When will I have a long tassel?
Chapter 212 The Marketing Master Delayed by the Drawing Board
A pirate ship is also a ship. Since boarding this boat can earn a monthly salary of 1,500 yuan, He Jian's idea is to make this boat exist longer.
He had a long talk with Li Taiyu and offered "eight strategies to save the ship", including updating equipment, eliminating a group of old employees who were left to die, and poaching people with high salaries from some large factories, including Changji, to increase the number of skilled workers. The last step in the team is to package the company's image in order to bluff people.
Under He Jian's design, Dongyuan Company transformed into the Chinese branch of South Korea's third largest machine tool company with 5,000 employees. The number of employees that Li Taiyu took over from the Fifth Machine Tool Factory was less than 100, but at this time it was boasted that it had 500 employees. As for the several grinding machine products Li Taiyu bought from South Korea, they are even regarded as high-quality grinding machines developed by top international design institutes and have sold over 10,000 units worldwide.
He Jian is fully confident that domestic machine tool users will not be able to see through such a scam. It has only been a few years since China and South Korea established diplomatic relations. China’s domestic understanding of South Korea is limited to what is shown in TV series. Going back further is the plot in "The White Tigers". Some cultural associations in South Korea have carried out a lot of publicity in China, spreading the impression that South Korea is very advanced and awesome. Under such circumstances, Dongyuan Company claims that its level is third in the world and eighth in the universe. Who knows? Do you doubt it?
With exquisite promotional materials printed in South Korea, He Jian personally went out to promote Dongyuan Machine Tools across the country. He has been the deputy section chief of the technology section at Changji for many years and knows many people in the industry. He found these old connections and told the other party that he had changed jobs and joined a Korean machine tool company. Then he began to belittle domestic machine tools and brag about Korean machine tools.
As an engineer at a major state-owned machine tool factory, He Jian knows many problems with domestic machine tools, including some industry secrets. By telling these things, it is not difficult for him to create an impression among users that domestic machine tools are very bad. Everyone’s understanding of Korean machine tools is very limited. All they can see is the beautiful machine tool casing in the promotional materials. The saying that distance produces beauty is nothing more than this.
Practice shows that every deputy chief of the technology department is a marketing master who is delayed by the drawing board. Compared with his colleague Han Weichang, He Jian is even more self-taught. He asked the company to pay for himself a brand-name suit and a Longines watch. Wherever he went, he would show his wrist to others intentionally or unintentionally, making people feel that he did come from a very powerful company.
Here we have to talk about the difference between being literate and being uneducated. Some township entrepreneurs also know how to show off their wealth by showing off their strength, but the way they show off their wealth is nothing more than wearing a huge gold ring on each finger and hanging a 20-kilogram gold necklace around their necks. .
He Jian is a cultural person and he knows how to prove that he is a foreign company executive. The Longines watch he is wearing is actually worth just over 2,000 yuan, not much different from the price of a gold ring. But can wearing a luxury watch and wearing ten rings have the same level of quality?
He Jian's promotion was a great success. The leaders of most machinery companies have a more or less admiring mentality. When they heard that he was selling Korean machine tools, and the prices were much more affordable than machine tools from the United States, Japan and Europe, they readily accepted the offer. Logically speaking, when purchasing equipment, you need to know some relevant details, such as product quality issues and manufacturer reputation issues, but because Dongyuan Machine Tool Company has the word "Dahan" in front of it, these considerations are ignored.
Think about it, we are a foreign company, how can there be poor quality products in foreign countries? How can a foreign company have a bad reputation?
"Mr. Li, we now have a backlog of orders for more than 100 machine tools. The longest order has been delayed for half a year. I told people that it is because the customs work efficiency is too low and they have been pressurizing us to import from South Korea. The control circuit board refused to be released, but this reason won’t last long.”
In the company's president's office, He Jian complained to Li Taiyu with a grimace.
He Jian's business was going extremely smoothly, but after getting the order back, the production department fell apart. At He Jian's suggestion, Li Taiyu purchased a large amount of equipment, spending more than 1 million yuan, and then hired more than a dozen skilled workers from several state-owned enterprises to enrich various processes. But unfortunately, the foundation of the fifth machine tool is really poor, and more than a dozen outstanding technicians cannot make up for all the shortcomings.
Large companies such as Linyi Machinery and Changji Machine Tools manufacture most of their own components when producing machine tools, and only a few components are purchased from other companies. But for small machine tool companies like the original No. 5 Machine Tool Factory, the proportion of outsourced parts is relatively large. They only make lathes, worktables, headstocks, tailstocks, etc., which are all silly, big, and thick. Work. Well, in fact, the fifth machine tool cannot even do this kind of work well. It often happens that guide rails, hydraulic cylinders and the like cannot be assembled.
