Who are you calling powerful?

In July, in addition to "Wushuang", "Xiu Chun Dao 2", "Jedi Escape" and other movies were released.

On the small screen, the fight is also lively!

Boss Wei's "White Night" has been tentatively scheduled to be released in August. Again, someone's nickname of "King of Ratings" is no joke. There are really not many crew members who are tough enough to go head-to-head with Wei Yang.

Several major platforms have given up, even though they are clamoring to fight with Boss Wei and try their best to crush PPTV's summer strategy.

If you study carefully, you can see that several platforms broadcast cards that are not promising in August.

Even major TV stations are wary of "White Night".

Even though "White Night" is only an online drama and is not broadcast on TV platforms, TV stations are still concerned that its popularity may have a considerable impact on their own dramas, so they also choose to avoid it.

Boss Wei's fierce power is evident!

However, this also caused various TV stations and video websites to invest a lot of resources in July, causing wars and chaos.

The most noteworthy one is "Fantasy City" by Guo Xiaosi.

A large group of sub-stars including Feng Shaofeng, Song Xi, Ma Tianyu, Zhang Meng, and Jin Xishan have been gathered together, and they are coming fiercely in the name of a fantasy masterpiece.

The second one is Dead Girl, he came up with two dramas.

One is "Half Demon", starring the little flower Li Yitong. It mainly praises newcomers, and the title is also fantasy. I don't know if it has made the old habit of trying to catch up with others.

Another film, "Beauty as Stuff", is rare to use Yang Rong as the female protagonist, and the male protagonist is Bai Yu, who is currently not well-known.

Another one is "Kyushu Sky City" adapted from a well-known IP.

The producer behind this drama is Penguin, and there is also the shadow of Happy Century. The male protagonist is Li Moufeng, a young man who is highly praised by Happy Century.

That's right, although this guy's luck was cut off by Boss Wei, he still managed to get out.

Li Moufeng actually debuted quite early, as early as 2007, he made his debut with "Come on, Good Man". Although he has not been popular in recent years, he has filmed many movies here and there. Huanrui Century has many high-level executives. Appreciate his.

Otherwise, he would not have been directly promoted to participate in "The Legend of Ancient Swords" in his previous life.

This was a project that Damimi and Sister Shuangzi both joined. At that time, Huanrui was definitely considered a major production, and everyone who cast it was highly praised.

Therefore, even in this time and space, "Gu Jian Qi Tan" and "Tomb Robbery Notes" were robbed by Boss Wei.

But Huanrui couldn't be idle. He produced other works and still chose to star Li Moufeng.

It's just that the results of these works are far less brilliant than "Gu Jian Qi Tan", so Li Moufeng did not have the high profile of jumping into the four major traffic niches like he did in his previous life.

Although he did not reach the heights of his previous life, his several dramas were not in vain. Li Moufeng still accumulated a lot of fame.

Currently, he is developing well among the so-called "new generation niche" and belongs to the second echelon after the top few, even though he, the "new generation niche", is the same age as Boss Wei.

Jiuzhou has always been an IP that the industry attaches great importance to, and it is a rare IP that Boss Wei has not grabbed, and it has high hopes.

Li Moufeng takes the lead, paired with child star Guan Xiaotong and idol star Ju Siqian, and is considered a new force that is expected to resist the Blue Whale's summer hegemony.

Guo Xiaosi + Dead Girl + Jiuzhou IP, as well as several other less impressive dramas, once again launched a campaign against the Blue Whale series and PPTV.

The two dramas produced by the Blue Whale series are "Tomb Raiders" and "A Good Match".

The former is Zhang Ruoyun + Nazar, and the latter is Tang Yan + Hu Ge, one in front and one behind, and the troops are divided into two groups.

This number is actually somewhat similar to June.

Lu Han's "Welcome Together" focuses on the online drama market, and Damimi's "Dear Translator" is killing the TV market. The team is also led by a young male top-notch +85 flower.

It's just that Lu Han's "Welcome to the Window" is a bit unexpected. "Tomb Raiders Notes" is a pure online drama and can only develop in the online drama market.

"Dear Translator" and "Golden Marriage" are accurately positioned, especially the experience gained by Damimi, allowing Tang Yan and others to plan more calmly.

A light comedy about happy enemies like "A Good Match" is more inclined to the TV market.

The appeal of Tang Yan, an 85-year-old actress, is stronger in the television field than in the online drama market.

Therefore, "The Golden Marriage" is more straightforward than "Dear Translator". Most of the energy and promotion direction are put in the TV field. In the direction of online dramas, Hu Ge, who made his name in "The Pretender", is in charge.

Facts have proved that the choice of "A Good Marriage" was not wrong.

Many people are willing to buy into the combination of Hu Ge + Tang Yan on TV platforms.

