Who are you calling powerful?
Chapter 588: No. 1 in online dramas, challenging Penguin
At the end of August, the finale of "White Night" aired, with a cumulative views of 19.2 billion+.
Boss Wei himself admits that this data is definitely watery, and it may be even more so than in previous dramas.
No way, the past two years have been the time when video websites have been on the rise. Data has been exploding. However, for the sake of market value, financial reports, competition, etc., major websites have actively or passively begun to inject water.
As mentioned before, LeTV was the craziest company in the past, and its data was so fake that even its own employees could not stand it.
LeTV has been in decline in the past two years, but the trend has been ruined, and various websites can't stop it.
PPTV used to be quite honest, but it couldn't stand up to its peers.
Obviously, during the same period, our own dramas were more dominant in terms of market share, traffic, popularity and many other aspects, but some "subjective" data such as playback volume were only slightly better, or even slightly worse.
Business competition is like this. There are too few high-end confrontations, and the most common thing everyone does is mess around.
If I can't beat you PPTV head-on, I'll change the data!
PPTV has no way to control this situation. It can only emphasize some relatively objective and accurate third-party data, and then those who clear up will clean up themselves.
But it didn't matter before. Now when planning to go public, investors must see the market's prospects.
You can talk about which data is more accurate, which data is unreliable, and has little effect. Just follow the changes and get immediate results. Everyone will understand it at once.
So Li Ji and the others also lay down!
The current competitive situation does not allow them to be upright gentlemen and engage in tit-for-tat confrontation, nor can they allow everyone to calmly regulate the industry. They can only wait for the official to take action to suppress bad phenomena, and everyone can return to normal.
It’s not just the tricks of the video website platform, but also entertainment insider information such as buying ratings, sky-high remuneration, water injection, and various capital operations.
This cannot be settled by the appeal of Wei Yang or a few big guys, so the government must take action.
In the past, Boss Wei really felt that the official control of everything was too broad. Later, after seeing more things, he realized that the official control was even more troublesome.
Some people are willing to do anything to make money, and they are so bold.
It's okay if nothing happens, but if something happens, the entire entertainment industry will collapse in half.
The official control is strict, but at least everyone still has a relatively healthy business environment and can make ends meet for a long time.
In the past two years, with the continuous influx of entertainment capital, demons and chaos have become rampant in the industry. Even without the experience of his previous life, Wei Yang could sense that something was wrong.
Now it's more like giving in to lust, which makes the circle even more chaotic and public opinion from the outside even worse.
In the end, with a thunderous thunder, everything was wiped out, which not only solved the problem, but also won reputation. The subsequent strict governance can also win the support of all parties.
Boss Wei didn't know if what he noticed was right, but he knew that the thunder wouldn't hit him.
Not because he has a strong backing, but because he [knows the rules].
With God's perspective, they touch things that should be touched and never touch things that shouldn't be touched. They are among the cleanest group in the entire entertainment industry. They are even set up as a model because of their outstanding achievements and no major misdeeds.
If this cannot be avoided, the entire entertainment industry will probably be overturned.
Some of Wei Yang's decisions in recent years were sometimes ridiculed for being "conservative", but Boss Wei didn't care.
Despite the ridicule, PPTV and Blue Whale have not delayed their development and are still in the leading position.
But in two years, thunder began to fall from above, and it was Boss Wei who was laughing.
Especially for some companies, Boss Wei can't wait to see the excitement.
In a real business war, in addition to high-end operations and dirty tricks, you can also wait for others to blow themselves up...
Although it was watered down, the results of "White Night" are still guaranteed, and its popularity and influence are here to stay.
If you can’t trust PPTV’s data, then Hualuo.com is definitely trustworthy.
As a professional statistical website, Boss Wei still has some integrity. The data here are definitely calculated according to unified standards, including PPTV dramas.
"White Night" has the highest popularity on the entire network this year, reaching 15,915, second only to "Nirvana in Fire" in the history of Hualuo.com.
It has been the most popular for 30 consecutive days + the same period, the most popular for 5 consecutive weeks, and the most popular in August.
The average popularity is slightly worse, slightly inferior to dramas such as "A Thousand Bones of Flowers", "Strategy of the Ming Palace", and "Gu Jian Qi Tan".
This is actually reasonable, because the theme of "White Night" is bound to be inferior to this kind of all-ages killing drama. It once became so popular largely because of Boss Wei and word-of-mouth. lock up.
Regarding the promotion of "White Night", the focus of PPTV and Blue Whale's promotion is not to compete with other dramas, but to focus on the "online drama" card.
In fact, the biggest achievement of the drama "White Night" is that it proves that online dramas can also become sensational and phenomenal film and television works.
