What’s Wrong With Me Being a Rich Man?

Chapter 196 Situation Analysis

JD.com is developing very fast. In 2009, which has entered the fourth quarter, it is estimated that its annual revenue is expected to exceed 4 billion yuan.

This is more than tripled compared to last year's 1.3 billion, which is amazing!

However, although its growth rate is fast, Suning and Gome, which have successively topped the top domestic electrical appliance chains, still have a size far beyond it.

Suning's annual revenue this year is expected to approach 60 billion, and Gome's revenue is still no problem if there are problems with internal management.

Any of the two companies has revenues of more than ten times that of JD.com.

So, Yixun.com suddenly popped up...

Compared with the difficult Suning and Gome, JD.com feels that it is no problem to use this little shrimp to sacrifice the flag.

However, the appearance of penguins immediately attracted attention.

Not only did JD senior executives re-examine the emerging player Yixun.com, but even Xu Xin from Capital Today also led a team to Beijing.

The first thing to confirm is the authenticity of the news. Is Penguin really investing in Yixun.com or is it purely a smoke bomb?

Liu Qiangdong asked Xu Xin in person. After all, he had never heard of the contact between the two before and did not pay much attention to Yixun.com, but this company was established in Shencheng, so perhaps Xu Xin could know more.

"I don't know if this news is true," Xu Xin said the truth. "What I can be sure of is that Yixun.com has not received financing since its establishment in 2006, and the news this time is quite strange. ”

She added: "It is not ruled out that Yixun.com competes first and then gets money. I have asked in the industry these two days. Yixun has found many venture capital investors, but because JD.com has not had good results, instead It was Foxconn that had financing news, but it was obviously failed. Penguin may be due to consideration of e-commerce layout this time.”

Liu Qiangdong couldn't help but say, "What else can penguins not do?"

He shook his head again and said, "This is what I wanted you to remove Yu Xing's price comparison website before. This thing about him is easy to intensify competition."

The same product is cheaper here and expensive there. Except for a small number of people, they will choose the former.

It’s just that many people don’t know about the information.

It’s not that JD.com doesn’t want to compete, but that it doesn’t want to compete strongly at this stage. It still hopes to further increase its size and avoid encountering sniping from powerful opponents.

Although the cash flow has improved this year, infrastructure investment is still quite tight, and JD.com's last financing and asking for help has not been a year. That feeling is so unforgettable for Liu Qiangdong.

Xu Xin frowned: "How can I withdraw it? Are you willing to pay for it?"

Liu Qiangdong was silent.

After a while, he shook his head and said, "It's better to buy it directly before."

Price-Based Network once offered prices, but no matter how you look at it, it seems like a blackmail, so it is left in vain.

"Price comparison network is a fuse, so don't think about it now." Xu Xin said calmly, "Suning has certain transformation needs. I don't know if the chaos in Gome will use it to divert the conflict. Penguin Investment Yixun.com It is indeed a threat of the same type, but I don’t know how strong it can be. Others like Amazon and Dangdang.com should not appear. Amazon’s domestic team has no autonomy. Dangdang.com’s first goal now is to go public. "

The main reason why Amazon China cannot do localization well is that the domestic team is not trusted, and naturally it cannot fight a large-scale price war without power. In Xu Xin's opinion, Dangdang.com should have carried out a full-category transformation earlier, but this couple The two are more conservative, and they will definitely not get involved on the eve of their listing today.

Liu Qiangdong nodded, and the judgments were consistent.

Xu Xin thought about it for a while and talked about his thoughts on the situation: "Penguin is indeed very influential, not only in terms of funds, but also in the traffic it can give. But even if Yixun.com gets the traffic of Penguin, it It’s just a late-post JD.com. As long as JD.com doesn’t make mistakes, Yixun.com will never catch up with you.”

She judged: "Once such a situation occurs, Penguin will reconsider the positioning of Yixun.com."

Penguin made a fortune by socializing. Its previous Paipai.com has failed. Now that it wants to invest, how good can it do?

Xu Xin attaches importance to the emergence of Penguin, but is not afraid of its ability in e-commerce.

She finally said: "It's Alibaba's Taobao Mall, which will inevitably be a strong competition in the future."

Liu Qiangdong asked, "Where is Suning and Gome?"

Xu Xin shook her head slightly: "They will succeed by relying on offline chains, so they will inevitably be unable to betray their existing interests. I only have one idea. JD.com can bear pressure, and JD.com must not make mistakes."

Liu Qiangdong took a sip of tea, as if he had a reassurance pill.

