We're building a super chaebol in Hong Kong
#487 - Target overseas markets
Since he had decided to create a rich list, Su Cheng directly put it into action.
Previously, before acquiring Oriental Press Group, Su Cheng had planned to hand over this thing similar to the Forbes rich list to Xia Yi Media Company.
However, after acquiring 100% of Oriental Press Group, Su Cheng felt that it would be more appropriate for Oriental Press Group to be responsible for this matter.
Compared to Oriental Press Group, Xia Yi Media Company's foundation was still too weak, and the overall structure was not as complete as Oriental Press.
After all, the "Oriental Daily" had been ranked first in Hong Kong's sales for many years, which was not a simple feat.
They not only had a strong editorial team, but also a paparazzi team all over Hong Kong, which made their intelligence news very well-informed.
In addition, Oriental Press Group had branches in the Philippines, Singapore, Malaysia and other places, and the sales of "Oriental Daily" in these countries were very good.
These were things that Xia Yi Media Company could not compare with.
And Xia Yi Media Company almost relied on Su Cheng, otherwise it would not have achieved such results at all.
There was no mobile signal tower on Lamma Island. The population here was sparse and it was not worth setting up a mobile signal tower. Therefore, Su Cheng could not use his mobile phone here.
However, there was a telephone line pulled from a fishing village one kilometer away in the holiday villa, so it was possible to make calls from the seaside villa on Lamma Island.
Su Cheng directly called Chen Zhibai, the general manager of Oriental Press Group.
"Hello, who is this?" Looking at the unfamiliar phone number displayed on the landline, Chen Zhibai picked up the microphone and asked directly.
"Mr. Chen, it's me. Are you busy now? I have something to talk to you about," Su Cheng said directly.
"It turns out to be the boss. Tell me what's the matter. I'm still free now. I just came back from the printing factory outside," Chen Zhibai replied.
"Then come to Central Pier. I'll send a yacht to pick you up. It's not convenient for me to show my face now," Su Cheng said helplessly.
As the general manager of Oriental Press Group, Chen Zhibai naturally understood Su Cheng's current situation very well. No one could stand so many media trying to dig out the boss's privacy.
"Okay, I'll go to Central Pier immediately," Chen Zhibai agreed directly.
Afterwards, Chen Zhibai arranged some work for his subordinates and drove to Central Pier.
It took nearly 20 minutes to drive from the headquarters of Oriental Press Group to Central Pier.
On Lamma Island, after Su Cheng finished the phone call, he asked Ajiao and Amei to stay in the villa and wait for him. He took his bodyguards and took a boat to the Nanyang Refinery not far away.
He planned to have the conversation with Chen Zhibai in the office of the Nanyang Refinery.
After the driver took Su Cheng to the pier of Nanyang Refinery, he dropped off Su Cheng and others, and then set off for Central Pier again.
More than half an hour later, Su Cheng met Chen Zhibai in the director's office of Nanyang Refinery.
The director Zhou Zhou cleverly gave up the office. When he went out, he also closed the office door for them.
Although he didn't know what they were talking about, this was not something that he, a refinery director, could know.
"Mr. Chen, how is Oriental Press Group doing recently?" Su Cheng asked with a smile.
Since successfully acquiring Oriental Press Group, Su Cheng had not paid much attention to it.
"Boss, it's not bad, it's better than before. Because of you, boss, the sales of "Oriental Daily" have increased, but it has encountered a bottleneck. I'm considering how to break through this bottleneck and make Oriental Press Group develop better," Chen Zhibai replied honestly, although he didn't know what Su Cheng had called him here to say.
Previously, because the boss of "Oriental Daily" was the Ma family who started out with flour, although the sales had always been ranked first, some people still boycotted "Oriental Daily" because of the Ma family. That is to say, "Oriental Daily" actually still had room for growth.
When Su Cheng took over "Oriental Daily", the background of Oriental Press Group was no longer the annoying Ma brothers, but Su Cheng, the world's richest man with a very good reputation.
Therefore, those Hong Kong people who originally refused to become users of "Oriental Daily" because of the Ma family turned into users of "Oriental Daily".
Although the increase was not much, it also had an increase of nearly 10%, and the daily sales increased by tens of thousands of copies.
This achievement was a huge progress for Oriental Press Group.
"Then, do you have any good ideas on how to break through the bottleneck of Oriental Press Group?" Su Cheng asked with a smile.
"Currently, I don't have any good ideas. The only idea is to continue to expand the overseas market. I have thought about it before. I hope that there will be "Oriental Daily" wherever there are Chinese people. Currently, in addition to Hong Kong, we only have local "Oriental Daily" in the Philippines, Singapore, Malaysia, Hong Kong, Macau, and Taiwan.
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If we only rely on the Hong Kong market, we can't expand the company at all, but Hong Kong is too small, and it's difficult to continue to expand the scale. After all, we have already become the number one in Hong Kong. There are only so many Hong Kong people, and there are almost a fixed number of people who like to read newspapers, and it is difficult to make progress.
Therefore, my idea is that Indonesia, Siam, the United States, Canada, Australia and other countries are countries where Chinese people are relatively concentrated, and the number of Chinese people they have is not small, so we need to open branches in these places in the future and establish exclusive "Oriental Daily" in these countries.
For media, the most important thing is influence. As long as we can make Chinese people all over the world recognize our "Oriental Daily", then our "Oriental Daily" may become a great newspaper, comparable to the world's top newspapers such as "Daily Mail", "New York Times", and "Wall Street Journal".
I mentioned this matter to Mr. Ma before, but because the cost of opening in these places is too high, Mr. Ma is not very supportive, so the progress of our expansion into overseas markets has been extremely slow."
Since the boss had asked, Chen Zhibai revealed his ambitions. He had said these words to Su Cheng before, and saying them again today was naturally to hope that Su Cheng would support him.
It was normal that the Ma family did not support it. After all, they created the "Oriental Daily" just to whitewash their sins in the first half of their lives in Hong Kong.
As for other places, they didn't care.
Therefore, their goal was to develop "Oriental Daily" into the largest newspaper in Hong Kong, which would be considered to have achieved their goal.
"I very much support your idea. Since you have such a big goal, then I can't justify not supporting you. How about this, I will not take any of the profits earned by "Oriental Daily" this year, and all of them will be used for the overseas market expansion of "Oriental Daily"," Su Cheng directly gave Chen Zhibai a reassurance.
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