Who are you calling powerful?

You never know the full extent of things until you see them.

After years of melee, the video website has formed a preliminary pattern. Needless to say, the major giants have a place, and none of them are good.

The subordinates gave a round of introductions. How much money was spent on the acquisition was secondary. Whether they sold it or not was the key.

Wei Yang carefully looked at the relevant information. He had learned about many aspects before, but this time he conducted a more systematic and comprehensive analysis.

First of all, let him pass directly!

At this stage, various video websites have begun to prepare for action. Even in the second half of last year, Qvod had already been affected a lot, and now it has basically entered the early stage of the general offensive.

If nothing else, Qiubo was basically completely cold. At least Boss Wei didn't have the ability to let him land safely.

There is no way. Although Qvod serves the public and has done a lot of good for countless male compatriots, it is really a puncture in the lungs of other people's video websites.

In the copyright war in the past two years, several video websites burned so much money that they almost lost their pants. As a result, Qibo was frantically plundering the wool behind their backs and buying the film and television resources of each company for free.

No one can bear it by taking other people's things and robbing them of their traffic.

More importantly, each company is now interested in developing paid services, increasing VIP users, and cracking down on piracy with unprecedented intensity.

Under such circumstances, Qvod still insisted on offering free broadcasts, and naturally became a thorn in the side of the industry.

In addition, it has been developing independently without a big backer, and it likes to play around with the sidelines. It has a lot of tricks under its butt, so LeTV took the lead, and other companies swarmed it and easily killed it.

So from beginning to end, Qvod was not part of Wei Yang's plan. This style was too outstanding and he couldn't change it.

Quick broadcast pass, Sohu possibility is extremely low!

Although Zhang Huhu is now lonely, at the bottom of the three major portals, being left behind by "juniors" like BAT.

But a skinny camel is bigger than a horse. Sohu's background is not bad. Its current market value is more than 10 billion, and it is still a well-known Internet company in the industry.

Sohu Video is also the leader in second-tier video websites, second only to the four giants Youku, iQiyi, Penguin and LeTV.

Therefore, Sohu.com has not run out of ammunition and food. Zhang Fox also has his own pride. He still feels that there is a chance to save the situation and return to the top. He cannot easily give up control.

For Wei Yang, the real reliable targets are the lower-level PPTV, Fengxing.com and 56.com.

56 Network is the easiest to win, but it has the most problems and is the smallest in size. According to Wei Yang’s team’s contacts and rough estimate.

It is expected to win for 12 to 15 million U.S. dollars, with a maximum of no more than 20 million U.S. dollars. According to the current exchange rate, converted into RMB, that is a maximum of 120 million.

This does not mean that 56.com is small in scale. When Renren acquired it in 2011, it valued it at US$80 million.

Logically speaking, after several years of development, the valuation of 56.com should increase a lot.

However, the competition among video websites is now too fierce, which has resulted in 56.com being continuously squeezed and suppressed. The development environment is difficult, and naturally it is not favored by the industry.

The parent company didn’t want to throw any more money into it and was eager to get rid of this hot potato, but there were only a few buyers and it was impossible to take over at a high price, so the price kept getting lower and lower.

For Blue Whale, the size of 56.com is far from meeting the requirements, and it is useless no matter how low the acquisition price is, because you still have to spend money on it, which essentially means the same thing.

Wei Yang was interested in exchanging funds for time, so naturally he was not willing to waste such effort.

However, due to its easy operation, it is still listed as the last alternative. If several other websites fail to provide strategies, it will not be a defeat.

After all, no matter how small the 56 website is, it is still a website with a certain influence in the industry, and it is better than Wei Yang starting from scratch.

The first three are not appropriate, so the remaining choice is simple, choose one of PPTV and Fengxing.com.

Both websites have their own pros and cons. Wei Yang personally prefers PPTV.

This is also a relatively old video website. It had its predecessor in 2004, earlier than Youku and Tudou.

The advantage is that the technical level is among the best in the industry, and it can barely compete with several giants.

Moreover, in terms of development, it is not entirely focused on online. It also has certain strength in channel TV. One of its important strengths is live video, which accounts for more than 60% of the Internet market and has a great influence among sports fans.

The disadvantage is that due to various reasons, it has not formed its own website style.

Except for sports, there are not many regular users. It is more like a player than a video website.

For Blue Whale, this is actually a good thing. One has technical traffic and the other provides content, which just complement each other.

If you really want to make a game with a fixed style, it would be difficult to start with Blue Whale, otherwise the changes will be too large and it will be easy to lose old users.

