We're building a super chaebol in Hong Kong
#59 - Newspaper expansion
The Hong Kong media has been very lively lately.
There are too many hot news stories, one after another.
Hutchison Whampoa's acquisition has slowly subsided, and the stock price has fallen back to around five dollars, sometimes even lower.
This is because Hutchison Whampoa was at least holding onto the coattails of HSBC Bank before. Although the stock price was stable and did not rise, the company's development prospects were still looked upon favorably.
But now that it has been acquired by a Chinese-funded enterprise, it was indeed very exciting news at first. Such a large acquisition, with a Chinese-funded enterprise as the protagonist, naturally made the majority of Hong Kong citizens, who are mostly Chinese, feel extremely proud.
However, once the initial excitement passed, they quickly and gradually sobered up.
Can Tianyuan Investment Company compare with HSBC Bank?
Naturally, it cannot.
If it weren't for the Wharf and Hutchison Whampoa affairs, everyone would not have even heard of this company.
So, apart from being good at acquiring stocks, Tianyuan Investment Company doesn't seem to have any other business achievements.
In other words, when HSBC Bank held Hutchison Whampoa, it could at least provide assistance to Hutchison Whampoa.
But what can Tianyuan Investment Company provide?
More and more shareholders are thinking this way.
This has led to an increasingly unfavorable outlook for Hutchison Whampoa's future.
As a result, the stock price naturally slowly fell.
Moreover, Zhang Qizheng also specifically controlled relevant financial media editors to write articles in financial newspapers, downplaying Hutchison Whampoa's future.
The result was predictable. Some shareholders took advantage of the fact that Hutchison Whampoa's stock price had not yet fallen sharply and quickly sold their shares.
In response, Tianyuan Company's trading team naturally began to manipulate numerous offshore company accounts to absorb Hutchison Whampoa's shares.
Since it wasn't just one person buying, people in the market only thought it was normal buying and selling.
Even if the stock price only stabilized at around HK$5, it would be beneficial to Tianyuan Company.
In response, Wei Li, the current chairman of Hutchison Whampoa, very much wanted to change this situation and gave multiple speeches to reporters and the media, encouraging shareholders to actively hold shares.
However, it was of no use.
You are a professional manager. Even if you are now in charge of Hutchison Whampoa, even if Hutchison Whampoa is developing in a good direction, who knows when you will step down!
In stark contrast to Hutchison Whampoa, Wharf's stock price has remained high, even breaking through to HK$60 per share at its highest, while its actual market value is not worth that much at all.
Because Jardine Matheson has finally entered the fray, a war without gunpowder has officially begun.
Not long after Bao Daheng announced the acquisition of 23% of the shares of Tianhe Company, Jardine also announced a piece of news, acquiring a total of 11.8% of the shares from the other three shareholders.
And Hongkong Land, a subsidiary of Jardine Matheson, originally owned 10.4% of the shares. After this acquisition, Jardine controlled 22.8% of Wharf's shares, not far from Bao Daheng's 23%.
So, their battlefield has also shifted to the stock market.
At this time, Li Ka-shing, who had completely failed to participate in the Hutchison Whampoa acquisition, finally entered the fray.
Li Ka-shing and Bao Daheng have known each other for many years, so it is naturally impossible for him to offend Bao Daheng and sell the approximately 10% of the shares in his hand to Jardine, so he secretly contacted Bao Daheng.
These 10% of the shares are particularly important at this time. If Bao Daheng acquires them, he will exceed 33% of the shares and will once again lead in this battle.
Since there was no chance to take down Hutchison Whampoa, Li Ka-shing set his sights on another British-funded enterprise—Wheelock and Company.
If Wheelock and Company follows its original historical trajectory, it will eventually be taken over by Bao Daheng for his own use.
However, in this direction that has changed due to the appearance of Su Cheng, it is hard to say.
Looking at the increasingly chaotic Wharf, Zhang Qizheng couldn't help but admire Su Cheng more and more.
Fortunately, he didn't choose Wharf but chose Hutchison Whampoa, otherwise, they would be the ones fighting with Jardine Matheson now.
After a 7-day free period, the new martial arts work "Chronicles of the Search" has received extreme attention from martial arts novel fans.
Sales have broken records time and time again.
In this era, "Oriental Daily" has originally become the sales champion among Hong Kong newspapers, with an average daily stable sales of 100,000 copies, and at its peak, it can even sell 200,000 to 300,000 copies, which can be said to be crushing other newspapers.
In this era lacking entertainment, newspapers and televisions have become two important sources for everyone to obtain news.
Therefore, many people like to buy a newspaper every day to read.
This is also why the competition among Hong Kong newspapers is so fierce.
After experiencing the 7-day free period, when it was the 8th day, Xia Yi Literary Media Co., Ltd. did not dare to directly print 100,000 copies, but only printed 50,000 copies.
As a result, the result was surprising. Even the "Xia Yi Literary Novel Newspaper" that was charged was sold out by crazy readers at various sales points even before noon.
The most ⊥ new ⊥ small ⊥ says ⊥ are ⊥ at ⊥ six ⊥ 9 ⊥ ⊥ books ⊥ ⊥ bar ⊥ ⊥ first ⊥ published!
On the 9th day, 80,000 copies were still sold out.
On the 10th day, 100,000 copies were printed directly, and they were still sold out.
On the 11th day, 120,000 copies, sold out.
...
It was not until the "Xia Yi Literary Novel Newspaper" was printed to about 200,000 copies that sales stabilized.
Even when Jin Yong and Gu Long published books, the newspapers were not so terrifying. It would be good to sell tens of thousands of copies a day.
The real reason is the terrifying burst update strength of "Chronicles of the Search".
Daily updates of 10,000 words, in this era, which author can do it? No one at all!
Like Gu Long, he basically writes for a period of time, then submits the manuscript, then writes for a period of time, and then submits the manuscript again. If the newspaper wants to maintain daily updates, it can only save a little and update one or two thousand words at a time.
That little amount of updates is not enough for readers to enjoy, and it's gone, not enjoyable at all.
This has led many readers to prefer to wait for the physical book to come out before reading it.
And "Chronicles of the Search" is different, with daily updates of 10,000 words, who can beat it?
Therefore, the sales of "Xia Yi Literary Novel Newspaper" are rising steadily, and the highest sales can even reach 230,000 copies.
If it can stabilize sales for a long time, it is only a matter of time before "Xia Yi Literary Novel Newspaper" becomes the recognized number one newspaper in Hong Kong.
And with the rising sales of newspapers, advertisers are also coming to the door one by one.
For this reason, after discussions between Xia Yi Literary Media Co., Ltd. and senior executives of Su's Group, it was decided to temporarily accept only one advertisement per day, and this advertisement also needs to be bid on.
Bidding is extremely fierce every day, and advertising fees of more than 100,000 Hong Kong dollars can often be collected in one day.
In just half a month, Xia Yi Literary Media Co., Ltd. made a staggering profit of more than 1 million Hong Kong dollars in advertising fees.
Looking at the increasingly stable sales of "Xia Yi Literary Novel Newspaper", Xia Yi Literary Media Co., Ltd. decided to start expanding.
The literary newspaper has initially achieved results. Next, the company will set up several new newspapers, such as news newspapers, sports newspapers, horse racing newspapers, and entertainment newspapers, and magazines will also be relaunched.
With the income support of "Xia Yi Literary Novel Newspaper", even if the group no longer provides financial assistance, Xia Yi Literary Media Co., Ltd. will be able to build other newspapers.
The "Xia Yi" brand will penetrate the hearts of the people as time goes by.
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