Who are you calling powerful?

Penguin was frustrated and unconvinced, and the crew of "The Rise of Phoenixes" was also unwilling to accept it.

They believed that the quality of their drama was still very high. There might be some shortcomings, but the flaws did not outweigh the merits.

It would be fine if such a work lost to a big devil like Wei Yang, but how could it lose to a conventional assembly line drama like "The Negotiator"?

There is a shady deal!

There must be a shady deal!

"The Rise of Phoenixes" believes that it was Mixing, PPTV or the platform that broadcast "The Negotiator" that made the data, resulting in an exaggeration of its ratings, creating the illusion that it was more popular than "The Rise of Phoenixes".

Therefore, the official Weibo of "The Rise of Phoenixes" published a dynamic, publicly criticizing the act of buying ratings, and stated that it would never falsify data.

The implication is that it is possible that the high ratings of "The Negotiator" are fake, and it also expresses that the low ratings of "The Rise of Phoenixes" are because the ratings were not bought.

It's not my bad, but the darkness of the industry!

In addition, a small number of fans who like this drama, fans who want to protect their idols, and even the crew and the platform are fanning the flames for publicity and blame-shifting.

Gradually, there is a voice on the Internet that "The Rise of Phoenixes" is too high-brow and has poor performance because the audience has no appreciation ability. The quality of Chinese audiences is far worse than those who watch American and Japanese dramas. Wild boars can't eat fine bran, blah blah.

It's not me, but the audience. People who eat garlic can't drink coffee.

Really, when Boss Wei saw these comments, his first reaction was that "The Rise of Phoenixes" had lost its mind.

Too stupid!

Frankly speaking, although "The Rise of Phoenixes" has poor performance due to its limited audience, its reputation is really good, much better than "Negotiator".

In this case, even if the performance is poor, it can still go the high-scoring boutique route.

Whether it is the industry, the audience, or even the general public, they may not like to watch some high-quality dramas, but they will support them. Encouraging more such conscientious boutique dramas will be of great benefit to the industry.

Although dramas like "Negotiator" make money, the public's perception and evaluation will not be too high.

Just like the combined box office of several episodes of "Tiny Times" is close to 2 billion yuan, and in terms of earning power, it beats "Farewell My Concubine", but in the public's mind, the former is not even as good as the latter by a fingernail.

Of course, big productions like "The Rise of Phoenixes" have invested hundreds of millions of yuan, probably hoping to achieve both commercial and word-of-mouth success, or even more commercial.

But now the business is not good, so work more on word-of-mouth. It may lose money inside, but it is definitely not embarrassing to save face.

For example, Blue Whale plans to use "Undocumented Crime", a fine online drama, to compete with Penguin's biggest trump card "Ruyi's Royal Love in the Palace".

This high-scoring routine can be used for both offense and defense if it is played well.

The best situation is to rely on good reputation to stand on the moral high ground and cyberbully the other party, such as making dramas just to make money without paying attention to quality. The atmosphere of the Chinese film and television industry is all spoiled by people like you.

In the middle situation, the basic market can be maintained by good reputation. Even if the opponent is very popular, the team is not inferior to the opponent in momentum.

In the worst situation, although the team loses comprehensively, the team maintains its reputation. It can also be explained as a narrow defeat, or there is no loser on both sides. They are all elites in the Chinese film and television industry, and the biggest winner is the audience. Balabala, the team can save face to the greatest extent and reduce the impact.

In Wei Yang's view, it is difficult for "The Rise of Phoenixes" to turn the tables.

But there is hope to create a narrow defeat with regret. If you know how to operate, you can use some tricks to have a wave of wins and losses and an open draw.

Take Penguin as an example. Although the traffic, popularity and data of all parties have failed miserably, it is just right to market a wave of Penguin boutique dramas and pave the way for the future. No matter how important the summer war is, it is only a temporary dispute. The two platforms will have a long time in the future.

As a result, among so many solutions, "The Rise of Phoenixes" and some supporters chose the stupidest one.

Blame the audience!

Boss Wei has been in the entertainment industry for so many years, and he is considered a big shot in the entertainment industry. There are few people he really takes seriously, but there are only two parties he dare not offend.

One is the official, and the other is the audience!

Even if it is the official, Wei Yang has ways to question, mediate, and protest some unreasonable things.

As for the audience, Wei Yang has always only taken side actions such as careful guidance, and dare not really offend these breadwinners.

Blue Whale has been scolded by a large number of passers-by in recent years, but it has only explained and stated, and has never responded with a bad attitude or even tough. It is not that it has not passed the buck, but it has never dared to pass it on to the audience.

