Who are you calling powerful?

Although "Celebrating More Than Years" has aired its finale, for a popular TV series, whether it is the fermentation of the TV series' influence or the artist's follow-up bonus, it has just begun.

At the beginning of February, four first-line satellite TV stations in Shanghai, Jiangsu Province, Zhejiang Province, and Beijing City announced that they had won the second round of broadcasting rights and rebroadcasted at an optional time.

From this, we can also see how popular "Celebrating More Than Years" is.

It's normal for first-line satellite TV to fight for the right to broadcast the second round. Everyone will inevitably miss the first round. If they can't get it in the first round, they can have some soup after the second and third rounds. It is also good to supplement the supplementary material library.

But in the same period, there were basically one or two companies. It is extremely rare that several companies like "Celebrating More Than Years" shot together, even disregarding the face of the first-line TV stations.

It can even be said that there is only one case, and none of the previous "My Love from the Stars" robbed it so fiercely.

Perhaps it is also because the TV station, which hadn't tasted the sweetness last time, learned to be honest this time.

You must know that "You Who Came from the Star" is known as the king of rebroadcasts. Since its broadcast at the end of 2009, it has been rebroadcasted 129 times on satellite TV, and local satellite TV can't stop it several times.

Moreover, not only are there many broadcasts, but the ratings are also good, especially the daytime and evening episodes, which are generally better than ordinary TV dramas, so they have been rebroadcast so many times.

It has been aired for three years and has not yet passed away. Not to mention the ratings of the second and third rounds of rebroadcasts. In the second round, two TV stations even broke 1 in the rebroadcasts.

It is a good result for most of the first broadcasts to break 1. It is conceivable that the rebroadcast of "My Love from the Star" broke 1 and shocked the various TV stations.

Although the performance of "Celebrating More Than Years" is not as good as that of "My Lover from the Stars", the ratings base is here, and it will definitely not lose.

Normally, the price of the second and third rounds of broadcasting rights is much lower than that of the first round, of course special treatment is given in some special cases.

"Celebrating More Than Years" is considered semi-special, the price must be lower than the first round, but it is too popular, and the ratings of the first round are too high, so the price cut is not as severe as normal.

According to estimates, the cost of the second and third rounds of copyright + local stations may not be less than 60 million, which is a relatively conservative estimate.

The current market is too crazy, the price is also fluctuating up and down, and it is a bit chaotic. "Celebrating More Than Years" is too popular, and there are not many similar examples to compare.

So we can only make a rough estimate, and it may not be as accurate as before. Whether it is more or less depends on the follow-up negotiations.

But in any case, the base of the results is here, and the lower limit is still very high, plus the first round of cash + advertising revenue + webcast + other miscellaneous profits.

The revenue of the first season of "Celebrating More Than Years" has steadily exceeded 300 million+, and the 1 billion project that Fan Xiaopang joked at the beginning is really possible.

This is still on the bright side, and some indirect benefits are also a lot, such as "Celebrating More Than Years", "Scary Step by Step", "Zhen Huan Biography" and other online adaptations, which have soared the value of online copyrights.

Compared with the original purchase price, the copyright that Wei Yang is hoarding has increased by tens or hundreds of times.

Wei Yang did not become a hoarder, he had too many copyrights, he kept enough copyrights that he wanted to shoot or take part in, and the rest sold or exchanged for the IP he wanted.

In just a few days, it has earned nearly 10 million. This is still a shot, and they are all unpopular IPs, and the current copyright of online texts has not yet reached its peak.

If we continue to expand, or sell some relatively high-quality IP, Wei Yang's leisurely move may be able to earn back the money from the Yunhua Mansion Villa.

Not to mention him, it was Fan Xiaopang who was reminded by Wei Yang, who stocked up a lot of copyrights in advance.

When calling for New Year's greetings during the Chinese New Year, this girl's voice was sweet and charming, and she could hear the little hook through the phone, she must have made a lot of money...

However, the most noteworthy indirect benefit is Wei Yang himself.

