We're building a super chaebol in Hong Kong

#966 - Challenges facing Jiayi Film and Television Group

"Boss, it's a rare and pleasant surprise to see you grace Jiayi Group with your presence today!" Liang Shuyi couldn't help but smile as she spoke.

"Seeing you manage the company so well, with performance improving steadily, I can naturally feel relieved to focus more of my energy elsewhere," Su Cheng replied with a smile, his eyes revealing approval and satisfaction with Liang Shuyi's work.

"Boss, please have a seat for a moment; I'll get you a glass of water," Liang Shuyi said, gently putting down her pen and gracefully standing up to guide Su Cheng to a seat.

Su Cheng smiled and nodded his thanks, casually pulling the chair beside him out a bit before settling down.

Soon, Liang Shuyi returned with a disposable cup filled with drinking water for Su Cheng, placing it in front of him.

"Have there been any difficulties encountered by the group recently?" Su Cheng asked.

"Boss, I have some updates regarding the group's recent operations," Liang Shuyi replied earnestly.

After listening to Liang Shuyi's report, Su Cheng nodded slightly, a thoughtful expression in his eyes.

He was aware of the challenges in expanding into overseas markets and found it quite difficult.

The integration of Chinese and Western cultures in areas such as music and film is indeed a difficult gap to bridge.

He recalled the past and knew that Chinese films that caused a sensation in the Western world were extremely rare.

This market barrier brought about by cultural differences made him sigh, realizing that achieving breakthroughs in Europe and America would require even more effort and wisdom.

Su Cheng pondered, already connecting with Little Ai in his mind.

After a long while, Su Cheng said, "Addressing the difficulties in integrating Chinese and Western cultures in music, film, and other fields requires a multi-faceted approach. Let me offer some suggestions:

1. In-depth understanding of the target market: First, we must deeply study the cultural background, audience preferences, and consumption habits of the European and American markets to better grasp market demands and create works that better suit local tastes.

2. Cultural innovation and integration: While maintaining the characteristics of Chinese culture, try to carry out cultural innovation, combining Chinese elements with modern international trends to create works that are both national and internationally appealing. At the same time, we must also respect and learn from Western culture, promoting cultural integration through two-way exchanges.

3. Strengthen international cooperation: Establish cooperative relationships with film companies, music production companies, and others in Europe and America to jointly invest in, produce, and promote projects. This can not only reduce the difficulty of entering the market but also leverage the resources and channels of cooperative partners to better promote Chinese culture. We already have a good partnership with Nami Entertainment, which is worth utilizing.

4. Improve the quality of works: Whether it is film or music, we need to focus on the quality and innovation of the works. I can temporarily provide you with scripts or even songs, but resources will eventually run out. Creation still needs to rely on self-cultivation. Only high-quality works can win the recognition of the audience and thus gain a foothold in the market.

5. Hold cultural exchange activities: Hold various forms of cultural exchange activities in Europe and America, such as film festivals, concerts, exhibitions, etc., to allow local residents to personally experience the charm of Chinese culture. This can not only enhance the visibility and influence of Chinese culture but also promote friendly exchanges between the people of the two countries.

6. Cultivate international talents: Strengthen the training and introduction of international talents, including directors, actors, and musicians. They must not only have solid professional skills but also have the ability to communicate and exchange across cultures, and be able to create works with a global vision and influence.

In summary, solving the problem of the difficulty of integrating Chinese and Western cultures in music, film, and other fields requires multi-faceted efforts and long-term persistence.

Through a comprehensive application of measures such as in-depth understanding of the market, cultural innovation, international cooperation, improving the quality of works, using new media, holding cultural exchange activities, and cultivating international talents, it is still very promising to gradually break down cultural barriers and promote Chinese culture to shine on the international stage."

After a long conversation, Su Cheng felt a bit of dryness in his throat without realizing it. He naturally picked up the disposable cup beside him and drank the clear water in one gulp, his movements revealing a bit of casualness and pleasure.

Liang Shuyi, on the other hand, maintained a high degree of focus throughout. Her eyes followed Su Cheng's every word, and the pen in her hand never stopped, quickly and accurately recording the key words and ideas that were crucial to her.

She knew that what Su Cheng was sharing was not just the immediate insights but also his valuable experience and wisdom as the world's richest man.

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In her heart, Su Cheng is not only a leader who guides the company forward but also a wise man with real talent and foresight.

She understands that the road to corporate development is never smooth. Perhaps, in the short term, rapid growth can be achieved with certain advantageous resources or lucky opportunities, but to be invincible in the fierce market competition and maintain steady development for a long time, one must have a solid foundation and a far-sighted vision that can stand the test of time.

"Boss, I will carefully consider the valuable suggestions you have put forward and gradually carry out breakthrough reform attempts in the company," Liang Shuyi responded solemnly.

Su Cheng nodded, his tone revealing a bit of seriousness and exhortation: "Well, reform is necessary, but be sure to proceed with caution. In particular, it is important to note that while pursuing innovation and breakthroughs, do not touch or damage our existing base of interests in Hong Kong and even the entire Chinese market. After all, we have already established a solid foothold in this area and achieved remarkable results. There is no need to blindly pursue higher goals, but rather to continue to consolidate and optimize it to ensure a more long-term development in stability."

(End of this chapter)

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