Chapter 30 Joint innovation

College students may be in a similar state of love.

Or, in a hot graduation season like June, everyone's mood is subtle and complex, both looking forward to the future and fearing worries.

As a result, when Yu Xing shared the emergencies, he encountered breakups one after another in the next two days.

Some did not give up like the previous parties, while others did not give up the order as they wished.

Yu Xing could be the closest brother once, but he couldn't catch up. He could only communicate with Lu Haiying, Zhong Zhiling and the group leader.

"What are our customers missing at this time? Do you think they really lack this 299 yuan?"

"What they lack is encouragement to them, psychological massage!"

When the team leader Cui Jingwei heard this, he couldn't help but raise his hand and said, "I didn't say anything before coming, but I still have to help someone with a massage..."

Is the money for massage necessary to be paid for...

Yu Xing spread his hands: "If you don't help them with massage, they have to take out the money you put in your pocket and then take out. This is also a kind of after-sales service, and not much."

Cui Jingwei was speechless.

"Customers at this time are very emotional. I chatted with Lu Haiying yesterday and wanted to figure out the effective way to travel, but just giving psychological massages may not be very effective." Yu Xing said, "So, If this happens again, on the one hand, we will relieve them of their emotions, and on the other hand, we will ask them to write down all the last words."

"We still insist on a seven-day unreasonable refund. They will withdraw as soon as they want, but they have to leave something before they withdraw. This emotion may impress potential users who have not yet developed."

"for example…"

Yu Xing picked up the chalk and gave an example on the blackboard.

——It’s my hero who is short-sighted.

The 11 group leaders and 2 deputy generals and side generals were sitting in the multimedia classroom. After seeing this sentence, everyone felt that it was quite interesting.

Yu Xing continued to write and gave a second example.

—You are my summer, but autumn is here.

He pointed to these two sentences and said, "College students love this taste. If our psychological massage does not take effect and the customer still wants to withdraw, then let him leave a sentence, which can be a summary of love or his own. Reflection, in short, is the more emotional one, and these will become part of our resources to use the Internet to develop our business."

The banner of seven-day unreasonable refund has been issued, and it is impossible to refuse a refund, but you can squeeze something else.

How to use the network to develop business?

This is something Yu Xing has thought about carefully these two days.

He thought about it and found that this matter still fell on the current customer group - college students.

In addition, he also thought of a once popular liquor brand "Jiang Xiaobai". One very important factor is the copywriting quotations that are very popular among young people.

What is this?

It is probably considered the construction of brand culture.

Jiang Xiaobai finally declined with just copywriting quotes, but... Yu Xing felt that it would be okay for his own family to be popular for a while, and he didn't want to be eternal, as long as he had it.

Who knows college students the best?

College students understand college students the best.

A college student who is heartbroken can impress couples more.

Yu Xing reached out and wrote the third sentence, saying, "You can't shine the vernacular, you have to do something more literary."

—The spring breeze is so proud that the horse's hooves are fast, and only then can we realize that there is separation in the world.

Yu Xing looked at the copywriting on the blackboard, thought for a moment, and continued, "I still have to do some foreign poems, like Shelley's poems."

—I would like to be a rapids, a small river in the mountains, passing by on rugged roads and rocks, but you don’t want to be a small fish in my waves, you just want to run towards the surging sea.

Yu Xing put down his chalk and looked at the deputy generals, side generals, and group leaders: "Do you understand? We need to have something that can impress college students. We must have our own advantages in the Internet. This is very inconspicuous, but maybe it will really have miraculous effects. This is called brand mental occupation.”

"Of course, I'm just giving an example. Everyone should think about it and ask college poets to help us think about it when encountering similar situations."

The 13 people in the audience were a little silent. Why do you feel that the senior’s random examples are really touching?

Yu Xing wanted to continue speaking, but the phone on the desk suddenly lit up, but it was Song Yufeng, the former NetEase reporter.

"Come on, the second in command will go up and talk." Yu Xing picked up his phone and called him casually.

Zhong Zhiling's feet moved, and then he saw that Lu Haiying had already stood up. He could only keep calm and continue to sit.

Yu Xing walked out of the classroom, pressed the phone on the phone, and greeted him with a smile: "Hey, Brother Feng, have you returned to Shencheng?"

Song Yufeng is a reporter stationed in Shencheng. He is responsible for news in the East China region. He is not at a high level. He was looking for news before and happened to receive materials from his colleagues.

