What’s Wrong With Me Being a Rich Man?

Chapter 72 Deal (8k)

Yu Xing's speech at the 7th Internet Conference ended.

Out of Song Yufeng's imagination, also out of the three major buyers BOSS who only met Yu Xing today, and also out of the imagination of the audience, guests and the media. This unknown college student entrepreneur is so charming .

It should be said that his conversations and communication with the head of Ali are not inferior, right?

This will be a very good topic for reporting.

In addition to Yu Xing's speech and Yu Xing's dialogue with Ma Yang, his approach to following the theme of this conference is also worth writing about.

—Integration promotes development, penetration creates value.

According to Yu Xing's final words, "different stages do not exist in isolation" is in line with the theme of "fusion and penetration".

Such reminiscence and thinking are simply too neat!

Yu Xing greeted three potential buyers, but before he could say anything, he faced some reporters' microphones and was asked about the questions related to college students' entrepreneurship and the conversation just now.

Compared to the pressure and response of talking to Ma Yi on stage, although he has not been interviewed many times, he is indeed not under much pressure.

Yu Xing first praised the thoughts and inspiration brought to him by the theme of the Internet Conference, and then introduced his business prospects to reporters and three potential buyers.

According to the current contact, Mu Yan of Baihe.com should have learned some of the situation from his subordinates, but Gong Haiyan and Li Song, who have not communicated, don’t know whether they know the business of “Guiai.com”.

Yu Xing explained his business model, and also talked about the campus ecology and the very elite college student team.

“We are not only starting a business for the first time, but also almost all of us are working for the first time.”

"It is probably because of this that we have both courage and flexibility in constantly adjusting. At the beginning, our team set a one-year revenue target of 2 million after discussion, but unexpectedly it almost reached 1 million in the first month."

"Last month, we adjusted our goals and shouted the slogan of sprinting to earn tens of millions of revenue."

"Facts have proved that under the campus ecosystem, a team of college students born in the campus can also take root on campus and achieve good results. This is how our company is different from other companies."

Yu Xing was very energetic when facing the reporter.

When he finished answering the questions, he also introduced the delicious restaurant in Jinling to everyone very friendly, fully demonstrating the enthusiasm of Jinling college students.

"Mr. Mu, hey, you are Mr. Gong." Yu Xing greeted Mu Yan with a smile, shook hands with Gong Haiyan, and then smiled at the third potential buyer, "You are Mr. Li, I listen to Mr. Wei Jialan, Mr. Wei, who is Mr. Wei, Talked to you."

The atmosphere of three friendly bosses gathered together is actually a bit subtle, especially now that they are still competing for a small project at the same time.

The project is really not big. Gong Haiyan didn't plan to come in the afternoon, but she met Li Song on the road and followed her with the intention of just taking a look. But when she heard this...

The project seems to have good potential, and what is even more surprising is that this college student founder is also a material that can be created.

How far can it be created?

Even Mr. Ma has a desire to love talents!

The man was still the one before he came to power, but after talking to the head of the giant, he seemed to become more attractive.

If a person with clear logic, capable of leading the team, good at thinking, and positive enthusiasm, wouldn’t it be a good thing if he could get his business together?

In particular, the other two friendly companies obviously have similar ideas. If you buy them, it will be considered to weaken the friendly companies, and the business will be very cost-effective.

"Mr. Yu, your speech today is really good." Li Song from Zhenai.com praised, "I have also heard Wei Jialan talk about your project. I was wondering who could find such campus needs. Today I saw you myself , I'm not surprised."

Yu Xing smiled and said, "Mr. Li, you are really acclaim. Mr. Wei and I have a lot of communication, and she left a deep impression on me."

Gong Haiyan listened to the two of them chatting, and thought about Yu Xing's previous mention of Mu Yan's offer on the stage, and suddenly felt that he was already in a backward position. Both of his friends had communication with the college student entrepreneur. I don’t know where they are, so I really don’t have enough preparation.

But, she has a rhythm that can interrupt communication.

"Mr. Yu, I am optimistic about your project and believe that our Century Jiayuan platform can bring you the future." Gong Haiyan quoted directly, "Century Jiayuan is willing to acquire your Guiai.com for 2 million."

