Who are you calling powerful?
Chapter 171 Fashion Magazine and Tomson Yipin's New Owner
At the end of July, Wei Yang finally returned to Shanghai, and before he could catch his breath, Lei Chun begged him to be on the set of "Bazaar Men" magazine.
After Wei Yang became popular, especially when he entered Asia, his commercial value increased sharply, and fashion resources were also invited.
For example, among the so-called five major men's magazines in the fashion circle, three of them are contacting Wei Yang.
But Wei Yang is not keen on this aspect.
Of course he knows the benefits of fashion resources. Fashion resources can make money, elevate their style, and increase their commercial value. It is very important for a star, even a fundamental improvement.
For example, the choice of high-end endorsement depends largely on the celebrity's influence in the "fashion circle".
Because the user group of high luxury brands is not facing the public, but the bourgeoisie.
Most of the followers of the relatively niche circle of the fashion circle are people of this class or people who aspire to be this class.
You sell a brand-name bag for hundreds of thousands. To ordinary people, this is not like crazy. A little leather and a little cloth, why is it so expensive.
But for many people, she thinks it involves art, fashion, brand, thought, personal value, and emotional perception, and she thinks it is worth the money.
I won’t discuss which idea is more correct here, but as far as stars are concerned, starting from actual interests——
The better the fashion resources, the more money you will make, the higher your celebrity status, and a certain potential bonus of honor halo!
That's why celebrities flock to these fashion resources, and fans tear them apart every day.
Who has the most covers, who has the most slams, who has the first slam, who has the most grand slams, who has the most haute couture, who has the most luxury endorsements...
In fact, to a certain extent, these quarrels are mostly of the same nature as who has the higher box office, who has better ratings, and who won the best actor and actress.
It's just that because fashion resources are biased towards popular stars, it has become a place where major traffic is fought.
And these streams are not comparable to others. Competing for box office, ratings, and awards are easy to be killed in seconds, so you can only fight for who shoots more magazines, so that in the eyes of outsiders who don't know the relevant situation, it becomes "self-entertainment". Self-pleasure".
Wei Yang is not interested in shooting fashion magazines or even the fashion resources behind them, because he takes a different path from ordinary artists. These so-called high-end styles and benefits have limited temptation for him.
Although Boss Wei is not qualified to be called capital now, he is already on the way.
No matter how high-quality you are, don’t most of the stars still work for capital?
Not to mention the benefits, the price of a high-end endorsement is not low, and it can even catch up with the star's salary for one or even several movies, which is one of the main sources of star income.
But for Boss Wei, who is already on the right track and most of his income is in business operations, that's the same thing.
Even because of the popularity of "You Who Came from the Stars", Wei Yang was favored by several luxury brands and became the spokesperson of Gucci early on.
You should know that luxury brands generally have a certain inspection period for their spokespersons.
During this period, the artist must show enough strength to prove his commercial value, and finally win the endorsement,
Even before that, artists have to try their best to squeeze into the fashion circle and gain enough exposure and presence before they can enter the sight of major brands, and fashion magazines are one of the keys.
And like Wei Yang, who skipped most of the normal process and directly won the endorsement, the speed is so fast, not to mention breaking the record of Chinese stars, but it is also extremely rare.
The reason is that "You Who Came from the Star" is so popular, not only is it able to export goods, but it is also popular in Asia. Several brands are vying for it together, and there is no probation period.
Wei Yang is not bad, but Fan Xiaopang's competition is more intense, and the various conditions promised can make all the stars go crazy with envy.
Therefore, everything has two sides.
When celebrities want to take advantage of fashion resources to reach a higher level, they must kneel and lick fashion magazines and brands.
But when the celebrity became popular to a certain extent, it caused looting from all parties, and in turn took the initiative, and the person who raised the conditions was replaced.
Wei Yang's demand for fashion resources is not high, but those people are very envious of Wei Yang's popularity and influence.
Before, when various fashion magazines approached Wei Yang, he only took time to shoot one, and the others were pushed or postponed because of being busy.
If other ordinary celebrities dared to put on airs like this, these magazines would have banned him, but facing Wei Yang, who was so popular and seemed to be one of the ceilings of popularity in the mainland, this group of people just endured it.
Isn't Wei Yang short of time, so let's just wait.
Even "Fashion Men", one of the top five men's magazines, saw that Wei Yang didn't have time, so he took his team to Hengdian and rented a studio, and completed the cover shoot between Wei Yang's filming.
Although "Harper's Bazaar Men" is not so fast, it has been urging, especially after knowing that Wei Yang was finished, the person in charge directly went to Blue Whale Company to block people.
Wei Yang is not too fond of these magazines, but he has no reason to push the money out.
Shooting magazines has limited effect on him, but it is beneficial in the end. He doesn't just point to one or two high-end luxury brands for dinner, as long as the schedule is suitable and he can cooperate with one or two.
…
"Okay, thank you, Mr. Wei, for your hard work..."
After being busy for a long time, Wei Yang changed more than a dozen sets of clothes, his eyes were blurred, and finally finished the work. The person in charge of "Harper's Bazaar Men" came to express his thanks in person.
Wei Yang took off his red suit, exchanged a few pleasantries with the other party, and then declined the other party's dinner invitation.
"I'm really sorry, I still have work tonight, so I have to hurry, sorry, sorry."
"It's okay, this is a small gift from our magazine. I look forward to the next cooperation."
"Thank you very much."
Wei Yang took the gift box handed over by the other party and said a few more polite words before leaving the shooting scene with his assistant bodyguard.
The person in charge of "Harper's Bazaar" waited for him to leave, and couldn't help but let out a long breath: "It's finally done."
The assistant next to him also let go of his heart, and said with a little sigh: "Actually, apart from being too difficult to hire, this real person is not bad to get along with. He is easy to talk and dedicated to work."
