We're building a super chaebol in Hong Kong

After arranging Yang Chaoye's work, Su Cheng went to find Wei Li.

For the next two days, Su Cheng quietly waited for them to handle it.

Besides this, in his own capacity, he also instructed his subordinates to invite mainstream media from all over the world.

These media outlets, apart from those in Hong Kong, included the Associated Press, United Press International, Reuters, Agence France-Presse, ANSA News Agency, Middle East News Agency, NBC Television, ABC Television, BBC, Italian RAI Television, and so on.

This time, Su Cheng invited more than a hundred mainstream international media outlets.

Since these media were all international news organizations, most of them had offices in Hong Kong.

Even if they didn't have offices in Hong Kong, they had them in Singapore, so gathering them wouldn't take too much time.

As for the mainstream media in Hong Kong, it was even simpler. Just a word to them, and these Hong Kong media would come running excitedly.

Not to mention Jia Yi Television, 'Oriental Daily News,' and 'Knightly News,' which were his own media outlets.

In addition, TVB, Li's Television, 'Wen Wei Po,' 'Ta Kung Pao,' 'Hong Kong Economic Journal,' 'Ming Pao,' 'Sing Tao Daily,' etc., were also notified.

In short, the scene would definitely be grand!

Su Cheng was now a world-renowned richest man, and with an invitation issued in his name, basically no media would refuse. They would only be very eager to participate.

After all, Su Cheng was not just the richest man in the world. He was also the famous behind-the-scenes boss of Oracle Computer and the world's first mobile phone. In addition, even the leading company in the beautiful country's semiconductor industry, Intel, had been acquired by him.

Not only that, during the oil crisis, Su Cheng became the only businessman who hoarded a large amount of crude oil in advance, allowing him to make a lot of money in this crisis that was clearly an economic disaster.

The richest individual in the world was none other than Su Cheng.

Previously, they had wanted to interview Su Cheng but had not been able to. Now that there was such a good opportunity, these media would of course seize it, even if it meant sending some people on business trips.

It is worth mentioning that Li's Television, due to its continuous decline in ratings for more than half a year, its parent company, British Rediffusion, had decided to sell Li's Television and was currently looking for a buyer.

Liang Shuyi originally suggested that Su Cheng purchase Li's Television, and Su Cheng also had this idea. After all, buying a loss-making television station wouldn't cost much money.

However, unexpectedly, this idea was aborted before it could be realized because Liang Shuyi's application to the relevant departments in Hong Kong was directly rejected by the government.

Television stations themselves had a very strong ability to control public opinion, and the government naturally did not want Hong Kong's broadcast news media to be completely controlled by Su Cheng. After all, although Su Cheng had been knighted as a KBE and was considered half an aristocrat in the UK, Su Cheng was still just a Chinese.

Su Cheng didn't really care about not being able to acquire Li's Television.

What Li's Television had, Jia Yi Television also had. What Li's Television didn't have, Jia Yi Television also had.

The reason for wanting to merge with it was just to merge its resources.

Currently, Jia Yi Television's ratings in Hong Kong had stabilized and occupied between 60% and 70% of the entire Hong Kong market.

As for the remaining share, it was naturally divided between TVB and Li's Television.

Among them, TVB, due to the injection of funds, had filmed many good dramas, and its share had always been able to maintain above 20%, and sometimes even soared to 30%.

That is to say, Li's Television's ratings were only between a few points and a dozen points.

This was because Li's Television was a British-funded television station, mainly broadcasting English programs, and there were still many foreigners in Hong Kong, so Li's Television's ratings now relied entirely on these foreigners.

With only a few points of ratings, merchants would naturally not offer too high a price for advertising. Not to mention making money, they couldn't even pay the employees' salaries.

As the parent company of Li's Television, British Rediffusion could not possibly inject funds into Li's Television every month to cover the losses.

British Rediffusion was a British listed company, and they needed to consider the views of the market shareholders, so selling this continuously loss-making subsidiary was inevitable.

However, in the current market economy, it was not easy to find a sucker in Hong Kong.

Su Cheng did want it, but the government didn't agree.

So, if they couldn't sell Li's Television in the short term, they could only continue to lose money.

Unless Li's Television applied for bankruptcy, otherwise they, as the parent company, would have to continue to inject funds into the company, otherwise they would not be able to maintain continued operation.

The monthly expenditure of a television station was not a small amount.

Liang Shuyi also heard a rumor that TVB also intended to buy Li's Television in order to compete with Jia Yi Television on the same stage.

Unsurprisingly, the government naturally did not allow TVB to acquire Li's Television either.

So, British Rediffusion was also quite tragic. It clearly had two potential buyers, but it couldn't sell to either of them.

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Therefore, although British Rediffusion needed to continuously inject funds into Li's Television, it had been constantly reducing its investment.

The result of this was that the quality of Li's Television's television programs was getting worse and worse, and the ratings naturally got lower and lower.

There were even rumors that Li's Television planned to temporarily lay off most of its employees.

What about the television programs that were broadcast?

Their parent company came up with a solution, rebroadcasting programs from other television stations under British Rediffusion, so that they could minimize expenditure costs and even no longer need the parent company to pay.

But in this way, it was equivalent to Li's Television completely giving up the competition for ratings.

Both TVB and Jia Yi Television were happy to hear such rumors.

With one less competitor, they could get one more share of ratings.

It could be said that Li's Television had fallen into this situation entirely because of the rise of Jia Yi Television.

If Su Cheng hadn't built up Jia Yi Television, only Jia Yi Television would have declined, and eventually even gone bankrupt directly.

As for Li's Television, it would have continued to compete with TVB.

But in this world, Su Cheng changed the landscape of Hong Kong's television industry.

Hong Kong itself had such a small market, and three television stations were too many. It was destined that some television stations would decline.

It was fate. It was difficult for anyone to save Li's Television in its current situation.

It was really not easy for British Rediffusion to find a sucker to take over.

Thus, the Hong Kong television industry changed from a three-legged standoff to a two-way rivalry.

Of course, Jia Yi Television currently had a stable and significant lead over TVB.

(End of this chapter)