As soon as the price was reported, the communication between Yu Xing and Li Song was naturally interrupted. At the same time, whether it was Baihe.com or Zhenai.com, their contact with Yu Xing also turned into the purest digital comparison.

2 million, this number was raised by Yu Xing just borrowed a horse.

However, it may not be recognized by the actual acquisition negotiations. After all, this kind of trick is almost obvious, and the three people Yu Xing faces are not fledgling college students.

Mu Yan went to the United States to study for a doctorate from Tsinghua University, Gong Haiyan went from Peking University to Fudan University, Li Song was a PhD in Columbia, and the three of them worked hard in the market until now.

Including the 2 million words on stage just now, Yu Xing did not doubt that Ma Yi could understand his thoughts.

These people are not Zhong Zhiling, Lu Haiying, or Song Yufeng. They have seen too many people and encountered.

If it wasn't for such an occasion, such a platform, and wouldn't have attracted Ma Yi in at the right time, Yu Xing believed that the contact with the three buyers would not be so smooth, nor would it be easily raised to the level of 2 million.

Now that this price comes from Gong Haiyan’s mouth, it means that the lower limit is completely limited.

Yu Xing was a little surprised, and looked at Mu Yan, who had taught him his life experience with a little apology, and hesitated: "Mr. Mu..."

Mu Yan did not raise the price immediately, but said sincerely: "Mr. Yu, really, I am optimistic about you from the bottom of my heart. I think the price is not that important, but it depends on the practice of long-term value. I am not trying to suppress it. …”

Gong Haiyan interrupted with a smile: "Mu Yan, don't talk about that useless thing, do you have to go to your practice?"

She said to Yu Xing seriously: "Mr. Yu, I tell you that when you step into society from campus, the first thing you need to be wary of is the experience given to you by the predecessors. They are always warm and seem to make sense, but in fact, The heart is the coldest."

Yu Xing's expression immediately became serious.

"Business is business." Gong Haiyan said bluntly, "I'll treat you to two meals and let's have two wines. What's that? Why not just talk about one, two, and have a price!"

Mu Yan immediately objected, "Hey, Mr. Gong's words are slandering me. Before you came, I talked with Mr. Yu, and I expressed my optimism. Not only now, I also had a good chat with Mr. Yu in the morning. , am I cold? I think Mr. Yu is very good."

Li Song looked at the two of them and smiled and said, "It is easy for talented people to see. Mr. Yu, look at how popular you are now, just follow what Mr. Gong and Mr. Mu said, Zhenai.com should be the first to bid you. Yes?”

"No matter the price or value, the Zhenai.com platform can be provided to you."

"2.2 million, but I have a condition, you must follow."

Li Song combined the two people's views and used conditions to express his importance to Yu Xing, a talent.

Gong Haiyan said dissatisfiedly: "If Zhenai.com was as good as Mr. Li said, it was really the earliest bid. If he had sincerity, he would have completed the deal long ago, so why wait until now?"

Mu Yan stopped: "Okay, okay, we can't talk like this. You add, I add, he adds, and finally adds a price. It's too much. It's really a deal. The boss may think. There are too few grudges, and it doesn’t make sense, so let’s talk separately.”

Yu Xing was a little regretful, this old fox!

Gong Haiyan immediately said to Yu Xing, "Look, you know who is cold in his heart."

Li Song agreed: "Don't look at Mr. Mu's kindness, he is the most businessman."

Mu Yan retorted: "Mr. Yu, you see, these two people have been treated with me and have slandered me in turn. Think about you, a college student, go with them? Why not be with me and say whatever you want."

The old-fashioned shopping mall, you can say anything, but the three of them are choosing their own favorable angle.

Yu Xing could not forcibly maintain the bidding situation of the three companies, so he could only add a reason to ask Liu Wanying for details: "Okay, Mr. Mu, Mr. Gong, Mr. Li, I am a fledgling college student, and I am really flattered to be able to get your love. , If you are really willing to acquire Guiai.com and treat the company's team well, then let's talk separately tonight."

"What I hope is that Guiai.com's business can be really done, and I also hope that it can help Baihe.com, Zhenai.com and Jiayuan go public faster. After all, our funds that pay first and then cash out can make it possible. The financial report looks better.”

As soon as this sentence was expressed, the three buyers had different expressions.

Mu Yan was slightly surprised, and Gong Haiyan was a little surprised.

