When will I have a long tassel?

“You have to do it even if you can’t do it!”

After putting down Ke Lun's phone and calling her subordinate Sun Jie, Wang Danhui instantly changed from a gentle girl to a domineering director, giving orders to Sun Jie as if she had practiced the Sichuan Opera "Face Changing".

"Mr. Wang, this matter is really difficult to handle." Sun Jie said with a sigh of relief, "The headquarters said it wanted to restore our market share, but in fact we have no market share at all. The Tuao software installed by the enterprise is absolutely useless. Most of them are pirated copies. We can’t increase the share of pirated copies, right?”

Wang Danhui said: "But what the headquarters wants us to increase is the share of pirated copies. Kelun said, our purpose is to squeeze out Huaxia CAD. We would rather let users use our pirated copies than let them use the genuine version of Huaxia CAD." .”

Sun Jie grimaced: "I understand this truth, isn't it just that we can't eat it, and we can't let others eat it? But, what should we say? We can't go to the newspaper and encourage everyone to piracy, right? To promote genuine sales, we No matter how you promote it, it makes sense, but can we say that it promotes piracy?"

"That's why I asked you to find a way." Wang Danhui said, "Think about it, does Huaxia CAD have any advantages compared to us?"

"Yes..." Sun Jie said with some uncertainty.

"Tell me, what is its biggest advantage?"

"The biggest advantage is definitely the price. Our software cannot be sold because the price is too high. The simple version is more than 10,000 yuan per set, and the full version is more than 30,000 yuan. Who can afford it? A set of Huaxia CAD only costs 500. For a few dollars more, we also get a box of CD templates. The agent has told us many times to lower the price."

Sun Jie is more down-to-earth than Wang Danhui, and she can tell the price of Huaxia CAD with just opening her mouth. In fact, this is also the basic requirement for a marketing staff. If you don’t even understand the prices of your competitors’ products, how can you market them?

"Well, you are right, and it coincides with me. I also think that price is the biggest advantage of Huaxia CAD." Wang Danhui pretended to have everything under control, but she was annoyed in her heart. If she had known better, she would have told her first Sun Jie asked around, so she wouldn't be clueless when talking to Ke Lun on the phone.

A set of Huaxia CAD only costs more than 500 yuan. This Li Kejia is really bad at it. Even if such software sells 10,000 sets, how much money can he make? Does such a piece of crappy software deserve such attention from the headquarters? According to your own ideas, if New Jingwei Company is willing to sell, you can sell it. Can you, who sells Wuling Hongguang, threaten my Mercedes-Benz market?

Well, Wang Danhui is not actually a time traveler. The model she used to compare with Mercedes-Benz is just Xiali.

But this matter is not something she can have the final say. The headquarters is indeed eyeing this software and ordered her to find a way to combat Huaxia CAD, so she must come up with a practical plan. Curran no longer trusts her, and will definitely take more methods to understand the Chinese market in the future. It may not be easy for her to fool her like she did in the past.

"So, tell me, how can we take effective action against this advantage of Huaxia CAD?" Wang Danhui continued to ask, pretending to be Sun Jie who was taking the exam.

Are you the director or am I the director? Why should I come up with ideas?

Sun Jie murmured in her heart that she would not be fooled by Wang Danhui's pretentiousness. She knew that Wang Danhui was indeed at his wits end, and now he wanted her to find a way.

"Otherwise, let's lower the price." Sun Jie said tentatively, "Let's apply to the headquarters to lower our price to about the same as Huaxia CAD. If they can sell it, we will have no problem. . Mr. Wang, think about it, our software used to be pirated by others and you couldn’t make a penny. Now if we can sell it as genuine, even if it only costs 500 yuan a set, it will be better than piracy in vain. Strong, right?"

"It makes sense." Wang Danhui nodded, and was about to add a few words to show his cleverness. Suddenly a thought flashed through his mind, his face became serious, and he said:

"Sun Jie, you don't have a brain! The price of a set of our software is more than 10,000, and now you have lowered it to 500. What will the users who bought our software think? Also, how many dollars can we sell in a year? Hundreds of sets, if the price is reduced, it will take 20 sets to be sold to equal the original sales of 1 set. In the end, won’t we still lose money? It’s a shame that you can think of such a bad idea!”

"Yeah, Mr. Wang is right, I didn't think it through well." Sun Jie was obedient and felt regretful in her heart: Why didn't you hide her? It would be great fun if she could be tricked into submitting this plan to the headquarters.

Wang Danhui was able to become the marketing director because she graduated from a prestigious school, can speak fluent English, and is proficient in consumer behavior and marketing. She can boast during the interview, making people think that she is extremely knowledgeable. In fact, she had no market experience at all. Her work experience at Tuao was limited to writing some copywriting at another foreign company, and she knew nothing about market operations.

