Who are you calling powerful?

Boss Wei, who came back from the filming of "Chi Le Chuan", lived a relatively carefree life.

In addition to a small amount of work every day, he would go out to play, play games, play football, go fishing, ride horses, etc., or look after the children at home. Today he would take care of the eldest child, tomorrow he would take care of the second child, and the day after tomorrow he would go to Beijing for a meeting and look after the third child.

While Wei Yang was enjoying his life, the summer wars of major platforms also reached the third round.

Compared with the first two rounds, the situation in this round was almost nothing to say.

Massacre!

One-sided massacre!

"Fuyao" at least had Liu Tianxian's popularity to maintain a certain lower limit. "The Rise of Phoenixes" had a good reputation in the early days, but later it experienced various storms and constant controversy. Although the results were poor, it also had a certain popularity.

And Penguin's "Martial Universe" was a top male IP produced by a so-called famous director.

Except for a little storm when it was first launched, the subsequent popularity was provided by the major film and television complaining areas of B station, which were sprayed wildly, and then became a background board crushed by "Ashes of Love".

In contrast, the drama "Ashes of Love" starring Dilraba Dilmurat became a hit on the Internet as soon as it was first aired.

Whether it is "The Mystic Nine" or "The Negotiator", both have impressive results and are considered popular, but "Ashes of Love" has won the most popular title in the summer season in just two days.

Not only did it rank first in the ratings during the same period, but its online broadcast data was even more terrifying, and it ranked among the top three in PPTV history in terms of the time it broke 1 billion views.

Compared with other hot dramas in the summer season during the same period, the average number of views per episode was nearly double that of "The Negotiator", and "The Mystic Nine" also exceeded it by about a quarter. According to this hot posture, there is still a lot of room for growth in terms of data.

The popularity of "Hua Luo" reached 15,000+ in just a few days, dominating the daily and weekly rankings, and other network data are also among the best this year.

There is no doubt that this is a phenomenal work similar to "The Journey of Flower" and "Nirvana in Fire".

Penguin never thought that the trump card of PPTV's summer strategy was not Da Mi Mi, nor the sister IP of "Grave Robbers' Chronicles", nor "The Undocumented Crime" adapted from Wei Yang's novel.

Instead, the important task was given to "Ashes of Love" led by Dilraba Dilmurat.

Is this trying to step on them, Penguin, to praise Dilraba Dilmurat! ?

Too much bullying!

What's more infuriating is that they have almost no other countermeasures except for incompetent rage.

Some people even have to admit in their hearts that it's not their fault that Boss Wei and PPTV look down on Penguin Video. They lost three games and lost completely. Even if the other party was clearly "arrogant and underestimated the enemy", they couldn't defeat the strong with the weak.

Some of the already divided senior executives of Penguin Video started fighting directly.

The battle has been fought to this point, and they have lost face. Just vote!

The person in charge of Penguin Video even submitted a resignation letter directly to the head office, and several relevant persons in charge also began to contact headhunters to find a new employer.

Soon, the Penguin head office also made arrangements.

They did not directly approve the resignation of the head of Penguin Video. After all, the outside world was watching. It was embarrassing enough to lose so badly. If they fired the head, wouldn’t it be a waste of PPTV’s reputation?

So the head of Penguin Video would not be allowed to resign directly. On the contrary, his level was raised and he took on a concurrent position in the head office.

Those who understand will understand. This is called technical adjustment!

Give him an idle position and hang him up first. Wait until the storm is over before breaking up amicably.

The company has a face. The head was not kicked out directly, but also saved his face. He received a few months of salary for nothing and had a buffer time to find a job.

The other senior executives of Penguin Video were also temporarily retained and not released. When the storm is over, they will either resign or be transferred.

As for who will lead Penguin Video in the future, the head office temporarily parachuted in a vice president and promoted two executives who had no previous responsibility or even performed well. If nothing unexpected happens, when the storm is over, the three will become the new leadership.

The new head of Penguin Video came very quickly. Almost as soon as he was transferred, he came to the company immediately.

A brief meeting was held to recognize the faces, and then several core executives were called for a small meeting.

There was only one topic, what to do next!

The frustrated Penguin executives looked at each other, and finally spoke one after another.

"Mr. Sun, give up. "Ashes of Love" is too fierce. Various data are rising every day. Unless we spend money, "Martial Universe" can't even get on the hot search."

"Yes, even the actors are so popular. Take the male second called Luo Yunxi. In less than a month, his Weibo fans have skyrocketed by nearly 10 million. Di Lieba is even more popular. It is said that the 90 flowers combined are not as popular as her. She is the top of the top."