As for Li Song, he looked calm. Before returning to China to start a business, he worked at Morgan Stanley. He was a doctor of finance himself, and his function of improving financial reports has been clear.

However, he didn't expect Yu Xing to see this, and his evaluation of this college student was improved a little further.

No wonder Mr. Ma is very beautiful on the scene, it is really good.

Yu Xing didn't say anything more, shook hands with the three buyers, ending the preset over-level communication.

He walked out of the venue slowly and basically ended the itinerary of this conference.

I made a speech, got on the line of the buyer, got the popularity of the head of the giant, accepted the media interview, and gave an additional company that was suspected to be able to short. The gains of this trip were almost beyond expectations!

Of course, we also need to sell the company's final hammer.

Yu Xing finally breathed a sigh of relief after confirming that he left the buyers' sight.

Song Yufeng, who was traveling with him, did not comment on what he saw and heard until then: "Damn it!!"

"Why are you suddenly making such a loud noise?" Yu Xing was thinking about the buyer and was startled.

"Damn! Brother Xing, you're so awesome!" Song Yufeng's excitement burst out completely, "How did you do it!"

Yu Xing was stunned: "Which one do you mean?"

Song Yufeng wanted to circle around in the same place: "All! It's all!"

He said quickly: "Why do you perform so well on stage! Why do you speak so clearly! How come you can talk to Ma Yi without being inferior! How can you be neither humble nor arrogant to others? How can you just buy it like this? Home!”

Yu Xing said with a funny look: "Brother Feng, be calm, take a deep breath, and join me, inhale, exhale, relax, oh, yes."

Song Yufeng took three deep breaths to calm down his mood.

But he was still excited. Who is Yu Xing?

Yu Xing is a dropout who suddenly becomes nervous when he is learning medicine!

Don’t think that he founded a company and generated about 3 million revenue, he compared with Ma Yi who he had previously talked to...

To put it bluntly, grass roots are not included, they are even a mustard that floats when the wind blows!

But he seized the opportunity!

No, is this an opportunity?

At most, it’s half a chance. Then Ma Yi and his group of people passing by can be brought in...

When Song Yufeng came to Jinling for an interview, he knew Yu Xing’s entrepreneurial status best. Although he felt that he was indeed capable these days, today’s performance has broken through the best imagination he could have!

When he met with Zhong Zhiling and Lu Haiying, the excitement he had just suppressed appeared again, and he immediately passed on the performance in the venue to these two people.

Song Yufeng was already sighing: "Brother Xing, how did you do it?"

"My back was also wet with sweat. I slowly **** after stepping down for an interview." Yu Xing smiled, "How did this be done... Well, I have a very special experience, but Brother Feng, you may not be able to understand it. Xiaoying and Zhiling will definitely do it."

All three of them were interested, and Song Yufeng was a little dissatisfied.

Yu Xing said slowly, "People are watching the audience on stage. This field of vision makes me nervous when I see most people's expressions, because this time it may be related to the selling price of our company."

"At that time, many thoughts flashed through my mind. What should I do if I say something wrong? What should I do if I perform poorly? What should I do if I affect the selling price?"

"I quickly gave myself an instruction, I am a doctor, they are all patients."

"That audience, he was wearing a suit and tie, like a successful person, but his belly was a little big. If there was surgery, it would take force to cut the belly. Another audience, he seemed to have uncomfortable eyes and always took off his glasses and rubbed his eyes. Maybe it was I have to go to the ophthalmology department.”

"What kind of successful people, what kind of industry leaders, what kind of giants, what kind of people, what kind of people, what kind of people, you're still calm, you're still calm."

Yu Xing smiled and finished his quick mental journey on stage.

Zhong Zhiling and Lu Haiying's eyes lit up.

Song Yufeng discovered... this thing is really hard to learn!

Is this an additional benefit of studying medicine? ?

"Senior brother, I will exercise too if I have the chance in the future." Lu Haiying asked with a smile, "Then I will let buyers raise prices in the past two days."

Yu Xing immediately replied, "No, I plan to finalize it immediately today and not engage in any bidding situation."

The three of them were slightly stunned. The current situation was that the three buyers had the hope of bidding to raise prices.

"Don't think about pursuing the highest price. Can you know where the peak is, and how do they think in their hearts?" Yu Xing shook his head and said, "Stop when you see it is good, and put your bags in peace, so as not to have too many dreams."