"Yes, Yu Xing." Song Yufeng's tone was a little slow, and he coughed, "I suddenly remembered that there was a question I forgot to ask you."

Yu Xing said enthusiastically: "Brother Feng, ask, ask."

"That's right. When I was writing a report about your company yesterday, I thought of a question. Well, this, isn't your threshold that high?" Song Yufeng said with some caution.

Yu Xing pondered: "Yeah..."

He quickly changed his mind, what does it have to do with the high threshold? The previous interview and the agreed report were just a press release.

Seeing that there was no specific response on the other end of the phone, Song Yufeng felt a little anxious.

In fact, he had been hesitating for a long time whether he made the call or not, but since he finally called, he naturally wanted to effectively remind the other party.

Song Yufeng returned to Shencheng yesterday morning, and when he was having lunch in the cafeteria at noon, he naturally talked about this business trip with his colleagues, and mentioned a new project like "Guiai.com".

"I think this group of college students' companies will definitely not live for a year." Song Yufeng gave his own thoughts while eating.

Unexpectedly, just as he wanted to talk to his colleague about the next topic, someone later asked about the situation.

"Can you tell me about this in detail? It sounds quite interesting." A NetEase employee who was sitting next to him introduced himself, "I am Ying Jiadong from NetEase City. The project you just mentioned is interesting."

Song Yufeng turned his head and saw a middle-aged man.

He has just joined NetEase for more than a year. According to his age, I am afraid that the leaders will be the ones who look like this.

Song Yufeng didn't realize that there was something strange and briefly described his interview with Guiai.com.

"The threshold for this project is not high?" Ying Jiadong asked.

"Yes, it's not high." Song Yufeng felt that it should not be high, but he did not have a deep understanding of business models, so he was just a general answer.

"You said they also made a college student love investigation report. Can you show it to me?" Ying Jiadong stopped eating rice and sat directly next to the young reporter.

Song Yufeng said "uh" and did not take the information, but handed over the report taken on his mobile phone.

Ying Jiadong read it carefully, estimated the impact of the relevant data, and when he handed it back on his phone, he said, "The threshold is indeed not high and is easy to be copied. If there is a big company to do this, it can be done."

He thought for a moment and commented: "This idea is still very innovative. College students just have new ideas, one is willing to fight and the other is willing to be beaten. But after the process from campus to society, the probability of getting married is not high, so they can make money The technique is really innovative! "Ying Jiadong asked his colleagues after commenting: "Do you think their research is serious?"

Song Yufeng suddenly became a little uneasy, and he replied carefully: "It should be quite serious. I think that the group of college students are very sincere. The founder has both ideas and action. It is said that he has investigated the data of many domestic universities."

Ying Jiadong nodded and pursed his lips: "This project has something to offer."

Song Yufeng looked at the middle-aged man in front of him and couldn't help asking, "They are doing business as college students, so they probably can't do too big."

"Yes, only college students will definitely not be too big, but if you expand your business to society, the market will naturally grow bigger." Ying Jiadong said with a smile, "If they can really make money in projects like theirs, If big companies follow suit, their space will be quickly squeezed, because big companies have high credit.”

Song Yufeng became more and more uneasy and forced a smile, "How much can you make money? What company can follow this trend? Penguin? They won't build such a small market."

Ying Jiadong sneered, "What's not about penguins? What else is it that penguins don't do?"

He shook his head: "Hey, it's not easy for college students to start a business."

Song Yufeng felt a little relieved, yes, it’s not easy for him.

"Thank you, I'll go back and apply for a review and check to see if we can do it." Ying Jiadong patted the young reporter's shoulder, and then stood up after thanking him.

Song Yufeng was caught off guard and couldn't hide the shock on his face: "Hey, are we going to do this? It's not easy for college students to start a business..."

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

"Yes, it's not easy for college students to start a business." Ying Jiadong agreed with this and sighed, "Who is easy? It's not easy."

Song Yufeng looked at the man and smiled at him, turned around and hurriedly left the cafeteria.

He stayed for a while and couldn't say anything about his emotions, asking his colleagues: "No, who is he? What kind of project is NetEase City?"

Song Yufeng found that he had no impression of "NetEase City".

"The deputy director of the same city." The colleague replied, "He is just a marriage and love relationship. The full name of the same city is 'NetEase Dating Channel'. It has been a while since I remember it for about two or three years. , it was done in 2005 or 2006."

Song Yufeng: "This...this...he, what do he want to do?"

