Who are you calling powerful?
Chapter 710 PPTV’s daily routine is eating, sleeping and playing penguin
"The Longest Day in Chang'an" and "Ode to Joy 3" are the big dramas that PPTV has released for the new year.
Youku's new year dramas are "The Legend of Haolan" and "Rural Love 11" by Si Yatou. A drama with a female lead guarantees traffic, and an old IP harvests the audience of related groups.
Penguin also walks on two legs, bringing out "The Great Lord" starring Wang Yuan and "The Antique Bureau" adapted from Ma Boyong's work and all the actors are powerful. It has traffic and strength.
IQiyi is much inferior this year. The costume romance "*****" and the youth love "Exclusive Memory" are both small-scale projects, focusing on the young people's market.
It seems that iQiyi seems to be in a surrender posture.
But in fact, they can't compete with PPTV in terms of quality. It's hard for them to compete with Penguin in terms of big productions and big IPs. They focus on the young market and give full play to iQiyi's strong ability to produce related themes. At the same time, they avoid direct conflicts and put the big moves behind.
It can also be said that iQiyi is a bit timid, but there is no way, it really can't fight anymore.
In recent years, iQiyi and PPTV have fought, but they have never won. Instead, they have wasted countless resources, and many projects have been affected to varying degrees because of the fight.
iQiyi is not like Penguin, which has a large family and a large business, with a lot of money, resources and IPs. If it wastes, it will waste, and if it doesn't accept it, it will fight.
Youku has declined seriously in recent years, but no matter what, it has Alibaba behind it and someone to cover it.
iQiyi's development is not at the bottom, but it can't stand the lack of strength of Baidu behind it. The pressure from the head office behind it is very high, and iQiyi can't afford it.
In addition, there is another very important point. iQiyi and PPTV have a collision. The advantages of both companies are self-made and content is king, but PPTV suppresses iQiyi everywhere.
As mentioned in the previous article, the rise of Blue Whale absorbed the nutrients of many companies in the previous life, such as Bona and Guangguang.
The rise of PPTV is also that all major platforms have been sucked blood to a certain extent, and the most serious ones are iQiyi, LeTV, and Mango TV.
For iQiyi, it has basically withdrawn from the competition for the first place in the industry.
Rather than trying to stand out and being beaten by the big two, it is better to beat the fourth Youku, stabilize the third position, and then wait for an opportunity.
As for whether the big two will fight and one day kill the third and fourth, iQiyi does not know.
But it knows that if it continues to fight with the big two, it will probably die before the fourth.
The sponsor is not good, which is too fatal!
Even last year, because the performance after listing did not meet expectations, there were rumors that Baidu regarded iQiyi as a [non-core asset] and planned to sell iQiyi's shares. The buyers included Penguin, Alibaba, PPTV and China Mobile.
Later, although this rumor was denied by Baidu, it can be imagined that the internal situation of a company of this level is not peaceful.
Therefore, iQiyi began to change its strategy, and its layout and strategy were obviously more utilitarian, trying every means to buy itself some breathing time.
iQiyi raised the white flag first, and Youku was eliminated soon after.
There is a reason why PPTV looked down on the dead girl "Hao Lan Zhuan". The plot and the acting skills of the heroine were ridiculed. The audience popularity accumulated by "Story of Yanxi Palace" was immediately lost, and the reputation of the new drama collapsed.
"Country Love 11" has stabilized, which is reasonable.
Although this drama has been filmed for such a long time and is very controversial, it can be broadcast all the time and the platform has been buying it because it has its own fixed audience group.
But such a drama can guarantee the basic plate, but it is difficult to expect it to break the circle and become popular.
In this case, Youku can't compete with PPTV and Penguin head-on. It can only drool at the intercepted "The Longest Day in Chang'an" and then write a small essay to complain about PPTV's lack of martial ethics.
At this time, PPTV, which is happy, doesn't care about Youku's sour words. It pulls up its pants and continues to beat Penguin.
