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#747 - I wish I could talk with you by candlelight at night
Only after hearing Su Cheng say that did Wayne agree to sign.
Soon, all four contracts were signed by Wayne and stamped with the company seal.
From this moment on, the contract had legal effect.
That is to say, from today onwards, Su Cheng's Oracle Computer Company officially holds 30% of Apple's stock, becoming Apple's largest shareholder.
Before the signing of this contract, Apple's equity structure was very simple. Markkula obtained one-third of Apple's equity with a credit loan of $250,000. After private equity financing, Apple's equity structure was Markkula, Jobs, and Wozniak each holding 26% of the shares, with the remainder reserved to attract future investors.
At that time, Markkula's courage to invest $250,000 in Apple, which was nothing at the time, was indeed very bold.
Because of this, even Apple's CEO, Jobs, believed that Markkula would never see the $250,000 again, that the money was as good as frozen. He admired Markkula's courage to take such a risk.
That is to say, in addition to the three people's 26% equity, there was still 22% of the equity remaining, which they had been holding onto.
Now, to give 30% of the equity to Oracle Computer, they naturally wouldn't take it all from their own shares.
Moreover, they believed that with Oracle Computer as a towering tree to lean on, Apple's future would only be better. They had also earned a lot of profit in the past year, so they didn't need external financing in the short term.
Therefore, in the end, 21% of the 22% equity was directly given to Oracle Computer, while Markkula, Jobs, and Wozniak each took out 3% of their equity, totaling 9%, which, added to the 21%, was exactly enough for 30% of the equity.
From this moment on, Oracle Computer Company held 30% of Apple's equity, becoming Apple's largest shareholder.
Markkula, Jobs, and Wozniak each held 23% of Apple's equity, ranking as the second largest shareholders.
"It's my honor!" After signing the contract, Jobs actually breathed a sigh of relief.
Especially after receiving Su Cheng's promise that Apple's products would have the opportunity to be sold in Oracle brand experience stores in the future, this was even better news for Apple.
Currently, the chain stores of Oracle brand experience stores around the world are approaching 1,000, most of which are concentrated in Dongying, the United States, the United Kingdom, France, and other places.
Among them, the United States is the country with the most Oracle brand experience stores, with nearly 200.
Dongying's Oracle brand experience stores also broke through 100 two months ago.
Developed countries such as the United Kingdom and France also have dozens of Oracle brand experience stores.
As the base camp of Oracle brand experience stores, Xiangjiang naturally has many, but Xiangjiang is too small, so the entire Xiangjiang only has 12.
Despite this, Xiangjiang already has the highest city density of Oracle brand experience stores in the world.
Places like Singapore and Wanwan also have many.
However, they are all affected by population and space, and it is easy to reach the bottleneck of opening stores.
For example, tiny Singapore now has 8 Oracle brand experience stores. It is no longer necessary to increase the number.
Initially, the plan was to open 1,000 stores within a year, and now it is close to completing the task.
Therefore, the current Oracle brand experience store is a very powerful sales channel. Once a product enters the Oracle brand experience store and the quality is up to standard, there is no need to worry about sales.
Of course, because the Oracle brand experience store already has the Oracle Computer product, even if Apple Computer enters the Oracle brand experience store, it is impossible to compete with Oracle Computer.
Despite this, it can greatly increase Apple's sales and influence.
After all, Apple, which has been developing for three years, already has its own sales channels.
It's just that, previously, because the technology couldn't keep up, sales were greatly affected.
Once the technology catches up, even if it is still a bit behind Oracle Computer's technology, Apple's innovation ability, coupled with its affordable prices, is enough to grab a share of the mid-to-low-end market.
For Su Cheng, the global computer market is very large.
Even if Apple does not develop due to Su Cheng's influence, the entire computer market cannot be monopolized by Oracle Computer. Other countries' governments will not allow it to be monopolized, especially European and American countries.
Therefore, in Su Cheng's view, having another Apple company to compete is not a bad thing. Anyway, he is now Apple's biggest boss.
The contract is signed, and everyone is on the same side.
Therefore, the following conversation was very harmonious.
"Mr. Su, what do you think is the way to make products more popular in the market?" Jobs asked humbly.
"Observing the market, we can easily find that successful products must resonate with the customer's heart. Consumers must achieve value recognition through product consumption. The most common approach is to provide spiritual pleasure in addition to functionality," Su Cheng said calmly with a smile.
Such a small problem cannot stump him.
The latest novel is first published on 69shuba.com!
Su Cheng certainly knew that Jobs was asking on purpose. In fact, he himself understood the market much better than Su Cheng.
In his conversation with Jobs, Su Cheng had already felt the difference between this business genius and other young people.
No wonder the future Jobs was able to achieve such great achievements. Such a person, even without Apple, would be able to create other new business empires sooner or later.
Although Jobs at this time was still very young, only 24 years old, he had many ideas about commercial operations.
Su Cheng has Xiao Ai. When he encounters any difficulties, he directly asks Xiao Ai to find the most suitable solution. Therefore, even the business genius Jobs was quickly convinced by Su Cheng.
People classify Jobs as a genius of innovation and a genius of management. Using Li Kaifu's evaluation: "Jobs can:
The source of the gap.
Predict industry trends.
Boldly use the most advanced technology.
Create a brand-new business model.
Gather first-class talents.
Yearn for users' unconscious needs.
Never-ending self-transcendence.
Design products with almost perfect details.
Eloquently persuade users to love his products involuntarily.
Generally, being able to master two or three of the above points may be very successful, but Jobs can do 8 points."
It can be seen that Jobs' success is not accidental, but is closely related to himself!
"Mr. Su, if you hadn't just returned from Dongying and I was afraid of disturbing your rest, I would have loved to have a long talk with you by candlelight. Through the chat with you, I have learned a lot," Jobs said with emotion.
(End of this chapter)
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