Who are you calling powerful?

Chapter 513 Fierce battle in summer, Wei Yang VS Liu Tianxian + Wen Zhang

In August, Boss Wei is quite busy. Not only "Operation Mekong", "Nirvana in Fire" is also confirmed to start broadcasting in August.

Therefore, while Wei Yang was busy promoting the movie and subsequent road shows, he also had to find time to sing "Nirvana in Fire".

This year’s summer schedule is relatively clear in terms of movies. There are a lot of great films in July, and "Operation Mekong" is almost the only one in August. The main suspense is how much market will there be after the explosive July schedule.

As for TV dramas, they are relatively lively.

At the beginning of the summer season, "Legend of Dance" starring Liu Shishi made a good start. Together with several other dramas in the Blue Whale series, it suppressed all platforms and crews.

In July after that, each company was a little more frightened.

But affected by the aftermath of "Legend of Dance", overall, PPTV and Blue Whale are the most popular.

According to website data calculated by relevant agencies in June and July, PPTV once overtook Youku, which performed poorly in the summer, and ranked among the top two in the industry, second only to iQiyi, and even topped the list for a few days.

This time, various websites are completely unable to sit still!

Last year, PPTV's summer strategy, "Fame in One Fight," already caused some embarrassment to everyone.

But homeless people also have a day during the Chinese New Year. The new boss of PPTV has just taken over and is spending money and resources like crazy. It is normal to show off his face.

Although this face is a bit exposed, he even reached the forefront of the industry in one breath, which made everyone feel terrified.

But being popular for a while doesn’t mean being popular forever!

After all, PPTV’s foundation is still shallow, and Wei Yang cannot continue to invest regardless of costs. As long as he stays put, after the initial explosion of PPTV, the website should gradually stabilize or even start to decline.

Then, several websites waited for more than half a year.

From "Legend of Wu Mei Niang" in the second half of last year, to "The Pretender" at the beginning of this year, and then "Ode to Joy", "Legend of Dance" that kicked off the second summer strategy, and the upcoming "Langya Bang" .

Hot sales come one after another, in a steady stream, there is no sense of stability.

Sohu, Penguin, and LeTV have already been overthrown, and Youku seems to be in ruins. If the innovation king iQiyi is chosen again, it will be the number one in the industry.

Stand still?

If you press it again, it’s hard to say what happened to PPTV. Their website’s traffic and popularity have almost been robbed.

In fact, as early as the beginning of the year, when "The Pretender" was released, some websites tried to block PPTV. They had already reached a tacit understanding during the "Ode to Joy" show, and it was obvious that they were under siege when "Legend of Dance" was broadcast.

Even the online media bluntly stated that "Legend of Dance" is "Deus Ex" or "Beat the Crowd".

But unfortunately, these so-called blocking and targeting did not pose much of a threat, and even boosted PPTV and Blue Whale to some extent.

This also upsets various websites, especially iQiyi and Youku.

Several other websites have been overtaken by PPTV, and the situation has been decided. There is no need to fight with PPTV unless there are special reasons, so it is best to act at the right time.

However, iQiyi and Youku are now directly facing the impact of PPTV, so these two companies are particularly concerned about PPTV, and they quickly broke through their summer strategies.

Therefore, in the past, Weiyang's new dramas often had a lot of heroes making changes, but this time "Langya Bang" was launched, there were two popular works that "bumped the trend".

The online broadcast platforms behind these two works are Youku and iQiyi, and there is also a Hunan TV station that wants to attack Shanghai TV.

Wei Yang and "Nirvana in Fire", the young talent of the annual drama king, are difficult to deal with.

This is a recognized fact. This drama has been the most valued new drama in the industry since its inception. Just to grab the first-round broadcast rights, various TV stations were so stupid that even CCTV couldn't help but compete.

The copyright fees offered by the five major first-tier TV stations are not less than 300 million. Those who want to be exclusive must at least be more than 320 million.

The highest bidder was Zhejiang Satellite TV, with a package price of 380 million yuan, setting a new price record for domestic dramas.

Both Shanghai TV and Hunan TV paid 350 million, but with the advertising revenue included, Hunan’s advertising revenue is good, and the share ratio given by Shanghai TV is high. Comprehensive calculation is more profitable than the 380 million offered by Zhejiang TV. .

In addition, the crew's own advertising revenue, as well as copyright operations, such as online broadcasts, overseas, peripherals, second and third rounds, and so on.

The direct income of "Nirvana in Fire" is guaranteed to start at 1 billion. If you are optimistic, 1.5 billion is possible.

If some subsequent long-term and indirect benefits are added, this number will be even more astonishing.

The shooting cost of "Nirvana in Fire" itself was actually less than 200 million, and a large proportion of it was due to the starring roles of Wei Yang and Liu Shishi.

In the popular drama "The Legend of Mi Yue" during the same period, it was reported on the Internet that Sun Niangniang's salary exceeded 30 to 40 million, and some said it was 60 million.

