Who are you calling powerful?

Not long ago, the ratings list for 2011 was just calculated.

Wei Yang and Blue Whale achieved unprecedented success!

The "Eastern Palace", which aired at the beginning of the year, with an average rating of 3.89, overwhelmed CCTV's drama "Happiness Comes Knocking on the Door" starring Jiang Wenli and Sun Chun with a rating of 3.4, and won the 2011 annual ratings champion.

This is the first time that Wei Yang won the annual ratings champion. The previous "You Who Came from the Star" was only the national satellite TV ratings champion in 2009.

But this time, with the reform of the calculation method of CCTV ratings, Wei Yang was finally able to fight relatively fairly and became the real annual ratings king.

However, although "Eastern Palace" won the championship, CCTV still dominated the second, third, and fourth places by virtue of its platform advantages. It was not until the fifth place that "Shanshan Is Coming" won the 2.61.

The latter is also the well-deserved drama king of Suzhou Satellite TV this year. It has entered the top five in the country's overall ratings, and "Gong Suo Xin Yu", which ranked 2.52 on Satellite TV, came in second.

It is precisely because of this that Wei Yang's two dramas occupy the top five of the overall rankings and the top two of Satellite TV, and the best thing is that the heroines are both newcomers.

The title of "King of Ratings" has been placed on Wei Yang's head in the past few years, and it is by no means an exaggeration.

And "Celebrating More Than Years", which is currently broadcast, has further confirmed this title.

The premiere ratings were 2.42, ranking first in the same period.

It rose to 2.61 on the second day, the best ratings would break 6, and the ranking in the same period could catch up with the sum of the data from second to fifth.

The number of online broadcasts is also very exaggerated. It is not clear whether LeTV has paid attention to it, but "Celebrating More Than Years" has exceeded 100 million broadcasts in less than 24 hours, breaking the record for the fastest online broadcast ratings to exceed 100 million.

As I said before, the network data of this year is not as exaggerated as the follow-up.

"East Palace" has been broadcast for a whole year, with less than 5 billion views, Da Mimi's "Gong Suo Xin Yu" has 2 billion+, and "Bu Bu Jing Xin" is now even less than 2 billion.

Of course, the calculation here is the playback volume of genuine websites on the entire network, and it is only an approximate statistic.

There are also many netizens who are more accustomed to using some pirated websites, or using players such as Kuaibo, Baofengyingyin, etc., or downloading them locally to watch slowly. Most of these are not included in the network playback data.

Aside from the above-mentioned examples, "You Who Came from the Star" has the best online broadcast data, and it is also the only drama whose original video website has exceeded 10 billion.

The second place is "The Legend of Zhen Huan", which is currently about 5 billion yuan, and it took more than three months to surpass "East Palace".

There are many reasons for these two dramas to be ranked in the top two. On the one hand, they are really popular, have great influence, and the audience stickiness is also high, and the replay rate is terrific. drainage.

Other than that, there is a high chance of water injection.

After all, Boss Jia was born as an accountant, and he likes to play tricks on numbers and make the data beautiful.

No matter how popular "You Who Came from the Stars" was, it wouldn't be a cliffhanger and directly double the number two.

"The Legend of Zhen Huan" and "Zhen Huan Body" are highly discussed. After all, they were only broadcast in November last year, and they were not popular in the early stage. There was a period of word-of-mouth fermentation. It is impossible to surpass the same popularity in such a short period of time, and there is a "Eastern Palace" accumulated over the years.

Looking at it in this way, "Celebrating More Than Years" is very watery.

You must know that under the premise that the average ratings of the first broadcast have exceeded 2.42 and the market share is approaching 20%, the webcast data can still exceed 100 million in 24 hours.

To reach this point, either all the viewers who watched TV went to watch it online again, or the TV and Internet groups of "Celebrating More Than Years" added up to hundreds of millions.

Regarding LeTV's tactics, Wei Yang didn't have much opinion. The show had already been sold, so what happened was their business, and he couldn't control it if he wanted to.

Even from a selfish point of view, good-looking webcast data is not without benefits for Blue Whale and Wei Yang.

In the circle, buying TV dramas and changing the data of broadcast volume are common routines.

Not only the film studios are buying, but many TV stations and video websites also have related operations.

Video websites are often listed or in the expansion period, need to obtain investment, and the financial report data must be good.

TV stations also need hard results as political achievements, and the wholesale funding budget and advertising revenue of the higher-level departments are also closely related to these.

A film studio like Blue Whale also needs these achievements to prove its own brand, so as to gain more room for negotiation for other projects.

So this is an operation that kills multiple birds with one stone. Not to mention that every drama is like this, but it definitely includes a considerable proportion.

In most cases, it is the film studio that buys it. It is not the film studio that needs it the most, but the big bully of the platform store.

For example, some TV stations require that the ratings must reach the passing line, and may even involve kickbacks.

If you don't buy the ratings, the platform won't sign the contract, or don't give the final account. In order to get the money, the film crew can only grit their teeth and endure it.

Guo Jingyu, the director of "Dog Beating Stick", made a lot of news, and some satellite TV blatantly collected protection fees on this grounds. At most, they had to hand over 70% of the income of a drama.

That is to say, if a certain satellite TV pays 100 million yuan to buy a drama, you have to hand over 70 million yuan, and the worst thing is that it won't guarantee your ratings.

This is the gameplay of TV dramas. With the rise of video websites in the later period, there are also unique gameplays of video websites.

So don't think that film and television companies are very powerful, but in the face of this kind of platform that eats monopoly food, they often can only suffer from being dumb.

