Who are you calling powerful?
Chapter 433 Wei’s PPTV wins its first battle!
"How on earth did you do that?"
Looking at Chen Kun appearing on the screen, Liu Shishi, who had just joined the group of "Nirvana in Fire", also raised his own questions.
Wei Yang stretched out two fingers: "Two words, throw money."
There are definitely things in this world that money cannot do, but for the entertainment industry, as long as you give enough money, you can do most things.
If we talk about smashing King Liu Tian, there is still some difficulty.
He is rich enough, and is already one of the most famous people in the Chinese-speaking circle. His fundamentals are frighteningly stable, so the expense, exposure, and popularity brought by participating in variety shows are not very attractive to him.
But Chen Kun is different. Although he is currently the most popular mainland niche player, he is still essentially on the rise.
He is even worse than Huang Xiaoming, because Huang Xiaoming knows how to do business and has participated in many business investments.
Although his net worth is far from being comparable to that of Boss Wei, it is still half of his net worth. However, his presence in the entertainment industry is quite limited and he cannot show it off.
So Chen Kun is rich, but not very rich.
As long as you give him enough, he will be tempted, not to mention the exposure and popularity that comes with "Dad Is Back".
The two top programs last year made many people famous. Take Lin Zhiying of "Where Are We Going, Dad" as an example? They were already outdated, but now they have successfully become popular, and they are so popular that they can earn a lot of money.
If these incomes and benefits are done well, they will be much more than the advertising fee of "Dad Is Back".
Come and participate in the show, get a lot of money, and then hopefully become famous, take your career to the next level, and make a lot of money later.
Not many people can resist this temptation!
Not to mention, there is not only money but also power in it.
What Wei Yang didn't say clearly is that throwing money can persuade many things, but sometimes it also depends on who throws the money.
With the entertainment giant PPTV + Blue Whale in hand, Wei Yang's current status in the entertainment industry is soaring.
As an artist, Chen Kun couldn't help but abandon Boss Wei even if he had his own support.
In the past, it was easy to say that in the worst case, I will not cooperate with you Blue Whale. The entertainment industry is so big, there is still food to eat, but now that Wei Yang has a platform, Wei Yang can have a lot of countermeasures.
In one sentence, Wei Yang told PPTV to let it out and not accept future works of a certain star.
Many film producers have to think carefully. There are many projects that cannot be sold exclusively, and it is impossible not to deal with PPTV. If they lose a business because of this, the gain will not be worth the loss.
This is still a single project. If Wei Yang is offended because of this, the company will directly refuse to cooperate in the future and lose an important platform, which will be a huge blow to the film and television company.
The entertainment industry is so big, of course Wei Yang can't cover the sky with one hand, but the entertainment industry is also so big, and people can't use you without hesitation.
In the past, Blue Whale's influence was able to reach the point of soft-banning some people.
Now combined with PPTV, the second and third tier Wei Yang can be blocked directly with just one sentence. Even the top big names can be tortured to death by him.
Some time ago, Wen Zhang was beaten up. No one saw Wei Yang's operation, but did Wen Zhang dare to speak out?
In other words, he regretted provoking Wei Yang ever since Blue Whale continued to gain momentum, not to mention now that Wei Yang even "spoke for him" and Wen Zhang and his wife Ma Yili even made a special call to thank him.
He slaps a dozen big mouths and takes out a sweet date. It may not be for you to eat, but you have to come and thank him.
This is Boss Wei’s current status in the entertainment industry!
Therefore, Damimi Studio came to join us non-stop, and Chen Kun and even Lu Yi and Hu Jun also readily joined Wei Yang's invitation.
Maybe in a few years, Wei Yang can get King Liu Tian here.
This is not bragging. In order to welcome the new era, Liu Tianwang was able to launch various cooperation with Douyin and started live broadcasting as soon as he was old.
If Boss Wei does a good job with PPTV, he will contact Bilibili and Toutiao to form strategic cooperation in the future, supplemented by Weiyang's Blue Whale Film and Television and Red Shark Games, and become a true video website giant, and even an entertainment industry giant.
At that time, Wei Yang sincerely invited him to come to the variety show and let the people of the country see his private state. I think Liu Tianwang would seriously consider it.
"His son is so big."
Liu Shishi did not ask Wei Yang how much money he spent, mainly because he was afraid of being distressed, so he focused on the show.
The setting of "Dad Is Back" is that the father is alone at home with his children, taking care of their lives and having fun.