It’s good to escape, but you have to escape.

Yu Xing didn't think that he would be so awesome if he talked to Ma Yi once, nor did he think that those three could let him bid.

Perhaps, they can really create an opportunity to escape, but if they fail, they will still be the bosses of three major companies. If they can advance or retreat, they will have to come back and clean up the stall of Guiai.com.

Seeing that their expression was a little reluctant, Yu Xing reminded: "Just when we first started doing business, the company could only give employees a commission of 50 or 100 yuan. Can't it be done? It can also be done."

"But can it stimulate everyone's motivation as quickly as 200? If it cannot be stimulated and revenue cannot be supported, can this company start with 2 million today?"

"Earn nothing to make money."

Yu Xing's mind is very clear.

But he felt that Mu Yan really felt that he didn't know much about his mind.

It took less than 2 hours from separation to meeting. Yu Xing first met Mu Yan from Baihe.com in the evening. Mu Yan may have determined that college students are just starting out, and is still talking about long-term value, his emphasis, and the future and listing of Baihe.com.

Yu Xing did not have to make malicious speculation, or this person thought so.

"Mr. Mu, I am very grateful for your importance to me. Let's do this. Give me a final purchase price. I will consider this matter in a comprehensive way." Yu Xing smiled and wanted to listen to the most realistic things.

Mu Yan thought for a moment and said, "Mr. Yu, 2.4 million, can you accept it?"

Yu Xing asked back: "If you can't accept it, can you increase the price?"

Mu Yan laughed: "We can still talk and negotiate prices based on the current business performance of Guiai.com."

He is a co-founder and has a lot of say in the company's business, but now he is intervening more than he wants, leaving room for scrutiny and negotiation. The price is not so dead, but we have to look at the reality of Guiai.com more specifically Business performance.

Yu Xing shook hands: "Okay, Mr. Mu, I'll consider it."

Soon, Yu Xing changed to meet Gong Haiyan.

Gong Haiyan still continued her previous attitude and made a more generous bid. Compared with the 2.2 million in the afternoon, the number of 2.88 million was mentioned, but there is also a more limited condition.

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

"Yu Xing, I read your company's information and business before you came. To be honest, there are some shortcomings."

"So, this price requires you to come to Jiayuan in Century. You have to continue to lead the team. Just like Mu Yan said, "To practice value, I believe you have confidence, and I believe that everyone can achieve a win-win situation."

Gong Haiyan emphasized the importance and **** of Yu Xing.

She mentioned 2.88 million from her afternoon 2.2 million, an increase of 30%.

This is very good for a small company that has been established for only three months.

Yu Xing still shook hands, considered and made a transition.

But this meeting with Li Song surprised him. Not only Li Song, but even the vice president Wei Jialan who had contacted him had arrived. There was also a new face, and there was a part provided by Guiai.com's previous negotiations were on the table. Material.

"I looked at it all." Li Song pointed to the materials as soon as he saw Yu Xing, then took off his glasses and smiled, "Are your data rigorous?"

When Yu Xing saw this scene, he changed his preset idea and said directly: "Mr. Li, at the beginning of this month, President Wei and I have talked with each other several times. She has seen the related business performance. In addition, in order to save money, Everyone’s time, I think Mr. Gong’s statement makes sense.”

"The price of Baihe.com is 2.4 million, and the price of Jiayuan is 2.88 million. Are you willing to offer a higher price?"

Li Song raised his eyebrows unexpectedly. What kind of negotiation strategy is this? Come up and throw out the bottom of the other two companies first?

He pondered without saying a word, and did not raise the price immediately with joy, but instead thought about the inappropriateness.

Yu Xing hesitated for a while while turning around and waiting patiently, feeling that the former was too anxious, so he tried to sit steadily.

Just as Li Song was thinking, a strange number was called on Yu Xing's mobile phone.

"Mr. Li, I'll answer the phone." Yu Xing said politely, got up and walked a little far away in the room, then answered the phone and said, "Hey, hello, I'm Yu Xing."

A somewhat familiar but not familiar voice sounded.

"Hello, Mr. Yu, I am Liu Qiangdong from JD."

Yu Xing was surprised and confirmed, "Hello, is Mr. Liu from JD?"

