Who are you calling powerful?

In June, Boss Wei returned to Shanghai to celebrate his eldest son's 2nd birthday, and attended the half-year summary meeting of Blue Whale and PPTV.

Rather than a half-year summary meeting, the discussion was more about the layout for the summer season.

PPTV is relatively simple, mainly focusing on dramas and variety shows.

The main projects of dramas include the main theme "Ice Breaking Operation", the purchased family drama "Little Joy", the urban idol drama "Dear Love", and the ancient costume adventure suspense theme "Song Youth".

There are also projects that are inferior in all aspects, including the Republic of China spy war drama, military drama, youth drama and many other themes.

Of course, the most important drama in the entire summer season is "Chi Le Chuan" starring Boss Wei himself.

"Snow Swordsman" was originally scheduled to be launched in the summer, considering that it is a costume drama with a luxurious lineup like "Chi Le Chuan", so it is more or less a bit of a collision. In order to avoid cannibalism, it is still postponed.

There is nothing to say about variety shows. In the past two years, the variety show market has been iterating very quickly, and the audience's taste has also changed very quickly, plus the platform is involuntarily rolling.

Even those ace variety shows have inevitably fallen into some controversy and troughs. Some have made smooth transitions, while others have become more and more difficult.

Therefore, the variety show group is now pursuing some short-term and fast gameplay, focusing on some small circles and program creativity, such as singing, vocal music, sports, celebrity work, celebrity restaurants, celebrity inns, etc., segmenting the market and vertically targeting the corresponding audience groups.

At this stage, it is really hard to come up with another phenomenal variety show that will become popular among the whole people.

Fortunately, as variety show giants, PPTV and Blue Whale have a deep foundation and enough cards to play in their hands. Even if the variety show market changes greatly, they can keep their pace.

In terms of current market share and profitability, the Blue Whale system still ranks first in the industry.

Compared with PPTV, Blue Whale has to worry a little more, that is, movies.

After the big explosion of the Spring Festival, Blue Whale's summer season will be relatively low-key.

Although four films produced and invested in were released, they were all medium-sized investments and not very popular, with the main theme as the main theme.

After all, this year is the 70th anniversary of the founding of the People's Republic of China. Blue Whale has invested a lot of energy in the main theme and put the main dish it thinks is in the National Day period.

However, what Blue Whale did not expect was that Boss Wei actually asked about the arrangements for the summer season. After the summary meeting, he also called the directors and producers of two of the films to have a private chat.

The people of Blue Whale were a little confused. Even if Boss Wei cared about the summer season, it should be the most promising "Heroes of Fire".

Why is he most concerned about the two films that are relatively unappreciated by the company among the four summer season films?

"Gutian Military Call" is okay. This movie is a main theme, and the characters involved are relatively key. Boss Wei personally participated in the script research meeting. Although he did not visit the set during the filming, he also greeted him many times and inspected the post-production.

Everyone also understands that this kind of theme and plot is destined to be difficult to get a good box office, and it may even become one of the few money-losing works of Blue Whale.

But this kind of movie is not made for making money, and it cannot be calculated only for economic accounts. In such a special situation, it is reasonable for Boss Wei to pay attention to it.

And another animated film "Nezha: The Devil Child Comes into the World" is the real point of everyone's wonder.

Today, because of the big movie series "Journey to the West: The Return of the Great Sage", "Big Fish and Begonia" and "Boonie Bears", the animated film market is no longer the barrenness of the past, but has become a new small blue ocean.

But the reason why it is called a small blue ocean is that although its market prospects are good, it is indeed not big enough.

Among many Chinese-language film types, animated films are better than martial arts films and horror films, which are either lonely or limited, and are far inferior to youth, suspense, military and other themes that have developed well in recent years.

Science fiction used to be unpopular, but when "The Wandering Earth" was released at the beginning of the year, it immediately became a hot science fiction movie, and animated films can't touch others.

At present, the highest-grossing animated film in China is Hollywood's "Zootopia", which is only more than 1.5 billion yuan.

There are several other animated films with a box office of over 1 billion yuan, mainly from Hollywood. There is only one Chinese animated film, which is "The Monkey King: Hero is Back" produced by Blue Whale.

The second-ranked Chinese animated film at the box office is the "Boonie Bears" series released during the Spring Festival at the beginning of this year, with a box office of nearly 700 million yuan.

Although Blue Whale Cloud does not attach much importance to "Nezha: The Devil Child Comes into the World", it is only relative to other summer movies.

