Who are you calling powerful?

In late January 2018, the global invitational tournament held by PlayerUnknown's Battlegrounds opened.

Red Shark President An Wei personally gave a speech for the opening of the championship, and Red Shark's behind-the-scenes boss Wei also appeared at the event held by Red Shark, which was extremely rare.

However, although Boss Wei was present, he did not go on stage, but just sat in the audience, and two Red Shark executives introduced him.

As a new sport in recent years, e-sports has a great influence on young people. Although Boss Wei personally is not very interested, as a businessman, how could he be indifferent to a money-making project.

However, compared to simply setting up an e-sports club, Boss Wei and his Red Shark are more ambitious.

If you want to do it, just hold the event directly!

No matter how much money the e-sports club makes, it can't be as much as the organizer of the event.

"Honor of Kings" started to hold a professional league as early as 2016, and invested a lot of resources to support major clubs and the competitive atmosphere.

After about two years of preparation, although the events of "Honor of Kings" are far inferior to those of "League of Legends", it also has some of its own fans and influence.

Red Shark also plans to launch the highest game event similar to the League of Legends finals this year or next year - the Honor of Kings Champions Cup, to further promote the relevant influence and atmosphere.

At the same time, having tasted the sweetness, Red Shark has not forgotten the equally popular PlayerUnknown's Battlegrounds. The global invitational tournament is a prelude and a campaign.

After all, Honor of Kings is mainly a mobile game, and it is from the same lineage as League of Legends. It cannot be compared with the viewing and competitive aspects. No matter how well the event is organized, it will always be the second.

This is not the case with PlayerUnknown's Battlegrounds.

It is a completely different game from League of Legends, with diverse gameplay. It has the viewing, excitement, and competitiveness of electronic events. It has both teamwork and single-player success. The prospects of the event are much brighter than that of Honor of Kings.

Even if it is not as good as League of Legends, it can find another way, so as not to be like Honor of Kings and unable to get rid of its shadow.

In fact, since the explosion of PlayerUnknown's Battlegrounds, similar competitions have never stopped.

In particular, several live broadcast platforms with high game influence have held similar invitational tournaments of varying sizes.

However, they are more entertainment-oriented. Red Shark is a real official invitational tournament.

The players are all professional players, including foreign clubs, PPTV + Bilibili live broadcast, and relevant event supporting measures are all available. The gold content is naturally incomparable. It is said that many e-sports fans have paid some attention to it.

If this shot is fired, a real professional event will be set up later. Red Shark will fully promote it with all its resources, benchmarking the "League of Legends" finals.

"Not bad."

Wei Yang nodded. Although he is not interested in e-sports, he is not ignorant of everything.

Holding events and making money are only one aspect. The greater thing is to expand the influence of the game, enhance the status of the game, extend the life of the game, etc. These are actually more important than making money.

"League of Legends" is the best example. From a game to an industry, Red Shark naturally wants to learn from it.

"You have worked hard."

At this time, Boss Wei will naturally not be stingy with some compliments. In addition to compliments, material rewards are also indispensable. Red Shark is not listed, but the dividends and bonuses are very considerable.

"It should be."

"For the development of the company, it is my duty."

The two executives were very excited to hear the praise from Boss Wei, and hurriedly expressed their humble attitude, and even secretly flattered him.

Although Wei Yang did not appear much in Red Shark, he had great power and could decide life and death with a single word, not to mention other things.

Everyone knows that the person in charge of Red Shark at the beginning was not the current president An Wei.

Later, because An Wei made great contributions to the "King of Glory" project, and was favored by Boss Wei, he succeeded in taking the position.

With this example, who would not want to be the second An Wei? Even if you can't be the president, vice president or the head of a related branch, it is also very attractive.

But their thoughts were in vain. Wei Yang used An Wei not because he had a good relationship with him, but because the latter was capable.

An Wei is also a veteran of Red Shark. He worked for Penguin Games in the early days, and was later poached by Red Shark as an executive.

At first, he was responsible for publicity and promotion, and later for business and distribution. He did a good job, and then he was promoted to vice president and was fully responsible for the "King of Glory" project.

In fact, the first president of Red Shark did a good job. Red Shark laid a solid foundation under him, and the overall development was also steadily rising.

But this person is good at starting a business, but not aggressive enough.

Red Shark may become a good game company in his hands, but it is difficult to compete with Penguin and NetEase.

So after seeing the popularity of "Honor of Kings", Wei Yang discovered An Wei's skills and courage, and decisively changed him to become the president of Red Shark.

