We're building a super chaebol in Hong Kong

Su Cheng thought about it carefully and felt that it made sense.

The target customers for luxury cars are ultimately too few. Starting with luxury cars would almost certainly lead to losses, and even the future profitability would be unknown.

But ordinary cars are different. The potential customer base is much larger than that of luxury cars.

In this world, the rich only account for a small portion, while ordinary people are the majority.

Su Cheng wasn't very interested in niche luxury cars like MG, as they weren't well-known luxury brands like BMW, Mercedes-Benz, or Rolls-Royce.

And the German automobile industry hadn't suffered such a major crisis as the British one. They were still developing very well. It wasn't impossible to buy their cars, but the cost would be very high.

Therefore, it's best to start with ordinary cars. If he wants to enter the luxury car industry in the future, he should at least wait until the ordinary car business is stable before considering it.

"Well, Uncle Zhang, what you said makes sense. I know how to choose now. How about this, you go and talk to the Leyland Motor Corporation about acquiring the Austin brand's technology, production rights, production lines, brand name, and so on. It would be best if they could also include the bus technology of Leyland National as a gift. As far as I know, their bus technology is very good, and it wouldn't be difficult to develop a bus suitable for our Hong Kong. I allow the negotiation price to be within the market price; anything exceeding the market price is out of the question," Su Cheng said to Zhang Qizheng.

"Boss, have you decided so quickly?" Zhang Qizheng was very surprised.

"There's nothing to hesitate about. Let's talk first. If we can't reach an agreement, we'll consider other targets," Su Cheng said directly.

However, Su Cheng felt that they should be able to reach an agreement, because according to the information, Austin's position in the British Leyland Motor Corporation was relatively average, especially in the past two years. Austin's production line had almost stopped, with annual production of less than a thousand cars.

Because the Leyland Motor Corporation was now focusing its rewards on its joint venture brand, Honda. After partnering with Honda, they had indeed made a lot of money, so they directly ignored the Austin brand.

In essence, the Austin brand was now a burden to them, not only supporting a bunch of idle workers but also lacking orders.

Therefore, if he contacted their radical board members in charge at this time, there was a high probability that the matter could be discussed.

After all, perhaps these radical executives had long been eager to get rid of Austin.

And Su Cheng, of course, didn't intend to acquire the Austin brand itself; he purely wanted Austin's technology and production line.

As an ordinary car brand, Austin was naturally not like British luxury car brands, built entirely by hand. Like other ordinary car brands, it also adopted assembly line production. As long as there were orders, the production speed could be very fast.

In addition, Su Cheng had an even more important consideration, which was that if he were to buy an automobile brand with too high a status and influence in the Leyland Motor Corporation, even if the purchase was successful in the end, they would not allow him to move the production line to Hong Kong. At most, it could only remain in the UK for production.

But Austin was different. Its presence in the Leyland Motor Corporation had become smaller and smaller in recent years, and the British government would not spend too much energy to pay attention to such an ordinary car brand. Therefore, when the negotiation was successful, moving all the technology and production lines to Hong Kong would have a very high success rate.

What's more, Su Cheng currently had an advantage, which was that he was a Knight Commander of the Order of the British Empire (KBE) conferred by the British Queen, which meant that Su Cheng could be regarded as a member of the British aristocracy. Although this knighthood was only honorary and had no real power, who would care about that!

"Okay, Boss, I know what to do. After I have news, I will contact you immediately," Zhang Qizheng replied immediately after hearing what the boss said.

After speaking, the two hung up the phone separately.

After putting down the mobile phone, Su Cheng sat on the recliner, thinking about the future.

Buying a car brand is not his ultimate goal.

Since he is going to do it, he will do it to the extreme.

It is best to become a benchmark enterprise in the automotive industry.

Therefore, there are still many things to do in the future, the most important of which is to dig more automotive professional talents from Europe and the United States and the East to Hong Kong.

Buying Austin is just to have a foundation.

Austin was founded in 1905 and has a history of 74 years, which is also considered a car brand with a long history, and its popularity in the world is high enough.

Putting it in China, this is a brand that was founded during the Qing Dynasty.

He can actually directly dig automotive talents all over the world and create his own car brand.

Even, Xiao Ai can provide him with a lot of car technical information.

However, if a new car brand wants to gain a foothold, it is basically impossible without five or eight years, or even longer.

Su Cheng didn't plan to waste so much time in the automotive industry.

With the technology provided by Xiao Ai, he can save a lot of time in technology research, so as to obtain more advanced car technology.

However, cars, this thing, having technical information is useless, but also have to let the technology materialize, without car-related professional talents, how to materialize it!

The automotive industry is a very strange industry. It does not mean that you have more advanced technology, you can be ahead of other car brands. It depends more on the foundation and history.

Just like the previous life, under the layout of various mergers and acquisitions of international brands, the technology of those domestic fuel vehicles has already been not behind many international brands, such as Geely buying Volvo and obtaining all the technology of Volvo, but, Geely's recognition in the world is still not very high.

This is a very embarrassing situation.

(End of this chapter)