After the disastrous defeat of Penguin Video in the summer season last year, the senior management was replaced. Because it learned from the lessons of its predecessors, the opening season was very low-key.
Having just taken office, they don't seek a good start, as long as they can avoid setbacks.
But Penguin wants to keep a low profile, but PPTV is eager to do it.
In the summer war last year, Penguin was defeated miserably, which triggered various negative effects. People on the platform were not scared, but more or less timid.
On the contrary, PPTV, which won a big victory, brought countless benefits to the platform, including senior executives, employees, shareholders and many others. PPTV, which tasted the sweetness, became a belligerent faction.
Whether Penguin is timid or not is up to Penguin. What they have to do is to step on Penguin Video's head to fight for their own benefits.
In the business world, it is not a life-and-death struggle, but you can't stay out of it if you want to hide.
Last year, Penguin Video was the first to provoke in the summer season, and this time it was PPTV's turn to provoke and step on it.
Compared with the disastrous defeat in the summer season, Penguin's fate in the new year season was slightly better, but not much better.
Although all the actors in "Antique Bureau Mid-Game" are talented and their acting skills are beyond reproach, the adaptation has not been recognized by fans of the original novel, and the impression of passers-by is not particularly good.
How to say it, this drama is not bad, it is a mediocre work that is not as good as the best, but better than the worst, and has certain highlights.
"The Great Lord" is even worse, this male-oriented online novel IP that was highly expected has failed again.
The gold content of "Celebrating Yu Nian", the light of male-oriented, is still rising!
"Antique Bureau" has some splashes, but this drama has been a complete flop except for the relevant fan groups.
Even the complaining UP host of B station does not make a complaining video about this drama. It is too small and easy to be attacked by fans. It is really not worth it.
Tian Can Tu Dou is desperate!
"Battle Through the Heavens", "Martial Universe" and "The Great Lord", the film and television adaptations have failed three times in a row, and they are bloody.
Because of Wei Yang's "Celebrating Yu Nian" trilogy, Mao Ni's copyright fee is rising steadily, and he is the top of the online literature world.
And because of Penguin's "Tian Can Tu Dou Trilogy", Tian Can Tu Dou's copyright fee is falling steadily. If it were not for the animation to continue the blood, his copyright price would have almost fallen out of the first echelon from the top of the online literature world.
In addition to Tian Can Tu Dou, the male and female protagonists Wang Yuan and Ouyang Nana were also hit hard by the industry after this drama [? ]
The entertainment industry is very realistic. Because of the traffic, they can praise those top stars to the sky, but if the top stars cannot bring enough benefits, the so-called top value is not as good as some second- and third-tier stars.
Especially in the film and television industry, it is even more straightforward. If you can carry the drama and the box office, you are the top star, and if you can't carry it, you are garbage.
Considering the terrifyingly high pay of the top stars, in the eyes of many crews, they may not even be as good as garbage...
Wang Yuan can be said to be the Tfboy who has participated in the least film and television. Before that, his teammate Wang Junkai's "Tiankeng Eagle Hunting" performed well, and Si Zi also participated in "The Longest Day in Chang'an".
This time, Ouyang Nana, who is also very popular, was pulled to star in the big IP of online literature. It can be seen that the team has ambitions in the film and television level.
But unfortunately, his ability and results cannot match his ambitions.
After "The Great Lord", no big production will easily dare to ask him to be the leading actor. In terms of film and television, he is distanced by his two teammates.
Let alone better development in the music industry, the current Chinese music industry is not as good as before.
Most singers can only rely on fans and variety shows to make a living. Wang Yuan has no representative works and no hard achievements. Most of his "hot songs" and sales are provided by fans. Singer's meal is not so delicious.
Although fans are all stubborn, the development in the following years has clearly shown that he and his teammates, especially Si Zi, are not at the same level at all.
And Si Zi successfully transformed through film and television, became popular, and achieved hard results one after another, which was recognized by a large number of passers-by.
