We're building a super chaebol in Hong Kong

"Boss, the site isn't finished yet, it's quite messy, please watch your step," the construction site manager said cautiously, afraid that Su Cheng, the big boss, would be tripped by the building materials on the ground, reminding him carefully.

"Don't worry, I know, I won't blame you if I fall," Su Cheng said with a smile.

"General Manager Wu, although we are pursuing speed, safety and quality must also be guaranteed," Wei Li said to the construction site manager.

"Don't worry, President Wei, we will strengthen safety training. As for quality, with the team from Heji Real Estate working, you can rest assured," the construction site manager replied seriously.

"Mr. Wei Li, hasn't the Harbour City Plaza found a suitable person to manage it yet? Do you have to manage it personally?" Su Cheng asked curiously.

In principle, a project like Harbour City Plaza should definitely become an independent subsidiary next.

But currently, it seems to be directly under Wei Li's jurisdiction, without any other person in charge.

"Boss, I've already asked San Yang Headhunting to help find talent in urban complex management, but that kind of talent is only available in Europe and America, and there are relatively few of them. I've also researched a lot of urban complex data from Europe and America recently, and found that their urban complexes are designed very primitively, not as perfect as the urban complex we are building now. Even if we recruit people from there, it doesn't seem to be of much use, so I simply managed it myself at the beginning. After all, this is a new model, and it might be more reliable to have me keep an eye on it. When the project starts attracting investment, if it really doesn't work, I'll transfer a person in charge from the group to specifically manage this project," Wei Li replied helplessly from the side.

Su Cheng nodded, understanding Wei Li's thoughts.

The three walked and talked, the construction site was busy, and all the workers were working hard.

Su Cheng and others did not disturb any of the workers, quickly passing by them, crossing from the side of the commercial complex, and soon arrived at a temporary office.

This was the second floor of a double-layered iron sheet house. The three walked in, and Su Cheng looked around. It was an extremely ordinary office.

It was summer, and the iron sheet house was naturally very stuffy, but the iron sheet house was equipped with air conditioning. After turning on the air conditioning, the office gradually cooled down.

"You guys talk about your business, I'll just watch from the side, don't mind me," Su Cheng said, seeing that the construction site manager seemed a little uncomfortable with the presence of the big boss.

The construction site manager nodded, relieved, and began to report to Wei Li on some of the things that had happened on the construction site recently.

As the president of a large group, Wei Li had too many subsidiaries to be responsible for. Although he had been working on the investment promotion and promotion plan for Harbour City Plaza for the past few days, he had not personally come here after all, and it was impossible for him to take too much time to run over here. It was only because it was about to be completed that he put more energy into it.

Su Cheng listened quietly to their discussion about engineering issues, without interrupting, because these were not his strengths.

After the discussion was over, Su Cheng asked, "General Manager Wu, has the completion time for the project here been determined?"

"Okay, thank you for your hard work," Su Cheng nodded with a smile.

"Boss, President Wei, I have finished reporting my work. I'll go and get busy first, I won't disturb you," the construction site manager looked at Wei Li.

"Okay, go and get busy, supervise the safety and quality," Wei Li waved his hand and said.

Sitting by the window, Su Cheng looked at the construction site outside where employees were constantly moving things back and forth, feeling a little emotional.

Unconsciously, his own company had also begun to invest in Lao Wang's path.

This road, at least for the next forty years, is not afraid of any problems, just walk boldly.

"Boss, do you think Harbour City Plaza can really succeed? I'm still a little worried. After all, this model is not very successful in Europe and America. We in Asia are trying it for the first time. Kowloon Tong doesn't have a large population, it's a low-density residential environment. Although there are schools around, they don't usually come out, and they can only be attracted on weekends. Although the investment in this project is not too big, it has also cost the group a lot of manpower and resources, and I don't want it to fail," Wei Li said with some concern.

After all, it was a new attempt, and Wei Li was actually not very confident.

"Although I can't guarantee that it will definitely succeed, the probability of success will definitely be very high. Kowloon Tong is indeed relatively remote, but after the subway opens, it will be convenient for everyone to come here. Moreover, we must attract enough big brands to enter, and you need to talk about this.

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Of course, we ourselves have a lot of big brands. In addition, Harbour City Plaza, as a new model that has just appeared, everyone must be very curious about it. As long as the promotion is done well and the popularity is established, the initial flow of people is not a problem at all.

What you have to think about is how to maintain the flow of people. If it is only popular for the first few days of opening, and then becomes deserted in two or three days, it will easily cause a chain reaction, leading to the failure of this project. These are the directions you need to research.

Of course, I can also give an example, such as reaching a cooperation with Jia Yi Film and Television Group to send one or two artists to participate in activities every weekend to attract fans of these artists, or to hold singer screening activities on site, and so on.

You need to develop a complete and sustainable marketing strategy, and work with anchor stores and different merchants to regularly carry out some consumer-participatory and interesting marketing activities, which can be art exhibitions or parent-child study tours, and create influence on a regular basis.

In addition, you can also deeply explore the theme of this urban complex, and create artistic scenes that meet the characteristics of the project and the customer base, creating a prosperous atmosphere for the future of commerce. When designers design the atmosphere scenes of commercial streets, they can use a variety of artistic expressions, such as lighting interactive devices, sculptures and other different forms to display, enhance the experience of the scene, the scene must resonate with young consumers, memory points, so that it becomes a must-see check-in point."

Su Cheng gave some of his insights based on his previous understanding of urban complexes.

(End of this chapter)