Who are you calling powerful?

"Wei Yang invested 2.85 billion to become the major shareholder of PPTV, and a new pattern emerged for video websites"

"The Blue Whale's Desperate Fight: Is It Wise to Enter the Platform Field?"

"The successful acquisition is just the beginning, the protracted battle with Suning in the future is the key"

"Textbook-style lightning acquisition war, exploring the secrets of post-85s business tycoon Wei Yang"

"It is rumored on the Internet that PPTV is likely to change its name, guess which seafood it is"

"..."

Although in terms of size, Wei Yang's acquisition of PPTV is not considered to be in the first echelon in the business world, and it is not without acquisition cases worth tens of billions, its popularity and influence are definitely the undisputed number one.

It is even an exaggeration to say that this time Wei Yang brought countless people and netizens to actually witness a commercial acquisition in all aspects, and taught everyone a vivid business lesson.

Although most people just watch the excitement and don't understand much, they can't stand a group of experts and media analyzing it.

So everyone has a vague impression that Wei Yang was very powerful in this acquisition, completing an almost impossible acquisition miracle.

But Suning is not a vegetarian. During this period, although Wei Yang finally succeeded, he also laid a lot of lies, which may lead to Wei Yang's dismal ending.

Many professional media and industry insiders are pessimistic about Wei Yang's prospects.

But for the public, this time everyone's view of Wei Yang is more of wonder and admiration.

Nearly 3 billion funds were spent!

Outsiders don't care how much of it is Wei Yang's funds, how much is borrowed or leveraged, and they don't care about the messy inside story, which seems to most ordinary people.

It was Boss Wei who spent a lot of money and spent a small amount of 3 billion to force Suning into submission.

Any hidden dangers are all in the future. What they saw was Wei Yang's domineering and awesomeness.

A young man who started from scratch and was only 26 years old faced a behemoth opponent and fought a beautiful acquisition war under the attention of the whole country, achieving his strategic goal.

Novels and TV series may not dare to write such a plot with repeated climaxes.

Some people even joked that in the future, any screenwriter can complain about his business war, but not Wei Yang, because he would really buy a company to find inspiration for writing scripts.

At the same time, this time also truly proves the strength of Boss Wei, the youngest mainland China's top 100 richest man.

In the past, because Wei Yang's name was too light on assets and valuations, his net worth was too small compared to other bosses, so people often questioned him.

As soon as the small 3 billion big deal comes out this time, most of these voices will probably subside.

You are worth a fortune, why don't you spend 3 billion to give it a try?

It is not that some young entrepreneurs have emerged in the past two years. For example, in China, there is Chen Ou, the boss of Jumei Youpin who “endorses himself”.

At present, this company has begun operations and is preparing to go public, with a market value of nearly 20 billion. This has resulted in Chen Ou's momentum even overtaking Wei Yang for a considerable part of the time.

It's not that he is more popular than Wei Yang, but that Wei Yang has too many identities, and even has greater gimmicks as a talent and star, so he is not as dedicated as Chen Ou in terms of entrepreneurs.

There are also many other post-80s entrepreneurs who have achieved more or less achievements. Even the famous Mr. Wang is rumored to be preparing to start a business with 500 million yuan given by his father.

But after the acquisition of PPTV, the "arrogance" of these people was suppressed.

Boss Wei takes the lead and becomes the most shining business star born in the 1980s.

This incident even caused some fluctuations in the stock market. Wei Yang officially entered the video website, and it came with great momentum.

Directly and indirectly, several video websites that have been listed have experienced different levels of whereabouts, and listed companies related to PPTV and Wei Yang have also experienced a certain degree of rise.

The most interesting thing is that before Weiyang announced the acquisition of PPTV, Suning's stock price fell.

But when Wei Yang actually succeeded in taking over, Suning's stock price actually rose.

In the words of a big V of a financial channel on Weibo, he believes that Wei Yang will not have an advantage in the future "Su Wei dispute" of PPTV, but he feels that after Wei Yang takes over PPTV, this website has great potential.

At least for a short period of time before the infighting breaks out, PPTV is likely to become a new disruptor for video websites.

The big V also uncovered a lot of information, which strongly proves how much Wei Yang contributed to the rise of LeTV during the mid-term war of the video website.

The "My Love from the Star" and "Celebrating More Than Years" series, as well as the solo and simulcast broadcasts of many other Blue Whale projects, almost led LeTV to compete with Youku, Tudou and Sohu at the time.

Nowadays, Sohu is in decline, Youku and Tudou merged, and two big dragons emerged: iQiyi and Penguin.

Because of LeTV’s comprehensive development and strong momentum, many people follow Boss Jia every day and shout that their dreams are suffocating, but they ignore Wei Yang’s great contributions back then.

In addition to LeTV, Wei Yang also opened up Wei Yang in the early days with "You from the Stars".

