Who are you calling powerful?

"Celebrity reality show, explore why "Run" is so popular"

"The premiere ratings were 1.31, beating "Happy Camp" and ranking first among Saturday variety shows in the same period"

"Rising 500,000 followers overnight, Rouba was awarded the title of Running Goddess"

"Flying people join, star-studded guest lineup"

"An instant hit, Blue Whale announces its entry into the variety show field"

"It is reported online that the advertising revenue of "Run" exceeds 100 million, Wei Yang creates a new tool to attract money"

"A hot-selling acupressure board on Taobao, a new hit popularized by variety shows"

"..."

"Run" got off to a very successful start. It easily broke 1 in the first broadcast, and the number of online views was also very impressive. The most important thing is that it aroused widespread discussion.

Celebrity reality shows, novel production and models, and high entertainment style have brought a high sense of freshness to domestic audiences.

The instant success may be a bit exaggerated, but it did open up the situation quickly.

And this momentum is still expanding rapidly. This can be seen from the rapid increase in the number of views of Penguin Video. The influence of this variety show is constantly rising.

After the word-of-mouth fermentation, the playback increase in the next day alone was several times that of the first day.

Baidu's search for the topic of "Run" reached 140,000 articles in less than a week. The total number of Weibo fans of the nine guest appearances exceeded 5 million. The most popular Liu Feiren posted a total of 11 Weibo posts. Hot search.

However, this is just the beginning!

…

The next Friday, Wei Yang sat in the theater where he watched "Run" again last week, but this time it was not his own variety show, but his opponent's "Where Are We Going, Dad?"

Gao Yuanyuan, who had finished filming on the set of "Detective Chinatown" but had not left yet, heard the news and came over again, accompanied by a girl.

"Hello, Mr. Wei, I am Sun Jiayi, Yuan Yuan's best friend and an actor."

"Hello."

Wei Yang shook hands with her. He had heard from others that after Gao Gao Yuan Yuan finished filming, he planned to spend a few days traveling in Thailand, and also invited a best friend from China to play with her. It should be Sun Jiayi.

He didn't have much impression of this person. He was probably a young actor, and after chatting for a few words, it turned out to be the case.

The two met in 2004. They were both from Beijing, so they got along well with each other. They have been good friends over the years. Gao Yuanyuan liked to call her when he went out to play when he had time.

"You guys are playing, call me if you need anything."

Boss Wei didn't talk much, just exchanged a few pleasantries, then turned around and went to the seat in front, typing on his mobile phone from time to time.

"Where Are We Going, Dad" premiered today, and Blue Whale and even the people in charge at Magic City TV were paying attention. Everyone created two groups on WeChat for various discussions.

"Very polite. I thought big bosses like this were very cold, but speaking of it, he is worthy of being a national husband. He is really handsome and his skin is very tender."

As soon as Wei Yang left, Sun Jiayi, who was a little reserved just now, immediately became active, and Gao Yuanyuan couldn't help but tease him.

"What, you like it?"

"He's a handsome guy. He's rich and good-looking. Who wouldn't be jealous after seeing him? It's a pity that he's a few years younger than me, but it doesn't matter. Young people have better physical strength and are more powerful."

"Langhozi, you get a fever when you see a handsome guy. For someone of this rank, I don't even care if you can grasp it."

"I took a look, it's not that big."

"Pooh!"

Gao Yuanyuan didn't react at first, but later he understood and spat at her. However, thinking about his previous measurements, he felt that Sun Jiayi's words were biased.

There are fillings in the buns but not in the pleats, so many things cannot be seen...

However, Sun Jiayi could only talk a few words and brag with his sisters. If he had really thought about it, he wouldn't have been so cowardly just now. He would at least find a way to leave a phone number.

Although she knew she had no chance, she was indeed quite interested in Wei Yang.

Such a top-notch handsome man who has made billions of dollars from nothing has a special filter in the eyes of many people.

In the idol drama "Shanshan Is Here", the boss Feng Teng, who likes commoner girls, was replaced by many people as Wei Yang, and then they dreamed that they were Xue Shanshan, and then they surrendered to this upstart boss in the entertainment industry and got a boy. God returns.

As for his scumbag?

It's just a test before true love, a stumbling block for me. As long as he falls in love with me, everything else will become a cloud.

Obviously, Sun Jiayi had had a similar dream. He kept asking about Wei Yang's personal life and knew some things about him.

Because she happened to be watching a variety show today, she chatted with Gao Yuanyuan about Wei Yang and "Run".

"You know, he made a lot of money from this project, earning hundreds of millions in one go. Rumors in the circle went crazy, and some people called him the God of Wealth."