In contrast, although Sun Jie graduated from a second-rate local university, did not have a dazzling academic qualification, and her English proficiency was very limited, she had solidly done front-line sales work in the company and was familiar with market rules.

She knew that the two reasons Wang Danhui just mentioned were not the most critical issues at all. For Tuo, even piracy can be tolerated. Who cares about the difference between earning 10,000 yuan or 500 yuan for a set of software. There are two problems with the strategy of selling at reduced prices:

First, the price of Tuao software abroad is more than 1,000 US dollars, which is equivalent to more than 10,000 yuan. If it is sold at 500 yuan in China, it will destroy the entire pricing system, foreign users will be dissatisfied, and the Chinese government will accuse Tuao of dumping. , agents may also conduct cross-border "cross-shipping", which is something that Tuao headquarters cannot tolerate.

Secondly, even if the above-mentioned situation does not occur, Tangtang Tuao Company, selling a set of software at the same price as New Jingwei Company, is equivalent to devaluing itself, and the loss of brand image may even be irreparable.

Think about it, if Mercedes-Benz cars on the market are as cheap as Wuling Hongguang, which wealthy person will think that driving a Mercedes-Benz is dignified? At that time, Toyota relied on its low-cost strategy to take the U.S. market by storm, but when it planned to enter the high-end car market, no one could accept it. In the end, it had to launch a completely independent brand like "Lexus" and completely separate it from the original brand.

It is true that Tuao wants to increase its market share, but it cannot rely on lowering its status to grab users. New Jingwei Company was originally from the grassroots, and its image is high quality and low price. The lower the price, the more people like it. This means that people who are barefoot are not afraid of wearing shoes.

Sun Jie knew these truths in her heart, but she would not tell Wang Danhui. She believed that if she told Wang Danhui these words, Wang Danhui would definitely show it to Ke Lun as her own thoughts. Sun Jie was not so aware.

"Think again, is there any other way?" Wang Danhui urged.

Sun Jie shook her head: "Mr. Wang, this is all I can think of. If we can't lower the price, with our current price, we may not be able to compete with Huaxia CAD. Think about how poor our Chinese companies are, how can we be willing to spend 1 It costs more than 10,000 yuan to buy a set of software. Huaxia CAD has taken a fancy to this and started a price war with us. Our disadvantage is too obvious."

"You say..., could this matter be caused by Li Kejia?" Wang Danhui's imagination was wide open. "She came from Tu'ao and knew that our products could not be reduced in price, so she used the matter of cracking down on piracy. They defeated us. Now the country does not allow piracy, and the price of our products is too high, so users can only buy her products."

"I think it's possible." Sun Jie replied cautiously.

"This behavior is so shameful! It's so unprofessional!" Wang Danhui said angrily. "As the former marketing director of Tuo Company, how can she work for a competitive company? This behavior is illegal in the United States. !”

Sun Jie remained silent. Whether this behavior is illegal depends on whether the company has signed a non-compete agreement with its employees. Tuao Company has never believed that there are any competitors in the Chinese market, so it has not signed a non-compete agreement with its employees. Li Kejia resigned to become the CEO of New Jingwei Company, so there is no violation of the law.

After Wang Danhui scolded Li Kejia, she felt a little resentful herself. He is the former marketing director of Tuao's China office, and he is the current marketing director. If someone makes a name for himself, he will be helpless. If the headquarters knew about this situation, how would it evaluate itself?

"Sun Jie, tell me...if Li Kejia were in my position, what would she do?" Wang Danhui asked Sun Jie with a frown. In her heart, she really felt that Li Kejia was more capable than her. At this time, she no longer cared about her appearance and wanted to know how Li Kejia might handle such a situation.

Sun Jie deliberately refused to answer, but felt it was inappropriate. When it comes to office politics, you still need to have some sense of proportion. It's not good if you go too far. She thought for a while and said: "I remembered that Mr. Li used to organize activities to give away free software to companies. The first was to give 50 sets of free software to a large company called Linhe No. 1 Machine Tool Factory. This matter also involved a round of public relations.

"We cannot encourage companies to use pirated software. If we give away software to companies for free, this should be legal, and it can also achieve the purpose of expanding market share. While we give away software, we can also do some public relations, which is another It can increase our brand awareness, which can be said to be killing two birds with one stone. Mr. Wang, what do you think?"

"Giving it away for free? That's a good idea!"

Wang Danhui's eyes lit up, and she immediately understood the benefits of this.

The first update of the new year. Orange is in Beijing to send New Year greetings to all book friends. Thank you for your support in the past year. I wish you all good health and financial resources in the new year.