This is nothing to ordinary people, but it is still very interesting to artists, especially popular artists. Because they go out for a long time and spend less time with their children, it is still somewhat interesting to let them live alone. Ordered.
This kind of observational reality show satisfies everyone's desire for voyeurism.
In the next ten years, there will be an endless stream of variety shows of this kind, with a strong audience base.
Liu Shishi herself does not participate in variety shows, but she likes to watch this kind of variety shows. Earlier, when Lu Yi and Hu Jun appeared, she made a lot of comments, including the decoration and layout of the house, the family environment and the characters, which was very interesting.
However, when Chen Kun appeared on the stage, she ignored the luxurious decoration of the former's home and was surprised by the age of Chen Kun's son.
"This child is indeed the oldest of the three. He is already 12 years old this year."
Many people know that Chen Kun has a son, but most of them don't have an accurate impression of how old he is.
But in fact, as early as 2002, it was revealed that Chen Kun had given birth to a child out of wedlock. At that time, the entertainment industry was still in its infancy. Chen Kun himself was more inclined to be an actor, and he admitted that he did have a child.
Since then, rumors have continued over the years, and the most speculated person is who the mother of the child is.
Back then, female celebrities from all walks of life were picked out all over the place. Whoever was close to or related to Chen Kun was the child's mother.
In the past two years, celebrities have spoken less, and they have begun to speculate that the baby was born by a nanny or through surrogacy.
The reason is that judging from the few photos that have been released, the child does not look like Chen Kun and has not inherited his father's appearance. It is probably the mother's fault.
In fact, from Wei Yang's point of view, the child is fine now, it can only be said to be ordinary, and even a little handsome. Later, it will become more and more disabled as he grows up, so that the theory that he is not his biological child is very popular, and many people think that he is adopted.
But Chen Kun himself insists that the child is his biological child, but he has no idea who the child's mother is.
Even in the entire entertainment industry, there may only be a few people who know the inside story, and Wei Yang doesn't know it anyway.
Normally, a 12-year-old child is a bit old for this kind of parent-child program.
The children in "Where Are We Going, Dad" before were all the same, but there were two other guests in "Dad Is Back". Lu Yi and Hu Jun's children were both born in 2008. According to their birthdays, one is 5 years old and the other is 6 years old.
The main reason is that children at this age are cute and lovable. 12 years old is already considered adolescence. Most people at this age find dogs smelly.
One might change from "Daddy Is Back" to "Metamorphosis", or even engage in "cyber violence" against children.
Although Boss Wei loves making money, he is not so crazy.
At the beginning, someone was specially investigated. Chen Kun's son had some minor problems, but he was not rebellious. It might even be due to the single-parent family, and he also had some of the well-behaved behavior of other people's children.
In this way, there is no need to worry, because "Daddy is Back" is not a group activity, and the age difference between the children does not matter.
The three children happened to present teenagers and children (male and female) respectively, distinguishing their respective highlights.
In fact, this is also true. The three groups of families have their own perspectives.
Lu Yi's side is the warmest, with a warm father and a good daughter. It can be said to be a model family. In the first episode, uncle Guo Jingfei was invited to guest star, playing the role of the "villain". The father and daughter fought like crazy and laughed. Full of points.
Hu Jun's side has the most surprises. His father is a kind of old-fashioned and serious father, and his son is also a tough-minded little man.
The two men had sex. Although it was not as lively as Lu Yi's and Guo Jingfei's, there was actually a lot of fun.
Chen Kun's side made Wei Yang look a little sideways, because it was rare for them to get along with their father and son.
The first two families, whether it is "father is kind and daughter is filial" or "father is kind and son is filial", are relatively well-known Chinese families. Chen Kun's is relatively rare.
The two men get along more like brothers than father and son. In Chen Kun's words, he and his son get along like friends.
This model of parents and getting along may not have as interesting a story as the previous two, but it is easier to attract fans and spark discussions.
At least Wei Yang originally just watched the show, but now he is not consciously taking it seriously, so he just needs a small notebook to remember it.
Liu Shishi saw that he was serious and couldn't help but joke: "What's going on? Learn how to be a father."
Wei Yang nodded and pointed at Chen Kun and his son who were playing games together on the screen: "If I were a father, I would also like to have such a harmonious and intimate way of getting along with my children."
He didn't like Chen Kun very much before. He didn't hate him, and he couldn't even say he liked him.
But today I was really impressed. At least in terms of getting along with children, it was worth learning.
"Are you serious?"
Liu Shishi was a little surprised. Normally Wei Yang rarely talked about this to avoid being generalized.
