We're building a super chaebol in Hong Kong
#955 - Moving Company
Hefei Construction Design Company, this subsidiary itself is not a very strong subsidiary within Hutchison Whampoa Group.
Therefore, Hutchison Whampoa is very cooperative in detaching Hefei Construction Design Company from Hutchison Whampoa Group.
"Boss, the office here is a bit small, I think it would be more appropriate to change to a different office."
Now that he no longer relies on Hutchison Whampoa Group, Mr. Bei is considering moving the company's office from Hutchison Whampoa Group Building.
"Okay, then let's move to the New Su's Group Building." The matter was settled.
Moving the company is not difficult.
Originally, the scale of Hefei Construction Design Company was not large, and the entire company had only dozens of employees.
However, after Mr. Bei takes over, he will definitely expand the scale.
Moreover, he also brought more than a dozen industry elites with him.
Each of these industry elites can independently support a team.
Therefore, it is inevitable that Hefei Construction Design Company will expand its recruitment.
After the company's reputation is established, the business will continue to expand. At that time, it may not be possible to take on all the business. Relying on the current manpower is definitely not enough.
"By the way, Mr. Bei, now that we've established a new company, do you think we need to change the name of our current company?" Su Cheng suddenly thought of something and asked.
The current Hefei Construction Design Co., Ltd. was previously created by Hutchison International, and although the results were average, it is already a long-established company.
"Boss, I think it's better not to change it. If it is changed, then the company will completely become a new company without any history, and others will think that it has no foundation.
Many listed companies that separate and list independently after leaving their original parent company will not change their names, so the company name has little impact.
Moreover, Hutchison Whampoa Group is also your wholly-owned enterprise, boss. If you allow it, boss, you can use the Hefei brand," Mr. Bei replied after considering it.
Su Cheng nodded in agreement, a trace of contemplation flashed in his eyes, "Establishing a new company, the name is indeed our first business card, and we need to consider it carefully. However, after listening to your analysis, I think it makes a lot of sense."
He continued: "Hefei Construction Design Co., Ltd., although its predecessor's performance was mediocre, as you said, it carries a history. This history is a valuable intangible asset for a company. It is not just a name, but also a kind of inheritance, a kind of cultural accumulation. If we change it easily, it may indeed make people think that the company lacks foundation and heritage."
"Furthermore, as you mentioned, many listed companies still retain their original names after becoming independent. This is not only because of the value of the name itself, but also because of the brand awareness and market influence it represents. For a newly established architectural design company, it is undoubtedly able to gain market recognition and trust more quickly by leveraging the 'Hefei' brand, which already has a certain degree of popularity."
"As for Hutchison Whampoa Group, as my wholly-owned enterprise, I naturally have the right to decide how to use its brand resources. Mr. Bei, your suggestion is very pertinent, I think we should keep the existing company name, and on this basis, through our joint efforts, give it new life and vitality."
After Su Cheng finished speaking, the two looked at each other and smiled. They knew very well that the name was just the beginning. What could really determine the fate of the company was the team's wisdom, sweat, and unremitting pursuit of excellence.
Throughout the day, Su Cheng and Mr. Bei were brainstorming for the upcoming new company. At the same time, they also allowed Mr. Bei to familiarize himself with the team he was about to take over.
In the blink of an eye, another day passed.
Since he had decided to move the company, Su Cheng did not waste time and directly ordered people to move the entire Hefei Construction Design Co., Ltd. from Hutchison Whampoa Group to the New Su's Group Building.
Through understanding, Su Cheng also learned about the qualifications of Mr. Bei's more than a dozen students, and roughly knew each of their masterpieces.
After reading these masterpieces, Su Cheng also gained a full understanding of their abilities.
Although the design level of these people is not as strong as Mr. Bei's.
However, it is no exaggeration to say that they are all international first-class architectural design masters.
After moving to the Su's Group Building, the new Hefei Construction Design Company also officially announced a reshuffle to the outside world.
As a leader in Hong Kong, Su Cheng would naturally not miss any opportunity to enhance brand awareness.
He cleverly joined hands with Jiayi TV Station, "Oriental Daily" and "Chivalrous News" and other authoritative media to tailor a series of eye-catching advertising and publicity activities for the newly launched Hefei Construction Design Company.
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These measures not only deepened the local market's understanding of the company, but also laid a solid foundation for its future development.
However, Su Cheng deeply understands the truth that "Rome was not built in a day". He understands that true international reputation requires the accumulation of time and the accumulation of countless successful cases.
Therefore, the most important thing for Hefei Construction Design Company at present is to lead the team to create more landmark architectural works. It is believed that with the advent of each building, the name of Hefei Construction Design Company will become more and more resounding around the world.
At that time, without too much publicity, design invitations will come one after another.
Faced with such a long-term plan, Mr. Bei showed both a positive and steady attitude.
He knows very well that the process of expanding influence is long and difficult, but every step is crucial, and it cannot be rushed or impatient.
Even when the reputation of Hefei Construction Design Company has not yet resounded throughout the world, relying on the strong resources behind it - the internal needs of Su Cheng's major groups and companies, the company can ensure a stable amount of business.
This advantage of "being the first to get the moon near the water" allows the company to enjoy the firm support from within the enterprise while moving forward steadily.
In addition, Mr. Bei, as a leading figure in the industry, his international influence is self-evident, and he naturally has a group of loyal customer resources.
In addition, the extensive network of contacts brought by the dozen or so outstanding students he has carefully cultivated has become an invaluable asset for Hefei Construction Design Company.
Even in a low-key state, the company is fully capable of silently accumulating strength in the industry and ultimately realizing the vision of "making a fortune in silence". (End of this chapter)
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