Who are you calling powerful?

It was rare that Liu Shishi and Zhao Liying were not in Shanghai, and Fan Xiaopang was in Beijing and could not come over. He was alone at home with his three kids, and the four of them played every day. Boss Wei was very happy.

Li Jiahang and the second beauty from Xinjiang Province asked him to go out to play football and date, but he refused.

Zhao Liying and Liu Shishi soon found out that Wei Yang had brought the three brothers of the Wei family together.

Especially Liu Shishi, the eldest brother's mouth could not hide anything at all, even if his mother did not ask, he would reveal it himself.

On the night when the third brother arrived, during the daily video call, the eldest brother told his mother that he had seen another younger brother.

Zhao Liying was a little late, and the second brother was not as open-mouthed as the eldest brother, and basically only spoke when asked.

Xiao Zhao was very thoughtful. Based on past experience, he guessed that Wei Yang might bring the eldest and the second brother together, so he asked if they were bullied, and as a result, he asked the third brother about it.

Although the two knew, it was useless.

One was abroad, and the other was busy filming. Not only was it out of reach, but the key was that this matter could not be stopped.

Not only was Wei Yang behind the scenes, but the old couple Wang Yunping were also important accomplices. No one wanted to jump out and become the villain who destroyed the harmony of the Wei family. They told their nanny to keep an eye on the children and not let them be bullied, and then they turned a blind eye.

Fan Xiaopang was kept in the dark for several days before he learned the truth from the nanny.

There was no way. With the cold personality of the third child, it was difficult for his mother to get any information from him.

Although the nanny knew, Boss Wei had greeted her on purpose, and she knew the rule of not spreading gossip, so Fan Xiaopang didn't ask, and she couldn't say too much.

So, the third child had been in the Magic City for almost a week before Fan Xiaopang figured out what was going on.

Fan Xiaopang was more straightforward than Zhao and Liu. He went to the Magic City that day, but he stayed overnight and most of the day, and then left alone.

At first, she thought about taking the children away, but after seeing her son and the eldest and second child having fun, eating more, talking more, and smiling more, she hesitated again and again, and finally agreed to Wei Yang's approach.

Of course, she didn't let Boss Wei have an easy time.

On the day when Fan Xiaopang returned to Beijing, Boss Wei didn't come out of Tomson Yipin until the afternoon.

Thirty is like a wolf, forty is like a tiger, Fan Xiaopang is approaching forty, he is like a wolf and a tiger, and when he gets crazy, he is even more vicious.

Boss Wei is even a little lucky that Zhao Liying and the others can't come back, otherwise they will take it out on him, and the supplements he hid for after the age of thirty-five will have to be used in advance...

…

When Wei Yang was at home taking care of the children, the summer season was also a one-off performance.

In late July, "Nezha: The Devil Child Comes to the World" finally began to be released.

With the support of Blue Whale, this animated film won 30% of the screenings at the beginning, which is a treatment that is usually only available to popular summer movies.

Even if the competition in the summer season is fierce, some popular movies may not even get more than 30% of the screenings.

In addition to the screenings, Blue Whale also rarely uses the star bombardment publicity tactic.

This tactic is very simple, that is, the Blue Whale system and related stars collectively recommend and promote on major Internet platforms. Considering the number and quality of Blue Whale system stars, the coverage and influence of the publicity are terrifying.

However, Blue Whale is very cautious about this move!

The more such a big move, the less it is used, the better the effect. If it is abused, it will reduce the gold content and influence, and even cause resistance and disgust from many people.

So far, this move has not been used a few times.

The last time was "The Wandering Earth", and the time before that was "Dying to Survive", which was basically based on movies, and it was the kind with high reputation.

This time, "Nezha: The Devil Boy Comes to the World" also used this trick. Even though they already knew that Boss Wei valued this movie, the publicity team was still shocked.

The day before the release of "Nezha: The Devil Boy Comes to the World" and the day of the premiere.

Hundreds of Blue Whale-related stars, big and small, such as Wei Yang, Fan Xiaopang, the three beauties of the Fairy Sword, the two beauties of Xinjiang Province, Zhang Ruoyun, and Lu Han, have concentrated on Weibo, Douyin and other platforms to promote the movie.

