What’s Wrong With Me Being a Rich Man?

Chapter 145 If you don’t accept it, do it

The recording of "You're the One" was missing three guests in a row. The producer needs to spend some time looking for a suitable candidate, but he doesn't care too much, and Yu Xing doesn't think it's anything.

As for Bi Sheng, who was poured with a basin of cold water, he also doesn't care whether the program is recorded or not.

He hurried back to the hotel and immediately chatted with his colleagues until evening, then lay on the bed and tossing and turning, and it was still difficult to fall asleep.

After a while of sleeping in a daze, Bi Sheng suddenly woke up. Seeing that it was dawn, he thought about it and then took a cup of coffee and went straight to Bai Xiaosheng's headquarters.

When Yu Xing saw Bi Sheng with two deep dark circles, he knew that this person really took what he said seriously.

"Mr. Bi, you're too early. Are you going to come to work here? I have a morning meeting, why don't you attend together?"

Bi Sheng shook his head: "You drive yours, I'll visit your office."

Yu Xing led this person to the president's office and set a password for the computer first. After all, there were a lot of things inside.

Bi Sheng didn't think so much, so he visited the lawyer's letter and degree certificate on the wall of this office, and then said in surprise: "You really stick this back? I thought you were kidding."

Yu Xing said naturally: "What are you lying to you? I'm telling the truth. I think it's very memorable."

Bi Sheng was amazed, and when he thought of the vertical subdivided attributes that Yu Xing mentioned yesterday, he really felt that Bai Xiaosheng was a strange flower.

Yu Xing invited Bi Sheng to attend the meeting again, but Bi Sheng only took the book from his desk and had to wait for a while to communicate.

When Yu Xing finished the meeting, he walked into the president's office again and found that Bi Sheng was already asleep on the sofa.

Yu Xing reached out and looked at him for a few seconds. He felt that this person was really sleepy, so he temporarily changed his seat to work.

Bi Sheng slept soundly this time and had a small dream. In the dream, he rang the bell on the Nasdaq, but just as he was about to take action, the broker next to him shouted, "I'll have dinner."

Yu Xing reached out and knocked on the table and woke up the founder of Letao.com who ran to his office to sleep.

Bi Sheng woke up and was stunned for a while before he realized what was going on.

He said with some complaint: "Hey, Mr. Yu, you interrupted my dream. I want to ring the bell on the Nasdaq."

Yu Xing laughed silently: "Is that so? It seems that I shouldn't have said those words yesterday."

The vertical e-commerce we chatted about yesterday broke the dream of Bi Sheng designing for Letao.com.

Bi Sheng sighed and felt hungry, but after taking a few hours of rest, his spirit was much better.

He apologized: "Mr. Yu, it was me who took the liberty to come today. I'll invite you to the restaurant at noon. Oh, it's not that you shouldn't say yesterday. You said it very well yesterday, but I just couldn't eat well and couldn't sleep well."

Yu Xing smiled slightly: "Mr. Bi, I'm just a fool. You don't have to take it too seriously. The company still needs to do it, not say it."

Bi Sheng shook his head seriously, and after a few seconds of consideration, he said earnestly: "Mr. Yu, I couldn't sleep last night. I looked at your website and saw your speech at the Internet Conference last year and you said it very well."

He sighed: "No wonder you had that perspective on TV yesterday, and no wonder you said that vertical e-commerce was to draw a circle by yourself and then declare your own victory."

Yu Xing blinked and suggested, "Let's go downstairs to eat and chat?"

Bi Sheng agreed and followed Mr. Yu into... Shaxian snacks.

He took a sip of black chicken soup, um...

Startups do need to pay attention to budgets, and Yu Xing’s style is normal.

Bi Sheng re-recorded the topic and even retelled Yu Xing's original words yesterday: "You said yesterday, 'You drew a circle like this, and then announced the self-victory of vertical segmentation, and will eventually be overwhelmed by the torrent of the development of the giants', After thinking about it, Letao.com's strategic design does not seem to work."

Yu Xing asked a question: "What is the gross profit of Letao.com's current product? "

"We are going to fully transform and sell shoes this year. This depends on the quantity, but the results of our tests are pretty good, and it is optimistic that it can be around 20%. "Bi Sheng revealed the profit and continued, "It is difficult for big brands to make any profits again." Give us more, and we actually consider this."

"So, in response to this issue, we plan to borrow chickens to lay eggs, first use shoes from big brands recognized by consumers to expand the scale, build awareness of website brands, and then create our own footwear brand."

"In this way, our gross profit will increase significantly, and it is estimated that it can reach 30%.

Bi Sheng said this and paused before adding: "Of course, this is an idea in the unchanging competitive environment. We have indeed drawn a vertical e-commerce circle ourselves."