The popularity and influence of Wei Yang and Liu Shishi in the field of TV dramas are only higher than that of Sun Niangniang. The two of them took less than 100 million together, which is definitely a friendship price.

However, for Wei Yang, this is just some "pocket money".

As the main investor, it goes without saying that the income from the project itself is the most valuable thing is the other business sectors leveraged by "Nirvana in Fire".

If he can spare his efforts, this one project can easily tap into a market worth tens of billions or more.

However, Boss Wei behaves conservatively and cautiously in this regard and is unwilling to take risks, but even so, safe operation can hopefully bring him double or even multiple times the benefits of the project.

Really, when you don’t have money, you can’t make it no matter what, but when you have enough capital and strength, you can’t stop it...

In the end, Wei Yang chose Modu TV, which was more sincere and had closer cooperation.

This also caused Hunan Province and Taiwan to choose to defect!

As mentioned before, the relationship between Wei Yang and Hunan Province and Taiwan has been relatively complicated in the past two years.

On the one hand, the two parties are still cooperating. Last year's "Flower Thousand Bones", "The Legend of Wu Mei Niang", and this year's "Legend of Dance" were all premiered on Hunan TV. Artists from Blue Whale and Coral Entertainment are also featured in many variety shows on Hunan TV. of regular customers.

On the one hand, Mango TV, a subsidiary of Hunan Province, has also begun to enter the competition for video websites. Moreover, Blue Whale and Hunan TV are currently the two giants in the field of variety shows, and the competition is quite fierce.

This has resulted in Hunan TV station, Blue Whale and PPTV being like friends and enemies, often engaging in close cooperation, but there are also many times of tit-for-tat.

At present, Wei Yang and Blue Whale do not plan to break up with Hunan Satellite TV, but their cooperation priorities are constantly being pushed back.

For example, this time for "Nirvana in Fire", the conditions of Hunan TV and Modu TV are similar, but Wei Yang still chose the latter. The important reason is that Modu TV is now the first cooperative TV station of Blue Whale.

In the past, Blue Whale did not want to be too closely tied to a certain TV station and wanted to bet on multiple parties.

But now that PPTV has established its own platform base, many strategies must change accordingly.

The video website PPTV has enemies everywhere, and the TV station can no longer cast its net. Instead, it chooses a few long-term partners to help each other and form an offensive and defensive alliance.

Hunan Province and Taiwan have been excluded due to special reasons. If it were not for its platform advantages, Blue Whale would have cut off cooperation with it.

At present, Blue Whale gives priority to cooperation with three TV stations in Jiangsu, Zhejiang and Shanghai. These three are also first-tier TV stations. They have money and strength. They have the capital to take over Blue Whale's projects. They are geographically close and can also provide other resources to help.

There is no doubt that Modu TV has the highest priority among the three TV stations and is also the most profitable one.

Hunan Province Taiwan chose to switch sides and deal with "Nirvana in Fire", which actually has little to do with Blue Whale.

After all, the confrontation between the two parties is mainly in variety shows. Mango TV cannot pose a threat to PPTV now. TV series are actually the main way of cooperation between the two parties.

Therefore, when Hunan TV chose to take action, it mainly targeted Magic City TV.

In the past few years, Magic City TV itself has developed well, and with the help of Blue Whale, it has become the second-largest TV station in local provinces, posing a threat to Hunan provincial stations.

Youku and iQiyi cannot tolerate the rise of PPTV, and Hunan TV naturally wants to suppress the strong Modu TV.

Hit it off immediately!

Youku + Hunan TV has come up with the most popular drama. As mentioned before, Liu Tianxian descended to earth and filmed the costume romance drama - "Hua Xu Yin".

This drama is also adapted from an online novel. The author is Tang Qi Gongzi, the same one who wrote "Three Lives Three Worlds Ten Miles of Peach Blossom".

Rumor has it that Liu Tianxian's first projects were "Zhu Xian" and "Three Lives, Three Worlds, Ten Miles of Peach Blossom".

Among them, "Zhu Xian" is a drama with a male protagonist and two female protagonists. Even though its starring role as Lu Xueqi has been highly popular on the Internet, many people speculated that the possibility is not high, and they may have contacted it, but it was rumored.

On the other hand, "Three Lives, Three Worlds and Ten Miles of Peach Blossom", I heard that Liu Tianxian liked it better and even finished reading the novel.

However, the copyrights of these two works belong to Wei Yang. The former was developed jointly with Huanrui, while the latter is reserved for others and cannot be transferred. Therefore, no matter how much Liu Tianxian thinks about it, he can only return without success.

Perhaps the author Mr. Tang Qi left a deep impression on Liu Tianxian. Although "Three Lives, Three Worlds and Ten Miles of Peach Blossom" did not work, she considered "Hua Xuyin".

This work has great influence on the Internet and has won relevant awards. It is considered the author's masterpiece.

More importantly, relevant companies are already preparing to adapt and film the film. Liu Tianxian is willing to participate in the film. It can be said that the cooperation is quickly reached.