"Sooner or later, don't you want to have our child?"
Wei Yang could tell that Liu Shishi liked the children in the show, and he actually liked them too.
He is 30 years younger in this life and older in his previous life. It is nonsense to say that he does not care about his children.
Although he rarely mentioned it, he never avoided the matter and never let several women give up the idea of having children. He just wanted to postpone it until a suitable time and proper order to resolve it.
"Then you study hard."
A few years ago, Liu Shishi might have blushed or said coquettishly, "Who wants to have children with you?" But now that's just a matter of course.
After watching the first episode of the program, Wei Yang asked Liu Shishi what he thought, and the latter gave a lot of answers, summed up in a few words.
nice!
interesting!
It has a different flavor compared to "Where Are We Going, Dad".
Needless to say the first two comments, Wei Yang still attaches great importance to the latter, because from the beginning of the project of "Dad Is Back", related controversies have never stopped.
Wei Yang didn't mind a few sour words, but he didn't want the two programs to be homogeneous, but wanted to open up another path in Celebrity Parenting.
"Where Are We Going, Dad" is about traveling, while "Daddy is Back" is about family life.
Only by subdividing it can it have its own characteristics, enhance the influence of the program and consolidate the audience, otherwise it will just be an imitator of "Where Are We Going, Dad".
In fact, the ratings of "Dad Is Back" of the original time and space were not bad. Although it did not reach the phenomenon level, it was still a popular program.
At that time, it also made many people famous, the most worth mentioning is Jia Nailiang and his daughter Tianxin.
To put it bluntly, as a second- and third-tier star, Jia's reputation was not high before. He relied heavily on his sister-in-law. The public officially knew him from the program "Dad Is Back".
It’s no wonder that many people ridiculed him for relying on his wife and daughter to rise to power. His own film and television works are indeed not very impressive.
The current version of "Dad Is Back" is not a high-end version, but it is definitely better than the original version.
Of the three guests in the original first issue, except for Jia Nailiang and his daughter, who had some performance, the other two had little impact. But in the current Blue Whale version, at least three groups have something to watch.
This is not surprising. The guests are famous here, and many of them are successful guests in their previous lives.
If this is not as good as the original "Dad Is Back", the director and producer can start it.
However, after watching one episode, Wei Yang always felt that there was something wrong with it, so he called the relevant persons in charge of the program team, PPTV, Blue Whale and Coral Entertainment.
"Find a few celebrity guests as observers, watch the program, and then edit their reactions and discussions into it. For details, you can refer to Japanese and Korean programs. Many of their programs have this situation."
"This will lead to an expansion of the duration. Let's try it on PPTV first. As a benefit of the online version, it will also increase its popularity. If the effect is good, it can also be provided to TV stations."
"The observers should find people who can talk, or they can also find some friends of the guests, which will make it more interesting. For example, Guo Jingfei is very good, and there are also their respective wives and mothers. From the perspective of family members, it is also good."
"Our people can also go up in batches to brush their faces. It's a platform for exposure."
"In addition to celebrities, we also need to find some professionals, such as parent-child experts, to introduce, guide and popularize the program."
"..."
Wei Yang directly applied the observer mode that became very popular later.
In this kind of observation type, similar roles are indispensable. Friends, family and celebrities play a role in commenting and complaining. Guests provide popular science guidance, either bragging or scolding, which is a bit like audience substitutes and real-person barrage.
Some people find it annoying, but many viewers enjoy it.
Later, there were many reality shows, and special episodes of guests watching the programs were recorded, and quite a few people cheered for them.
Wei Yang is not sure whether this model is popular now, but he can give it a try on PPTV.
At worst, there will be two versions, a normal version and a welfare version, with celebrity guest observers.
If the effect is good, it will bring a lot of benefits to the program, the website and even some of the artists.
"Now, let's see how much benefit the program can bring to PPTV."
Wei Yang is still very confident about "Dad Is Back", but he is not sure about the gain effect of PPTV.
However, he did not worry about it for too long, and soon the news came.
The first episode of "Dad Is Back" was viewed over 10 million times in 24 hours on PPTV, breaking the website's record.
At the same time, Li Ji also reported that registered users of the website have reached a small climax in the past three days, while VIP users have increased by 600% compared with a week ago, and traffic and active users have also increased significantly than before.
And this is just the website has just been revised. I believe that as the popularity of the program increases and other projects are launched, these data will change significantly.
The first shot of Wei's PPTV was successful in the first battle!
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