Who are you calling powerful?

Perfect Diary, live broadcast room

After the host interacted with Fan Xiaopang and Liu Tianxian, they tried their best to increase the number of people in the live broadcast room through many ways such as lucky bags and traffic diversion. After reaching a certain proportion, they officially started to bring goods.

According to the original plan, the host mainly introduced and sold goods, and then Fan Xiaopang and Liu Tianxian cooperated to interact.

Now the plan has been changed. The host is more like a host and professional introduction of the product, mainly Fan Xiaopang and Liu Tianxian are chatting.

Among them, Fan Xiaopang is the C position, and Liu Tianxian assists, because whether it is eloquence, personality, live broadcast experience or understanding of the product, she is better than Liu Tianxian.

"Today, I'd like to share with you some of the good things produced by Perfect Diary. Some of them I use personally, and some I've given to Xixi."

"First of all, this makeup remover, which I do use personally, and I personally think it has the best performance among the makeup removers I've used. It doesn't hurt the skin, it's gentle and moisturizing, and the most important thing is that the ingredient list is very clean."

"I always think that the effect of cosmetics is only one aspect, and safety is more important, especially for products like makeup removers that directly face our skin, safety is the top priority."

Liu Tianxian saw Fan Xiaopang's eyes and spoke at the right time: "Cosmetic safety is indeed very important, because many side effects are very troublesome, and even irreversible, which is far from being compensated by some stronger effects and money."

"..."

Outside the live broadcast room, Wei Yang looked at the barrage, and then looked at the topic of the two people's chat, and asked someone to take the prompt board and write something.

[Continue to highlight the core advantages, you can talk more about safety, one party explains, the other party affirms]

Fan and Liu saw the prompt board and started chatting according to the prompts. Whoever has something to say will say it, and the other party agrees.

This is also a skill of live streaming. It is easy to understand that highlighting the core advantages makes the audience know that this is a good product, and it can also select the audience.

Many people who do not buy things in the live broadcast room do not understand why someone would buy things in the live broadcast room?

It is not that there is no online shopping. If you want something, just go to the e-commerce platform to choose it. When someone calls you family, many people will spend money. It is too stupid.

In fact, this is not enough understanding of live broadcast e-commerce.

There is indeed no shortage of some innocent people who spend money just because the anchors fool them, but most consumers are relatively rational.

They buy things because they need these things.

For example, you like to eat, and then you find that several snacks sold by an anchor look good, the appearance is excellent, the price is relatively appropriate, and the introduction is tempting, so you naturally have the urge to consume.

And in the eyes of another passerby who never eats snacks or does not want to buy snacks online.

Although I can't figure out the logic here, combined with some bad reviews and chaos of live broadcasts, I will judge it as being fooled by the anchor.

Therefore, most of the time, e-commerce live broadcasts are actually casting a wide net and waiting for the fish to come to the door automatically.

200,000 people watch the live broadcast, and as long as 1% of them are willing to spend money, that's 2,000 orders. The anchor earns money from these 2,000 people, and they care about these 2,000 people the most.

For some anchors, the remaining 99% and more people who don't watch the live broadcast are just a number in the live broadcast room, or even not a number.

Including Perfect Diary's live broadcast room, there are also hundreds of thousands of people, but most of them are just joining in the fun, and only fans and target users will spend money.

Fan and Liu continue to highlight their core advantages, which will naturally attract users who have a safe demand for makeup removers. If they think the price is right, they will naturally donate generously.

At the same time, Fan and Liu cooperate, one side introduces and the other side affirms, which not only deepens the impression, but also grasps the audience's herd mentality.

The vast majority of the audience is herd mentality!

Someone throws out a point of view, you believe it a little, but you will also be skeptical. At this time, another person agrees with this point of view, and the voice of two people is louder than one person, and you will subconsciously believe it. If the barrage leads the rhythm, it will be more affected.

So the live broadcast room often needs someone to support the joke, just for this reason.

In addition to the above operations, the herd effect mentioned earlier that the goods should be released in batches is also an application of the herd mentality.