Before the car overturned, he was undoubtedly the first post-00s young actor, and few post-90s could compare with him.
Even after the car overturned, although he was forced to lie dormant, the industry has not given up. After the limelight passed, there is still hope for a comeback. This is the treatment that many young actors dream of but cannot get.
And the starting point of Si Zi's transformation into film and television is the "Twelve Hours in Chang'an".
In the two dramas of the same schedule, teammates have different career developments and very different future prospects. Life is really hard to figure out.
Ouyang Nana is worse off than Wang Yuan, at least the latter still has a group of fans, and in the short term, she can still rely on other fields.
The former was directly surpassed by newcomers one after another from the leading position of 00 flowers, and once felt that "there is no such person". The most impressive thing is not that the sisters are riding on the popularity, but that they are the representatives of positive energy artists in Taiwan.
There is no way, the biggest selling point of these sisters before was Taiwan + talented girls.
This character setting is not useful after she grew up and did not make impressive achievements. Coupled with the most critical lack of appearance, it is inevitable that she will be lost in the crowd.
Fans are distressed and comfort the two idols who have just become adults, and Tiancan Tudou has also been ridiculed and encouraged by book fans.
But PPTV still honestly plays the role of the big devil, without considering their situation at all, bombarding "The Great Lord" and beating the dog when it is down.
As of the Spring Festival, the data comparison between PPTV's two dramas and Penguin's opening drama has reached a terrible level.
Even Boss Wei couldn't stand it anymore. He didn't want to let Penguin go because he was soft-hearted, but he felt that PPTV's behavior was suspected of "cheating" the bonus.
The weak defeated the strong, and beat a boxing champion. No matter how much bonus was given, it was not excessive.
In an equal duel, if you beat an evenly matched opponent, it was okay to give a generous bonus.
Even if you face a slightly weaker opponent, it is worth a big reward if you spend a lot of effort to take him down.
But if you beat up a "disabled person" who has no power to fight back, no matter how easy the victory is, it always feels like a loss to give out a lot of bonus.
But you still have to give out what you should give. If you fool your subordinates, they will fool you in the future.
You don't give bonuses for beating up "disabled people", right? Then I will artificially create a boxing champion, a film and television platform, who can't act...
…
At the end of the year, Boss Wei frequently appeared in several companies under his name and participated in some official activities.
These were indispensable in the past, but this year my status has changed, so there are more activities in this regard. I recorded more than 20 VCRs alone, expressing New Year's greetings to some industries, units and related groups.
It was not until the 29th day of the twelfth lunar month that Wei Yang completely stopped these chores and spent the New Year with his family.
After the unremitting efforts of Boss Wei, this year's shift schedule was finally compromised with all parties.
It is unrealistic to run around everywhere in one day, so it is still divided according to talent. The 29th day of the twelfth lunar month and the 30th day of the lunar year belong to Zhao Liying, and the first and second days of the lunar year belong to Liu Shishi. After that, Wei Yang made a special trip to Beijing to stay with Fan Xiaopang for a few more days.
As for Da Mimi and others, it is not that they do not have a chance, but it all depends on luck and the specific operation of Boss Wei.
If they put them all in Yunhua Mansion, they may as well spend the New Year in Gubei No. 1, and go to COFCO Seaview No. 1 on the first day of the first lunar month.
The disadvantage of doing this is that it is a bit troublesome for parents, but Comrade Wei and his wife are used to it. It is troublesome, as long as they are safe during the New Year.
Zhao's father and mother also spend the New Year in Shanghai. Since Zhao Liying became pregnant and Wei Ershao was born, the two elders basically come to Shanghai to celebrate the New Year.
The main reason is that it is inconvenient for her and Wei Yang to take the children back to their hometown. It is safe and worry-free for the two elders to come to Shanghai. Staying in Shanghai for a while after the New Year can also make Zhao Liying show her filial piety.
When the two elders come to Shanghai, the brother-in-law Zhao Jianfei will naturally come with them, but this year is special. This guy brought his girlfriend.