The center of the drama "Celebrating More Than Years" is Fan Xian, and the supporting roles in this drama are all popular, let alone Wei Yang, who is the central C.

"Master Xiao Fan" has become a role model in the film and television drama "Youth Proud/Powerful Minister".

Fan Xian's self-confident and unrestrained poster stills have also become a favorite of countless fans of the show, and several authorized stores on Taobao are almost out of stock.

Baidu's [Fan Xian Bar] and [Xiao Fan Master Bar] are the post bars with the most rising index in Baidu's post bar in the past month, and the most active and most posted are [Wei Yang Bar] and [Qing Yu Nian Bar].

It is worth mentioning that Qing Yu Nian Bar was originally a gathering place for book fans, more precisely, it was a gathering place for pirated readers.

In this era, the development of many piracy websites has not yet reached its peak. In terms of immediacy, Tieba is better. In addition to watching piracy, you can also discuss plots here.

Therefore, many pirated readers and even genuine readers like to come to the post bar to read or discuss books. The more popular the book, the more people and posts on the post bar.

Qing Yu Nian was originally a gathering place for book fans, but now it has been occupied by drama fans. Of course, some book fans are also involved, and the two sides have a lot of overlap.

Not to mention Wei Yang, since he became famous, the number and activity of his personal post bar has always been the first echelon of stars.

In other words, apart from [Chun Ge Bar], which is known as one of the three major post bars, [Wei Yang Bar] should be the most popular post bar for celebrities.

As for Brother Chun, the situation is a bit special. There are many fans and many passers-by, so the bar is very lively, and the management team consciously manages the data of the post bar.

However, the post bar is a mixed bag, with too many fun people, and the tree attracts the wind. In fact, it is more beneficial to be ranked second.

More importantly, Wei Yang's basic platform has never been Tieba, but Sina Weibo.

As of January 2012, Sina Weibo has been launched for more than two years.

And achieved a real outbreak last year, completely overwhelmed Tencent Weibo, becoming the most recognized and influential social platform.

The number of users is also increasing rapidly, especially in the second half of last year, the rate is so crazy that many people's attention is also soaring.

Last summer, less than 10 Weibo fans had more than 10 million fans. Now, half a year later, more than 20 people have more than 10 million fans.

The highest-ranked person is Wei Yang, who has more than 22 million fans, and many other stars are approaching 20 million.

Among them is Fan Xiaopang, who is known as the Queen/Queen of Weibo.

She is currently the second fan who is expected to break through 20 million fans, and the current number of fans is 18.9 million+.

And the third place is Xiao S. As I said before, "Kangxi Is Coming" is very famous in the mainland, especially on the Internet. Coupled with the filters of Hong Kong and Taiwan, this one actually has to thank the other end in the field of hosting. .

At the same time, with the popularity of "Gongsuo Xinyu", Damimi can be said to be a rising star on Weibo.

Last year, the number of fans increased by nearly 10 million, and the number of fans is currently around 16 million, making it into the top five on the list.

In contrast, although Liu Shishi's popularity is not weak, his Weibo activity is low, and the number of fans has not been strong. After "Scary Step by Step" and "Celebrating More Than Years", he will break through 12 million+.

It looks like a lot, but in fact, Tang Yan, who showed her face with "Celebrating More Than Years", is almost catching up with her.

Supported by Blue Whale, although she doesn't take many shows, she shows her face frequently and is constantly trending in variety shows, and her fans are about to break through the 10 million mark.

In comparison, Liu Shishi's stats are not particularly impressive, but his fans are very active. If you really put together the stats, it may not be worse than Big Honey.

Taking this as an example, we can also see how terrifying the number of Wei Yang's fans is now.

And as the fan ceiling of Weibo, he has always been responsible for attracting new users, not only has the largest number of fans, but is also the most active.

Therefore, it is absolutely no problem that Weibo is his basic platform. On this platform, fans have never lost in the scolding battle.

Compared with the previous "Shanshan is Coming", Wei Yang's follower growth rate is much faster after "Celebrating More Than Years", not only attracting a large number of new users, but also converting old users who did not follow him.