The situation of Blue Whale is special, and it can be regarded as one of the few companies that can get rid of this kind of big shop owner.

But it's just to get rid of bullying and oppression, but if the cooperation platform wants to have similar operations, the only thing Wei Yang can do is to clean himself up, and then turn a blind eye to it.

As for the outbreak of mental cleanliness, let the platform be upright and upright, don't engage in such crooked ways, people will only treat him as a psychopath...

As far as Wei Yang is concerned, LeTV's data is too watery, but it is not without reference value. After all, no matter how water is, there must be a real base.

If the data is too outrageous, LeTV will not make such a big deal, otherwise it would be self-defeating.

Regardless of LeTV, Baidu and Penguin search index rankings, in just two days, Fan Xian, Chicken Leg Girl, Teng Zijing, Wei Yang, Liu Shishi and other keywords related to "Celebrating More Than Years" have reached the top.

Related posts on Baidu Tieba, Douban and Tianya are also growing rapidly.

Weibo, the main battlefield for publicity, is also full of hustle and bustle, but Wei Yang and Liu Shishi are too famous and have many fans, so the range of change is limited.

It is Rouba, Zhang Yishan, Tian Yu and other lovable supporting roles who can really see the gains in "Celebrating More Than Years".

Just two days. The Weibo fans of several people are increasing rapidly, the most obvious one is the meat.

The character design is pleasing, beautiful, and naturally attracts fans quickly.

Although the growth rate is not as fast as that of Nazha and Xiao Zhao before, but it also made Rouba feel what is called "popping red"...

…

"Ruoruo, sign me up."

"Fatty, I like you so much."

"A'Du!"

"It's so beautiful, you are more beautiful in real life than on TV."

"We must have a good relationship with Naza."

"..."

The crew of "Celebrating More Than Years" mainly promoted it in Star City, but it didn't mean that other places didn't care about it.

Rouba and Zhang Yishan were sent to Beijing to participate in an event of LeTV, and many "Celebrating More Than Years" drama fans and fans came to support.

Rouba received great popularity, even overshadowing child star Zhang Yishan.

This made Rouba somewhat flattered.

It's not that she is famous, she has participated in the hit drama "Eastern Palace", she is still the second female lead, she is tied to Na Zha, she has also participated in some variety shows, and her Weibo followers have exceeded one million.

But there is one thing to say, the main focus of "Eastern Palace" is the hero and heroine. Although the second female Rouba looks familiar, it's not enough to talk about going out of the circle.

Normally, he either enters and exits with Nazha, or follows Wei Yang and the others, and rarely has the opportunity to become the focus of the audience.

This time she showed a big face with the role of Fan Ruoruo in "Celebrating More Than Years", her popularity soared, and she barely qualified to be called a popular little flower.

The meaty man happily signed autographs for the fans and audience, and also satisfied with the group photo of a group of people.

Just after the event was over, the assistant came to inform her that her manager, Liu Xingyu, had just called and asked her to participate in an online interview with Sohu and an invitation for an exclusive interview with a print magazine.

In addition, the person in charge here is very satisfied with the effect of the event, and plans to arrange another meeting later, with a higher standard.

Since Rouba became famous, it's not that she has taken similar jobs, but it's extremely rare that such high-frequency situations are all centered on her.

And she is no stranger to this kind of situation, and it was the same when "East Palace" Nazha became popular, there were too many announcements to keep up.

When an artist is not afraid of being busy or tired, he is afraid of not being informed, the busier he is, the more popular he is.

"Celebrating More Than Years" has just been broadcast for a few days, and Rouba has received so many personal announcements. As the TV series continues to be broadcast and fermented, there will be more and more announcements, which also means that she is becoming more and more popular.

Looking forward to a better life in the future, the corners of his fleshy mouth rose.

Getting fat first is not fat, and getting fat later will overwhelm Kang!

"East Palace" made Nazha the first to become famous and accumulated an absolute advantage in the early stage. Now that "Celebrating More Than Years" is broadcast, it is her turn to exert her strength.

"Rouba, go to Sanlitun for a drink, my treat."

After finishing the announcement with the assistant here, Zhang Yishan, the host, took the initiative to invite.

Young men and women, about the same age, with beautiful flesh, it would be unrealistic to say that he has no ideas.

Moreover, he had also inquired in the production crew before that Wei Yang had nothing to do with Rouba, or that Rouba had an unrequited love, but Boss Wei had a beautiful woman in his arms and had no time to talk to her.

Even such a beautiful woman is not attracted, Zhang Yishan can only say that Boss Wei is awesome, but this does not exist in the situation of competing with the boss for women.

In Star City before, there were too many people, and there was no chance to speak alone. This time when the two of them came to the capital, he thought about how to behave.

"No, I don't like going to bars."

Rouba gave a polite smile, and then left directly with the assistant.

Although the two are sisters and brothers in the play, they are fighting and fighting, but in private they are ordinary colleagues.

Although it was a bit hurtful, Rouba had been in contact with Wei Yang for a long time, and her eyes were drawn so high that Zhang Yishan would never appear in her consideration.

After Rouba left, Zhang Yishan thought for a while and couldn't help but smile wryly. He chose the wrong partner. He might as well think about the girl who played Ye Linger.

Although it's not as good as Rouba, it's just that the conditions are inferior. On the contrary, he has self-knowledge and won't miss Wei Yang, but like Rouba, who has a self-contained appearance, it's no wonder that he wants to be a blue whale proprietress...