If there is a problem, it is either my food or something wrong.

After all, it is a problem with the work or other aspects, and it has absolutely nothing to do with the audience.

This is not cowardice, but respect for one's own rice bowl. If you want to eat this bowl of rice, many rules and bottom lines must be kept.

"The Rise of Phoenixes" made the most fatal mistake!

It's not your fault that the price is too high, but you must not say that the buyer is poor. It's not wrong that the music is too high to be understood, but saying that ordinary people are not worthy of watching it is provocative and self-destructive.

Many passers-by who originally had a good impression of "The Rise of Phoenixes" were forced to turn against it by this wave of marketing.

Some people with bad tempers started to curse, and those who are serious and operational started to find faults in the show and posted them online.

Didn't you say that your show was well shot? I must find all your faults.

No work is perfect!

Even if you take Wei Yang's masterpiece "Celebrating Yu Nian" and find a group of people to find faults with it with a magnifying glass, there are countless points of criticism, not to mention "The Rise of Phoenixes" which already has many shortcomings.

So although "The Rise of Phoenixes" originally performed poorly, its reputation has now turned around.

A large group of people are finding faults and complaining, trying to prove that "The Rise of Phoenixes" is a bad drama. No one is watching it, so it's just a waste. Don't make excuses.

Some people are also mocking the low performance of "The Rise of Phoenixes" in various ways, saying that its poor performance has nothing to do with buying ratings.

[I don't know if the industry is dark or not, but you are a waste drama that no one watches],

[The Rise of Phoenixes is good, The Rise of Phoenixes is wonderful, The Rise of Phoenixes has fallen all the way to the bottom]

[Do you understand that our "The Rise of Phoenixes" is a quality drama? The poor ratings are because this audience is not good enough. You don't deserve to watch it. Go watch those Mary Sues in "My Love from the Star" with a rating of over 5. We won't let you watch "The Rise of Phoenixes" even if the ratings are 0]

[What's so great about watching "Joy of Life"? Everyone has watched it. Unlike our "The Rise of Phoenixes", the audience is very rare and one in a million]

[……]

This wave has completely dug up the roots of "The Rise of Phoenixes". A high-quality drama that is well-received but not popular and a drama with poor reputation and performance are completely different things.

Even the leading actor Chen Kun, who responded half-self-deprecatingly and half-dissatisfiedly to support his own drama earlier, was almost scolded and the comment area was closed.

The heroine Ni Ni is a little smarter. She just cooperates with the crew normally. When she sees that the wind is not blowing, she directly joins the crew and hides, not getting involved in the storm.

The most interesting thing is that the original author also came out, but she did not stand for "The Rise of Phoenixes", but pointed the finger at the crew and Chen Kun's fans.

First, she hinted at the dissatisfaction of the work being randomly modified. Later, she also revealed that because Chen Kun was a god who came down to earth to shoot such a romantic drama, fans were dissatisfied. They did not dare to get angry with the original author, so they mocked her for coveting a big star and a toad wanting to eat swan meat.

For this, she also suffered a certain degree of online violence and reported to their unit, which greatly affected her family, career, and life.

Now, because the public opinion of "The Rise of Phoenixes" is getting worse, many people have begun to blame her and further attack her.

In anger and helplessness, she had to make it public, hoping to get support from netizens, and also warned some people not to go too far.

This incident still has a great impact. Online novel adaptations have become the norm in the entertainment industry, and it is common for book fans and celebrity fans to spray each other.

But it is the first time that the nature is so serious, and the original author directly opened fire and caused such a momentum.

Boss Wei was shocked. He had an impression of this incident, and it was indeed true.

I remember that this author was bullied online for several years. Later, when Chen Kun's new work failed, he couldn't help but mock him. Then he told the whole truth, which also caused further discussion about fan circles.

When many people mention fan circles, they generally refer to the fans of top stars and idols.

In fact, the fans of some popular and powerful people are equally terrifying in terms of number, cohesion and degree of obsession.

Later, this kind of fan circle behavior was not only in the entertainment industry, but also extended to various industries, and even online literature had fan circles.

The fan circles of sports are even worse than those of the entertainment industry. Sometimes the fan circles of related sports platforms are not much better than Douban Weibo, and sometimes they are embarrassed to the Olympics.

Many people subconsciously think that Chen Kun, a powerful person, relies on his strength to make a living. In fact, he has a lot of fans. He not only has fan circles, but also engages in fan circle bullying.

In the same fan circle, they look down on the fan circles of others, compare qualifications, achievements and honors, and despise and even bully the fans of those newcomers.