An Wei did not live up to the trust of Boss Wei. With the trump cards of "Honor of Kings" and "PlayerUnknown's Battlegrounds", Red Shark rose rapidly in his hands and became a game giant second only to Penguin and NetEase in a short period of time.

Wei Yang has many generals under him. An Wei's presence is not high, but he is definitely one of the most powerful and reliable.

When PPTV went public this time, only a few people in Red Shark were allocated shares, including An Wei. At the same time, in the dry stock dividends within Red Shark, An Wei also took the most among the executives, which shows how much Wei Yang values ​​him.

Boss Wei hires people based on their ability and loyalty. Flattering him is not useless, but it is not that useful either.

Not long after, An Wei finished his speech and sat down next to Boss Wei. The two executives had to give up their seats honestly no matter how reluctant they were.

While chatting with An Wei about the development plan of the event, Wei Yang became concerned about another matter.

"I heard that you are discussing with Blue Whale about making e-sports themed movies and TV shows."

"That's right."

An Wei nodded and explained: "Our Red Shark started out by relying on the interaction between movies and games. Although the company's focus has changed now, we can't forget our old business."

"However, the risk of developing movies and games at the same time is too great, and the strategy of one party driving the other is sometimes effective and sometimes not. For example, the "Three Lives Three Worlds" series, the movies and TV series were a hit, but the game received mediocre response."

"So we think that the interaction between movies and games should be more flexible. It is not necessary to fully develop IP. Appropriate cooperation can be carried out."

"Before, "Love O2O" brought us a big surprise. "King of Glory" appeared in the movie and game characters such as Mei Changsu, Fan Xian, and Hua Qiangu, which also received good reviews from users..."

Wei Yang nodded slightly. An Wei's meaning was very simple. The previous method of interactive movies and games was a bit outdated.

For example, "The Journey of Flower" filmed a drama and made a game. The development was thorough, but the investment was also large.

"The Journey of Flower" was successful, but there are still unsuccessful projects.

Therefore, Red Shark wanted to develop a more flexible film-game interaction, with specific operations for specific projects, to achieve the best results at the lowest cost.

Moreover, in the past, Blue Whale was the main force in the film-game interaction, and Red Shark played a supporting role. The film and television series became popular first, and then the game followed.

But now Red Shark is different from the past. It has money, power and projects, and it does not want to be a younger brother to Blue Whale, and even plans to let the latter be its younger brother.

The drama "Love O2O" is Pandora's Box!

In the plot, the male and female protagonists met because of playing games. There were many game plots in the early stage. Later, the male protagonist also made a living by developing games and even established his own company.

Based on the principle of not wasting, the original game in the novel was turned into a role-playing game under Red Shark when filming.

Later, the game made by the protagonist himself also became a game under Red Shark, and Red Shark even made a cameo appearance in person and finally became the male protagonist's investment funder.

When "Love O2O" was broadcast and became popular, the business of the two games also benefited greatly.

This also made An Wei and Red Shark discover the bright spot!

It seems that they don't need to follow Blue Whale to make games. They can just implant their own games into Blue Whale's plays and let them advertise for themselves.

What's more, they can just let Blue Whale shoot a few film and television works with their games as the main line.

They Red Shark can turn the IP of film and television dramas into games, and Blue Whale can always turn the game IP into film and television dramas, right?

Film and game interaction can also become game and film interaction!

Boss Wei can probably feel what An Wei and his friends are thinking, but he has no intention of stopping them.

Whether Red Shark helps Blue Whale or Blue Whale cooperates with Red Shark, it is essentially to make money for him. In this case, why should he care.

Even if he has a deeper affection for Blue Whale, it does not mean that he will sacrifice the grievances of Red Shark, which is also his own industry.

Boss Wei is good at keeping balance and making peace. Taking sides is not conducive to unity.

"What are the specific plans?"

"Esports is very popular now. We are thinking about trying it out in this area and doing some implantation and promotion. If the effect is good, we will increase the efforts."

Wei Yang nodded, pondered for a moment, and then said: "I remember that Shell has an online literature IP with good quality and quite suitable for your requirements. When the time comes, discuss with the author and screenwriter to change the game in it into "PUBG." "

"In addition, you can also find some well-known authors to write a few related customized articles. It doesn't cost much. If it becomes popular or suitable for adaptation, you will make a lot of money."

An Wei's game-film interaction is still very promising. Wei Yang remembers that Penguin has done a lot of it later.