Like PPTV, except for sports users, most other people use it as players and have no deep impression of the website itself. This makes it easier for Blue Whale to slowly adjust the layout without any objection from old users.

Not only is the style appropriate, but PPTV itself is not bad in terms of size. It is considered one of the top second-tier websites, with a current market value of around 3 billion.

If Blue Whale can win PPTV, after digestion is completed, it will be able to form platform influence as quickly as possible and achieve Blue Whale’s strategic purpose.

If the acquisition goes smoothly, Wei Yang will be confident that he will squeeze out Sohu in a short period of time and secure his position as the leader of second-tier video websites.

If we are lucky in the later stage, we may not be able to replace LeTV and become one of the four giants.

It can be said that after repeatedly comparing the information, Wei Yang almost put other websites aside and thought about how to get PPTV.

This is not an easy task!

Not long ago, this website just changed owners, and the control fell into the hands of Suning.

As mentioned earlier, Suning does not pay much attention to PPTV, but that is only relatively speaking.

Suning's current focus and core business has slowly shifted to e-commerce, but the home appliance business where it started has not been abandoned. Instead, it has formed a combination of offline and online businesses, striving to create Suning's unique advantages.

The reason why Suning acquired PPTV was to compete with LeTV and create an Internet terminal ecological chain of home appliances + websites unique to Suning.

Many people still buy into Boss Jia’s rhetoric and even follow suit.

Unfortunately, something happened to LeTV, and all the ideas collapsed, leaving only Suning to stick to this strategy.

Unfortunately, Suning did not develop PPTV itself at all. Instead, it only served as a rebroadcast platform for major websites. It favored video hardware and was also beaten by Xiaomi TV and other home appliances.

Later, PPTV simply transformed into a sports live broadcast software online, but it managed to survive for a while.

But when Suning declined, PPTV's sports market was invaded and divided by Penguin, iQiyi, Migu, etc., and the website became even more half-dead. The homepage was full of small-budget dramas with main themes that mainstream websites didn't care about.

From this perspective, Wei Yang’s acquisition of PPTV is a good thing for this website.

Although he is not sure whether he can build the website, it is at least better than in the hands of Suning.

But the key point is that Suning does not know the future outcome and is determined to compete with LeTV. Boss Wei is afraid that he will hit a wall if he wants to acquire it.

"Suning's appetite is really big. It is engaged in e-commerce and video websites, as well as offline retail and home appliances. It is not afraid of making too big a move."

Realizing Suning's difficulty, a senior executive couldn't help but muttered, and Wei Yang shook his head.

"Offline combined with the Internet is the general trend. Suning's grand strategy is no problem and it is very ambitious for transformation."

This is also the reason why Suning is highly respected by the industry and capital. Not all giant entities have the courage to turn around when the ship is in disaster.

But courage belongs to courage, and operation belongs to operation. The grand strategy is fine, but the specific implementation is another matter.

Anyway, in Wei Yang's impression, Boss Zhang is just a little better than Boss Xu, and maybe he will follow in the footsteps of the former...

But that was what happened later. Now that Suning is making rapid progress, Wei Yang doesn't have much confidence in this acquisition, but he won't give up easily.

"Our advantage is that Suning attaches limited importance to PPTV and only regards it as a part of strategic improvement. For us, PPTV is inevitable and the top priority for future development."

"For this reason, the price we pay for our determination and preparation will be something Suning cannot compare with."

Wei Yang mobilized the senior executives and acquisition team, and everyone's morale improved a lot.

Yes, Suning is not easy to mess with, but the boss is not a good person. Moreover, Blue Whale has been planning for a long time, and the funds and resources used are extremely outstanding.

The business world is unpredictable, and there are many examples of Xiao Bo and the big snake swallowing the elephant. What's more, the blue whale is not a snake, at least it is also an evil dragon...

…

Multi-billion acquisitions cannot be completed in a short period of time. Wei Yang did not follow them all the time. After all, he was an outsider in this area.

What he should really do is to coordinate funds and connections.

The more funds and contacts, the more beneficial it is to the acquisition. Therefore, even though Wei Yang rarely appears, he is the core of the success of this acquisition.

It was only at this time that many people around Wei Yang knew how rich Boss Wei was.

For Blue Whale alone, Wei Yang spent 1 billion in cash, and the remaining amount was more than enough to support the company's continued development.

This amount would make those film and television companies jealous, but it is really not worth making a fuss about.

Blue Whale is a well-known money-spinner. The project has a high rate of return and the funds are withdrawn quickly. Especially after the copyright price has soared in the past two years, it has made a lot of money.