This is to make you feel lonely that others can grab it but you can't, increase your urgency, and promote consumption.

Some live broadcast rooms will also create some atmosphere, amplify your emotions and consumption desires, and make you feel that it is not appropriate not to spend money, and you will lose money if you don't spend money.

The top anchors who play live broadcasts are all psychology experts, trying their best to get money out of the pockets of netizens.

Anyway, it is full of routines, both good and evil, so it is not without reason that live broadcast e-commerce is despised by many people.

Perfect Diary's live broadcast room also has routines, otherwise the sales effect is not ideal, but basically they are conventional techniques, too deep and too evil are useless, and even a lot of benefits are issued.

After all, it is a brand, not a one-shot deal, it has to go by word of mouth and accumulate repeat customers.

Wei Yang formulated this kind of daily soft advertising live broadcast routine for Fan Xiaopang for this reason. It is better to sell less and not be eager for quick success.

Consumers are becoming more and more savvy. If they want a good brand reputation and good product sales, they should try their best to exchange sincerity for sincerity.

Wei Yang did not stay at the scene all the time. Seeing that Fan Xiaopang and the others were making good progress, he went back to the office to look after the children, occasionally scanning with his mobile phone.

Wow, Fan Xiaopang was really willing to take risks. In the last stage of the live broadcast, he directly removed his makeup, washed his face and took care of his skin.

No makeup on!

Not many female stars have the guts to do this. After all, stars didn't grow up drinking fairy water. Maybe their bare face is not bad, but there is a gap between them and makeup.

After all, most female stars make a living by their faces. If your appearance declines, no matter what the reason is, it will have an impact.

That is Fan Xiaopang, who is still very good without makeup and is not afraid of those negative effects.

Even so, it is for his own business. If he changes to other endorsements, Fan Xiaopang is not afraid of bare face and will not do such a thing.

Anyway, Liu Tianxian next to him did not make as much sacrifice as Fan Xiaopang, just tried lipstick and some makeup products that did not affect the makeup.

After the live broadcast, Fan Xiaopang's team celebrated again, and then came to the office.

Wei Yang glanced at it. Fan Xiaopang seemed to be bare-faced, but based on his experience, he should have put on a light makeup, similar to the kind of fake bare-faced makeup.

Tsk tsk, this is to guard against Liu Tianxian!

Although the live broadcast room seems to be bare-faced, there is actually a beauty filter to back it up. Anyway, on the screen, even if Fan Xiaopang is bare-faced, she still has a kind of pity-like feeling of simplicity, not much inferior to Liu Tianxian.

If in reality, without the blessing of filters, the difference between bare-faced and full-faced is different.

No matter how confident Fan Xiaopang is in herself, she can't stand Liu Tianxian next to her. She doesn't want to be overshadowed by Liu Tianxian in terms of appearance, let alone in front of Wei Yang.

Wei Sanshao has woken up. When he saw his mother coming back, although he didn't reach out or shout, he kept looking at her.

Fan Xiaopang was a little tired from the live broadcast, but he was in good spirits. He took his big baby son and took a bite directly, then looked at Boss Wei excitedly.

"Guess how much we sold today?"

Wei Yang raised his eyebrows: "One hundred million?"

"Uh..."

Fan Xiaopang choked, and Liu Tianxian next to him couldn't help but laugh. This question can be asked to anyone, but it shouldn't be asked to Wei Yang, the richest man in China. His wealth and vision are not ordinary.

In fact, she was wrong. Wei Yang's vision is high not because of his wealth, but because he has seen the peak period of the live broadcast e-commerce platform. One hundred million is really not a lot.

Even in 2018, when live broadcast e-commerce is rapidly rising, one hundred million is not a particularly remarkable achievement.

"It's not that much, but it's not much different. It's the best result since our company's live broadcast. It seems that we can try more later. Double Eleven will be a big wave."

Fan Xiaopang didn't have as big an appetite as Wei Yang, and was very satisfied with the data.

She didn't resist live broadcasting. After all, selling tens of millions of goods in one night was enough for her to give up some of the so-called big star's reserve and airs.