Wei Yang's previous Weibo fans had a higher proportion of female netizens, and the ratio of male netizens was about 70-30.

According to Sina's background statistics, the number of fans of "Celebrating More Than Years" is higher this time, and the proportion of male netizens is higher.

A considerable part of them are old male users who were not very interested in him. After "Celebrating More Than Years", they changed their views and followed Wei Yang.

This situation caused Wei Yang to have a new fan point.

Considering the current popularity of "Celebrating More Than Years", according to Sina's estimates, if the conversion is strong, coupled with Sina's continuous development and drainage, Wei Yang's fans will break through 25 million before the summer vacation.

25 million!

Now the data on Weibo is not that good, even if some are squeezed out, plus a certain proportion of pure melon eaters, the remaining actual fans are extremely scary.

In other words, when Wei Yang posts a Weibo post, millions or even tens of millions of people will see it. The influence and spread of Wei Yang are immeasurable.

Before the finale of "Celebrating More Than Years" ended, Wei Yang posted on Weibo to chat about the creative process, thanked the audience and staff for their support, and talked about the shooting of the second part.

This Weibo post received more than 3 million likes, 400,000+ comments, and 200,000+ retweets in 24 hours. As for the fans and netizens who browsed, there are countless.

Because of this incident, "Modu Daily" also published an article on this incident, which stated that Wei Yang is the star with the most prominent actual influence since the Internet broke out.

In the 1930s and 1940s, the influence and exposure of celebrities were linked to calendars, posters, cigarette packaging, etc.

In the 1970s and 1980s, the influence of stars was related to radio stations, newspapers, magazines, discs and television.

At the end of the last century and the beginning of the century, television, print media, online media, and overwhelming advertisements proved the influence of stars.

Today, with the complete rise of the Internet, and the decline of print media and even television media, artists who catch the wave of the Internet era are the new superstars of the new era.

Although Wei Yang is so popular, but his qualifications are too low, this is the first time that an authoritative media calls him a "superstar".

Superstar, above the star, can also be said to be a superstar. This word is sometimes used badly by people, but in fact, it will only be ridiculed if it is used indiscriminately without qualifications.

Those who can be truly called superstars should be included in their influence, nationality, industry achievements, hard work achievements, industry or other outstanding contributions, and even international influence.

Of course, this refers to the kind of top superstar who can actually achieve several of these items, and the title can be justified.

Wei Yang is now famous, popular, popular, hard-core in his works, and has outstanding performance in many aspects, and he is at the top of the industry and the first echelon in many aspects.

If he is not qualified, then many so-called superstars are even less qualified. When compared, there are few who can compare with Wei Yang in terms of comprehensive conditions.

It is said that he is qualified, but his qualifications, age, and lack of film achievements are all flawed, and he is a bit biased, which makes people feel bad.

Therefore, Wei Yang can also be said to be a quasi-superstar or a half-step superstar Dzogchen now, between superstars and non-superstars, and a considerable proportion of those who support and approve and feel that they are not good enough.

The "Modu Daily" can be regarded as building momentum for it this time, and it helped Wei Yang make up for the problem of qualifications from another angle.

Directly bypassing the original seniority ranking in the entertainment industry, using the Internet as the root, open up a new track, and directly label him a new superstar born in the Internet era.

In a situation like Wei Yang's, many conditions are in place, and it is often just one or two yells.

Although "Shanghai Daily" is not the official mouthpiece of Shanghai, its influence is not weak, and it also has a relevant background. As soon as it took the lead, many relevant media in Shanghai and even the Yangtze River Delta began to follow suit.

The Internet is even more lively, especially on Sina, which has become the main output force.

LeTV, Sohu, Penguin and other platforms have cooperated with Wei Yang, not to mention helping, but they will not come up to hold back.

Print media, online media, plus some TV media that Wei Yang cooperated with, with the momentum of "Celebrating More Than Years", Wei Yang's name of "Superstar" became more and more famous.

He also logically became the number one post-85s generation in the entertainment industry, and even counting the post-80s generation, many people nodded...