The other end of the phone confirmed: "Yes, I am Liu Qiangdong from B2C JD."

All three people from Zhenai.com in the room looked at each other.

Especially, Li Song's expression was a bit interesting.

"Hello, hello, Mr. Liu." Yu Xing was a little confused and made a joke, "Does I have to sign for the things I bought from JD?"

When Liu Qiangdong heard this, he smiled and said, "No, I saw the media reports and the conversation between you and Ma Yi, so I want to ask you if you are willing to come to JD.com to develop."

It's straight to the point, without going around.

Yu Xing was even more surprised: "I'll go to JD Development...Mr. Liu, your invitation surprised me."

"I read Sohu's report and thought your analysis was very reasonable, and you have more confidence in JD.com than me." Liu Qiangdong said, "Since that's the case, since you are optimistic about the future of e-commerce and JD.com, you can come here completely Do it."

There are many media outlets in the Internet Conference, such as Sohu, who have compiled text manuscripts as soon as possible and presented them in an authentic way.

Liu Qiangdong came to attend the Internet conference yesterday, but he had returned to Beijing today and needed to raise funds for the company. Due to the impact of the financial crisis, the $200 million originally from venture capital was suddenly ruined, and his energy was all in this regard.

However, even so, he was paying attention to the news of the Internet Conference.

When Liu Qiangdong saw Yu Xing's speech compiled by the system and saw a very perfect set of industry stage divisions, he immediately agreed.

Market potential → realizing potential → slowing down → competition for stock → tapping value.

This is in line with the objective laws of the development of things.

The potential is not infinite, and the growth rate is naturally not infinite. Once you enter the stock, you must explore the value of the stock, and data is the most easily noticed dimension.

Liu Qiangdong thought about it carefully and felt that he was incisive!

As for the reminder that Taobao Mall needs to speed up, he was not angry. Taobao Mall cannot be raised just by trying to speed up, and...

Just today, Liu Qiangdong visited five investors in intensively, hoping that the company would get investment, but all of them were rejected.

He couldn't answer a question.

—When will JD.com expect to make a profit?

Liu Qiangdong was depressed today, but he felt a little relieved when he saw Yu Xing's confidence in JD.com.

All the college students of Te Niang can see it, but you group of investors can’t see it!

"Mr. Liu, thank you very much for your invitation, but I need to be responsible for my team. They are all college students who came with me." Yu Xing said in embarrassment, "JD.com will definitely not do marriage-related business and acquire us The company seems to be..."

JD.com seems to be short of money now.

Yu Xing estimated the situation and didn't finish his words, but he expressed his meaning.

Liu Qiangdong sighed: "Oh, actually, I saw what happened in the news. I welcome you to JD.com very much. I made it clear. I didn't mean I wanted to wait for you to sell out the company and come to JD.com when you have no worries. , I really need to endure this stage."

"If JD.com has survived it, you will not do marriage and love business anymore. I welcome you at any time."

Yu Xing said "um" and felt like the other party was telling the truth.

Liu Qiangdong was very emotional today and continued, "Yu Xing, others definitely can't understand what you said, what to say for college students who came out with you, but I can understand that in my company, Zhang Qi and Sun Jiamin, they are in college. I followed me after graduation, and it’s almost ten years now!”

"I have been in the middle for almost ten years, but they didn't leave, but today, if JD.com goes bankrupt, they leave with nothing, and still have a reputation for bankruptcy of the company, I will feel very painful!"

"I'll feel guilty!"

The financial crisis has ruined $200 million, the money on the account is almost spent, and new investments are not available for a long time, and the expectations of the economic situation are not good...

Liu Qiangdong even wanted to use one word to describe his current mood - "fear".

Yu Xing felt that Mr. Liu had a little deeper talk, but he immediately said, "I can understand, and I am afraid that my brothers will not have a good way out."

Liu Qiangdong sighed and finally emphasized his invitation: "Yu Xing, if you are willing to come, I will welcome you. The future of e-commerce is very good. I think it will be better than many people imagine."

"Okay, Mr. Liu, I will think about it carefully." Yu Xing replied.

The call between the two ended.

Yu Xing returned to the sofa.

Li Song smiled and asked, "Did Liu Qiangdong from JD.com call you? Invite you there?"