If it is just the category of animation, it is still quite optimistic, otherwise it would not be arranged to be released in the summer under the banner of Blue Whale, with an expected box office of 500 million to 1 billion, directly targeting the first echelon of domestic animated films.

There are even a small number of people who are quite ambitious and have thought about breaking the box office record of Chinese animated films held by "The Monkey King: Hero is Back".

If they are more arrogant, they will do "Zootopia", but that's all.

The market for animated films is so big, and Hollywood's well-known IPs only have a box office of over 1 billion yuan. What about impacting 2 billion yuan? That's a bit of a fantasy, and you will be laughed at if you say it out.

Therefore, everyone can't help but wonder, even if "Nezha: The Devil Child Comes into the World" really makes over 1 billion, it won't be enough to alarm Boss Wei to personally encourage him.

Nowadays, as the scale of Blue Whale and PPTV is getting bigger and bigger, any project worthy of Boss Wei's appearance must be worth more than ten digits.

The expectations for "Nezha: The Devil Child Comes to the World" are not low, and the expectations for "The Bravest" and another love movie are even higher. Moreover, the cast and other things are impressive. As a result, the person in charge was so angry that he didn't get summoned by Boss Wei.

However, there are also people who think they are smart and can see the door. A deputy director of the film department came up with his own analysis.

"You think too shallowly. Although the boss values ​​efficiency, he doesn't just look at money."

Many executives nearby nodded. This is also a recognized cognition by many people, that is, Boss Wei, as a peerless business genius, started from scratch and became the richest man in China in just ten years. He is definitely one of the most profitable people on this planet.

If he really wanted to be profit-driven, he would have invested his energy in more profitable investments and games.

Although Blue Whale and PPTV are one of the most important business territories under Boss Wei, in terms of money-making ability, they are really not as good as Red Shark and Green Crab.

Green Crab Investment is OK, many of them are fixed assets and stocks, and as an investment company, there are many restrictions, and there is no sense of achievement in building the industry leader of Blue Whale.

Red Shark is a well-deserved gaming giant. The profit and market value increase in the past two years have made Blue Whale and PPTV jealous.

Some people also think that with Boss Wei's ability and resources, if he sets foot in some broader industries, such as the technology sector.

In time, it may not be impossible for a super technology group to dominate the world, punching Apple and kicking Tesla, but this guy likes entertainment and is fascinated by the female stars in the entertainment industry, wasting his ability.

Boss Wei: "..."

You really overestimate me, I'm really not that awesome, my current achievements are purely cheating + 100 million luck...

Boss Wei himself has his own ideas, outsiders don't know the inside story plus various legendary halo filters, so many people have their own ideas about his concentration on the entertainment industry.

Including Wei Yang's previous chairmanship of the Film Association, there are many opinions.

There are some supporters of conspiracy theorists Boss Wei or capital completely controlling the film industry, but there are also many people who hold a positive view that Boss Wei truly loves movies and is truly dedicated to the Chinese film industry.

Blue Whale executives, combined with Boss Wei's own wealth and his preference for the entertainment industry, support the latter statement more.

However, their filter is not so deep, but they take a more realistic perspective, that is, Boss Wei really wants to do something for Chinese films, but it is also mixed with a lot of fame and fortune.

Especially since Boss Wei is not short of profit, he values ​​fame even more!

This name is not fame, but reputation, that is, Boss Wei's outstanding contribution to the entire Chinese film industry.

It has to be said that these people have been with Wei Yang for so long, and they can more or less taste some of Boss Wei's true thoughts.

With this dish, Boss Wei actually has a basis for his interest in "Legend of Nezha: The Devil Boy".

"Boss, you have tasted the sweetness of "The Wandering Earth", which has set off a sci-fi craze in one go. How can you not want to do it again?"

"But how can the miracle of "The Wandering Earth" be replicated so easily?"

"Are you stupid? If you can't reach 5 billion, there is always hope for 2 billion. Even if it only reaches 1 billion, it will be the second Chinese-language animated film to break 1 billion. Is this a new achievement in the development of Chinese-language films since you became chairman?"

"Oh, I understand."

"I understand too. Let's judge by box office. What the boss looks at is the overall breakthrough of Chinese-language films. "The Bravest" is It is not a big deal to get 2 billion for a mainstream theme, but it is a political achievement for an unpopular theme like an animated film to get 1 billion. "

"My goodness, if he is the boss, he should learn how to find this entry point."

