Who are you calling powerful?
Chapter 142 Asia is popular, Japan and South Korea make money
At the beginning of 2010, "Avatar" was released in the mainland, allowing the entire Chinese film and television circle to see the charm of the film industry.
And for the first time in the mainland film market, films with a value of more than 1 billion have appeared, allowing everyone to see the potential of the market.
Whether it is in the world film industry or the Chinese language film industry, the movie "Avatar" has a pivotal position.
But for Wei Yang, what he pays more attention to is the small screen of TV dramas.
In January 2010, most TV shows were still under the shadow of reruns of "My Love from the Star".
The few that can relatively get rid of the shadows are CCTV, which takes advantage of the platform.
This year's CCTV's opening drama is "The Founder", directed by Kang Honglei, and produced by the Air Administration, which has been in the limelight after "Wulin Biography" and "The Story of the Cooking Class".
This drama tells the story of oil pioneering, and it is a drama with the main theme in an absolute sense.
However, the ratings and influence cannot be compared with last year's "Walking to the West", and the more topical one is CCTV 8's opening drama - "Myth".
This drama with the same name as the movie "Mythology" originally had a certain IP influence, and it was a relatively new time-traveling theme. It was very popular as soon as it was launched.
Because Wei Yang, who became popular in "You Who Came from the Star", can be said to be the most outstanding among the new four majors.
But even so, he didn't completely suppress Hugo.
Although "Legend of Sword and Fairy 3" just went to the stars not long ago, the number of rebroadcasts on local stations is definitely the most TV series in the past year. I am afraid that "Latent" will be in the back row.
In the selection of the hottest TV series in 2009, I am afraid that there is no one that can surpass "You Who Came from the Star", but if you want to add one [one], then there must be "Legend of Sword and Fairy 3".
This drama made the Three Beauties of Sword and Sword popular, and naturally it also brought great popularity and popularity to Hu Ge, the male lead.
Now "Mythology" has exploded in ratings again. Although the role of Yi Xiaochuan is not pleasing, the exposure and achievements are real, which also makes Hu Ge not let Wei Yang get rid of him, but follows closely behind.
However, in the eyes of the outside world, Hu Ge is still a step behind Wei Yang.
The reason is that "You Who Came from the Star" became popular not only domestically, but also abroad.
Since "You Who Came from the Star" landed on South Korea's KBS TV station in December, the ratings have been quite good.
From about 24% at the beginning of the broadcast, until the finale a few days ago ended with 38.4% ratings.
Here I want to explain that the ratings data in South Korea is not consistent with that in China. In general, a ratings of 10% is almost a pass, 20% is considered good, and more than 30% is considered a high rating.
Many super phenomenal works have to reach 40%, and even have a chance to reach 50%.
But having said that, those who can reach this level can be ranked in the entire history of Korean dramas, and there are not many dramas that are full of effort.
Judging from the ratings, "My Love from the Star" can approach 40%, which is already very remarkable.
Don't forget, this is a Chinese TV series.
Although the core is still the selling point of the original Korean drama, when Wei Yang adapted the script, he must deliberately take care of the Chinese audience. Many stalks or jokes are well understood by domestic audiences, but they are not particularly popular abroad.
Even if the TV station dubs in Korean, it is still inferior to real Korean dramas, and part of the ratings will be lost invisibly.
In fact, in the original time and space, the Korean ratings of "You Who Came from the Star" were far from reaching the point of breaking the historical record, but they were still among the best back then.
And more importantly, the biggest highlight of "My Love from the Star" is not the TV channel, but the online platform.
And now "You Who Came From The Star" is getting the same treatment in South Korea.
If this drama is more popular on the Internet than on the TV station!
Before the translation of "You Who Came from the Star" was fully released, this drama was already the number one on the broadcast website Wavve's popularity list, and swept the Korean Internet in a very short time.
On New Year's Day, [Professor Gu] was already the number one searched in South Korea on the Korean Internet.
Fan Qianqian's fans have expanded hundreds of times in a short period of time, and even drove the number of views on the Korean website "My Fair Princess" and other movies and TV shows she starred in.
After Wei and Fan's clothing styles became popular in China, they were also popular in South Korea. Several brands had to urgently transfer goods from overseas to meet the demand.
Fried chicken, which was once very popular in Korea, is now selling like crazy. There are queues every day, and even the price of chicken has become more expensive.
Right now in Korean high schools and colleges, if you don’t know Professor Gu and Fan Qianqian, you’ll be out of the group.
Even politicians will add a few lines from "You who came from the stars" to please the people when they make speeches.
In addition to South Korea, Japan's "You Who Came from the Star" is not as exaggerated as the Korean hit, but it also performed well.
Relevant broadcast data ranks among the best in Japan, becoming one of the hottest TV dramas in Japan at the beginning of 2010. Wei Yang himself has become one of the most popular Chinese stars in Japan from almost zero popularity in Japan.
What's even more interesting is that, according to reports reprinted in Japan, the "Professor Gu" played by Wei Yang is especially popular with Japanese aunts.
In a poll of popularity among women aged 40 to 50 about foreign artists, they beat Liu Tianwang and Cheng Long, ranking second and ranking first in Asia.
It is said that a travel agency launched an activity to meet Professor Gu during a trip to China, and Japanese aunts flocked to sign up.
Some domestic idols ridiculed that if Boss Wei can't get along in China one day, he became a male model in Japan last year, maybe he will be an ace...