"Hundreds of millions!"

Gao Yuanyuan's eyes were shocked. She was not new to the world. As a top actress, she had been famous for many years and her income was not low.

At present, her salary in TV dramas is no less than that of the top stars, with a single episode exceeding RMB 400,000. Thanks to the movies "Search" and "Austin, Autumn", she is even in the first echelon of mainland actresses, with an asking price of RMB 500 to RMB 600. Ten thousand.

In addition, her commercial value is not low. Even if the intensity of her work is not as high as that of Fan Xiaopang, she can easily break through eight figures every year.

For this year, her miscellaneous income adds up to more than 12 million.

Moreover, her new work "Let's Get Married" has not yet been officially broadcast. This situation will often have a certain positive boost to her income. The better the performance, the greater the boost.

But even so, several hundred million is still an elusive amount for Gao Yuanyuan.

Not to mention that Wei Yang made hundreds of millions from one project. Even though she had known for a long time that this was a big boss, she still couldn't contain her inner fluctuations.

People always ignore the achievements of people around them. Perhaps because Wei Yang is familiar with her, she will always subconsciously ignore some of Wei Yang's achievements. It is not until another person talks about them that she will realize some things again.

Gao Yuanyuan raised his head and glanced at the young man in front of him who was silently playing with his mobile phone. The handsome face that used to bicker with him for fun suddenly became more calm and mysterious.

Sun Jiayi didn't know what her best friend was thinking, so she analyzed some news she saw online.

"Run" won its first battle, and its attention soared. The outside world also began to dig into the various inside stories and details of this variety show. How much money was earned is naturally a top priority.

Unlike ordinary variety shows, most of which are produced by television stations, "Run" is produced by Blue Whale.

Therefore, he can be sold to TV stations.

However, since Modu TV also participated in the production of "Run", although the copyright is in the hands of Blue Whale, Modu TV will not participate in other income, but Blue Whale has transferred a lot of the interests of the TV station.

The implantation of the branded advertisements belongs to Blue Whale, but some of the TV station's own advertisements are handled by Modutai itself.

The exclusive TV rights were also obtained at a relatively "low" price - 30 million!

Blue Whale gave away part of its profits and obtained the manpower and platform resources of the TV station. Modu TV provided sufficient resource support, and then "prostituted" a popular variety show at a low price. To a certain extent, everyone was happy.

However, it is conceivable that as "Run" becomes more and more popular and the profits become larger and larger, the big-headed blue whale may cause dissatisfaction on the Magic City TV station.

But Boss Wei also has ways to deal with it, either buying shares or starting new projects. As long as the benefits are sufficient, there is always a way to convince Modutai.

This is the only way for private companies to enter variety shows now. Due to limited platforms, they will definitely have to cut off their profits, no matter which TV station they cooperate with.

Modutai is relatively okay. Boss Wei has many connections here, so he can settle matters at the lowest cost possible.

After these two years, the TV station is no longer strong, the variety show market is flourishing, and the market is big enough, so Boss Wei doesn't have to worry so much.

For this reason, "Run" doesn't benefit much from TV stations, and the main revenue comes from advertising and websites.

According to the original plan, "Run" was actually planned to be distributed on multiple platforms and launched online entirely.

This is also the current domestic variety show market, which is roughly similar to the TV drama market in previous years.

The main battlefield is mainly on the TV platform, and the online platform is not very prominent, and the related copyright income cannot be raised.

In addition, there is also a piracy problem. Compared with movies and TV dramas, piracy in variety shows is more "rampant". Many viewers don't even care and don't know which platform the variety show is broadcast on, so they just find a piracy website to pull it off.

This situation has further worsened the online variety show market. Unless it is ace variety shows such as "Happy Camp" and "Kangxi Is Coming", video websites will not bid high.

Of course, with the vigorous development of the variety show market in the past two years, there have been some new changes.

Take this year's second season of "The Voice of China" for example. After witnessing the popularity of the first season, various platforms are willing to pay more to get a share of the pie.

In the end, after fierce competition, Sohu won the exclusive rights to the second season of "The Voice of China" for a sky-high price of 100 million.

This price can be said to have dropped a big bomb in the entire online variety show market.

What’s even more shocking is that Sohu spent so much money without losing money. According to various financial reports, their total revenue from the second season of “The Voice of China” exceeded 200 million.

This data allows everyone to see the market potential of domestic variety shows on video websites.

Naturally, the current popular variety shows "Run" and "Where Are We Going, Dad" have been snapped up.

Blue Whale also changed its strategy, from full-platform distribution to selling exclusive copyrights, and finally sold the network rights to Penguin Video for 125 million.

