We're building a super chaebol in Hong Kong
#263 - contact
Back at the hotel, Su Cheng didn't rush to take a shower and rest. Instead, he made separate phone calls to Yang Chaoye and Wei Li, who was far away in Hong Kong.
At this time, it was already 8:30 in the evening.
San Francisco time was 3 hours behind New York time, and 15 hours behind Hong Kong time.
Therefore, it was 11:30 PM in New York and 12:00 PM in Hong Kong.
After comparing the time differences, Su Cheng first called Yang Chaoye.
After all, it was already late at night there, and he didn't want to disturb Yang Chaoye's rest if he called any later.
As for Hong Kong, at this time, Wei Li should be working in his office at the Cheung Kong Hutchison Center, barring any unexpected events.
The call connected, and it was indeed Yang Chaoye.
"Boss, are you calling to check on the situation at the experience stores today? I came back late tonight and was just about to rest," Yang Chaoye said, surprised to hear Su Cheng's voice.
"It's good that you're not asleep yet. I was afraid I'd wake you up if you were already sleeping. I'm calling you mainly to discuss other matters, but since I've already called, why don't you tell me how the experience stores performed today?" Su Cheng asked with a smile.
Today was the weekend, and according to predictions, the foot traffic would definitely be better than on Friday's opening day. He just didn't know what the actual situation was.
There was also an Oracle brand experience store in San Francisco, but Su Cheng had not been there to see it, so he didn't know how the traffic was.
"As we predicted, the performance was much better than yesterday. Fortunately, we had the experience of the crazy foot traffic on the first day, so we were relatively calm. Throughout the day, our ten stores had over 70,000 customer visits.
Perhaps there were more people watching the excitement yesterday, while today more customers came with the intention of making reservations, so our performance was very good.
For Oracle computers, the New York store took 3,482 pre-orders, the Hong Kong store took 5,699, the Singapore store took 2,999, the London store took 3,265, the Paris store took 3,186, ... the ten experience stores took a total of 34,796 pre-orders for Oracle computers, and we collected over 50 million US dollars just from the 50% deposit.
In two days, we have received pre-orders for over 61,000 Oracle computers. This pre-order sales volume is even better than we predicted.
Our sales of other products are also very good. Many products are already out of stock and need to be transferred from the Hong Kong headquarters, so our sales tomorrow may not be as high. According to statistics, products under the Su's Group banner sold for 33.86 million US dollars; products from Hutchison Whampoa even reached 46.77 million US dollars. Today, we improved our cashier team, so the checkout process was smoother.
In one day, our turnover has exceeded 130 million US dollars, which is 30 million more than the 100 million on the first day.
Boss, our Oracle brand experience stores really need to expand urgently. Ten stores are too few. At least we need to popularize them in the major cities of major countries, which would require hundreds or thousands of stores. If we open stores like we are doing now, I don't know how long it will take to reach that point!"
Speaking of the performance of the Oracle brand experience stores today, Yang Chaoye was still very excited. The speed at which they were making money was simply too fast.
"The performance is good, but is our production guaranteed?" Su Cheng asked.
"Yes, whether it is the subsidiaries under Su's Group or the subsidiaries under Hutchison Whampoa, they are now increasing production efforts. However, we expect that after the Oracle computer craze subsides, the number of customers visiting the stores will gradually decrease, so we can't produce too much stock. Our group has a dedicated forecasting team to coordinate production matters," Yang Chaoye replied with a smile.
Sure enough, they had thought of everything very thoroughly, and Su Cheng didn't need to worry about it at all.
"Well, the reason I called you today is to discuss the expansion of the Oracle brand experience stores. I have a pretty good idea that can quickly expand the Oracle brand chain stores," Su Cheng continued.
"Oh? Boss, please continue," Yang Chaoye said, his eyes lighting up as he waited for Su Cheng's next thoughts.
"Franchise chain store model, President Yang should know about it, right?" Su Cheng said with a smile.
"Of course I know. This model appeared very early, but it is not yet popular in the business world. Are you saying that our Oracle brand experience stores should expand using a franchise chain model?" Yang Chaoye asked, a little surprised.
Yang Chaoye was naturally very clear about the chain model. It is divided into a direct-sale chain model and a franchise chain model.
The direct-sale model is easy to understand: the company operates it directly.
The franchise model, on the other hand, authorizes external parties to operate the brand.
Both models have their advantages and disadvantages, which are basically easy to understand.
In this era, both the direct-sale chain model and the franchise chain model have already appeared.
However, more companies choose the direct-sale chain model, while not many companies choose the franchise chain model.
For example, the famous chain restaurants McDonald's and KFC are still implementing the direct-sale chain model and have not yet opened up franchising.
In other words, although the franchise model has appeared, and appeared very early, it has not yet been widely popularized around the world. That is to say, this model is not yet mature.
That was why Yang Chaoye didn't consider this direction.
"Of course, this model has its drawbacks, but it can help us quickly improve our overseas sales channels. If Su's Group and Hutchison Whampoa Group join forces to open Oracle brand experience stores all over the world, it will take at least several years and the cost will be very high. The franchise chain model doesn't have this concern. Not only can it expand quickly, but we don't need to spend money to open stores, and we can even collect franchise fees. The most important thing is that it helps us bear the risks. There are disadvantages, but there are also many advantages!" Su Cheng analyzed in detail to Yang Chaoye on the phone.
"According to what you said, boss, this franchise chain model is really worth trying, but our profits will be reduced," Yang Chaoye thought for a moment and said.
"Lower profits are not a problem. Seizing the market quickly is the most important thing for us now. Otherwise, after half a year, we will have to open up our technology, and our competitors will appear again. Now is our best opportunity!" Su Cheng said with a smile.
"Boss, what you said makes sense!" After all, Yang Chaoye was a very capable person, and he immediately understood a lot.
"Well, I'll call Mr. Wei Li to talk about this matter again, and then you can discuss this matter with him when you have time," Su Cheng continued.
After hanging up Yang Chaoye's phone, Su Cheng called Wei Li, who was far away in Hong Kong, again.
Sure enough, Wei Li was a workaholic, and he was in the office dealing with work at this time.
After answering the phone, Su Cheng repeated what he had said to Yang Chaoye to Wei Li again.
After that, he left the matter to Yang Chaoye and Wei Li, so that they could discuss it and come up with a more detailed plan.
Su Cheng, then, could continue to be his hands-off shopkeeper.
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