What It’s Like Being a Vampire

Before going to Chongyun Village, seeing Xiang Kun's process of cutting bamboo rat meat and marinating it, You Meng knew that this friend should be able to cook. As for how well he cooked, he can now know.

"The promotion I mentioned earlier starts with making cooking videos."

As Xiang Kun spoke, he began to boil water skillfully, and then took a knife to cut onions. The kitchen knife was still twisted in his hand, and the handle of the knife seemed to stick to his palm. It worked smoothly, attracting nephew You And the waitress's whisper.

"Cooking videos on the Internet nowadays teach people how to cook, which is just the most basic point. Just having this point does not guarantee that you will be favored by netizens."

Xiang Kun continued to remove the stems, seeds, wash and slice the green peppers. His hands moved quickly, but his eyes were on You Meng and the others, and his voice was still unhurried, as if he was telling a story:

"Cooking videos, first of all, are videos and audio-visual works, so the first thing users come into contact with is its pictures and its sound."

Xiang Kun seemed to know when the water boiled. The moment the water boiled, he picked up the lid of the pot, put in the chopped onions and green peppers, picked them up after a while, and looked at the flowing water. The method of wiping the water mist on the glasses has a chic feeling.

"When a netizen opens your video, he must let his attention be attracted by the picture and sound. Our goal is not to let them learn how to cook, but to enable them to watch and remember you."

The bamboo rat meat was put into the pot and boiled for a minute. Xiang Kun began to prepare the wok, heated it, and poured oil.

"Maybe the original intention of users to open your video is to cook, but what attracts them is not just cooking."

Ever since Xiang Kun turned the knife flower, nephew You had already taken out his mobile phone and started to shoot videos, and You Meng was also watching more and more attentively. As a chef who started cooking after graduating from high school, he could naturally watch With Xiang Kun's old way, although the utensils in this kitchen are somewhat different from ordinary household kitchen utensils, he can still use them flexibly.

Xiang Kun took the rabbit meat out, drained the water, then poured it into the hot oil in the frying pan, and started to stir-fry. But it is very pleasing to the eye, as if the frying pan is a shield, and the spoon is a sword, dancing a big wind song, but a piece of bamboo rat meat does not fall out.

"The popular food videos on the Internet all have their own characteristics, but there is one thing in common, that is, they are all 2 to 5 minutes long."

Xiang Kun took the bamboo rat meat out and drained the oil, put the peppercorns in the wok until it was burnt, then took it out, then added the onion, ginger, garlic and hot sauce to sauté until fragrant.

"There is a UP master named Wang Gang. His videos are known for being concise, fast, and practical. Many of them are two to three minutes long. He has already made this type of feature his own. Others can learn from this method very well. It’s hard to have such an effect.”

Because of Tang Baona, Xiang Kun now often wanders around station B after watching the new video of Princess Tang Bean, watching videos of other well-known up masters. As a cooking "enthusiast", it is natural to watch some cooking videos.

He was talking on his mouth, but his hands didn't stop for a moment. He poured the bamboo rat meat just out into the pot again, added cooking wine, light soy sauce, and sugar and stir-fried, then added a little water to cover the pot and simmered. The movements of the pot lid are freehand and casual, like a cultivator covering an alchemy furnace.

"So our videos, while being short and concise, must have our own characteristics, which can capture the characteristics of users' eyes and ears, no matter whether these characteristics are good-looking, good-sounding, handsome, cool, interesting or sand sculptures. "

After a while, Xiang Kun lifted the lid of the pot, poured in the onions and green peppers, stir-fried them together, and took them out of the pot.

Xiang Kun made this dish of dry-pot bamboo rat meat according to the steps of dry-pot rabbit meat. Of course, the taste was fine-tuned according to the general taste of the people in Tongshi Town in his memory when he was a child. Anyway, the focus now is not on the taste of the dishes. The main purpose is to show You Meng the cooking process.

Seeing the finished dry-pot bamboo rat meat, You Meng praised: "Xiang Kun, your hands are amazing, this cooking is like practicing martial arts, it's too good to pretend to be B, but it's really cool to watch! Have you practiced specifically?"

