We're building a super chaebol in Hong Kong
#523 - The influence of many wealthy people has skyrocketed
In Hong Kong, magazines generally sell for around 2 to 5 Hong Kong dollars.
The reason 《Oriental Wealth》 magazine set such a low price is mainly to achieve good sales.
The income from selling magazines is actually not that much. Even if it sells a million copies, it's only 2 million Hong Kong dollars.
After deducting costs, the remaining profit isn't actually that significant.
Creating this rich list, besides the considerable income from advertising fees, the biggest benefit is that it can completely establish the reputation of Oriental Press Group.
What media needs is reputation and influence.
Oriental Press Group will continue to explore the business sector, using the rich list and even more lists to gradually establish its unique style, expand its influence, and gradually grow into a prestigious international mainstream financial media group.
And the rich list is enough to increase the influence of Oriental Press Group overseas. As for Hong Kong, the influence of Oriental Press Group is already quite significant.
Don't think that the current advertising fee of ten million is not much. The Hong Kong Top 100 Rich List can only be released once a year.
In fact, there are many more lists that can be created in the future. Right now, it's just a list for the small region of Hong Kong.
For example, the Beautiful Country Rich List, the European Rich List, the Asian Rich List, the World Rich List, the World Young Rich List, the World Top 500 Enterprises Ranking, the Hong Kong Top 100 Enterprises Ranking, the Beautiful Country Top 100 Enterprises List, the Powerful Women List, and many other lists.
Therefore, don't think that the current income is not high, it's just the beginning. The most important thing now is to lay a good foundation, and the lists produced must be convincing, otherwise everything is fake.
After finishing the rankings in Hong Kong, then do the ones for the Beautiful Country, and then do the ones for Europe, East Ying, Xinjiapo…
This time may require several years of accumulating experience, but right now, the Oriental Press Group has the most of is time.
With the experience of the Hong Kong rankings, Oriental Press Group's layout in other regions will naturally be faster.
In the future, there will definitely be imitators, but Oriental Press Group is not worried about the competition from other companies at all.
The world is so big, competition is definitely unavoidable, but Oriental Press Group has already become the founder of this industry, and will have greater inherent advantages. In addition, with Su Cheng, the world's richest man, as the behind-the-scenes boss, the influence will only be greater, and it will not be easy for other companies to compete.
Last night's press conference has spread throughout Hong Kong, Haojiang, and some Chinese circles in Southeast Asia.
And 《Oriental Wealth》 magazine also had all the channels set up this morning.
Before Su Cheng acquired Oriental Press Group, its overseas channels were already very good, especially in Southeast Asia. As long as there are Chinese people, there are basically their sales channels.
Therefore, when the morning of March 4th arrived, in addition to Hong Kong, Haojiang, and Bay Bay, even in various Southeast Asian countries, many people got ready to go out early in the morning to buy a copy of 《Oriental Wealth》 magazine to read.
The vast majority of people on this list are Chinese, and there are also many Chinese in Southeast Asia. Of course, Chinese people care about Chinese affairs.
Therefore, even if the Hong Kong Rich List was not released this time, in fact, many Chinese in Southeast Asia know Su Cheng, Baochuan Wang, Li Zhaoji, and others.
Although many people watched the live broadcast of the entire press conference on Jiayi TV last night, the list has one hundred billionaires, and everyone can only remember a few at most, such as Su Cheng first and Baochuan Wang second.
As for more of the list, it is impossible to remember so many.
It seems that these rich lists have nothing to do with ordinary people. No matter how rich the rich are, it is their business and has nothing to do with them.
However, everyone has a dream of getting rich.
This kind of wealth list is also a tool to stimulate people's desires. Greed is human nature, and the best way to stimulate greed is to let people see a bright future.
As for whether it can be realized, this seems to have nothing to do with any list. The important thing is to look at your ability. The drive of desire often makes people forget themselves and rush towards delusions regardless of the consequences.
The most important thing is that the rich list is appearing for the first time in this world, and curiosity is enough for everyone to pay attention to it.
In the future, when various lists appear, perhaps everyone will be visually fatigued.
But this will not happen now.
This is a world premiere.
The latest novels are first published on 69shu!
In front of a newspaper stand on Tai Yuen Street in Wan Chai, Xiao Wu, who was preparing to go to work, said directly to the boss: "Boss, give me a copy of 《Oriental Wealth》 magazine. Do you have it here?"
"Of course I do. I specially ordered fifty copies today. Before you came, I had already sold more than twenty copies. If you're late, I guess they'll all be sold out." The stall owner smiled and took out a copy of 《Oriental Wealth》 from the stall and handed it to Xiao Wu.
"So many people are buying it?" Xiao Wu asked in surprise as he handed over two coins.
"Yes, I didn't expect it. If I had known, I would have ordered a hundred copies. Magazines are different from newspapers. Magazines can be sold for a long time, while newspapers are sold one edition a day. Speaking of which, I regret it quite a bit." The stall owner took the two coins and sighed.
Last night, he also watched the press conference of the rich list on Jiayi TV. He thought that this thing would be good if it could sell a dozen or twenty copies on the first day, so when the person in charge of channel distribution from Oriental Press Group contacted him to ask how many copies to order, the stall owner only dared to order fifty copies.
Unexpectedly, in less than an hour, more than twenty copies were sold out. These fifty copies are estimated to be sold out in another hour.
"This magazine is not expensive, only 2 Hong Kong dollars a copy. You can see which super rich people are in Hong Kong and broaden your horizons. Why not? If friends talk about the wealth list when chatting, and you know nothing, and can't get a word in, wouldn't that seem very ignorant?" Xiao Wu said with a smile, and then hurried to work.
And the stall owner was stunned for a moment after hearing Xiao Wu's words. It seemed to be the case.
Hey, wait and see if I can get my family to order more goods at noon.
Earning a few cents from a magazine, if you sell an extra hundred copies a day, that's tens of Hong Kong dollars. And this is just the income from this magazine. The income from other newspapers and magazines is not even counted.
As magazine sales continue to increase, there are more and more discussions about the rich list in society, and everyone has a deeper understanding of the rich in Hong Kong, and no longer only knows the top few rich people.
Therefore, many of the rich in Hong Kong, who were originally unknown and not many people knew, are now gradually becoming known through this list, and the influence of these rich people is also beginning to skyrocket.
(End of this chapter)
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