"Their dramas make the actors popular, and the actors' popularity is fed back to the drama. Both are getting more and more popular, and other related dramas such as "Old Mystic Nine" are also popular. The momentum is amazing. "

"It's almost August now. "Ashes of Love" is so popular that it won't be a problem to maintain the high popularity for one or two months. The enemy is powerful and it is not rational to fight hard. "

"We have invested a lot in "Ruyi's Royal Love in the Palace" and have high hopes for it. If we put it into the summer schedule, let's not talk about whether it will win or not. If there is a mistake, it will make less money, which will be a loss for the company. "

"..."

The executives said one thing after another, which seemed to make sense, but if you listen carefully, they were more guilty and timid, which made the new person in charge, Mr. Sun, feel a little cold.

This is directly scared by PPTV!

But he can understand that Penguin has invested a lot in this summer.

"Fuyao", "Tian Sheng Chang Ge" and "Martial Arts" are all big productions, and the total copyright fees alone are close to 2 billion, plus other various expenses, such as Penguin Video The summer season really cost a lot of money.

As a result, the last one died, most of the investment was wasted, and the person in charge also stepped down.

It has also accumulated a lot of troubles, such as the dissatisfaction of advertisers, which is enough to cause everyone a headache.

Everyone really didn't want to fight. Although they were very confident in "Ruyi's Royal Love in the Palace", the previous "Tian Sheng Chang Ge" was not bad at all.

"Ruyi's Royal Love in the Palace" has not been released, so everyone can comfort themselves that they have a trump card to avoid the limelight and make a comeback in the future.

The most feared thing about "Ruyi's Royal Love in the Palace" was that it couldn't turn over after being played, and it was even destroyed by others. That's when you really want to die.

In fact, Mr. Sun was a bit conceited. These people were at least familiar with the business, but they were beaten to pieces by PPTV. He was a parachute leader and had never done any entertainment-related work before, so naturally he had no confidence.

If he could, he wouldn't want to fight. Penguin's advantage is that it has money and traffic, a complete ecological chain, and stable development. In the future, the overall situation will not be inferior to PPTV.

What he is good at is internal strength and endurance, but he is not competing with others for moves and explosions. Isn't this using one's own shortcomings to attack the other's strengths?

But he can't make the decision.

Whether to fight or not, the head office has its own considerations. Either not to fight, or if they fight, they have to fight to the death. If they lose, they have to bite the opponent's flesh. If they are beaten until they are unable to fight back, how will Penguin survive in the future.

People at the bottom may think more about face when doing things, while people at the top sometimes care more about face.

I have already invested the small 2 billion in it, do I still care about making more or less than a few hundred million?

Since "Ruyi's Royal Love in the Palace" has a chance to save some face, let's continue to play. Even if the money earned is not satisfactory or even lost, as long as the face is not lost so badly, it can be accepted.

Penguin has been running the Internet for so many years, but has it never suffered a few setbacks?

Brother Ma doesn't want to see someone call him in a mean way and say something like "give or take", "be careful not to be so heavy-handed next time", "but your people have really good taste in picking dramas" ………

Mr. Sun felt nervous as he recalled the hint he had received before coming to Penguin Video.

"Fight, we must fight."

"At this moment, everyone outside is looking at us, leaders, employees and all users of the platform are also looking at us. We would rather die on the road to charge than be cowardly and choose to surrender without fighting. "

Mr. Sun's fighting spirit was high. Anyway, he was temporarily parachuted in, and he had the support of his superiors. He stepped forward to turn the tide in times of crisis.

If this is saved, it will be a great achievement, and promotion and salary increase will not be a problem.

Even if "Ruyi's Royal Love in the Palace" overturns and gets caught up in Kuanglan, his blame will not be big. There is a high probability that the original person in charge and this group of executives will take the blame. The worst he can do is to be knocked back to his original position, which is worth a gamble.

With the strong support of the new person in charge of Penguin Video, "Ruyi's Royal Love in the Palace" finally embarked on the battlefield of the summer war.

Penguin Video has also been aggressive. Regardless of the cost, the United Head Office has used overwhelming publicity resources through various channels, trying to make a beautiful turnaround in the last game of the summer season.

The final battle. Often represent different meanings, it would really be like being defeated by a penguin.

A comeback is not possible, but there are many ways to regain respect and offset Fuzzy PPTV’s previous brilliant record within a certain range.

Feeling the fierceness of Penguin Video, PPTV could not sit still. CEO Li Ji personally approached Boss Wei, hoping that he would come forward to integrate all the publicity resources of the Blue Whale series and fight against Penguin.