Modu Satellite TV even let him lead Blue Whale from being nothing but news. He was barely the last of the first-line TV stations. Now he is firmly in the top three of local TV stations, and variety TV has blossomed.

Outsiders think Wei Yang is great at making films and TV shows, but in fact he is also good at platform development and development.

And don’t forget that Wei Yang was just starting out back then, and the two platforms were not the same, and there were many constraints.

But now that Wei Yang has full wings, he has the most developed company in the entertainment industry, and he has full resources. If he is given a powerful platform to do what he wants, no one dares to say what achievements he can make.

The big V even advised Suning that there was no need to be hostile to Wei Yang. The two sides should put aside their prejudices and cooperate with each other. By combining their efforts, they might be able to make PPTV the leading video website.

The words of this big V really changed the views of many people.

Let’s not talk about what will happen to PPTV in the future. Now it is indeed a well-known dragon crossing the river.

Not to mention, the popularity these days alone has directly attracted countless new users to PPTV, and its popularity has also increased. Many people have remembered this website that was acquired by Wei Yang with a lot of money. For a user-based website For video websites, I don’t know how much advertising costs are saved.

With this credit, Wei Yang temporarily accumulated a certain reputation after acquiring PPTV.

Taking advantage of this opportunity, Wei Yang held the first high-level meeting after the initial reorganization of PPTV.

…

PPTV is based in Shanghai. When Wei Yang and the others chose to acquire this company, the proximity to their base camp was also a major reason.

The specific location is in Zhangjiang Science and Technology Park in Pudong New Area. There are many well-known Internet companies nearby, such as Baidu branch, Alibaba branch, Shanda Group, Lenovo, Microsoft, etc.

By the way, the headquarters of a certain point is also here. Countless authors have sent contracts to this place, and it was not until 2022 that it moved to Lujiazui...

Wei Yang has been running here a lot during this time, and has even packed out an office of his own.

In the conference room, Wei Yang saw more than a dozen senior executives with friendly smiles on their faces, but he kept thinking about Xiao Jiujiu in his heart.

By the time Wei Yang took over, Suning had acquired PPTV for less than half a year, so the senior executives were mainly Suning employees and old employees.

Now Wei Yang has brought another group of people, so the situation is more complicated and even a little bloated.

There is no way, Wei Yang can't kick Suning out immediately. After all, Suning is also a shareholder with a relatively small share. For the sake of the company's stability, he cannot easily touch his old employees.

Therefore, in order to ensure the right to speak and execution, Wei Yang had to squeeze people in, preferring to be bloated and misshapen to occupy the position first.

At this stage, combat effectiveness is the first priority, and the others will be cleared later when they are freed up.

At present, the personnel adjustment has not been completely completed. It can even be said that the personnel adjustment may never be completed before Suning is kicked out.

However, after simple communication and discussion, the senior management structure was initially completed.

Wei Yang serves as the chairman of the company. This kind of actual appointment and extremely critical position is rare in the companies Wei Yang invests and acquires. This shows the complexity of PPTV's situation and the importance Wei Yang attaches to it.

Since there is a chairman, there is also a board of directors, almost all of whom are from Suning and Wei Yang. Needless to say, the former is responsible for supervision and management in the absence of Wei Yang.

The original CEO of PPTV was Lu Yan. Wei Yang wanted to replace him, but Suning tried his best to stop him, so he could only create a COO (chief operating officer) and decentralize the vice president.

The subsequent departments were also highly competitive. With the advantages of the board of directors, Wei Yang temporarily obtained the personnel and financial rights.

He also has the ability to intervene in many of the company's core businesses, but only with the approval of the CEO or the board of directors.

In short, it can be seen from this that although Wei Yang has achieved an initial victory and has gained a lot of real power, he has not formed a unified party and has been hindered by Suning.

But Wei Yang is not in a hurry, just take his time. At least for now, he still has the final say on PPTV.

In addition to changes in senior management personnel, Wei Yang also recently had a comprehensive understanding of the specific situation of PPTV, many of which are internal data that are unknown to the outside world.

First of all, PPTV’s user situation is better than Wei Yang thought in advance.

As mentioned before, one of the major advantages of PPTV is live sports. Its real rise was from 2009 to 2012, especially the World Cup in South Africa, which achieved a feat of up to 8 million people watching the World Cup at the same time.

Although PPTV has been developing new projects since then, live sports has always been the core, and it can be said to be the first of its kind.

As of early 2014, PPTV had approximately 135 million registered users, an average of 35 million daily active PC users, nearly 180 million total installations in the mobile market, and 80 million+ monthly active users.

This level of user volume and activity is definitely in the first camp in the industry.

But it must be admitted that a considerable proportion of the users and activity here are sports live broadcasts.

It is also worth mentioning that this user base was only at the beginning of the year. After this acquisition war, PPTV’s user base increased sharply.

Even if there are incomplete statistics, the number of registered users and installed capacity has increased by at least tens of millions, and there is sufficient stamina.