Of course, Xiang Kun hasn't practiced this hand specifically, but he has already designed it in his mind before doing it. How can he show a mastery of lifting weights in the whole process, even if his glasses are fogged up? Wipe him has been designed.

He believed that when he was cooking, if he played some pure music, he would even be able to make some moves, but he was worried that with the music, he would accidentally get emotional, and something would happen if he couldn't stop the car.

"Just like this, simplify the whole process again, research and design each step, and then cut it into a video of about 2 minutes. Do you think anyone will watch it?"

"Of course I have! Xiang Kun, come and be the spokesperson of our 'Youlong Hotel'! Damn it, you have the potential to be an internet celebrity!" You Meng sighed.

The eldest nephew You, who had been making videos just now, nodded again and again, and You Meng's wife and the little girl waiter also agreed.

"No, I don't know how to shoot videos, you do it." Xiang Kun said.

"Ah? Shall I shoot? I can't. I can't achieve the effect you did just now." You Meng shook his head.

"You must come, you are the owner of this restaurant, you are the chef, and you look more friendly, there is a contrast between a chef and a scholar. When the time comes, you can order a suit with a simple design, but a good-looking shape, A well-fitting chef's uniform, and then decorate the kitchen, don't ask for luxury, it must be neat and clean! At that time, there is no need to deliberately close-up, if people are interested in your video, they will naturally notice these, and then they will make up for you Create a person who loves cleanliness and has a cleanliness. Compared with what you deliberately show, people believe what they find out."

Xiang Kun said, pointing to the mobile phone of the eldest nephew downstream: "You can't use a mobile phone to shoot, you need to use more professional equipment, you need to light it, edit it after shooting, and the sound needs to be processed. The noisy sound must be removed. It has texture."

You Meng was a little dazed: "We can't do this."

"You can spend money to hire someone to shoot. They will have all kinds of equipment. First, design the script and do a rehearsal. The movements can be more complicated. If you can't practice for an hour, you can practice for one day. If you can't practice for one day, you can practice for ten days. ! We strive for excellence and must capture every second of the first video."

As Xiang Kun said, he pushed the plate of dry-pot rabbit meat forward, and said with a smile, "Okay, let's talk about the rest later. First, how about the dry-pot bamboo rat meat I made?"

"It smells so good, it must be delicious!" While complimenting You Meng's wife, she took the chopsticks and distributed them to several people, even the young waitress who joined in the fun.

Xiang Kun watched expectantly as she picked up the bamboo rat meat and put it into her mouth, chewed it, chewed it, then chewed it again, switched from the left side of her mouth to the right side, and continued to chew, her expression slowly becoming awkward.

You Meng also chewed for a long time, as if he was chewing gum, and smiled at Xiang Kun: "I was just patronizing to watch you pretend to be handsome, but I forgot to remind you that the skin of this bamboo rat meat is relatively tough, so it needs to be stewed more Yes, hahahaha, but the taste is really good."

Xiang Kun's cheeks twitched slightly, and he also realized that he was cooking bamboo rat meat as rabbit meat. He hadn't done it before. Sure enough, the data types were different, so the formula couldn't be applied randomly...

Because of Xiang Kun's unrestrained publicity plan that day, "Youlong Hotel" closed the door early tonight after the guests at the table in the lobby left.

The nephew You and the waitress were given a holiday, and only You Meng and his wife were left in the store. They made a few side dishes, stewed the bamboo rat meat, and sat in the hall, eating and chatting.

In order not to appear abnormal, Xiang Kun had no choice but to find a chance to swallow a pair of stones and pretend to eat a few mouthfuls.

"It shouldn't be a problem to renovate the kitchen and make custom-made clothes. It won't cost too much money. It should be fine to shoot videos. It should be fine to find someone who takes wedding photos. But Xiang Kun, I don't think I can learn your movements. Come on, I think you're pretty good at what you do, I just tried a few times myself, it's so fucking embarrassing..." You Meng opened a bottle of beer by himself, and said while drinking.