Not to mention that these tens of millions of goods are only part of the profit, and the derived brand value is the most valuable.

If this trend continues, Perfect Diary may really become the pride of domestic products, and its market value will be difficult to estimate. It is worth considering not being a star or changing careers.

However, Wei Yang opposed Fan Xiaopang's enthusiasm for live streaming.

Fan Xiaopang can live stream, but the frequency must not be so high.

Scarcity makes things valuable!

This is because Fan Xiaopang and Liu Tianxian sell well. The live streaming skills and routines are good, but the most important thing is the popularity of the two big stars.

Why do celebrities keep a sense of distance and mystery? It is because they are too familiar and worthless.

It is rare to live stream and sell goods. Many fans are willing to buy it for support and even passers-by for the sake of novelty. But if you broadcast every day, you will become a star salesperson from a star. The surprise is gone, the sense of scarcity disappears, and the effect of selling goods will not be ideal.

Moreover, Fan Xiaopang is the boss of the company. He can rush to the front line, but he cannot limit his vision to the front line.

"I think your company's e-commerce team should continue to expand. Don't just consider e-commerce platforms and live streaming e-commerce. Short videos, Xiaohongshu, Zhihu, Bilibili and other platforms are all huge markets. The physical industry should have Internet thinking..."

After giving a lot of suggestions, Wei Yang looked at Fan Xiaopang and said a famous saying of capital.

"Under the premise of ensuring product quality, marketing is above all else."

To be precise, there are only the last six words, and the first one was added by Boss Wei, who still has a conscience.

Not only is he afraid that Fan Xiaopang will be a street lamp, but he also really thinks so. The two complement each other. Only good products can maximize the marketing effect. If you walk on one leg, either the company can't get up, or you can only make some quick money, and the company can't go long-term.

"Then the physical store..."

In fact, Fan Xiaopang and Wei Yang have discussed the development of Perfect Diary more than once.

Perfect Diary imitates Xiaomi, takes [cost-effectiveness] as its core advantage, and focuses on e-commerce as its development focus. It has even become the number one beauty brand in sales on some e-commerce platforms. All of this is Boss Wei's idea.

Of course, there are also disagreements. For example, Fan Xiaopang and some of Perfect Diary's senior executives hope to set up physical stores.

The cosmetics industry is actually inseparable from physical stores. Many users tend to go to physical stores, and many supporting services also require the cooperation of physical stores.

In addition, Perfect Diary's reliance on e-commerce is risky. After all, this is equivalent to handing over sales to e-commerce platforms and being restricted by them.

A few casual operations can cause a heavy blow to Perfect Diary's sales, which is fatal to the company.

Therefore, Fan Xiaopang will actively develop relatively more independent e-commerce live broadcasts and offline physical stores to enrich Perfect Diary's sales channels and services.

Moreover, the construction of a large number of physical stores will not only help Perfect Diary to complete, but also attract investors and significantly increase its valuation.

After all, the online performance of Perfect Diary is already very good. If it adds hundreds of stores and flourishes both online and offline, a market value of tens of billions will not be a dream.

Therefore, even though they had differences with Boss Wei, Fan Xiaopang and the top management of Perfect Diary still chose to layout the store based on reality.

At most, because of concerns about Boss Wei's judgment, the offline layout is relatively conservative, and the focus is more on the online.

Wei Yang is not demanding. Firstly, offline stores are indeed indispensable in the beauty industry. Secondly, their decision is indeed OK from the current perspective.

Under normal circumstances, it is right to invest in offline stores. The Perfect Diary of the previous life has also benefited from offline stores.

All I can say is that there are unforeseen circumstances!

That's true under normal circumstances, but who would have thought that they would come across a three-year-old mask.

In addition to the pharmaceutical industry, most physical stores have been hit hard. The more offline investment, the worse the losses will be, and it will definitely slow down the development speed.

But Boss Wei couldn't explain it clearly without revealing the secret, and he didn't want to reveal it either.

Now it is acceptable to allow offline losses to be within the tolerance of Perfect Diary and not affect future development too much.