Speaking of this, Boss Wei couldn't help but feel guilty. When it comes to fan circle bullying, his fans are the commanding heights of the fan circle.

The four kings tied together don't have the halo of China's richest man, not to mention that he himself is also very outstanding in film and television achievements.

So Wei Yang's fans are the most arrogant and arrogant in the entertainment industry. They want to put their eyes on their foreheads and walk sideways. It's just that Boss Wei has money and people watching him closely, so he never makes any trouble. Basically, he mainly defends and counterattacks.

There are benefits to fan circles, but the backlash is also serious!

Otherwise, Boss Wei would not be so cautious, and Chen Kun tasted the backlash this time.

Originally, he was a little embarrassed because of the storm of "Tian Sheng Chang Ge", and now because of the fans' cyberbullying of the original author, he is even more overwhelmed.

Although Wei Yang and PPTV are rivals of "Tian Sheng Chang Ge".

But he has no feud with Chen Kun, and there is no targeting. Everyone can play tricks within the normal range, but they will not cross the line and hurt the harmony.

However, the fact that Boss Wei and his team did not take action does not mean that Chen Kun himself has no enemies and competitors. Everyone knows that when you are sick, you will die.

All of the above have affected "The Rise of Phoenixes" to a certain extent, and even benefited "The Negotiator".

After all, the duel between the two parties has been tied to a certain extent. If they step on "The Rise of Phoenixes", they will naturally lift up "The Negotiator". PPTV will not target Chen Kun himself, but it does not mean that they will not target "The Rise of Phoenixes". They will take the opportunity to market and promote themselves.

So, in this second wave of decisive battles in the summer season, PPTV won again, and even won more easily and brilliantly than the first wave.

PPTV also released a data comparison with Penguin since the summer season.

Not only is it ahead of Penguin Video overall by a large margin, but many core data, such as online time, new members, and advertising revenue, are even better.

This kind of undisguised targeted slap in the face is the first time. In the past, PPTV would show its own data, and then compare it with a third party, and then buy a wave of heat to stir it up.

Friendly sites, you still have to save some face!

PPTV is so straightforward now, which shows that the top management is excited about this big victory, and it also reflects the pressure brought by the rise of Penguin. At the same time, the reaction of the stock market must be considered.

Pointing to good news to lift the stock, what face can you give to the other party?

The harder you fight, the more valuable the stock is!

The fake business war is tit-for-tat, you come and go, but both sides have room for each other, cherish each other, and no matter who wins or loses, the temperament is full

The real business war is eager to kill you, then dig a pit to bury you, pour cement on you, not to mention winning, but also stripping your pants, spitting on your face, and then using a loud speaker to spread it all over the world

In the past, for various reasons, PPTV's means were relatively restrained. This year, when they showed their true colors, the top management of Penguin Video almost got high blood pressure collectively.

But now they have no time to compete, but to try their best to stop the decline.

The summer war has come to this point. Both battles have been lost, and the defeat in one battle is worse than the last one. It has basically declared the failure of Penguin's strategy to block PPTV.

For Penguin's senior management, many people have begun to consider who to find as a scapegoat to deal with the criticism of the head office.

The investment is huge, and the momentum is not small. Now that it has lost so badly, someone must be responsible, but who is responsible and how many people are responsible are still explained.

Now the summer vacation is not over yet, and Penguin still has two trump cards in hand. The chance of a comeback is minimal, but it can try to make its own loss not so ugly.

In this way, when facing the questioning of the head office in the future, the pressure will be much less.

After all, PPTV itself is strong, and it is understandable that Penguin Video, as a challenger, has suffered some losses.

But in this matter, the executives are not united.

Some who cannot escape accountability naturally want to gamble again, and some who have no responsibility and can even stay out of it, wish that others will get out and take over.

Some people, for various reasons, feel that facing the doomed summer season, they do not support putting all their cards on the line.

For example, Ruyi's Royal Love in the Palace, which is the biggest trump card in Penguin's hand, can be postponed appropriately to avoid the sharp PPTV and maximize profits.

There is a saying that when the wind is favorable, we can talk about family matters, and when the wind is unfavorable, we can talk about parents!

If the situation is good and everyone is fighting, then everyone will unite and cooperate, and the cohesion will be off the charts, and everything can be discussed.

On the other hand, when the situation is unfavorable, people's hearts are floating, and everyone has their own little thoughts, some people are arguing, and some people are dragging their feet.

Even Boss Wei did not expect that the battle was just halfway through, and Penguin Video was already in a state of internal strife...