain so stable.

For many people, running away now is a very good opportunity.

Among these five shareholders, the one with the most shares even reached 8.2%.

This shareholder was very optimistic about Intel's future when it went public, so over the years, he secretly acquired shares whenever Intel was in a downturn.

Now, choosing to sell all his shares at this time, earning more than ten times the profit, can be considered a reward for his faith in Intel.

As a result, nearly 15% more Intel shares suddenly appeared on the market.

These dumped shares were snapped up by many speculators, further stimulating Intel's stock price, and the total market value once exceeded $200 million.

However, after this wave of panic buying ended, the total market value eventually fell from $200 million back to between $170 million and $180 million, and finally stabilized.

Su Cheng's investment of nearly three million dollars, if calculated based on the market value of the stock market, is now easily worth one hundred million dollars.

Three million dollars rising to one hundred million dollars is more than a thirty-fold increase.

In the afternoon, Su Cheng came to a building over two hundred meters high near Times Square.

The brand experience store was on the first floor of this building, and the area was not very large, only over two hundred square meters, but this area was already sufficient for an experience store.

Moreover, once things stabilize in the future, experience stores will definitely be all over the place; in New York City alone, many could be opened.

The current one is just a pioneer, considered Yang Chaoye's way of testing whether this model is really effective.

The reputation of the experience store has already spread throughout New York, so even though the experience store has not yet opened, people are often seen wandering outside the store.

Some people even wanted to force their way in, but they were stopped by security.

The store name sign is currently covered by a red cloth, and a ribbon-cutting ceremony will be held when it opens tomorrow.

When Su Cheng arrived, he was about to go in when he was stopped by security.

Fortunately, Yang Chaoye saw him and quickly came out to greet Su Cheng.

"Boss, come, come, come and take a look. Speaking of which, this is your first time here!" Yang Chaoye said with a smile as he walked.

Indeed, the location of the experience store had already been determined, and Su Cheng had been in the States for 10 days, but he had never been to this store.

Previously, this store had been under renovation.

The layout of the store was clear and straightforward, and the placement of each product had been rationally designed, giving a clear and intuitive feeling. The lighting was bright, and the original wood-colored counters gave customers a very perfect visual experience.

Washing machines, televisions, refrigerators, fans, air conditioners, rice cookers, table lamps, watches, computers, etc., the products displayed inside were all available.

These products were all from Su's Group and Hutchison Whampoa.

At this time, they were neatly placed in designated areas, very tidy, and not at all like the chaotic product displays in supermarkets or appliance stores.

At the very back of the store, there were also two doors, one with "Warehouse" written on it, and the other with "Repair Room" written on it.

That is to say, the experience store could also take care of product warranty work in the future.

This can be said to be a very common model in later generations.

But in the late 1970s, it was definitely an innovation!

In this era, if you wanted to repair a product, you basically had to choose to go to a repair shop.

As for warranty?

If it broke, you either took it to an ordinary repair shop or found a repair shop that partnered with the merchant.

However, these merchant-partnered repair shops were not easy to find.

In this era, there was no convenient express delivery like in later generations; it wasn't like you could just mail it back to the manufacturer if you wanted to.

Therefore, setting up a repair point in the experience store was the first time it had appeared in this era.

Su Cheng nodded as he toured.

Yang Chaoye didn't disappoint him; even though it was his first time doing this, he could do it so well.

Of course, this was also because Su Cheng had given many suggestions in advance.

For example, Su Cheng, Yang Chaoye, and Wei Li had discussed in detail the decoration style, furnishings, etc.

The styles of Apple experience stores, Huawei experience stores, and Xiaomi experience stores in later generations were used as references.

After many designs, Yang Chaoye and Wei Li jointly determined the current plan.

Their vision was still very good, and even Su Cheng highly recognized this style.

Within the experience store, the most important area was, of course, the computer area.

This alone occupied a quarter of the area.

After all, the reason why the experience store was recognized by everyone was also because of the existence of Oracle computers.

Everyone definitely came for it at first.

So, naturally, it had to be placed in the best and largest position.

Here, five Oracle computers were placed.

Each computer was ready to welcome customers with a brand-new look.

"After the opening, there will definitely be a very large flow of customers. Do you have a plan for how to handle the reception?" Su Cheng stood in front of a computer, playing with it while asking Yang Chaoye beside him.

"Of course, there is a plan. When the flow of people is too large, we will implement a queuing and limiting model. Those who insist on queuing can naturally enter the experience store, and those who can't insist will naturally give up halfway.

Moreover, we have invited the Mayor of New York to attend this opening ceremony. At that time, he will participate in our ribbon-cutting ceremony as a guest, so the police station will also send people here to maintain order. The flow of customers will definitely be very high in the first few days. After this peak period, the flow of people will naturally be normal, and then we can really completely let go," Yang Chaoye replied.

The reputation of Oracle computers is now too great.

And the experience store is only four in the entire Americas, so it is destined to be crowded.

In the future, when there are more and more experience stores, there will naturally be no such worries.

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