We're building a super chaebol in Hong Kong

Upon receiving the market research results, both General Manager Li and Chief Editor Wang of Xia Yi Literature Media Co., Ltd. were ecstatic, as it seemed their gamble had paid off.

If things continued at this pace, the "Xia Yi Literature Newspaper" would soon secure a place for itself in Hong Kong.

Around 5 PM, before getting off work, General Manager Li of Xia Yi Literature Media Co., Ltd. hurried to the senior executives of the Su Group and excitedly reported: "General Manager Zhang, I have good news! Wanbaili Soda called our company's investment department, saying they've launched a new flavor of soda and want to place a quarter-page image advertisement in our newspaper. They're offering a daily advertising fee of 20,000 Hong Kong dollars, for a total of 5 days. I told them I needed to consult with higher management."

20,000 Hong Kong dollars a day was quite a sum. You see, before, because their newspaper's sales were low, only selling around a thousand or so copies a day, although they occasionally received some advertisements, they were all small ones worth a few hundred dollars each.

Sure enough, in every era, there are insightful individuals. Wanbaili Soda, relying solely on word-of-mouth from readers, had already recognized the potential of the "Xia Yi Literature Newspaper."

This shows that in any era, traffic is king.

This was still because the circulation of the "Xia Yi Literature Newspaper" wasn't high enough, and future sales were uncertain. If the sales of the "Xia Yi Literature Newspaper" remained consistently high, earning 30,000 to 50,000 in advertising fees per day would be entirely possible.

That would amount to over a million in high income per month, and over ten million per year.

Moreover, if Xia Yi Literature Media Co., Ltd. was well-managed, magazines would be re-released in due course, and the advertising revenue from the magazine sector would also be substantial.

Furthermore, once the serialized novels reached a certain number of chapters, they could be published. If the published books sold well, that would be another significant source of income.

Of course, in reality, due to the target audience, the potential of Wuxia novels was limited.

Some might think, is an industry worth only a few million or ten million a year worth Su Cheng, this billionaire, getting involved in to create a novel?

In fact, Su Cheng was simply nurturing Xia Yi Literature Media Co., Ltd. Once the company accumulated a certain level of experience, it would be time to make big money.

If Su Cheng brought out the "Harry Potter" series, that would be a game-changer.

This was why Su Cheng wanted to develop Xia Yi Literature Media Co., Ltd.

In addition, there were the "A Song of Ice and Fire" series, the "Percy Jackson" series, the "Twilight" series, and so on.

If Su Cheng brought out these novels, each series could easily sell over a hundred million copies in book sales alone.

And selling books was just the most basic way to make money from these novels; developing their IPs was when the real money would be made.

In the future, film rights development, theme park development, game development, and so on – the value of these was immeasurable.

Unless Su Cheng wanted to avoid making money, he had no reason not to bring these out. Otherwise, the intelligent AI in his mind would be wasted.

Most importantly, he didn't need to do anything; Xiao Ai could directly convert the text into files.

Currently, because computers were still too backward, it would be too troublesome to bring out these series of novels. It would be better to improve computer technology first.

And before computer technology improved, Xia Yi Literature Media Co., Ltd. could first develop steadily and accumulate enough experience.

After discussing with Sister Zhang and the senior executives of the Su Group, they decided not to accept the advertisement for now.

"General Manager Li, please go back and call Wanbaili Soda, saying that our newspaper currently needs to maintain its reputation and retain readers. If they are willing to advertise, they can contact us again in seven days," Sister Zhang said to General Manager Li.

"Okay, then I'll personally call Wanbaili Soda and hope they can understand."

Wanbaili Soda was a well-known old brand in Hong Kong, and it was best not to offend them if possible.

Sister Zhang and the others had carefully considered this. To build the reputation of Xia Yi Literature Media Co., Ltd., they couldn't focus on making money in the early stages.

"Chairman Su is truly amazing. To write such an excellent novel at such a young age is incredibly talented. No wonder he rarely came to our group when the old chairman was still around. It's probably because he wasn't interested in business but in literature. Now that the old chairman is gone, he has no choice but to take the helm of the Su Group," a senior executive began to speculate, speaking his mind.

"Yes, I estimate that if Chairman Su truly enters the literary field, his future achievements will be no less than Jin Yong and others!" another senior executive exclaimed.

"Stop flattering him. Chairman Su isn't here; he wouldn't even know if you were flattering him," Sister Zhang said, amused.

"General Manager Zhang, you can't slander me like that. What do you mean by flattering? I'm just telling the truth."

"That's right. Chairman Su's talent is inherited from the old chairman. How could it be lacking?"

… …

Morning of June 2nd, London, England.

The latest and most complete novels are available on 69shu.com!

Today, Su Cheng didn't plan to watch the game. He came to a commercial building near the South Bank of London Bridge.

The Su Group's office was located on the 12th floor of the building.

When Su Tianhe initially set up the office here, he rented an entire floor. However, because business had been slow to take off, to reduce losses, the rented office now only occupied a single room of about 80 square meters.

"Boss, our place is relatively simple. Please bear with it," Yu Xing, the head of the office, said apologetically.

"It's okay. I'm not that picky," Su Cheng said, shaking his head.

The office window overlooked the Thames River. The weather outside was gloomy, a stark contrast to the often clear skies of Hong Kong.

"Boss, here's some information about our office since its establishment. Please take a look," Yu Xing took a stack of documents from the cabinet and placed them on the table next to Su Cheng.

"No rush. General Manager Yu, could you help me inquire about the price of this building? I'm thinking of buying it," Su Cheng said with a smile.

"Ah, Boss, are you joking?" Yu Xing didn't react for a moment.

Buying an entire building? And in the heart of London's city center? That would be incredibly expensive.

"I'm not joking. I really plan to buy it. Look, the location and the view are great," Su Cheng said jokingly.

Since he wanted to open up the European market, he needed a decent storefront. If that was the case, he would establish a Su Group building here!