Can gross profit reach 30%?

Maybe it can.

Can a 30% gross profit cover operating costs?

Still very difficult.

Can this 30% gross profit be maintained?

It's also very difficult.

Using scale can reduce operating costs, but operating costs still have a bottom line, and the vertical e-commerce circle must be viewed in the overall market, and giants cannot let go of this profit.

Bi Sheng asked himself, it was difficult to solve these problems no matter how hard he was to solve them.

He can boast about the gross profit of his own brand of footwear, he can boast about his efforts to do warehousing and logistics, and he can also boast about occupying the minds of users, but those boasts cannot bring confidence when facing themselves.

Once the perspective is opened, you can't cover your eyes.

Yu Xing listened to this design of "borrowing chickens and laying eggs", and thought silently in his heart, and after a while, he said, "If the company doesn't make money, it doesn't mean you don't make money."

The company's losses are the company's business. Entrepreneurs can make money. After the scale is increased, they will sell themselves and leave.

Bi Sheng nodded, but shook his head again: "If that happens, why should I leave Baidu, and why should I give up investing to do this."

He was once the assistant to the general manager of Baidu. After leaving, he became an angel investor and was already financially free.

Yu Xing sighed, "You guys..."

He lowered his head and ate a few bites of rice, organizing the wording.

Bi Sheng said at this time: "Mr. Yu, I heard you yesterday that vertical segmentation is not a segmentation of product categories, but a segmentation of pattern. When I heard it suddenly, I seemed to have a sudden sense of enlightenment, but it was so vague that it was difficult to find the inside. The essence, come here today, I really hope you will give me some advice."

As a former Baidu executive and financially free investor, his tone and attitude are very sincere.

"I actually have nothing to say." Yu Xing smiled, "but I said it today, don't scold me."

Bi Shengqi said, "Mr. Yu, I can't even thank you, so why would I scold you?"

"The so-called model segmentation, I also thought of the practice of a vertical e-commerce company, and it felt that it was a good direction." Yu Xing did not hide his own private affairs, which did not conflict with his own business. "It is Vipshop, which was founded last year. Do you know if Mr. Bi knows?”

Bi Sheng thought for a moment and asked, "Is it the family in Yangcheng?"

Yu Xing nodded slightly: "Yes, it went online last year and was doing brand discounts."

Bi Sheng frowned and focused.

Yu Xing continued: "Actually, it's like an online version of the outlet."

Outlets is an offline shopping mall brand in the United States. It was originally used to deal with factory goods, deal with out-of-season, removed from shelves, and disconnected products. It gradually became a brand direct sales, with a large scale.

True transmission is just one sentence, fake transmission is thousands of books. Bi Sheng suddenly stood up and murmured, "A Chinese online version of outlet?"

"Vippines says it does special sale, special sale, special sale, what is special sale?" Yu Xing smiled. "For very cheap sells, most consumers are price sensitive, but everyone subconsciously thinks that cheap is not good. Brands’ tails really solved this idea.”

Bi Sheng walked a few steps in place, sat down again, thought for a while, and suddenly said, "I have an investor named Lei Jun. I called him last night and talked for a long time. I also introduced your views. ”

Yu Xing was surprised and asked with interest: "What did he say?"

Bi Sheng said seriously: "Lei Jun agrees very much. He told me, then don't do it."

Yu Xing couldn't help laughing: "What do you think?"

Bi Sheng was still serious: "I don't want to do it anymore."

Yu Xing: “…”

Why does he feel like this person is a little tiger?

Bi Sheng took a sip of black chicken soup and said, "Even if Letao.com makes shoes, even if it creates its own brand and increases a certain gross profit, it will only solve some problems tactically and is not enough to reverse the defects at the strategic level. Then what else to do?”

Yu Xing laughed and joked, "Mr. Bi, you are really casual in starting a business... You do your own project and don't know what to sell. Lei Jun asked you to sell toys. You went to sell it. You didn't feel good when you sold it, and then Sell ​​shoes immediately. Listen to a nameless person's talk on paper. You don't even want to sell shoes..."

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

Bi Sheng disagreed: "What you said makes sense, what does it have to do with being famous and not being famous?"

He continued: "I think what you said is really reasonable. Vertical e-commerce is not an isolated circle. This is a strategic perspective. Vertical segmentation is not a product segment but a model segmentation. This is also a strategic perspective. Yes, our product gross profit will decrease as competition intensifies, which is a high probability issue.”

In other words, even if there is a design of "borrowing chickens and laying eggs", it will not have a decisive impact on the overall situation.

The strategy is wrong, the tactics are just struggles.