Many celebrities dare not offend the magazine's executives, but they are not so polite to these staff members in private, and there are many troublemakers.
It's not a big deal, but it makes people unhappy at work, and it's disgusting.
Even if the magazine's executives knew about it, they would turn a blind eye and close their eyes, and would not do this for the employees.
Wei Yang was so difficult to recruit before, the whole team of "Harper's Bazaar Men" was still a little worried, thinking that they had encountered another difficult person, and had already figured out how to deal with "Wei Yanwang".
Unexpectedly, Wei Yang came over. He was very cooperative with the work and had a good attitude towards the staff. He even invited the team for drinks and snacks at noon.
"I guess he's really busy."
The person in charge also felt that Wei Yang was easier to get along with than many celebrities, and they didn't reject their family, but almost all the magazines were pushed. This may not involve any big names, but really lacks time.
"It's a pity that he didn't accept the invitation. Nora's dress was bought for nothing. It cost twenty thousand yuan."
"She really thinks that she can hook up with Wei Yang. She really thinks that they are the gangsters in Sanlitun who are self-made and worth over 100 million. This kind of person will be her way."
"What are you afraid of if you try it, even if you don't get any benefits, it's not a loss just for that face."
The person in charge was stunned for a moment, then nodded in agreement: "That's right."
Not only that face, Wei Yang is still a big star, and the status halo bonus is even more exciting.
Thinking of this, the person in charge suddenly reacted: "Wei Yang didn't accept the invitation, did he realize this and take precautions?"
The two looked at each other, as if realizing the truth...
…
On the other side, Wei Yang came out to the parking lot and saw several young men and women taking pictures around his Maybach.
Cui Jun frowned, and just about to go up, Wei Yang stopped him: "Just take a picture, they are all children, didn't you see that the license plate number was deliberately blocked, I probably didn't recognize it."
The studio they came to is near the famous commercial area of Shanghai. There are countless luxury cars passing by, and many people check in to take pictures.
Wei Yang still understands this mentality very well. He did this kind of thing when he was young in his previous life, so his attitude is more tolerant.
A few people stopped in place, and then watched a few people take a brief photo of the Maybach, and then immediately went to the green Maserati next door to take a special photo.
Boss Wei was a little disappointed: "It's still a sports car, and the Maybach looks old-fashioned."
Wei Fei smiled: "You can buy one too."
"I don't even have time to buy it. Are you driving the garage to collect dust? Let's go."
Wei Yang and the others came to the Maybach and opened the door to get in the car. Wei Yang, who was wearing a mask, waved at a few dumbfounded young men and women. Cui Jun stepped on the accelerator and drove away from the parking lot.
"Boss, where are we going?"
Cui Jun, who was driving, asked a question. Wei Yang checked the time, and it was a bit far to go back to Baoshan, so he directly said, "Tangchen Yipin."
"OK."
Cui Jun turned around and headed straight to Lujiazui. The distance between the two places is not far, and we will arrive in ten minutes. Wei Yang made an appointment tomorrow, and got out of the car and went upstairs alone.
Following the two new houses of Xiaozhao in Baoshan and Liu Shishi in Pudong New Area, Wei Yang just bought a new luxury house of 597 square meters in Tomson Yipin not long ago.
Wei Yang had already figured out the matter of buying a house. The Three Caves of the Rabbit is one aspect. At the same time, it is indeed a relatively good investment project.
At first, he didn't plan to buy it in Tomson Yipin, but browsed other high-end neighborhoods, and even had his eyes on a house in Cuihu Tiandi, so he finally chose Tomson Yipin.
The reason is very simple, Tomson Yipin gave him a big discount!
The popularity of "You Who Came from the Star" greatly increased the exposure of Tomson Yipin, and the sales volume increased several times compared to before.
Of course, the sales base is here, and a dozen sets have been sold after a few times the skyrocketing, but this is already an unattainable performance of Tomson Yipin in the past few years.
After all, the size of the house is here, and a set is worth tens of millions, so it is not just for sale.
In order to withdraw funds as soon as possible, Tomson Group still chose to cut the price, but it was not as ruthless as in the previous life, and the price was roughly maintained at around 70,000 to 80,000 square meters.
At the same time, Tomson Yipin, who has tasted the sweetness, also realizes the importance of celebrity effect.
Netizens were joking at the beginning and asked Tomson Yipin to give Wei Yang a set. This really made the boss of Tomson Group listen to it.
Of course, it is impossible to give away. No matter how much Tomson Yipin is grateful and envious of Wei Yang's popularity, it is impossible to give away tens of millions in one go.
But you can't give it away, you can get a discount!
Just like Wei Yang's house, the normal price should be around 45 million. Tomson Yipin directly offered a 35% discount, and Wei Yang could get it for less than 30 million.
Tomson Yipin might not be able to lose at this price, but Wei Yang must have made a profit.
Anyway, you can buy it anywhere, Tomson Yipin is not bad in all aspects, and given such a big discount, it is naturally not difficult for Wei Yang to make a choice.
So when he went back to school to attend the graduation ceremony last time, Boss Wei took the time to swipe his card, signed a few words, and became the new owner of Tomson Yipin.
Since buying this house, Wei Yang has been busy with filming, this is the first time he lives here seriously.
The house is cleaned regularly by a property management company with dedicated housekeepers and cleaners, and the inside and outside are very clean.
Surrounding the nearly 600-square-meter house with five bedrooms and three halls, Wei Yang sat alone in front of the floor-to-ceiling windows, making a pot of tea by himself, watching the night view of the Huangpu River outside the floor-to-ceiling windows, enjoying the quiet loneliness of this moment .
"It's nice to have money..."
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