Last year, Blue Whale earned hundreds of millions from just one "Run" show. The most important thing is that the second season will be recorded soon. Various advertisers and platforms are rushing to send money to Blue Whale.

Projects such as "Celebrating More Than Years" and "囧囧" have made Blue Whale a lot of money. Even if it pays out a lot of dividends, the remaining amount is still amazing.

More importantly, now that Blue Whale has combined with Coral Entertainment, there are more and more people who can take on projects.

Taken together, the projects such as "Flower Thousand Bones", "Why Shengxiao Silence" and "Gu Jian Qi Tan" together have an average profit of over 100 million per drama. Previously, the Rouba variety show became popular, and the TV series starring him were also sold at very high prices.

1 billion in cash is a miracle for other film and television companies, but for Blue Whale, it is still not the limit.

For acquisitions, with 1 billion in cash, you can leverage 2 billion or more funds. Some people are good at playing, and they dare to launch an attack on companies worth tens of billions with hundreds of millions of funds.

However, Boss Wei is cautious in character, and most of the companies he owns are asset-light, and the PPTV he targets is not an entity.

In addition, Suning is also a well-known large company. In order to ensure that he won, Wei Yang collected another 1 billion in cash from the company in hand and multiple sources.

In addition, Wei Yang has also done a lot of backup. Not only can he mobilize 500 million to 1 billion funds to enter the game at any time, but he has also found some preliminary shareholders, and he also has hundreds of millions of ready support at any time.

If PPTV could no longer afford this amount of funds, Wei Yang thought that it should be left to Suning. He turned around and bought Fengxing.com or 56.com.

In February, the spirit of the Spring Festival has not yet dissipated, and the lingering charm of "Celebrating More Than Years 3" and "The Story of Mufu" has stopped for a while.

It’s finally time for other TV series to be aired online.

Blue Whale, who is bound to make a big splash this year, has put on a show and released Tang Yan's "Why is the Shengxiao Silent".

Although Tang Yan was stepped on by Xiao Zhao not long ago, no one will really underestimate her.

The "Celebrating More Than Years" trilogy and last year's "Tiny Times" movie have firmly placed her in the top tier, and she has even become a vague goalkeeper in the first echelon of popular female stars.

Nowadays, Tang Yan's new work is aired, and it is still an adaptation of Gu Man's online article that is making a lot of noise. It is easy to imagine the attention that "Why Sheng Xiao Mo" has received.

This drama was jointly broadcast by Hui Province and Jiangsu Province. The online platform is Youku. The platform foundation is very good, and it naturally achieved good results.

The ratings broke 1 on the first day, and then reached an average rating of 1.2 in just three days, ranking first in the same period.

At the same time, what is more worth mentioning is the number of online views, with the highest number of views in a single day being 250 million. This figure is considered unique in recent years, and the "Celebrating More Than Years" series can barely hold it down.

And the subsequent data performance did not live up to the popularity of the premiere.

After half of the broadcast, the average ratings will reach 1.5, and the number of online views has exceeded 1.5 billion.

No. 1 TV show in the same period!

The most popular on the entire network!

Tang Yan's popularity and reputation have also skyrocketed due to this, which is pitiful to say. She has many classic roles, but there are really not many leading roles, and she is basically the second female lead.

The same is true for "Legend of Sword and Fairy 3", and the same is true for "My Love from the Star".

"Celebrating More Than Years" and "Little Times" are popular enough, but it turns out that the first one is Liu Shishi and the other one is Da Mimi.

So much so that Tang Yan, sometimes nicknamed the thousand-year-old second-in-command, was said to be unable to be the heroine because she was not as silly as Bai Tian in "The Three Daughters of the Xia Family".

There is also a reason why she was suppressed and beaten by Xiao Zhao. After all, you are the support, and you can only handle the ratings, and the gold content is really incomparable.

In this episode of "Why Shengxiao is Silent", as the heroine, Tang Yan finally feels proud and proud.

In addition, Tang Yan, who plays the role of Begonia Duoduo in "Qing Yu Nian 3" that just aired recently, is already quite popular. Now that the two parties are combined, she has suddenly become one of the most popular artists nowadays.

Tang Yan and her fans were so happy that they immediately went to find Xiao Zhao's fans to settle old scores.

Xiao Zhao ignored it. This situation was a turn-based situation. There was no need to fight back when others were gaining momentum. When her "A Thousand Bones of Flowers" was broadcast, the general ledger would naturally be settled.