If it competes with dramas such as "Nirvana in Fire", "White Night"'s advantages are not obvious.
But if it competes with the vast number of online dramas, then "White Night" is the well-deserved number one in history.
It broke countless records and marked the arrival of the era of online dramas.
From this aspect, "White Night" is of historic significance.
Therefore, it is meaningless to compare the performance of "White Night" with Wei Yang's previous works.
It can be seen from the fact that Boss Wei specializes in filming a pure online drama. His purpose is to "create new things" and lead the trend of online dramas. The key is to establish the status and influence of Blue Whale and PPTV in this regard.
If only some people had seen Wei Yang's "wolfish ambition" before, most of them were unaware of it.
When the official media came out, they personally recognized Wei Yang as the "founder of online dramas", listed Blue Whale's outstanding contribution to the development of online dramas over the years, and affirmed PPTV's handover of online dramas such as "White Night" and "Tomb Raiders" this year. The excellent results, everyone understands everything that should be understood.
This guy surnamed Wei came here to buy bargains!
Fortunately, there was no online drama association at this time, otherwise the first chairman would be Boss Wei.
However, it was too late to react. PPTV’s Blue Whale brand had been solidified and benchmarks had been erected, and major websites had lost the opportunity.
Unless Boss Wei repeatedly overturns later, and other websites continue to produce excellent works, many of which are better than "White Night Chase", otherwise this lead will be difficult to equal.
But is this possible?
If several major websites have this ability, they will not be exported by PPTV for several years. They can only rely on changing data to save face.
LeTV and Sohu are in ruins, and Youku, which is controlled by Alibaba, is a little noisy internally and has a certain timidity.
iQiyi, which originally had the strongest originality, was completely suppressed, and its trump card of high-quality word-of-mouth online dramas was also robbed.
There is only one penguin left who has strong financial resources and dares to fight.
If you can't beat it, put it aside. It's impossible to be a coward!
Isn't it just a web drama? We can also film it. "White Night" is difficult, and "Tomb Raiders" can't be filmed yet.
Soon, rumors spread about Penguin Video, which launched the "Ghost Blowing Lantern" series of web dramas.
At the same time, we began to create some popular male video IPs in private, such as "Fights Break the Sphere", "Douluo Dalu", "Martial Universe", "Zhitian Ji", and the Kyushu series, and continued to work on them. The main ones are not bad for money.
PPTV is not used to it and has also announced some online drama plans.
We have previously agreed on "Tomb Raiders" and "Old Nine Gates", and we are also cooperating with Hong Kong TVB on two police and crime-themed online dramas, such as "The Apostle Walker". The main reason for cooperating with TVB is that the scale there is larger. There is also more freedom to create.
There are also domestic crime themes. The Weiyang trilogy written by Boss Wei that year started - "Undocumented Crime".
Penguin produces male channels, while PPTV focuses on female channels, including sweet pets, heroines, fairy tales, detectives, etc. It is clear that they are in love with Penguin.
The most irritating thing is that Penguin’s official announcement was made to the outside world and released on official Weibo and public accounts, while PPTV’s official announcement was at the celebration party of “White Night” X Summer Strategy.
First, he showed off his brilliant achievements and hinted at how badly the various websites were beaten, and then, after being stuck in Penguin, he officially announced the web drama plan.
There is quite a sense of not being afraid of death, and of being beaten next year...
"Mr. Li is becoming more and more narrow-minded!"
At the celebration party, when Li Ji came back after making the announcement, Boss Wei made fun of him, but the smile on his face made it clear that he appreciated this approach.
Let me tell you something, Penguin Video is a bit off this time!
After all, Youku is the big brother in the industry. It also achieved great results in its early years. iQiyi also ranked first in the industry. All parties have good performance data and have their own confidence.
Penguin Video may be awesome in the future, but now it’s all about spending money.
Before he could produce a report card to prove himself, he started to challenge PPTV, which is now in full swing. If Li Ji doesn't fight back tougher, how will he be able to survive in the future.
On the other hand, the director on the side was a little confused: "Mr. Ma..."
"Don't worry, Xiao Ma's appetite is not that low. Besides, since there is a business conflict between the two parties, it will be a matter of time. If I am afraid of offending Penguin, it is better to sell the website as soon as possible and start a business."
Facing the competition with Penguin, Wei Yang has long figured it out, but some people still have concerns, which is understandable. Penguin is now a well-known giant.
At this time, we can see the level of the situation. Some directors are worried, while some directors are ambitious.
"What are you afraid of? With the abilities of Director Wei and Mr. Li, maybe we can merge Penguin Video later."
The director's words also aroused the response of many people. This is actually the normal operation of capital. If two tigers are fighting, if it doesn't work, they can shake hands and make peace.
Didi and Kuaidi last year are a good example!
