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#763 - Apple after it embraced the thigh

United States, California, 20863 Stevens Creek Boulevard, Cupertino.

This is a small building with an area of 1858 square meters, with open offices and closed offices, and its own kitchen.

This is the current headquarters of Apple Inc.

Since 1976, when Jobs and Wozniak founded Apple in a garage, the garage was never a long-term solution. In 1977, Jobs and others moved into the small building at 20863 Stevens Creek Boulevard in Cupertino. This was Apple's first real office.

However, with the advent of Oracle computers, sales of the Apple II plummeted. Now, only its low price gives it some sales each month.

But compared to the year it was born, its popularity has greatly diminished.

Before the advent of Oracle computers, Apple was able to stand out from the crowd of technology companies because of its innovation.

Now, many of the innovations they can think of have been preempted by Oracle computers. Coupled with the backwardness of technology, if Apple does not change the status quo, then it may disappear into history like many Silicon Valley startups.

There are countless startups like Apple in Silicon Valley, but very few companies can break through and become profitable, and even fewer can develop and stabilize.

This is a world of survival of the fittest. A slight lag will soon lead to elimination.

At this time, in the small building at 20863 Stevens Creek Boulevard in Cupertino, Steve Jobs, Steve Wozniak, and Mike Markkula were sitting in a small conference room, discussing the future of Apple.

Jobs had been back from Hong Kong for some time. After returning from Hong Kong, he obtained technology and the right to purchase chip products, but he was not in a hurry to gather people to develop a new generation of computer products. Instead, he took the company's marketing staff to San Francisco, Los Angeles, and other places for a survey that lasted more than ten days.

To break through again, you must understand what kind of products customers want, instead of blindly doing research and development.

Innovation, developing new products that are not on the market, this is the path Apple must take!

After more than ten days of research, Jobs returned to the company with his team.

"Wozniak, and Mr. Markkula, these are the results of my research over the past ten days. Through this research, I have found many new directions for research and development. We may not have an advantage in technology, but now we are not far behind in technology. Therefore, if we want to have the achievements of last year, we must develop our own new products, just like the Apple II, which gave us the title of the first personal computer in human history. Next, I hope we can create more firsts. Wozniak, I hope you can lead the team to do this."

After distributing some research materials, Jobs said earnestly.

During his stay in Hong Kong, he visited Oracle Computer Company, Sky穹 Semiconductor Company, and other places, and truly realized the gap between Apple and them.

Of course, the current Apple is just a small company, and of course it cannot be compared with such a large company.

But others have also developed in just a short period of time. Since others can do it, Jobs feels that they should be able to do it as well.

Steve Wozniak and Mike Markkula did not speak, but quietly looked at the information in front of them.

Whether it is Steve Wozniak or Mike Markkula, they naturally hope that Apple can develop.

Especially Mike Markkula, who has invested hundreds of thousands of dollars in Apple before and after. If Apple cannot develop, then his investment will be frozen.

At the beginning, when Markkula invested, Jobs joked that his money was probably gone.

Unexpectedly, after the Apple II was released, it was very popular.

This also gave the three people hope.

Steve Jobs and Steve Wozniak are still young, but Mike Markkula is no longer young. He has invested all his funds in Apple because he is optimistic about Jobs and Wozniak. If Apple fails, it can be said that Mike Markkula has almost nothing left.

Because of this, Markkula is the most eager to turn the tide.

As for Jobs and Wozniak, they are still young, and even if they fail, they have the opportunity to make a comeback.

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Even so, the three of them still hope that Apple can develop.

"I will lead the team to develop the Apple III and do my best to develop a unique and popular product. However, Jobs, you need to contact the engineers of Oracle Computer as soon as possible and let them come to help us. Relying on us alone, even if we have ideas, we will not be able to develop new products in a short period of time. We don't have much money in our account and can't last too long."

Steve Wozniak stood up and said solemnly.

The contract signed by Jobs and Oracle Computer also has a condition that is beneficial to them, that is, Oracle Computer Company must unconditionally send a top engineer to guide them for a period of six months. This was specially approved by Su Cheng.

With Apple's current strength, it is impossible to poach a top engineer.

Therefore, although Oracle Computer took 30% of Apple's equity, it actually paid a lot.

"I will take care of this matter and try to get them to send someone to help us within a week. As long as our product is developed and approved by Mr. Su Cheng, then our product can be put on the shelves of Oracle brand experience stores. Everyone knows the sales ability of Oracle brand experience stores. As long as it is put on the shelves there, then our sales will be guaranteed to a certain extent. So, everything depends on you, Wozniak."

Jobs patted his good friend on the shoulder and said earnestly.

"Jobs, you put so much pressure on me!" Wozniak said helplessly.

(End of this chapter)

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