This is not only an analysis of the situation, but also a statement from the investors, and the latter will be converted into useful funds when necessary.

JD.com's last round of life-saving financing came from Xu Xin. She introduced Liang Botao, the boss who was formerly in Baifuqin, and then brought in Liang's apprentice Li Xufu. The three families gave US$21 million together.

Which company can China E-commerce make its debut in B2C?

Judging from the attitude of the investors alone, there has been a consensus.

Yixun.com entered the market with Penguin's shadow, JD.com announced the fight, followed by Suning's response. Suning.com's marketing director was interviewed by the media and said that all home appliances of Suning.com will inevitably be lower than JD.com. If there are high products, the price will be adjusted immediately, and the most intense promotion in history will be launched!

Many media reported this news, using the word "Suning".

However, Suning and Suning.com are completely different.

"It's a pity, I thought Suning could really fight a firm price war."

Yu Xing noticed the thoughts reflected by "Suning.com" and shared his ideas about this price war with Xiaoying without regrets.

If it is Suning, it is an offline giant, and only Suning.com will use price wars to create small traffic, just to develop some e-commerce markets.

"Penguin has participated in the war. Can Yixun.com win the market? I think there is a chance." Liu Wanying likes to discuss these and smiles, "You are so disappointed with Suning, so you can find opportunities to verify the stock price in the future."

Yu Xing shook his head: "Suning's decline must have been a relatively long period of time. Moreover, when we short, we are still focusing on other people's mistakes and fraud."

Liu Wanying reminded: "Penguin?"

I don’t know who was yelling to create negative news before.

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

Yu Xing smiled and said, "Penguin...is different. Oh, let's not be so rigorous in chatting."

He thought about it and said, "As long as there is funds and traffic, it will definitely be able to develop. However, it will either go public, be acquired, or fail. The competition in the domestic market is getting bigger and bigger, and only this is the case. Three ways.”

"You value Yixun.com is nothing more than seeing Penguin. If there were no Penguin, would anyone invest in Yixun in the circle? JD already has a great first-mover advantage."

"So, what Yixun.com will look like in the future depends on what Penguin's strategy is."

"What strategy will the penguin be?"

Yu Xing stopped here, thought about Penguin's attributes, and then thought about Penguin's later alliance with JD.com, shook his head and said, "Yixun.com can only be the second JD.com for e-commerce at most, and the money will be made. Thank you for your hard money, how can you make the profits that Penguin earns from its own business?”

"This is more obvious to Baidu. It is too easy to make money with advertising, and the priority of other businesses is low. You can make money at will. Who wants to work hard?"

"Penguin is likely not to want the share of the e-commerce market, but to continue to expand its influence and radiation range."

"Yixun.com is likely to disappear because of the penguin's movement."

Liu Wanying felt that these analysis was quite clear and logical, but she still joked: "Oh, Boss Yu, who doesn't do e-commerce, understands this. There is no need to draft it for each set of things."

Yu Xingheran: "I am talking to you now in the name of Guoshanfeng Partners. Our goal is not the same industry, so let's find more commonalities between different industries."

If this is the general situation in the industry, and suddenly there is a significant difference in companies, it is an abnormal signal, which is worth exploring in depth.

Yu Xing was about to continue chatting, when an incoming call appeared on his mobile phone.

When he put down his phone, his face looked a little strange: "Xiaoying, you must have never thought who called me."

Liu Wanying guessed: "Xu Xin? Liu Qiangdong?"

Yu Xing shook his head: "Bu Guangqi, the boss of Yixun.com, you see, they may really want to hear my sets..."

Liu Wanying was really surprised now.

She became interested and mentioned her identity: "If you can find you, I will listen to it, after all, she is the boss of Kestrel Capital."

So, e-commerce veteran Bu Guangqi invited Yu Xing to see two people, and what surprised Yu Xing and Liu Wanying was that Penguin executives were present here.

"Mr. Bu, I was quite surprised when I received your call. I don't do e-commerce either." Yu Xing showed his qualifications after saying hello.

But Bu Guangqi said enthusiastically: "Mr. Yu, don't be humble. I read your judgment and discussion on vertical e-commerce. It's very interesting. There is also a verification from Letao.com, which is also very interesting. This time I take the liberty to invite you. , I really want to talk about it."

Yu Xing was smiling at Bu Guangqi, and Yu Guang unconsciously glanced at the penguin man.

Gu Sibin, one of the heads of Penguin E-commerce.

(End of this chapter)