We're building a super chaebol in Hong Kong

The next morning, Su Cheng specifically set his alarm to wake up and watch the new product launch event hosted by Steve Jobs.

Through a pay-per-view channel, Su Cheng successfully watched a polished American commercial television station, something he usually wouldn't bother with.

Jobs lived up to his reputation as a prodigy, and the entire product launch was a resounding success.

The entire event lasted less than two hours, with the product introduction taking up only half an hour, yet the audience erupted in enthusiastic applause multiple times.

Judging from the scene, Jobs had invited a good one or two hundred media reporters this time.

The original Apple company might not have had the ability to invite so many media outlets, so even Su Cheng didn't know how Jobs and his team managed it.

From the live television broadcast to the participation of so many media outlets at the launch event, Su Cheng could sense the confidence that Apple's senior management had in this new product.

Two years ago, Apple had leaped from a small company to a well-known computer company in the tech world. Although its rise was brief, it left a deep impression on everyone.

Before Oracle Computer's first product was released, the Apple II could be said to have been a great success, and its sales in the year following its release were also very good, which was key to Apple's rise.

But with the emergence of Oracle Computer, the products of computer manufacturers such as Apple, IBM, and Hewlett-Packard seemed so backward in comparison.

IBM, Hewlett-Packard, and other American computer giants had strong foundations and were only temporarily behind. They quickly acquired many of Oracle Computer's advanced technologies and caught up.

But Apple was different from these other giants. It was just a new company that had just shown some promise. Whether it was the product or the company, everything was brand new.

Therefore, in the following year, Apple gradually faded from the news.

Just when everyone thought that Apple, like many other startups in Silicon Valley, would soon disappear completely from sight, Apple unexpectedly returned with a new product.

Moreover, this time, like the Apple II, it was also an innovation.

This new product, named the Laptop by Apple, did not continue the Apple model but was instead named Itote I, meaning a computer that can be carried by hand.

This was a naming convention that Su Cheng hadn't expected.

According to his understanding of Apple products in his previous life, Apple's laptops should be the iBook and MacBook series.

Now, because of the influence brought by Su Cheng, the iBook did not appear, but instead, the Itote I, a model never seen before, emerged.

Moreover, this product also used many of Oracle Computer's technologies, so that even though this product was innovative, its technology was not behind the world's standards.

From being somewhat nervous at the beginning to being calm and composed at the end, Jobs seemed to have undergone a transformation through this product launch, and his entire being was elevated.

Even Su Cheng, sitting in front of the television, couldn't help but applaud him when Jobs said something brilliant.

The more successful Apple's new product was, the better it would be for Su Cheng. Although he wouldn't participate in any of Apple's decisions, don't forget that he was Apple's largest shareholder, with more shares than even Jobs and the other founders.

If Apple were to succeed, there was no doubt that Su Cheng would be the biggest beneficiary.

Therefore, he also looked forward to Apple's development.

Although his appearance had caused a serious change in the history of computers, leading to Apple not developing as smoothly in the early stages as it had in the original timeline.

But through this product launch, Su Cheng already felt that Apple was back on the right track.

Sure enough, Apple's new product launch was a great success in America.

Several television stations broadcast the launch live, which Apple had paid for and used their connections to achieve, in order to directly boost their reputation.

Therefore, that night, many viewers across America watched the entire launch and learned about this new product.

Especially since Apple had already built up its own fan base in those short two or three years.

Although the emergence of Oracle Computer had made Apple no longer an outstanding computer company in the past year, many of its original fans still loved the brand very much.

Now, seeing their favorite brand launch another era-defining product, how could these fans not be happy? They even felt proud that Apple had not fallen into obscurity because of this.

The next morning, almost all of America's general newspapers, as well as technology and business newspapers, reported on Apple's new product, which was covered in detail by the media.

Without spending too much on advertising, Apple's Itote I quickly became a highly anticipated new product for many Americans.

The New York Times conducted street interviews to investigate the most anticipated product, and the Itote I came in first.

Especially business people and those who often have to travel on business were very much looking forward to this product.

Although the weight of more than seven pounds was a big drawback, the fact that it could be carried like a handbag meant that this weight was not unacceptable to many people.

This also gave many people who were looking forward to observing the product up close an opportunity to use it on-site.

After experiencing it, the Itote I had already been written into the purchase lists of many large companies.

As long as they bought this product, their employees would be able to handle their work conveniently when they were on business trips, without wasting time.

As a result, as soon as the Itote I began mass production, many distributors and large companies went to Apple's headquarters, hoping to cooperate with Apple.

Initially, Su Cheng had promised Apple that if Apple could develop a product that Su Cheng was satisfied with, then Su Cheng would agree to Apple's new product being sold in Oracle brand experience stores.

Therefore, Apple did not have much demand for ordinary distributors. Therefore, when signing cooperation agreements, they were also very tough, and Apple had to obtain sufficient benefits.

Because Jobs and other senior executives were very clear that they would definitely have good sales in the short term due to their monopoly on the market. If they did not fight for more profits at this time, they would lose the opportunity when their competitors' products came out.

What's more, they also had an important sales channel like Oracle brand experience stores.

(End of chapter)