For example, "You Are My Glory" linked with "Honor of Kings", "Fireline Through the Clouds" TV series starring Lu Han, and "You Are Beautiful When You Smile" linked with "League of Legends" all have a certain influence, and both film and television games are blooming.

Not only film and television animation, if it is suitable, you can also keep up. A mature IP is not a single field, but the entire entertainment ecosystem.

Now, Wei Yang's ecological chain is complete, so he can eat eight fishes from one fish, so why should he just think about steaming and cooking.

"Do you want to meet the players and give them some encouragement?"

After chatting for a while, the opening ceremony was almost over, and An Wei took the initiative to suggest that since Boss Wei rarely showed up, he should at least make some scene.

"Forget it, don't affect other people's preparations."

Wei Yang occasionally played a few games, and "PlayerUnknown's Battlegrounds" was no exception. His skills were average, his shooting skills were mediocre, but he was good at hiding.

Li Jiahang loved playing games, and he liked to find Boss Wei to play games like "League of Legends" and "King of Glory" from time to time.

Only "PlayerUnknown's Battlegrounds" was ignored after playing a few times with Wei Yang.

The reason was simple, Boss Wei was too hiding!

From the beginning to the end, he would find a corner to hide when he picked up some guns at the beginning, and he would not shoot if he could not shoot, except for those who ran around without bullets, and he grinded into the finals without heads.

It is indeed "PUBG", but there is no fun in the game, and teammates are always hypertensive.

It is precisely because of this game style that Wei Yang has no filter for these celebrity professional players.

He does not have the idea of ​​making friends with several masters to help him win the game. The command of teammates is too annoying, so he likes to consume slowly by himself.

The most refreshing feeling is to hide in the corner, watch others fight to the death, observe the situation silently, and finally come on the stage and kill with one blow.

Li Jiahang's jumping to a crowded place to fight with guns is a reckless man in Wei Yang's eyes. If you like gunfights, why don't you play "Cross Fire".

Seeing that Wei Yang was not interested in the players, An Wei did not say anything, but on the way back, he mentioned in a roundabout way that he wanted to let the champion team have an entertainment match with the stars when the champion was decided to expand the influence of the event and the game.

Wei Yang finally understood what was going on, shook his head and laughed: "Just say it later. Besides, with your ability as President An, do you need me to coordinate this kind of thing?"

It's just to find a few stars to hold an entertainment show. With the power of Red Shark, it's really not a difficult task. At worst, we can easily solve it by passing a message to Blue Whale.

"After all, we don't have as much face as you do, and we are afraid that the people we invite are not enough."

Wei Yang suddenly realized: "Tell me, who do you like?"

"We contacted Lu Han and Chen Chichi ourselves, and JJ Lin is also in communication. I would like to ask you to ask Hu Ge and Jay Chou if they are interested. If Yang Mi, Dilirouba, Gulinaza and other female stars can come, the effect will be even better."

"Wow, you are ambitious."

Wei Yang finally understood why he was asked to come forward. The people he wanted to invite were all top-tier big names.

They can invite a few people, but it will be difficult for everyone to come together.

Moreover, although celebrities will not easily offend big companies, it is hard to say whether such exhibition matches will involve factors such as business endorsements, and the team may have relevant concerns.

This is very critical. In the previous life, I saw some celebrities appearing in the exhibition matches of "Honor of Kings" and "League of Legends".

Either they don't care about these or can't get related endorsements, or they have cooperated with the game or are even spokespersons.

"Let me ask for you, it's hard to say how many people there are."

Wei Yang did not refuse. The nature of this exhibition match can be big or small. If there is no game endorsement, it is not a big problem to come and support.

Moreover, this is not an opportunity for celebrities.

If the performance is good enough and attracts a certain degree of attention and publicity, Red Shark can also give endorsements. "Honor of Kings" and "PlayerUnknown's Battlegrounds" are definitely super big cakes for most artists in the circle.

From this perspective, Wei Yang doesn't need to come forward.

As long as Red Shark hints a few words, I believe most celebrities will flock to it and rush to support it.

In this case, An Wei is probably not just thinking about Jay Chou and Da Mimi, right?

As expected, after talking about the side dishes, An Wei rubbed his hands and said a little embarrassedly.

"If you can condescend to come over and play, that would be great."

"Forget it, I don't have time."

Wei Yang refused firmly. Just kidding, although he thinks that the old cunning method is invincible, he also knows that the scene is a bit ugly and vulgar.

If he comes out to fight with a gun and can't beat him, he will be killed in seconds when he shows his head. He, the richest man Wei, doesn't want to save face...