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#801 - Singapore TV Dominator
Su Cheng roughly surveyed the villa's surroundings before settling onto the sofa in the third-floor living room to watch television.
Meanwhile, Ah Mei, after her luggage was brought over, busied herself arranging the third-floor master bedroom.
Although they might only be staying in Singapore for a few days, to Ah Mei, this felt like setting up their own little home.
This trip to Singapore was very important to Ah Mei; she could finally openly live in the same room as the young master. The thought filled her with energy, and she decorated the master bedroom and living room with extreme warmth.
Li Guoqiang, the bodyguard and driver assigned to Su Cheng in Singapore, had already informed them that the villa had a dedicated housekeeper responsible for cleaning, cooking, and other tasks. They could simply instruct the housekeeper on what they needed, and the housekeeper would prepare everything accordingly.
Therefore, Ah Mei didn't hesitate to ask the housekeeper to purchase whatever she needed.
At this moment, the television was not broadcasting a local Singaporean channel but Jia Yi Television's Channel One, owned by Su Cheng.
Jia Yi Television's Channel One was also available in Singapore, one of the overseas markets Jia Yi Television had only just developed at the beginning of the year.
Jia Yi Television had faced considerable challenges in conquering the Singaporean market. Initially, Singapore had no intention of opening up Jia Yi Television to Singaporean viewers due to strict regulations.
Before Jia Yi Television entered the market, Singaporean viewers could only watch two television channels: Channel 8, a local Singaporean channel that primarily broadcast programs in Mandarin and Tamil and was free-to-air.
The other was TVB's Jade Channel, which entered the Singaporean market as a paid variety channel. Even with its subscription fee, Jade Channel was very popular among Singaporean viewers when Jia Yi Television entered the market, achieving viewership ratings comparable to the local Channel 8.
The Singaporean market was so small that the Singaporean government was naturally reluctant to open it up to more television stations, as this would affect the viewership ratings of local stations.
Jia Yi Television had actually begun applying to Singaporean regulatory authorities to enter the Singaporean market last year, but it had been consistently rejected.
It wasn't until the Su Group, Hutchison Whampoa, Tianwen Petroleum Company, and other companies under Su Cheng's banner continuously increased their investment in Singapore, and their influence grew, that the Singaporean local government, after careful consideration, finally relented and approved Jia Yi Television's application to enter the Singaporean market.
Even so, Jia Yi Television could only exist as a pay-TV channel in Singapore. Viewers needed to subscribe to Jia Yi Television to watch this channel from Hong Kong.
This, of course, was to protect Channel 8, the only local television station. Everyone understood the local protection policy; after all, TVB's Jade Channel, even with its subscription fee, could compete on equal footing with the free-to-air Channel 8 in terms of viewership ratings. If Jia Yi Television were free, Channel 8 would be out of the game.
Jia Yi Television's Channel One had been in the Singaporean market as a pay-per-view channel for half a year.
Unexpectedly, Jia Yi Television became very popular after entering the Singaporean market. Even with its subscription fee, Jia Yi Television quickly captured half of Singapore's viewership, becoming the most-watched television station in Singapore.
The television programs on Jia Yi Television were simply too good, many of them being dramas and variety shows that Su Cheng had brought in advance. Even with TVB's efforts to improve its programming, it couldn't compete with Jia Yi Television, which had an unfair advantage.
Even though the television station charged a fee, it couldn't be too expensive. Jia Yi Television's subscription price was the same as TVB's Jade Channel, a price approved by the Singaporean authorities.
Nowadays, Singaporean citizens' incomes are much higher than they were a decade ago. Many families have already reached a comfortable or even high-income level, so the television subscription fee is just a drop in the bucket for many Singaporean families.
This is one of the reasons why Channel 8, the local Singaporean television station, couldn't compete with Jia Yi Television, even though it was free-to-air. After all, many people are willing to spend a little money to watch more exciting programs.
Originally, Channel 8 and Jade Channel were evenly matched, each holding about 50% of the viewership. The fluctuations were usually not too significant. After Jia Yi Television entered the Singaporean market, the two stations could only compete for the remaining half of the market, and their viewership ratings declined significantly.
At this point, the Singaporean local government agencies already regretted allowing Jia Yi Television to enter the Singaporean market. However, they no longer had the opportunity to reverse their decision. After all, they couldn't afford to offend giant corporations like the Su Group and Hutchison Whampoa for the sake of a small local television station. More importantly, they didn't dare to offend Su Cheng.
Therefore, Jia Yi Television, which had only entered the Singaporean market for half a year, had now firmly become the viewership king of Singapore.
The villa where Su Cheng was temporarily staying had only one bedroom on the third floor, along with a living room and a large balcony.
Su Cheng watched the Jia Yi Television Channel One news program for a while and glanced at his wristwatch. It was already four o'clock in the afternoon.
Singapore and Hong Kong share the same time zone, so he didn't even need to adjust his watch upon arrival, which was very convenient.
His main goal in coming here this time was to secure the top management talent, Miles.
As for meeting with the Singaporean Head of State, it was merely a secondary matter, dispensable to him.
So he didn't waste any time, picked up the phone next to him, and called Miles.
He wanted to meet with Miles today.
"Hello, this is Miles."
"Mr. Miles, this is Su Cheng. I have arrived in Singapore. If you are free, let's meet tonight. I have important matters to discuss with you," Su Cheng said directly, without much small talk, broaching the topic of a meeting.
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