Xiang Kun said: "You don't have to learn my movements, you can use other features. For example, you can improve each step, cut vegetables neatly every time, each section is the same length, and each section is the same length. The interval between each knife is also the same. Step on the rhythm, seasoning and so on, all are controlled at the exact weight of the integer, telling the audience that only the precise value can ensure the accuracy and consistency of the taste, including the cooking time and the number of times of stir-frying , the degree of stir frying, the time of simmering and so on.

"Prepare the scale, weigh all the seasonings, make an edit, just see the value, round it up!

"Prepare a probe digital thermometer for cooking, measure the temperature of the oil, give the lens, it must be an integer, or the mantissa of several values ​​​​are the same!

"When you speak, you must be unsmiling, speak in a calm manner, and be very sure.

"Believe me, this style will make many people who are a little bit obsessive-compulsive disorder feel so happy!

"I've already set up a good character for you, a 'cook crazy' who specializes in cooking all kinds of rabbit meat, and a technical handsome uncle in the abstinence department."

"Cook crazy?" You Meng tilted his head awkwardly, while his wife was covering her mouth and giggling.

"If this character design is not satisfactory, I have other ideas..." Xiang Kun's mind is spinning very fast now, a series of ideas and plans have followed, thinking about the last script When designing with people, the next one or even the next one has already begun to be brewed or even released.

After Xiang Kun made four character designs for You Meng to choose, the straightforward man from Tongshi Town couldn't help but whispered: "Isn't this a lie...I'm not that kind of person."

"It's just publicity. You are just playing the role of the chef in our video. And the objective facts are true. It's like saying that you are from a culinary family. It's not wrong. Your family does open a restaurant! Say you love Cooking, specializing in cooking, so it’s okay not to go to college. You did go to the restaurant at home to learn how to cook. Didn’t you go to college? Opportunity! As for the others, isn’t it all about cooking and speaking style? You didn’t tell others what kind of person you are, you just showed it in the video, for the sake of video effect!”

You Meng thought about it and nodded, it seems that it is indeed the case.

"What do you mean that is good at rabbit meat? I'm not good at making rabbit meat..."

"It's okay. I'm very good at it. I'll make the recipe for you when the time comes. I'll make sure it's accurate to every step, the specific time, quantity, and heat. There's no problem." Xiang Kun still has a little understanding of the tastes of the people in Tongshi Town Yes, after all, I lived here with my parents for many years.

"Then what? What to do next? Mention the name and address of our 'Youlong Hotel' at the end of the video we made, and then type it out with subtitles?" You Meng said with some expectation.

"No, don't add anything, don't mention anything, don't mention a single word, just mention your name, or take a screen name. Then you only need to make rabbit meat videos, and you don't need to do too much. Make three to three minutes carefully. Five 2-3 minute videos are enough," Xiang Kun said.

You Meng was surprised: "Then how do we get customers to come to our store? We don't want to be an Internet celebrity, don't we want to promote the store?"

Xiang Kun said: "Then it's time for the second step. If the rabbit meat video we made has a certain response, please invite a big V who is good at tourism and food to write an article. We are not far away Is there a 5A-level scenic spot? Let the big V start there, use the scenic spot as an entry point, and then find an excuse to find the legendary "cook idiot" who intensively grinds rabbit meat, and then find Tongshi Town , came to your store, and ate the legendary rabbit meat feast, don’t need to mention too much detail, as far as I order, it seems that I really mainly look at the scenery and eat rabbit meat on the way.”

Seeing You Meng and his wife nodding thoughtfully, Xiang Kun continued: "You can invite this kind of UP owner to come once in a while to keep the heat up, don't look for those who are too popular, don't spend too much money, and finally It’s good to be able to find that kind of free cooperation with each other. After the Internet becomes popular, local people will naturally come here. Our rabbit meat is mainly for the taste of local people. As long as they taste it and find it delicious, your reputation is very good. It will be up soon, and there will be more and more repeat customers."

"So that's how it is. This connects the online video with our store." You Meng said, frowning a little: "But isn't this a bit too much? If our video becomes popular, That also set fire to all the shops that make rabbit meat, and we also revealed the method..."