The ratings of "A Good Match" once approached breaking 2. In the end, the average ratings remained at around 1.9. Although it is not as good as Damimi, it can be regarded as an outstanding performance in the current TV drama market.

The two dramas responsible for encircling and suppressing "The Good Marriage" in the TV drama market were defeated and defeated.

Especially for the show "Half Demon", with powerful enemies on its side, coupled with its already bad reputation, the final ratings were disastrous.

But in this way, Tang Yan, who was already inferior to Da Mi Mi in this year's Golden Eagle Award competition, lost any hope of a comeback this time.

Speaking of which, Tang Yan is quite bitter!

Throughout July, the ratings of Tang Yan's "A Good Match" nearly exceeded 2, and the online broadcast data can be said to be firmly in the top three.

The movie "Wu Shuang" he participated in is very likely to become the summer movie champion, and he has a movie with a box office of more than 1 billion to his name.

Logically speaking, if this is not a new peak in Tang Yan's career, it can still be regarded as a milestone moment.

However, "A Good Marriage" was beaten by Damimi's "Dear Translator", with no overall data advantage, and at the same time, the popularity was not as high as "Tomb Robbers Notes".

"Wushuang" is quite popular. The heroine is Fan Xiaopang, and she has two roles. Most of the limelight belongs to her.

What's even more annoying is that at the same time, there was Liu Shishi, whose debut movie was quite popular, and the remaining exposures of Fan Xiaopang were washed away again.

Tang Yan, who has a low sense of presence, almost doubted whether she had acted in the movie "Wushuang"?

In contrast, Naza, who starred in "Tomb Raiders", is much happier.

Although "Tomb Robbers Notes" does not kill as many people as "A Good Marriage", Guo Xiaosi's fantasy city still provides a certain resistance, but the overall situation is still in my favor.

This time, the "advantage is mine" is not a poisonous one, but a real win over the same period. It has won 600 million views in its first four episodes, beating only "Fantasy City" with 200 million and less than 1 Yi's "Kyushu Sky City" is breathless.

Of course, the reason why "Fantasy City" is so low is because it is still being broadcast on TV series, with only two episodes per day.

However, after comparing the data later, although "Fantasy City" has good data, it has been firmly suppressed by "Tomb Robbers Notes" and has no temper.

As for "Kyushu Sky City", although it is well-known, its performance is really unsatisfactory. Except for the first two or three days, it fell behind directly and was even easily beaten by "The Good Marriage" which was ranked third.

Therefore, the ranking of online broadcast volume and related data in July is——

First: "Tomb Robbers Notes" PPTV

Second: "Fantasy City" Ai, You, Teng, Mango TV, LeTV, Sohu

Third: "A Good Marriage" PPTV

Yes, "Fantasy City" follows the route of full network distribution, which is a major reason why its ratings can compete with "Tomb Raiders".

In fact, if "Fantasy City" had not considered PPTV's shortcomings and was persuaded by other platforms, it would have been broadcast on PPTV, and PPTV would have taken the top three.

The popularity of "Tomb Robbers" naturally gave Zhang Ruoyun and Nazha a lot of dividends.

Especially Naza, she is not lacking in fame and is also favored by fashion resources, but she has not produced any new works in the past few years.

As soon as "Tomb Raiders Notes" came out, Naza instantly became very popular. Related signings and commercial endorsements came in droves. During this period, the agent almost had a nervous breakdown while answering the phone calls.

But Nazha's team did not engage in aggressive contact, but chose to stay put.

Just kidding, "Tomb Raiders" is only the first wave. The second wave of "White Night" is coming soon. Are you waiting to regret it if you can't negotiate the price at this time?

So no matter how great the temptation was, everyone in the Nazha team resisted it and waited for the dust to settle on "White Night" to reap the dividends of the two dramas together.

The development of Nazha in the past few years was not good, so much so that even Boss Wei could not stand it, so he stepped in to support it.

The more this happens, the more important it is to make good use of this rare opportunity. Not to mention catching up with Rouba in one go, at least not to be left too far behind.

Nazha's team was gearing up and eager to give it a try, but Nazha herself didn't think too much about it. Even if the team asked her to work, she was unwilling to do so at this time.

"White Night" was currently promoting, and she was happily enjoying the rare world between the two of them with Boss Wei.

If the team hadn't figured out her pulse and stimulated her with meat, she wouldn't have even wanted to reply to any news about her work except for "White Night".

…

Nazha was escorted away by his manager bitterly to accept an exclusive interview with the crew of "Tomb Raiders". Boss Wei was able to squeeze out some private space.

This girl is beautiful and eye-catching, her figure is not to mention, she is usually well-behaved, but she is too clingy.