After chatting about business for a while, Fan Xiaopang realized that he had neglected Liu Tianxian and apologized. In any case, he was very hardworking when he came to help today.

"It's okay. It sounds quite interesting. I finally know why Mr. Wei and Sister Bingbing's business is doing so well. It's really amazing."

Liu Tianxian said it sincerely. In fact, the things Wei and Fan talked about were not particularly advanced.

But with the identities of the two of them, especially Wei Yang, the richest man, the people who didn't understand it suddenly felt that it was serious, and those who understood it felt that they had benefited a lot.

This is the filter and halo that comes with high status. No matter how good ordinary people say it, it is still called bragging. No matter how bad the boss says it, it is still a wise saying.

"Okay, it's almost done. Let's go. Let's treat you to a supper as a family of three."

Seeing that the time was too late, Fan Xiaopang asked Liu Tianxian to have a midnight snack before saying goodbye. The latter didn't want to be a light bulb, but he couldn't resist Fan Xiaopang's enthusiasm.

Wei Yang could see clearly that if it was normal, Fan Xiaopang would not be willing to get together with him and Liu Tianxian.

But it was different today when he was leading the child. After all, no matter how popular Boss Wei was, in the eyes of some women, he would lose points if he became the father of a child, and he was not a father of a child.

Fan Xiaopang's move, in addition to declaring sovereignty, may also be a reminder to Liu Tianxian that the water is too deep, so you should not get involved.

Wei Yang did not go with Fan Xiaopang, but left in groups. After all, it was difficult to tell which security guard or passerby took a photo.

Fan Xiaopang was holding the child and walking with Liu Tianxian. It didn't matter if he was photographed, but adding him would be troublesome.

Although it's not a big trouble, avoid it if you can. It's just a matter of waiting for a while.

Moreover, these fun-loving netizens never care about the life or death of the person involved.

Who knows what they will do when they see the photos, such as going to Zhao Liying and Liu Shishi’s Weibo to stir up trouble.

Don't doubt it, these people can really do it.

At that time, it was revealed that Fan Xiaopang had a child. Liu and Zhao's Weibo comment area was very popular, and it was crowded with people who were not too upset to watch the excitement. They fanned the flames, sow discord, and even spread random rumors. I wish Wei Several women were stabbed together.

Wei Yang even thought that if he, Fan Xiaopang and Liu Tianxian appeared together holding the child, these people could ignore Fan Xiaopang and forcefully say that Liu Tianxian gave birth to the child!

In order to keep his ears quiet, Wei Yang stayed and helped Fan Xiaopang win people's hearts.

Fan Xiaopang, the boss, was too rough and a bit snobbish. He only cared about Liu Tianxian who was helping, but ignored the employees below him.

People have been busy for a long time, and many people have been working overtime for several days. Even with bonus wages, taking advantage of the exciting project results, another wave of rewards does not cost much, but it can greatly enhance loyalty and cohesion.

"You, Mr. Fan, have gone to see off the guests first. Before leaving, you told me that everyone has worked hard today. The budget is 50,000. You can sign up voluntarily. You can sing karaoke for supper and take a shower. It's up to you. It's up to you after you spend it."

Wei Yang's words aroused warm cheers from all Perfect Diary employees present.

This team building budget is quite large. There are only a few dozen of them in total, with an average of four figures per person. There is a lot to eat and play with.

In fact, this amount is already stingy for Boss Wei, and doubling it is not much.

But if he raised the team building budget too high, what would happen if Fan Xiaopang and other company executives offered similar rewards in the future, so he restrained himself.

"Long live the boss!"

"Thank you Mr. Fan!"

"Thank you brother-in-law, long live brother-in-law!"

Someone boldly shouted "brother-in-law", which caused everyone to cheer.

Privately, Fan Xiaopang is called Mr. Fan in the company, but these employees are all members of the live broadcast team, because the hierarchy within the company is not very obvious to netizens. Many people call Fan Xiaopang Sister Bingbing in the live broadcast room. Yes, Wei Yang became brother-in-law.

Wei Yang didn't care, transferred the money to a person in charge, waved his hand, and left the scene gracefully amid cheers from everyone.