The drawings Li Taiyu brought from South Korea are consistent in principle with conventional grinding machines in China, but the dimensional parameters of each component are different, which makes it difficult for Dongyuan Machine Tool Company to find suitable outsourced parts in China. These components are either imported from South Korea or can only be manufactured by the company itself, and the latter is undoubtedly a major challenge to the company's production capabilities.
The idea of importing components from South Korea was rejected by Li Taiyu, and He Jian could understand this. These components that Dongyuan Company cannot manufacture are precisely the components with the highest added value. It is enough to purchase such components domestically. If you purchase them from South Korea, the purchase price itself will be much higher than domestically. You will also have to pay high import tariffs. In the end, the price of the complete machine tool will be uncontrollable.
If Korean machine tools want to be sold domestically, they must control their prices below the prices of American, Japanese and European machine tools, and there must be obvious differences. Otherwise, why not pay a little more to buy American, Japanese and European machine tools?
There is no way to import CNC systems from abroad. China's domestic CNC system technology is immature, and it is different from the German, Japanese and Korean CNC systems that Korean machine tool companies are accustomed to using. The machine tool design institute in South Korea will not follow the system of the 432 factory for Li Taiyu. design.
In addition to the CNC system, precision guide rails, hydraulic parts, etc. also have to be imported from South Korea. This is also due to differences in specifications. These few items have already squeezed out more than half of Dongyuan Machine Tool's profit margin. The remaining parts can only be manufactured by themselves. Otherwise, Li Taiyu might as well just bring the complete machine tool from South Korea to China.
These days, Wang Yingsong is busy in the workshop like a firefighter. After looking at one part, he has to look at another part. Some components were done well in the first few processes, but when it came to the last process, the worker's hands trembled, and the milled assembly holes were a few millimeters off, and the entire component was scrapped, which can be said to be a waste of all previous efforts. No matter if you drag the worker to reprimand or fine him, he should start from the beginning, shouldn’t he still have to start from the beginning?
Li Taiyu also knew about the production problems. He had already fired more than a dozen workers. If he continued to fire them, there would obviously not be enough manpower. The frequency of his scolding Wang Yingsong became more and more frequent, from once every three days to three times a day. When he was in a good mood, he would also have a late night snack or something.
Wang Yingsong also had too many lice and was not itchy at the moment. When Li Taiyu wanted to lecture him, he listened with a low eyebrow and kept his mind on his Dantian. The old god was there. After a few months, Dongyuan Company's production has not improved much. Wang Yingsong's martial arts cultivation has risen to several levels, jumping from the middle Yuantong realm to the peak Zongtong realm, and is about to break through the Mirage realm...
"Wang Yingsong can't manage production!" He Jian complained to Li Taiyu more than once about Wang Yingsong's bad behavior. Although he himself was introduced to Dongyuan Company by Wang Yingsong, and Wang Yingsong was considered his Bole, but Bole wasn't just for being kicked by a thousand-mile horse. ?
Besides, since He Jian entered Dongyuan Company, Li Taiyu regarded him as a confidant. Every time Wang Yingsong saw He Jian, his eyes were not his eyes and his nose was not his nose. The two have been mortal enemies for a long time. Even if He Jian doesn't kick Wang Yingsong, Wang Yingsong will still give He Jian a few obstacles.
"If Wang Yingsong is not needed, who will be in charge of production?" Li Taiyu asked.
"Would you like me to introduce someone from the Changji Production Department?" He Jian suggested.
"How much salary does he want?" Li Taiyu's first question was this.
Don't blame Li Taiyu for being stingy, it's true that the rich second generation family has no food left.
When Li Taiyu first poached He Jian, he immediately agreed to give him a monthly salary of 1,500 yuan, thinking it was too cheap. After all, according to South Korea's salary standards, engineers of He Jian's level may not be able to hire even 10 times the salary.
But later, He Jian suggested that he recruit a group of high-level technicians from some large state-owned factories, and the cost started to rise before his eyes. The salary standard for these technicians is 1,000 yuan per month. For 15 people, it is 15,000 yuan. In one year, it is nearly 200,000 yuan. This is not a small amount.
According to He Jian's wish, all the workers that Dongyuan Company received from Wu Machine Tool, including Wang Yingsong, would be dismissed and replaced with a group of outstanding technicians. What would be the cost in that year?
So far, Dongyuan Company has built only about 20 machine tools, an average of less than 3 machines a month. Due to the high component rejection rate, almost every machine tool loses money. The US$500,000 that Li Dongyuan gave to Li Taiyu is really not much left now.
By the way, Li Taiyu's daily expenses in China are not low, which can be seen from the two huge bags under his eyes since he was young. Ever since He Jian was busy working for him, he had devoted most of his energy to studying Chinese literature and art... young women. As we all know, this is an expensive hobby.
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