Privately, I wish I could grow up with Boss Wei, which makes Boss Wei not interested in working.

"In ancient times, I must have been a foolish king."

Boss Wei scolded himself, and then opened the report on the summer strategy for June and July sent by PPTV.

Called a report, the entire document is more like a naked display of merit, intuitively showing the successful results of the summer strategy to Boss Wei.

According to data from relevant testing agencies and PPTV’s internal statistics, PPTV’s share of video websites in June and July this year accounted for 26% and 23% respectively, ranking first and second among major video websites in that month.

In terms of user growth, VIP member growth and conversion, website profitability, etc., PPTV took first place in June and July.

After Youku, iQiyi was also defeated by PPTV. Under the general trend of the latter finally reaching the top, there is also a crisis lurking.

The rapid rise of Penguin Video!

This summer season seems to be a crazy killing spree by PPTV, and the major platforms are suffocating.

But if you observe carefully, you will find that Youku and iQiyi were really beaten. Although Penguin was also beaten, it did not affect its fundamentals. Instead, it made a fortune silently.

In July, PPTV ranked second in traffic share, followed by Penguin Video, accounting for 25%.

The reason why Penguin Video has this traffic share is very simple - it relies on momentum.

In June and July, Penguin Video had the largest number of new dramas online, more than one-third more than second-ranked iQiyi.

In order to seek traffic, Penguin refuses almost everyone. Regardless of whether the drama is good or bad, it wants to spend money to get a piece of the pie, and even buys distribution rights for other platforms.

Among the top 20 most played dramas in two months, Penguin Video owns the copyright for more than 12 dramas, and only one of them is exclusively broadcast.

In sharp contrast, PPTV has the smallest number among Aiyugoose. Only six dramas are on the list, but all of them are in the top ten, and three of them are in the top five.

Most of Penguin's works do not perform very well when taken individually, but looking at the cumulative effect and the traffic support provided by Penguin, they have overpowered iQiyi and Youku and grabbed a large amount of market share.

At this time, we can see the advantage of being backed by big capital and Internet giants. Once Penguin exerts its strength, the energy that bursts out is really terrifying.

If PPTV hadn’t continued to produce excellent works and continue to gain popularity, I’m afraid it would have been defeated by Penguin’s money + traffic method.

Wei Yang had previously thought that his main opponent was iQiyi and was not wary enough about Penguin. This report woke him up.

PPTV’s biggest opponent has always been the “inhumane” Penguin!

Li Ji, the senior executive of PPTV, and the others also noticed this, but they really had no good solution.

You can't beat it with money!

The traffic pool is no match for Penguin!

Therefore, we should give full play to PPTV’s own advantages, which is the high-quality original content provided by the Blue Whale series.

Penguin embraces all rivers and wins by quantity!

Then PPTV will eat alone and put quality first!

Your little brother Ma is rich, and I, Boss Wei, are playing tricks to see who can beat whom...

Wei Yang does not have to decide the outcome with Penguin. If he can suppress it in the short term and successfully launch PPTV, he has achieved his initial goal.

As for the future, Boss Wei is not without plans.

He has always known that PPTV is at a disadvantage because it does not have a traffic pool, so he has already made plans at Station B and Toutiao.

[Duoying War Goose] has always been Boss Wei's idea. Not only PPTV and Blue Whale, but other companies such as Red Shark will also participate in it.

There is no way, Boss Wei's career is in conflict with Brother Xiao Ma's big entertainment strategy, and it is impossible for the two sides to avoid friction.

Games, video websites, film and television... there will be more and more competition between the two parties in the future.

Facing the behemoth Penguin, Boss Wei has no confidence in winning, but it is by no means a losing situation.

At the very least, Boss Wei is confident that he will not be reduced to being pointed out and ridiculed by Xiao Ma one day as an Internet celebrity...

Speaking of which, even if Wei Yang becomes lonely in the future, he will not sell cars to gain popularity and cheer for the car companies that invest in him.

Because when Li Auto was first founded last year, his boss Li Xiang attracted investment, and he was considered one of the angel investors.

In addition to Ideal, Mr. Wei of Xpeng Motors also invested. Although he does not have a large share of shares, he is indeed one of the shareholders.

There is also Li Bin from NIO. The two of them also talked about investment at a business symposium before. Later, when NIO raised funds, Green Crabs were also welcome to invest.

In addition to Yusanjia, which produces domestic new energy vehicles, even Boss Jia also talked to Wei Yang about building cars.

Boss Wei even considered that if Boss Jia didn't ask for much money, he wouldn't mind selling Boss Jia's personal favor. After all, Lao Jia had helped him a lot back then.

By owning these shares, Boss Wei can sit back and watch the situation, and there is no need to get involved in the rights and wrongs of these car companies...