Yu Xing nodded: "Yes, this is an invitation that surprised me."

"JD.com is also very anxious now." Li Song said with a smile, "Before you came, I was still talking about JD.com with Xu Xin. You were very optimistic about JD.com before."

Yu Xingming asked knowingly: "I am very optimistic about JD.com, who is Xu Xin?"

Li Song said with a smile: "Xu Xin is an investor and my wife. She has invested in JD.com and is considering JD.com's situation."

Yu Xing knew this, and heard Liu Wanying talk about it, and now he has been confirmed, and he performed three seconds of surprise on his face: "So coincidental."

He pondered: "Just as Mr. Ma and I said, the cost of e-commerce is better than offline, Suning and Gome will definitely fall into decline. JD.com has done a lot of heavy asset work in the early stage. As long as it gets through the trough, it will definitely be replicated. The magic of Internet growth.”

Li Song nodded slowly and asked, "Do you want to go to JD?"

Yu Xing replied, "I will think carefully when the Guiai.com is sold."

"Guiai.com is one price, and Guiai.com adds you is another price." Li Song put down his pen and after JD.com's interruption, he got to the point, "If you don't want to join Zhenai.com, it's hard for me to give it. A higher price than Gong Haiyan.”

Yu Xing was a little disappointed. He wanted to work with him. Moreover, if he didn't tie the company, it seemed that it would be difficult to sell.

According to common sense, this should be fine. After all, I boast about Guiai.com's business well and can be naturally acquired and then continue to do it. The problem is...

Guiai.com's business and development are not so common.

Yu Xing thought for thirty seconds and planned to borrow JD's invitation to get a compromise: "Mr. Li, it is difficult for me not to admit JD's attraction to me, including Mr. Ma's invitation. It is difficult for me not to consider doing it in the future. E-commerce.”

"I don't plan to use the competition between you to raise prices today. If Zhenai.com doesn't buy it, I will take the official seal to find Mr. Gong now."

Li Song was a little surprised, so decisive?

Yu Xing continued: "If Zhenai.com is willing to buy it, I can stay at Zhenai.com for three months and wait until you digest the business of Guiai.com before leaving, but I don't do much work anymore, and I'm preparing to do e-commerce things. .”

The company and people are both Zhenai.com, but people are nominally.

Li Song smiled and said, "What's the difference between buying a company alone?"

"The college student team is very enthusiastic, but their enthusiasm is easy to be unstable. I followed the company and there will always be some favorable impact. In addition, Guiai.com has started a business of love contracts after all, Zhenai.com uses this The company is also famous for continuing to develop." Yu Xing said, "Like NetEase did this before, we all retorted."

Li Song turned his head and looked at Wei Jialan, the vice president of Guiai.com, who had previously been responsible for acquiring Guiai.com, and whispered to her.

Finally, he nodded slightly and quoted a price that agreed to this condition: "2.6 million, three months, plus a competition agreement."

Yu Xing bargained without hesitation: "2.635 million!"

Li Song said strangely: "Why do you want to add such a fraction?"

"The second shareholder of our company borrowed 15,000 yuan and 20,000 yuan in his own name." Yu Xing explained, "I hope to solve his burden in this regard."

Li Song couldn't help laughing: "Okay."

Yu Xing held back the joy in his heart, took a few steps, and stretched out his right hand: "Okay!"

The two shook hands, which was considered as the highest level directly reached the acquisition intention, and the rest was the formal procedure.

When Yu Xing walked out of the hotel, he had just taken a few steps and received a call from Mu Yan and made an appointment to chat the next day.

"Mr. Mu, I have agreed to Zhenai.com." Yu Xing replied.

Mu Yan was stunned: "So fast? Don't you think about it? What price?"

Yu Xing said: "263.5."

Mu Yanwei said angrily: "It's only 235,000 more! Why did you agree so quickly? Why didn't you ask me? Don't you think about it? How did you think about it? You're confused!"

Yu Xing took a breath: "Mr. Mu, I have already considered it. It's this price, and I won't change it."

Mu Yan hung up the phone directly.

Yu Xing silently put away his phone and faced a hint of evening breeze, heading towards the reemployment trio waiting for the result.

As he walked, he finally couldn't help but smile. He was rich, he was rich!

Sharpen the knife!

Sharpen the knife!

(End of this chapter)