The two taxi-hailing companies, as well as Penguin and Alibaba behind them, went crazy and burned 10 million yuan a day, up to 40 million yuan a day.
In the end, the two bosses Ma were confused, so with the help of other capitals, the two parties merged.
It is not impossible for PPTV and Penguin to reach a cooperation. By then, Blue Whale’s production capabilities plus Penguin’s financial resources and traffic will directly dominate the industry.
When a monopoly is achieved, even if everyone has fewer shares, the interests will still be intact.
Even if there is no cooperation, PPTV now has the upper hand, and the film and television industry cannot solve the problem just by throwing money at it, otherwise the entertainment industry would have changed a long time ago.
Most shareholders have extremely high confidence in Boss Wei, which is also caused by PPTV's violent attacks on various websites in the past two years.
"Haha, borrow Xu Dong Jiyan."
Wei Yang smiled, but did not take the proposal to heart. In the case of a merger, the interests of shareholders would not be harmed, but one of the two families would have less say.
Didi and Kuaidi are just investment projects for Penguin and Alibaba. One of the main reasons for burning money like crazy is to promote mobile payments. The company has formed a monopoly, investment interests are guaranteed, and it doesn’t matter who is in power.
PPTV is the brainchild of Boss Wei, and Penguin Video involves a large entertainment strategy, which is not something that both parties can easily give in to.
But there is no need to argue with the director about this. Let's have a laugh. Wei Yang looked at a young man in a suit.
"I haven't congratulated Mr. Zhang yet. This acquisition of Inter Milan has shocked the world of football."
Mr. Zhang is Zhang Dashao, the son of Suning boss Zhang. He officially joined Suning two years ago and soon joined the board of directors. After Suning acquired Inter Milan in June, he was one of the people in charge.
Young Master Zhang was a little proud when he heard this, but he was still calm: "Director Wei also likes football. I don't want to invest in a club for fun."
"I'll forget it, I don't have the energy, and I love Manchester United. If I want to buy it, I'll just buy it, but it's a pity that I can't afford it."
"Although the Premier League teams have greater exposure, the premium is too high. I actually still think Serie A has more foundation..."
Young Master Zhang is a few years younger than Wei Yang. He is just twenty-five this year. Even though he has some experience, he is still a bit young and his words are a bit competitive without realizing it.
Wei Yang didn't take it to heart. Instead, he followed his words and chatted, which made Young Master Zhang have a better impression of him.
This person surnamed Wei is not as domineering as those in the company say!
However, what he didn't know was that Wei Yang, who was smiling and talking on the surface, was thinking about how to kick Suning out.
After repeated dilutions, Wei Yang received another wave of large-scale financing. Even if Suning invested more money, there were not many remaining shares, about 15%.
Even so, it is still the second largest shareholder under Wei Yang.
The current largest shareholder of PPTV is Boss Wei, with more than 40%, and the second largest shareholder is Suning.
In addition, there are some scattered shares given to PPTV executives, and Boss Wei took out his personal shares as compensation rewards for the senior executives of other unlisted companies under his name, which adds up to about 15%.
The remaining 30% is the major investment institutions brought by that wave of large financing.
Although Wei Yang's shares are no longer absolute control, PPTV executives and the 15% of voting rights divided from his personal shares are in his hands.
Because most of the 30% shares in the financing came from him, he also held more than half of the voting rights.
Therefore, Wei Yang holds more than 70% of the voting rights and is not worried about PPTV being out of control, but he always feels that Suning is an eyesore.
Thanks to Boss Wei's efforts, PPTV's market value has increased nearly ten times. Although Suning's shares have been greatly reduced, the investment is still profitable, and it is likely that it will make a lot of money after the listing.
Wei Yang actually doesn't mind making money with Suning. He has always been about win-win.
But Suning clung to his voting rights and even occasionally flirted with a certain shareholder, which made Boss Wei very unhappy.
Wei Yang suspected that Suning had no intention of giving up at all. He saw that PPTV was prospering, so he had the idea of usurping power. After all, it was Wei Yang who took over PPTV in the first place, and he used many tricks later. Suning could not be emotionless.
Of course, it might be Boss Wei's heart, but the matter was so important that he had to guard against it.
Even if Suning really has no intention, being so resistant and uncooperative shows that we are not on the same page, so let's do our own thing as soon as possible.
He planned to talk to Lao Zhang later.
If Suning gives him the right to vote, even part of it, it will show that he does not want to cause trouble and everyone will make a fortune together.
On the contrary, if he continues to maintain such a negative attitude, Wei Yang will regard him as having evil intentions.
Before PPTV goes public, internal troubles should be eliminated. This is not something that is impossible for Boss Wei, who has absolute control and shareholder support...
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