To be more precise, she should be his fiancée. Both parties have met their parents. At that time, Zhao Liying also went back to her hometown and expressed her approval for this sister-in-law. They are expected to get married in the first half of 2019.
Zhao Liying met her once, but Wei Yang never met her. He was busy at that time, so he just greeted her twice on the video call.
Although Wei Yang has never met this cheap sister-in-law, he still knows some information about her.
She is an alumnus of the same university as her brother-in-law. She is currently working in an advertising company. It seems that she is still in the management level. She has good ability. The annual salary + bonus is said to be more than 500,000. Considering her current age, she is already quite good.
However, compared with annual salary and ability, the Zhao family still values her family background.
She is from a second-tier city in Hebei Province. Both parents are teachers. Her father is also a university teacher. It can be regarded as a highly educated family. There are two daughters in the family. The elder sister married a policeman and worked as a teacher locally. The personal work and emotional experience are relatively simple.
How to say it, the conditions are not particularly good, at least for Zhao Jianfei who relies on his sister and brother-in-law.
But there were no obvious flaws, and he liked it, and the other people in the Zhao family didn't have high requirements, so no one objected.
"Wang Han, right? Come on, don't be polite when you come to my house. We didn't meet before, so this time I'll make up for it with a gift."
Wei Yang handed over a box. He didn't know what was inside. Zhao Liying prepared it, and it wouldn't hurt her brother anyway.
"This..."
Wang Han, the cheap sister-in-law, didn't dare to take it. After Zhao Jianfei reminded her twice, she stood up and took it with both hands.
"Thank you... brother-in-law."
After a few simple chats, seeing that Wang Han was frighteningly reserved, Wei Yang didn't make things difficult for them, and asked the couple to go back to the room to rest. When they entered the bedroom, Wang Han breathed a sigh of relief.
Zhao Jianfei couldn't help but joked: "You are usually so arrogant to me, but you almost scared me to death just now."
Wang Han was young and could earn 500,000 yuan in an advertising company. In society, he was considered a golden-collar elite. Usually, he was not only vigorous and resolute, but also had a bold and decisive personality. As a result, when facing Boss Wei, he stuttered.
"Nonsense, the richest man, our boss has to bow and scrape when he sees him. How can I not be nervous when I meet such a big shot for the first time?"
When Wang Han and Zhao Jianfei first started dating, she didn't know that his sister was Zhao Liying. Later, she was excited and nervous when she found out.
When her parents met before, she was very nervous when she met Zhao Liying for the first time, but Zhao Liying's biggest identity label is still a star, so she can still keep her mind stable.
Boss Wei is different. There are too many halos on him. He curses and laughs online, but it's really stressful to meet him in private.
Just like many people who tease or ridicule Xiao Ma Ge and Jack Ma online, they are so mean in reality that they want to call him dad. If the other party chats with you in a friendly manner, few can remain calm.
Especially when she met him for the first time, it was a bit like an "interview".
It's no exaggeration to say that with Boss Wei's influence in the Zhao family, if she rejected her, Zhao's father, Zhao's mother and Zhao Liying would never stand on her side. Even Zhao Jianfei is hard to trust, so the pressure is even greater.
"You need to work on your mentality. The first time I met my brother-in-law, I warned him to treat my sister well. At that time, he listened to my lecture and his attitude was very correct..."
Just as he was bragging, there was a knock on the door, and Wei Yang's voice came from outside the door, with a hint of playfulness.
"Ahem, Jianfei, are you asleep? If not, come downstairs and help me put up the Spring Festival couplets."
Wei Yang's voice was relatively calm, and Zhao Liying's voice, which followed closely, was obviously full of anger that could not be concealed, so that the tone was a little floating.
"Come out quickly!"
Bang~
Pa~
This was the sound of Zhao Jianfei hitting the head of the bed in fear, and then falling off the bed in a hurry. Well, it could also be the sound of being slapped in the face...
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