In Asia, China, Japan, and South Korea are the barometers of entertainment, and the sequence of the last two is even higher.
"You Who Came from the Star" became a big hit in China. Although there are contacts from overseas filmmakers, the willingness is not particularly strong. After the popularity of Japan and South Korea, this drama has become a hit in Asia, and more filmmakers are willing to buy it. up.
Malaysia, Thailand, Singapore, Vietnam... and even filmmakers or operators in North America have sent people to contact the blue whale.
Even the Hong Kong and Taiwan regions in China, which have not been under the influence before, have immediately changed their attitudes and want to introduce "You Who Came from the Stars".
But the upper limit of the market is here. Even if you sell all these copyrights, you won't be able to make much money, but the key is to open up the market.
A drama can’t make a lot of money, but Blue Whale doesn’t just shoot one drama. If the channel is opened up, future dramas can also be sold, and it can even act as an agent for dramas from other companies. A lot of related contacts.
In addition, if this drama is released, Wei Yang's personal influence will also be greatly improved.
Fame, status, commercial value, overseas aura... Wei Yang is not so awesome that he can ignore these things.
It has been said more than once before that in the entertainment industry and even in the domestic market, foreign monks are good at chanting scriptures, and the routine of exporting and selling domestically is tried and tested.
In the past, Fan Xiaopang took the lead in hype just by selling the copyright overseas. Now that the Japanese and Korean fires have really been realized, the aura of Wei Yang and the two of them can be imagined.
Hu Ge, who had just emerged, was suppressed in an instant, and even Huang Xiaoming, a senior, felt a sense of crisis.
That is to say, Wei Yang's background is still shallow, plus there is no movie bonus, otherwise Huang Xiaoming will not only have a sense of crisis, but also have to give up his title as the number one niche student in the mainland.
Even now, Huang Xiaoming has to avoid the limelight for a while, otherwise, with the momentum of "You Who Came from the Star", anyone who competes with Wei Yang for popularity will suffer.
…
Wei Yang didn't care about the commotion outside, he wasn't even very interested in this name.
This thing is a target, whoever stands up to it will be stared at by everyone, even if no one messes with it at the peak, once something happens, everyone will come and step on it.
Huang Xiaoming has been in the position for several years, and the follow-up has been all over the place. Of course, there are many reasons of his own, but it is difficult to say that there is no other person's help behind being hacked by the whole Internet at that time.
Fan Xiaopang was known as the No. 1 actress in the mainland when she was at her peak, but when something happened, it was all over the wall and pushed by everyone.
Of course it's not just them, there are many enemies of any popular celebrity and seeing him/her upset, Vanity Fair is inevitable, Wei Yang also knows that he can't avoid it, but he just doesn't want to be so high-profile.
He is more concerned about another matter than competing for the No. 1 student in the Mainland.
South Korea invited him and Fan Xiaopang to participate in an event in South Korea, and the price was high, Wei Yang alone was 2.4 million.
And this is not just one, there are three brands in total, and there is also a variety show. In addition, the domestic brands also have related arrangements. Of course, there are also labor fees.
Wei Yang calculated that this trip to South Korea lasted about six or seven days, and he could earn tens of millions.
Well, pre-tax...
Fan Xiaopang definitely only had a lot more, he directly dropped the production crew that was preparing, and called Wei Yang twice a day to go to South Korea with her to make money.
She can go by herself, but the price and influence are definitely not as sensational as the two of them together.
Wei Yang checked the brand and found that there was nothing wrong with it, and the offer was really generous. When he came back from Korea, he could have a good year.
So Wei Yang agreed decisively, and even took Fan Xiaopang's team, together with domestic brands, to contact Japan.
Didn't it mean that the two of them are very popular in Japan, since they are going abroad, let's have a one-pot stew.
Not to mention, Japan really has several intentions, and now several parties are stepping up small-scale negotiations. After the trip to South Korea, they will transfer to Japan. If it goes well, they may be able to earn three to four million yuan.
The event party in South Korea was very particular, and directly sent a private plane to pick up Wei Yang and Fan Xiaopang.
The latter was very curious about this private jet, looking around, it was also the first time for Wei Yang to take it, but he was much calmer than her.
"It's not a rare thing, if you want it, just buy one yourself."
"I can't afford it."
Fan Xiaopang's net worth is not low, but she is not much stronger than Wei Yang, and she is not like Wei Yang's cheating, who knows how much she will earn in the future, so she dare not squander it lavishly.
Wei Yang smiled: "It's simple, I'll buy one later, it will keep you fresh."
"Blow you."
Fan Xiaopang didn't believe it at all. Nowadays, private jets cost less than tens of millions, and most people really can't afford them.
Even if Wei Yang can make money, who can guarantee that all his works will be as popular as "My Love from the Star".
Seeing her dissatisfaction, Wei Yang made a bet with her, and Fan Xiaopang accepted the invitation: "Place some bets, if you lose, you will answer me later."
"No problem, but the premise can't be too much."
Wei Yang readily agreed, and then looked at the plane with great interest, the place is big and spacious.
"After talking about the Mercedes-Benz endorsement last time, I measured the space and it feels good. This time I'm going to win, and I want to try the feeling of flying in the sky."
Fan Xiaopang gave him a blank look, and directly pulled him up: "It's still useful, let's go, go to the toilet..."
Ask for a guaranteed monthly ticket, thank you everyone
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