"Of course I should learn. I plan to change the focus of the publicity of "Nezha: The Devil Child Comes to the World" later. How about the rise of Chinese comics? Tsk tsk, this wave of cooperation is good, the boss is proud again. I don't know the position of the director... ahem, hello, boss."

Several executives stood at attention in fear, and there was silence. Wei Yang entered the meeting room expressionlessly and took away the bracelet that fell in the drawer of the main table after the meeting.

Then he turned around and left the meeting room. Before everyone who was sweating could breathe a sigh of relief, Boss Wei half-pushed the door in again.

"Make a few more copies of that publicity plan. I didn't cooperate well this time, and I didn't have any face. You should consider your deputy director first."

After that, Wei Yang left the meeting room again. The deputy director who was just smart and talking turned pale.

I am making publicity plans? Or find a headhunter?

Wei Yang, who left, did not take it seriously. Although he was "cricketed" by his subordinates, he could leave. Who doesn't talk nonsense about the leader?

Even this is not crickets and nonsense, at most it is to deconstruct the leader's intention and then misinterpret it.

Moreover, Wei Yang asked him to make a publicity plan, not to punish him out of pettiness, but to give him a chance.

If this guy didn't run away and gritted his teeth and held on, "Nezha: The Devil Boy Comes to the World" would still get the same brilliant results as in his previous life, and he would also become a meritorious official. Maybe he would really have hope in the future to fight for the position of director.

Wei Yang recalled the discussion he had just half-eavesdropped on. He didn't expect that his emphasis on "Nezha: The Devil Boy Comes to the World" would lead to such a misunderstanding.

He really wanted to gain fame, and he really wanted to use the breakthrough of this animated film to add some political achievements to himself.

But Boss Wei is not profit-seeking. The movie "Nezha: The Devil Boy Comes into the World" is an independent production of Blue Whale. If it can reach 5 billion+, it will be a solid profit. Wei Yang has to pay attention to it.

"These people need to improve their vision."

Although he complained, Wei Yang knew that he could not blame the Blue Whale executives.

"Nezha: The Devil Boy Comes into the World" is a project that violates market common sense, just like "Wolf Warrior 2".

If he hadn't cheated, and someone told him that this movie was expected to hit 5 billion when the animation market had not yet risen, Wei Yang would definitely think that the other person was crazy.

Not only are the Blue Whale executives so "short-sighted", the main creative team of "Nezha: The Devil Boy Comes into the World" is not as good as them.

The Blue Whale executives are well-informed and know the power of their own resources. They dare to benchmark the first echelon.

These main creators are much more conservative. Basically, they are 300 to 500 million, and there are many who only aim to break 100 million.

It is not an exaggeration. The animation film market has been improving in recent years, but apart from big children's IPs such as "Boonie Bears" and "Pleasant Goat", only "Journey to the West: Hero is Back" and "Big Fish and Begonia" have made a splash.

The influential "One Hundred Thousand Bad Jokes 2" and the well-received "Wind and Rain Curse" have only broken 100 million.

Many animation films with good reputation and reviews have only a box office of tens of millions.

Therefore, compared with the outside world's optimism, the perspective of animation practitioners is actually more pessimistic.

It is precisely because of this that when Boss Wei personally communicated with them, encouraged them in various ways, and gave them all kinds of support, the entire creators of "Nezha: The Devil Boy Comes to the World" were very moved.

They understand that Boss Wei's status and reputation in the film and television industry are so high.

Directors and producers such as Wu Jing and Guo Fan are grateful for Boss Wei's help.

He is really a real Bole who helps people in times of need!

The emotional value is full, the support treatment is full, and when the future is uncertain, meeting such a boss and sponsor is like Zhuge Liang meeting Liu Bei, and you will immediately understand why the ancients said that a scholar will die for his confidant.

Wei Yang has become accustomed to this, and sometimes even deliberately pursues this.

Really, the effect is very good!

In his previous life, Guo Fan was known as the succubus in the entertainment industry, fooling people everywhere, but now I guess this title will not be given to him.

Boss Wei is the real succubus. Even if he puts aside his status and position, he can still get a lot of responses in the entertainment industry just by relying on his personal charm and popularity.

And the word succubus for Boss Wei has two meanings.

Not only does he have a wide network of contacts and high prestige, people everywhere bow down to him and help him with all their strength, but he is also very lethal to women and some men...