Bi Sheng was not kidding at all. Before he fell asleep in a daze last night, he had the idea of ​​"I quit doing it."

Yu Xingheran: "If you really believe this strategy, it is tantamount to pushing the project back and starting over. What should you do?"

Bi Sheng sat on the bench of Shaxian snacks with breathing in his heart, and various thoughts flashed through his mind, including his own verification, discussions from yesterday to today, and suggestions from investors.

Finally, he let out a sigh: "Then push!"

Yu Xing: "?"

He couldn't help but say, "Are you a tiger?"

Bi Sheng took a breath and exhale, and said seriously: "I think you are right. Since that's the case, you can either withdraw or change. You can't continue to follow the old path. I don't want to withdraw, so I can only change it."

"I mean, are you always so hasty in making decisions?" Yu Xing was really amused.

Bi Sheng explained his thoughts: "The competitive environment becomes harsh is inevitable for development, but it will definitely be relatively loose in the past two years. They must continue to climb on their respective tracks. Now there is a chance to do something about China Online. Outlets.”

Outlets are successful, so can it be successful if you do it again on the Internet?

At least, this strategy is worth trying.

Bi Sheng smiled at this time, "I really do this when making decisions. If I think it makes sense, I will do it."

"You thought Lei Jun made a point in his words before, so he sold toys, but reality proved that what he said at that time actually didn't make much sense." Yu Xing was still surprised at this person's decisiveness/sloppyness.

"Yes, I thought he made sense at that time." Bi Sheng said seriously, "I think you made sense now."

Yu Xing pondered, 'He said what he believed in at every stage of his life, so what do you want him?'

He thought about it and suggested, "Mr. Luo, you can do it. If you go to inspect Vipshop, they also want to do this, so let's see if there are any experiences and lessons."

Bi Sheng corrected: "It's Mr. Bi, I'm Bi Sheng, not Luo Sheng. Alas, Mr. Yu, although this is our third meeting, you won't even remember my name, right?"

Yu Xing smiled and said, "Yes, you know it's the third time we met, and then it's so hasty... Moreover, there are already people in China doing this."

Bi Sheng said indifferently: "What's wrong? It's not Taobao. I can't beat Taobao, can't beat it?"

Yu Xing gave a thumbs up: "Okay, take life and death lightly, and do it if you don't accept it."

Bi Sheng felt that Mr. Yu was mocking him for a moment, but decided to take this as a compliment.

After drinking the black chicken soup, he put the jar on the table: "It's not bad, just do it if you don't accept it!"

Bi Sheng looked at Yu Xing in front of him with a bright look and invited, "Mr. Yu, I sincerely invite you to come, let's do this together!"

Yu Xing: “…”

He declined, "I have my career."

"Mr. Yu, although your website is interesting, can it be comparable to the success of the e-commerce field?" Bi Sheng persuaded him in turn, "Don't you agree with what you said? The strategy is correct, let's look for money together. Then you can follow the path of vertical e-commerce.”

Yu Xing looked at the person in front of him and rubbed his face: "Mr. Bi, my recruitment business has not yet been launched. If you really do it, it may not be worth anyone."

Vipshop is indeed a weird thing in the e-commerce field, but its amazing thing is that it survives from hell. The company's market value will not exceed the number of direct recruitment of the boss. This is something from different tracks.

He thought for a while and said, "Mr. Bi, you should first do it. I have friends who are investing. If you really do it, we can invest in you."

Bi Sheng said decisively: "Okay!"

He got up and wanted to go upstairs to chat.

Yu Xing waved his hand and said, "Mr. Bi, our website will incubate an internal project in the near future, intending to capture the prices of similar products from different e-commerce websites to make a comparison for consumers."

Bi Sheng stared at the young man in front of him in a daze, and a word popped out after a while: "Ah?"

He said in confusion: "What are you trying to do? You, you...will you make e-commerce websites fight?"

"It looks good to fight, and I'm good for consumers." Seeing Bi Sheng's face change, Yu Xing reminded, "You don't want to scold me, you're too late to say thank you before."

Bi Sheng's face changed several times: "You, me, I..."

Yu Xing asked, "Mr. Bi, are you still going upstairs to chat?"

Bi Sheng was silent for a while and said in a muffled voice: "I won't go, I'm back, I'm going to transform, I'm probably going back to talk to investors about this."

"If Mr. Lei asks you to withdraw, you will **** him." Yu Xing said seriously.

Bi Sheng nodded: "I definitely want to make a difference. I will never withdraw. No one can do it. Whoever comes will do it."

When he went back this time, he had to face not only investors, but also many colleagues in the company. Even Luo Sheng, he had a headache when he thought about it.

but…

Absolutely not withdraw, whoever will do it!

(End of this chapter)