Magic City, Gubei No.1

Wei Yang walked slowly with Er Shao Wei in his arms, laughing and teasing Li Ji who was following him.

"You, the dignified CEO of PPTV, are also a well-known boss outside. It's not like we haven't cooperated before, so you still need to find me."

Li Ji smiled bitterly: "With normal cooperation, I must be familiar with it, and my old face is enough, but this time Penguin has made a profit. After all, their size is here, and some platforms will have some concerns and reservations. It only works best if you show up.”

Compared with Penguin, Blue Whale is relatively scattered, and several companies under Wei Yang's name are okay.

For example, ByteDance, Bilibili, Pinduoduo and other platforms have a slightly distant relationship. Normal cooperation is no problem, but such a straightforward confrontation with Penguin may exceed their expectations.

It's not that they can't do it, but it's hard to say how far they can cooperate without giving their full strength.

Li Ji's weight is still not enough. Boss Wei has to step in and say hello to carry out high-quality integration.

"Okay, I will talk to those people, and for the rest, you can talk to them in my name and do whatever you want."

Brother Xiao Ma wants face, but his boss Wei doesn’t want it? !

At this point, it was no longer necessary to be merciful. Penguin wanted to save his face, while Wei Yang wanted to make the other party lose face completely. This rare opportunity must be taken to death.

This time the penguin wilted.

In the future, unless Penguin becomes powerful enough, it will not dare to scream in front of PPTV for four to five years.

"Okay, just take a look."

Li Ji smiled. Penguin is strong enough, but the people Blue Whale has cooperated with and attracted over the years have not been good friends. They are involved in all aspects, and the linkage publicity effect of many platforms is very good. Even with all their strength, Penguin can't get it. .

However, there is one thing that Li Ji is not sure about: "The trailer for "Ruyi's Royal Love in the Palace" has also come out. It is said that some senior viewers and film critics have also gone to see it. The reviews are not low. Will it affect our plans? "

Wei Yang wiped the saliva of his sleepy second son: "The trailer and early reviews of "Tiansheng Changge" are also quite good."

Li Ji was stunned for a moment, then smiled: "I understand."

Boss Wei then asked: "Let "Undocumented Crime" sit still for now. I guess they will suffer from the loss of "Tian Sheng Chang Ge" and they will make decisions about word of mouth. When the time comes, this drama will stop their mouths."

"Haha, that's what we planned too. With twists and turns, and the combination of "Sweet Honey as Ashes as Frost", we'll make them lose three times."

Hearing what Li Ji said, Wei Yang stopped talking. The people at PPTV had been in the battlefield for a long time and had already experienced it. Sometimes they thought more thoughtfully than him.

Boss Wei may have to worry about fighting the headwind battle. If he still can't win the tailwind battle, then he will be sorry for the high salary and stocks given by Boss Wei.

"Right."

Li Ji suddenly remembered something: "That person said he wanted to come to see you. Look..."

Wei Yang thought for a moment and shook his head: "Forget it, I guess he is busy now. Let's talk about it later. Let him prepare some words. I will give him a surprise when the new drama is released later."

Li Ji smiled and said: "I will definitely bring this to you. I am not saying good things for that person. It can be seen that he really admires and admires you."

"I know, it's not that some people said that he suffered from Stockholm Syndrome (the victim depends on the perpetrator) because of me. Do you think some people in Penguin Video also suffer from this disease?"

"That's almost it. I heard that they have a bit of PTSD (post-traumatic stress disorder). They seem to use other words to refer to it internally. It gives me a headache to say it directly."

"Hahaha."

Wei Yang and Li Ji laughed together, and then woke up the confused Wei Ershao, who burst into tears. The proud atmosphere just now was gone, and the two elders were busy coaxing the child.

In early August, "Sweet Honey Is Like Frost" was still a hit.

Penguin and "Ruyi's Royal Love in the Palace" were very wary of it, so they chose to premiere on August 14th, and "Sweet Honey Ashes Like Frost" happened to have its finale on August 10th.

The four-day buffer period is already the limit. If it is extended any further, it will be out of summer.

What is surprising is that the premiere of "Undocumented Crime", which has been promoted for a long time, has been moved to late August, just a few days before the start of the school season.

Is this to avoid fighting?

Or some new tactic?

Just when the outside world was confused and Penguin Video was confused, PPTV made an official announcement.

Dead Girl's new drama "Story of Yanxi Palace" will be exclusively broadcast on PPTV on August 8.

The attack caused thousands of waves, and people on Weibo, hot search, and Zhihu went crazy.

Oh my god, the old enemies Wei Yang and Dead Girl have reconciled! ?