Xiang Kun shook his head and said: "It's unrealistic to concentrate all the traffic on yourself. Don't be afraid of others taking a ride. When others give you a ride, they are actually boosting your popularity invisibly. Your store is so big. , Money can’t be earned by one person, and building your brand is the most important thing.”

"So, it's a total of two steps?"

Xiang Kun said: "No, there is a third step. If the second step works well and starts to attract customers, you can hook up with the cultural and tourism department of Tongshi Town and ask them to help promote it. You can also cooperate with this If you cooperate with the nearby commercial street, they will definitely be willing to stir up your reputation, and then you can exchange for a more favorable lease contract, a larger storefront, and a better location."

You Meng couldn't help laughing with his wife: "I've already started imagining in my mind the picture of queuing up to eat at the entrance of our store."

You Meng's wife also nodded and said: "I also think Brother Xiang's idea is very powerful, and the possibility of success is very high."

You Meng then said to Xiang Kun: "Whether my small shop can be brought back to life depends on your idea. If it can be done, this shop will give you 30% of the stock. Of course, if it doesn't work, it's okay, anyway, I planned to put it away anyway. Not doing it."

Indeed, if according to Xiang Kun's three steps, his "Youlong Restaurant" business can get better again, then Xiang Kun's contribution is too great, almost all of them are planned by him, even the recipe for rabbit meat must be prepared by him. He came out, of course, it is not yet known how the rabbit meat recipe tastes, and whether customers will buy it. But the call to Xiang Kun at Liu Caifu's house in Chongyun Village in the afternoon, and the performance in the kitchen at night, made You Meng have high regard and trust in Xiang Kun's ability.

Xiang Kun said: "I will also pay 30% of all the expenses this time. If this can be done and the store can become popular, I will use the money to invest 30% of the original investment cost."

"Don't be so troublesome..."

"That's it." Xiang Kun said: "The most important thing is to shoot the video well. You should first decide which script to use, and then shoot it yourself to try out the effect, and then modify it carefully. Don't do it well. I'm going back to Citong City tomorrow, if there's any situation, please contact me on WeChat.

"In fact, whether things like this can become popular sometimes depends on luck. Even if we do our best, we may not be able to really become popular. We can only do our best."

Naturally, Xiang Kun didn't know. When he said this, the video of him making bamboo rat meat at Youlong Hotel tonight had already been posted on station B...

Although Xiang Kun explained that nephew You couldn't post it on the Internet, the young man recorded a very funny video, and he felt so sad that he had nowhere to rest, it hurts a lot!

So he sent the video to a good classmate to watch. Isn't this considered posting on the Internet?

But he forgot to tell the classmate not to post it online.

So after the classmate finished watching it, he posted a video on station B—"How is the bamboo rat meat made by my elder brother better than Wang Gang?" "

...

Xiang Kun will naturally stay at You Meng's house at night. He is sitting cross-legged on the bed in the guest room, thinking about what he did today.

In Liu Caifu's house, he must have been a little carried away, so that he fell into his own emotions unknowingly, which triggered "emotional assimilation", which had an impact on Liu Caifu and You Meng. What are the adverse effects.

Actively making suggestions for You Meng's restaurant, he did it on his own initiative. On the one hand, he really wanted to help his friend turn around the restaurant's predicament, and on the other hand, he wanted to try the plans and plans that kept popping up in his head , Can it work, as if he was testing various abilities before.

And he also thought about it, doing these things shouldn't bring him any hidden dangers, anyway, it wasn't him who appeared on the scene.

In fact, he still has a lot of plans, some of which may not be very effective, and some of which are too difficult, as if he has thought about whether he can use the ability of "emotional assimilation" to treat a large number of diners in public. Influence them so that they all feel that You Meng's dishes are delicious.

But the problem is that his "emotional assimilation" is really not easy to control. When he wants to enter the emotion, he often can't find the feeling, and when he doesn't want to, he always falls into it unconsciously.

Moreover, he has no "appetite" for ordinary food, and it is difficult for him to create emotions that feel that those foods are delicious and delicious.

Thinking of "emotional assimilation", Xiang Kun couldn't help feeling the wood carving with eight arms and eight eyes again, and this time there was feedback again!

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