"He won't say it anymore, it's not easy. Marriage and love are a business that can be developed, but they can't beat competitors such as Century Jiayuan and Baihe.com, and they have no sense of existence." A colleague said while eating, "Otherwise, why didn't you listen?" Bye, right? What else can he do? Maybe he wants to study."

Song Yufeng was stunned.

Dating in the same city? Study and study?

What to learn...

This is not the same as the Penguin! ?

He wanted to say something but suddenly had nothing to say.

The next day, Song Yufeng considered the enthusiasm of those college students, but was still a little dissatisfied. Before he could go to work, he called Yu Xing, the founder of Guiai.com, to give a little reminder.

However, when Song Yufeng asked the key, he could not get an answer. He could only endure it for a while and asked more bluntly: "Yu Xing, if a project like yours is favored by a large company, wouldn't it be easy to be copied?"

Since he asked this, he simply became more direct: "Yu Xing, I ask you, what will you do if Penguin does a project similar to you?"

"Well, Brother Feng, you really asked a key question." Yu Xing praised the NetEase reporter's question, but he felt that something was wrong in his heart.

I didn’t write a good press release, and suddenly I came to remind myself that there was a risk of copying by a large company. There was a reason for it.

Yu Xing smiled and said, "Big companies do have strength and funds, but Penguin can't notice it in our small track, right? Other big companies are not as domineering as Penguin, right? But Brother Feng, to be honest, I used to I've considered this, too."

"Including we wanted to find media reports, I thought about it seriously and finally called NetEase one media."

"I have read NetEase's website a long time ago, and I sincerely admire many in-depth reports on social and people's livelihood of NetEase! You have character!"

"Brother Feng, I still have to thank you. When the report you gave us is released, it will definitely help us grow further. At that time, we will not be afraid of any company like Penguin or any shameless company that follows the trend!"

Yu Xing expressed his passionate attitude.

Song Yufeng felt unconsciously uncomfortable. How sincere the college students are...

This, this thing...

well!

He sighed silently and said reluctantly, "Okay, okay, Yu Xing, I think of you, you must work hard, that, by the way, didn't you say you even opened a Taobao store? I'll place a few orders in the future. Hmm, help your friend place a few orders.”

Jinling makes money and spends money, so I won’t take this money home.

Yu Xing agreed cheerfully, "Brother Feng, no problem!"

The last sentence Song Yufeng hung up the phone still couldn't help but remind the sincere college students: "Yu Xing, be careful of those big companies, there is no good thing in big companies!"

Yu Xing put away the phone, "Well, what's wrong with NetEase?"

He was almost certain that the simple little reporter probably had a conscience and made a special call to remind himself.

If a large company comes to do it, can it use hot topics to increase its own revenue?

Yu Xing thought about it like this and saw Zhong Zhiling walking out of the classroom in a hurry.

"Brother Xing, Brother Xing, I told my family that I am working in summer vacation and I want to go to Lin'an. I don't believe it at home." Zhong Zhiling covered the phone and whispered, "You are the leader, please tell me and my mother. .”

Yu Xingwei said, "No, I can lie to you, but I can't lie to your parents."

Zhong Zhiling said anxiously: "Good intention, kind-hearted!"

Yu Xing had no choice but to accept the phone call reluctantly, walked a few steps to explain the relevant situation to his colleague's family.

Zhong Zhiling breathed, and suddenly felt something was wrong, huh?

Uh-huh? ?

No, if you don’t lie to my parents, don’t lie to me!

I'm already very pitiful!

Zhong Zhiling watched his senior brother pace and laughed loudly from time to time. He guessed that things were fine...

A few minutes later, Yu Xing handed the phone back and said, "Okay, that's OK."

He instructed again: "Call the teacher later and tell me about this matter and let him cover it up so that your parents will not call you to verify."

Zhong Zhiling immediately felt embarrassed: "Why did I tell the teacher? He almost fired me together last time."

"Tell him about our performance this week." Yu Xing said calmly, "Just say that your debt will be paid off soon. Then we will see if we continue to study. That's all."

Zhong Zhiling was stunned.

Yu Xing reminded him with his words just now: "Good intention."

Zhong Zhiling was not stunned.

"This is a small problem." Yu Xing took two steps, "I will go to Shencheng this Saturday."

Zhong Zhiling was surprised: "Brother Xing, why did you go ahead?"

Yu Xing frowned and let go, and smiled and said, "Because we are probably going to encounter more problems."

This chapter is two-in-one, no more chapters.

  

  

(End of this chapter)

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