After all, this is an acquisition that has attracted national attention. It has made countless hot search headlines. Even the Internet giants are jealous of the popularity and exposure.

For PPTV, this wave of traffic can be said to be a "rich thing".

If we can grasp the opportunity and convert these new users who are just looking for melons into active users, then the entire website will usher in a period of rapid growth.

Wei Yang proposed this year's strategic goals during the meeting.

Registered users reach 300 million+!

The installed capacity is 300-500 million!

Average daily activity exceeds 100 million!

Over 200 million monthly active users!

Let’s not talk about whether we can reach it or not. Let’s shout out the slogan and goal first. If we reach it, it means the chairman is wise and powerful. If we can’t reach it, it will be a great achievement. Thank you all for your efforts. We will continue to work hard next year and reach a higher level.

Wei Yang is not a newbie, he is an entertainment giant who single-handedly founded one of the top three film and television companies in the country.

He has rich management experience and is able to handle all kinds of small operations with ease. He is crazy about making big cakes with chicken blood. Not to mention Suning, the old employees and Wei Yang's subordinates can scream when they are stimulated.

Of course, Wei Yang is not just trying to make a big deal, this will not fool those executives.

In addition to setting goals, he also invested 500 million in PPTV.

In the same way, if Suning does not want to have its shares reduced, it will have to invest at least 400 million+, plus PPTV’s original funds on the books will reach ten figures.

Many senior executives were also stunned by Wei Yang. They did not expect that after spending a small amount of 3 billion for the acquisition, Wei Yang could come up with another 500 million.

But Suning is not in a hurry. 1 billion may seem like a lot, but with the size of PPTV, it will only take a year, or even a year may not be enough.

Yes, it is so exaggerated that video websites burn money.

The reason why Hony left the company in the first place was that it was a little frightened. In less than half a year after Suning and Qi took over PPTV, they burned more than 400 million yuan, and this was under the premise that they did not make any big moves.

In 2012, PPTV's revenue was 800 million+, and last year's revenue was around 1 billion, which seemed not bad, but there was no money in the books, so Suning and Weiyang successively acquired it.

This thing is really a gold-selling cave that cannot be filled, so Suning and the outside world are not optimistic about Wei Yang.

Even if it costs 500 million, he can afford it!

After a year, can he still throw away 500 million in a calm manner? Even if he can, Wei Yang will continue to burn for a few more years. Who can guarantee that his capital chain can continuously provide blood transfusion to PPTV.

Wei Yang could sense Suning's thoughts, but he didn't care. It was better to do what he said, and there was no point in arguing.

The next step of the meeting is to discuss the company's future development strategy, or in other words, how to use more than 1 billion funds.

PPTV’s website style and route need to be rectified. The basic sports live broadcast cannot be lost. Of course, it must be separated from film and television variety shows and other businesses.

In addition, in addition to technical research and development, there are also several money-burning projects, such as interesting videos and the smart hardware market, which were temporarily suspended by Wei Yang.

This matter did not go smoothly, especially since the latter was a strategic goal set by Suning, and it was indeed the beginning. Wei Yang rashly stopped it, and many people naturally opposed it.

But he couldn't stand it now that Wei Yang was the chairman, so he made many excuses and suppressed the matter for the time being.

It is conceivable that if the subsequent development of PPTV does not go smoothly, Suning and others will definitely cause trouble, and it is related to Suning's strategy and will not let it go in the future.

Wei Yang understands but doesn't care. If you give up, you will get something. His strength and purpose is to seize the online market, and everything else must be pushed back.

Moreover, he does not necessarily have to give up the smart hardware market. If PPTV develops well in the future and can spare funds and energy, he can work hard in this area.

Under the premise of reluctantly determining the priority online market strategy, the 1 billion+ funds have a place to go.

Acquiring a large number of simulcast copyrights and replenishing the film library is very critical for video websites. The more videos in the film library, the better the user experience will be, and the old users will be consolidated.

The other is to acquire exclusive high-quality movies and TV shows to form the competitiveness of the website and compete for the market and new users.

This is also Wei Yang's biggest advantage. With a wave of his hand, he produced "A Thousand Bones of Flowers", "Ancient Swords", "Nirvana in Fire", "Running Man 2", "Dad Is Back", "Sisters Over Flowers", etc. to make the outside world greedy. Crazy top quality resource.

While many senior executives were in high spirits, Suning's entire team also suddenly reacted.

Something is wrong. PPTV spent money to buy Wei Yang's drama. Didn't all the funds go into Wei Yang's pocket, and then Wei Yang used the money to invest in PPTV.

What about money laundering? !

He himself was left-handed and right-handed, transfusing blood back and forth, but Suning became the victim.

But there is no reason for Suning to stop Wei Yang. This is a high-quality project that other websites are rushing to get. If PPTV pushes it out, Suning cannot stand.

Several Suning senior executives looked at each other, suddenly numb.

This war of attrition is much more difficult than they imagined...