"Where Are We Going, Dad" is slightly cheaper due to its guest lineup, at about 100 million.

Even so, this price is extremely exaggerated for two variety shows that have not yet been aired.

If it weren't for the second season of "The Voice of China" and the fierce competition among various video websites, it would never have been sold at this price.

However, Penguin Video was not at a loss. As soon as it obtained the exclusive copyright, it sold the exclusive online naming rights for 72 million yuan. In addition, there were patches and implants, and many brands were spying on it.

Penguin’s sales are booming, not to mention Blue Whale, which has the most advertising space in the entire program.

In just one program, the company cooperated with Mercedes-Benz and won 40 million yuan in advertising placement. The title of the program was An Muxi, with a bid of 140 million. There were also multiple sockets and product placements, with values ​​ranging from several million.

In addition, there are also some on-ground promotions, such as going to a certain building or recording at an amusement park. These are also advertising spaces.

Excluding these operations and subsequent development, Blue Whale has accumulated a total revenue of about 300 million from the "Run" project only from advertising + copyright revenue.

And as the show becomes more and more popular, there are various ways to play, and there will be a steady stream of new income. Boss Wei regards it as a "money tree", which is not unreasonable.

Sun Jiayi may not necessarily understand these numbers and the inside story. She just read online rumors and heard about them.

But he was barely able to match it, and Gao Yuanyuan was stunned for a moment.

This and that is making money, it is simply printing money!

She finally understood why Boss Wei acted so coolly, taking people to the red light district to have fun. With so much money, even if he ruined his waist, it wouldn't be enough.

"It's a pity. I don't know if he likes me. Putting the money aside, it won't be a loss if I sleep with the male idol."

Sun Jiayi became more and more excited as they chatted, and started to have sexual intercourse again. This was originally a joke between best friends. They fell in love with a handsome guy and talked about it for a few words, but it couldn't be taken seriously.

But for some reason, Gao Yuanyuan, who had been teasing Sun Jiayi just now, felt a little uncomfortable after hearing these words.

"I can't afford to offend this person, so don't mess around and save me from embarrassment."

It's not that she fell in love with Wei Yang. She always rushed to get the best meal. She didn't think anything of it before, but now there is one more person who is thinking about her "friend". In addition, because of the two-point filter that she had created for Wei Yang just because of the chat, so Instinctively want to protect food.

"I know, I know, this is not a joke."

Sun Jiayi didn't notice anything was wrong with Gao Yuanyuan, and didn't take it to heart at all. She laughed and watched TV with Gao, and then gossiped about Wei Yang's scandal and analyzed who could marry into a "rich family" and become the male god's main palace.

Wei Yang didn't know what the two women behind him were saying to him. He was watching "Where Are We Going, Dad" attentively.

It has to be said that this show can be a hit for a while, but it is not a bad thing.

The collision between a cute baby and a celebrity father is full of warmth and comedy.

It may not be as straightforward and entertaining as "Run", but it has more of the leisure and connotation of a slow variety show.

Several guests also performed very well. Guo Tao was straightforward, Wang Yuelun was clumsy, Lin Zhiying was gentle, Tian Liang was friendly, and Zhang Liang was versatile. The cute kids also had their own characteristics and frequent highlights.

Director Xie Dikui is also a good director. He is the director of "Metamorphosis" and has a lot of experience in reality shows. Even "Where Are We Going, Dad" is essentially an alternative "Metamorphosis".

As far as Wei Yang's personal hobbies are concerned, he actually prefers watching "Where Are We Going, Dad", but unfortunately he didn't get the copyright.

He was even thinking about whether he should find a TV station to take advantage of the popularity and make a "Daddy Is Back". The guests would be all ready-made, and they could be lifted directly from the later seasons of "Where Are We Going, Dad". The effect would definitely be better than that of Shi Xiaoqiang from Taitung, Zhejiang Province in his previous life. .

Thinking of this, Wei Yang no longer demands that "Run" should be ranked first over "Where Are We Going, Dad"? It's not a track program anyway, so there's no need to compete for the top spot.

If he is asked to produce "Daddy Is Back", even if "Where Are We Going, Dad" wins, he will still make money.

Wei Yang immediately contacted the person in charge of the Blue Whale Variety Show Department, told them his ideas, and asked them to consider doing the project. If you feel that Blue Whale’s “reference” does not look good, you can set up a shell company, or let the TV station take the lead.

If the popularity is strong, and if it rides on the popularity, even if the second season of "Where Are We Going, Dad" doesn't make money, it won't be far behind.

Boss Wei was very happy. He suddenly found a profitable project, so he should go to the red light district to dance and listen to music...