The original main production company of "Hua Xu Yin" was Ciwen. Because of Liu Tianxian's joining, it also attracted multiple platforms and film and television companies such as Youku and Xinli.

Investment costs for the entire project rose, and the lineup changed accordingly.

It was originally said that the male lead was looking for Xiangjiang actor Zheng Jiaying, the eighth master in "Jingxin". Now that Liu Tianxian has descended to earth, how can he still be part of it.

Just like the heroine who made everyone fight for Boss Wei, although Liu Tianxian is not as influential as Wei Yang, her popularity is here, and she has the gimmick of filming a drama many years later, so she has a lot of attention.

As a result, young actors from all over the world were crazy about the male lead in "Hua Xu Yin".

The temptation is too great. Let’s not talk about the performance of the TV series. If there is a scandal with Liu Tianxian, there will be no shortage of traffic for a year.

Moreover, the title of "Fairy Sister" is no joke. She still has a special status in the hearts of male stars in the 80s and 90s.

If you perform well and a beautiful woman falls in love with you, you will gain both fame and fortune, as well as people and money, which is simply wonderful.

You know, it's hard for these young people to make a living. Wei Yang, who has a bad life, has directly won the most popular 85 flowers and 90 flowers. Not to mention worrying about them, even people who are involved in scandals look down on them.

As for other relatively inferior female stars, male stars are also very realistic. Who doesn't want to hug their thighs and become "brother-in-law".

So after much searching, there are still only a few top-notch women who have not been touched by Boss Wei. The one with the best overall conditions and the most exciting one is Liu Tianxian.

Therefore, whether they are handsome men in Hong Kong, top celebrities who have returned from China, newcomers to domestic entertainment, or popular niche students, they all actively contact "Hua Xuyin".

Just the list of relatively certain people in the circle includes Huo Jianhua, Brother Toothpick, Yang Yang, Feng Shaofeng, Liu Kaiwei, Luo Jin, Zhang Han, and I heard that Big Black Bull has all signed up.

Anyway, when Wei Yang saw the list posted on the Internet, his expression was hard to describe. This was almost becoming a recycle bin for "previous love rivals"...

After a series of confrontations, Huo Jianhua finally won the project.

The reason is simple, he has the best overall conditions!

These young men have not handed over their agency contracts. Ciwen, Xinli and even Youku must be looking at cost-effectiveness.

There is no doubt that the most famous and influential person is Huo Jianhua. Although Toothpick Brother has a lot of traffic, he has no proof of his works and is not trusted by all parties.

However, Huo Jianhua was more sincere. Not only was he willing to take on the second role, but the remuneration was also very suitable.

In addition, Liu Tianxian's opinions were also taken seriously by the film crew, and he did not hide his bad looks. Huo Jianhua was considered relatively normal, and received points for the impression of Liu Tianxian and his team.

"Hua Xu Yin" stars Liu Tianxian + Huo Jianhua, two top-tier actors, and also has Jiang Xin, Zheng Jiaying, Da Hei Niu, Guo Zhenni, Bao Jianfeng and many other stars. The lineup is not inferior to "Nirvana in Fire".

Even putting aside the male and female protagonists, "Hua Xuyin" is even better in terms of supporting role configuration.

Coupled with the support of the two major platforms of Hunan Province, Taiwan and Youku, it is bound to become the biggest competitor of "Nirvana in Fire".

iYiqi also spent a lot of money. It added money to snatch "Young Marshal" from LeTV and launched it in advance to compete with Wei Yang.

The lineup of the drama "Young Marshal" is not bad at all, and it is also the most watched drama in the past two years.

Directed by Zhang Li, director of "The Ming Dynasty" and "Toward a Republic," it stars Wen Zhang, one of the most popular niche students born in the 1980s, with top veteran actor Li Xuejian as a supporting actor. The heroine is the powerful Hua Dan girl Song Jia, and the other supporting roles are all powerful actors.

iQiyi knew that it might not be able to compete with "Nirvana in Fire" when it comes to traffic, so it simply took a different approach, fighting for quality and reputation, and produced a serious drama.

Therefore, the two dramas "Hua Xuyin" and "Young Marshal" need gimmicks and gimmicks, traffic and traffic, word-of-mouth and reputation, and quality.

In the whole year, it is expected to compete for the annual championship. Now it is a bit "wasteful" to use it against the enemy "Nirvana in Fire".

But there is no way, Wei Yang's strength is here. The king of ratings, the annual national ratings champion, is soft, and he can't withstand it if he doesn't fight hard.

Even now, several platforms do not expect to defeat "Nirvana in Fire".

The advantages Wei Yang has accumulated over the years are too great. Unless he encounters an unprecedented phenomenon, it cannot be offset by one or two popular dramas.

Their plan is not to defeat "Langya Bang", but to effectively block it.

This is their fundamental purpose to reduce the popularity and performance of "Nirvana in Fire" and try their best not to let this drama stand out and affect the summer strategy or even the development of PPTV and Shanghai TV.

I can't beat you, but I still have the ability to trip you up and hold you back...