The momentum was so great that it directly dominated the Weibo hot search list. Later, many stars and big Vs who had not greeted but wanted to flatter or just take advantage of the popularity also joined in.

Passersby who were not clear about the situation wondered where this movie came from and why it was so grand.

Platforms such as Zhihu and Douban even spread some excessive associations, such as a work of a certain prince and princess for fun, etc.

Amid the hustle and bustle, the first-day box office results of "Nezha: The Devil Boy Comes to the World" also came out.

Including the preview and pre-sale box office, it is about 220 million, ranking first in the same period!

This data is not particularly good, but it is also very beautiful. The most important thing is that "Nezha: The Devil Boy Comes to the World" took more than 60% of the box office of the market on that day with 30% of the screenings.

It is said that laymen watch the excitement, while experts watch the doorway!

Ordinary people don't understand the film market. Seeing such a big fanfare, the box office only reached 200 million on the first day, which is embarrassing. A few people who don't like the Blue Whale series have already started to laugh at it online.

But experts can keenly see the prospects of "Nezha: The Devil Boy Comes into the World" from the difference between the screening and the market share.

This movie has huge room for box office growth!

As expected, the screening of "Nezha: The Devil Boy Comes into the World" jumped to 40%, and the box office data rose instead of falling, reaching 250 million in one breath.

Blue Whale was overjoyed, and the boss had to have a sharp eye to see that "Nezha: The Devil Boy Comes into the World" had the potential to be a hit.

As for the crew of "Nezha: The Devil Boy Comes to the World", they were all simply dumbfounded.

As mentioned earlier, the current domestic animation film market is said to have great potential, but in fact there are many difficulties.

Therefore, a considerable number of people in the production team of "Nezha: The Devil Boy Comes to the World" are relatively pessimistic, and the expected box office of the movie is only over 100 million yuan, and even worse, the box office expectation is only eight digits.

Later, the movie was favored by Boss Wei and strongly supported by Blue Whale, and everyone's confidence was raised.

But most people only thought it would be 500 million to 1 billion, and the most optimistic thing was to break the box office record of "The Monkey King: Hero is Back", the best performing animation movie.

As a result, it took only a little more than two days for the box office to directly exceed 500 million.

Let alone "The Monkey King: Hero is Back", the highest-grossing animation movie in the mainland, "Zootopia", seems to be no problem, right?

However, these people soon found that they still underestimated this movie.

What is "Zootopia"?

If you want to do it, do "Wolf Warrior 2" and "The Wandering Earth". The emperor takes turns to do it, and this year it's my turn.

This is the first place in film history. Military and science fiction themes, which were previously in the same boat, are expected to take it. Why can't animated films take it?

There is no way. It's not that they are too crazy, but that "Nezha: The Devil Boy Comes into the World" is too powerful.

Starting from the third day of its release, the film's screening rate soared to more than 45%, and it has not dropped in the following days.

It is understandable that the weekend box office exceeded 300 million, but the box office on Monday, Tuesday and Wednesday weekdays remained at 180 million to 220 million, which has already shown that this movie has completely become popular.

On the premise of ensuring that the quality can satisfy the viewing experience of most audiences.

The outbreak of "Wolf Warrior 2" is the rise of patriotism after the national self-confidence has been enhanced.

The phenomenon craze of "The Wandering Earth" is the rise of domestic science fiction films and the audience's support for the film industry.

And "Nezha: The Devil Boy Comes into the World" also has its own explosive topic, the rise of domestic animation + Chinese cultural mythology.

Needless to say, the rise of domestic animation, one of the major factors for most audiences to go to the cinema is to support domestic animation.

The success of "Nezha: The Devil Boy Comes into the World" is very accidental, but also inevitable.

In fact, the success of "Nezha: The Devil Boy Comes into the World" is an explosion after years of accumulation of Chinese animation.

After so many years of hard work, the ability, audience and market potential of the Chinese animation industry have reached the edge of going out of the circle. "Nezha: The Devil Boy Comes into the World" happens to be the introduction and successfully reaped the biggest dividend.

Then again, "Nezha: The Devil Boy Comes into the World" is indeed benefited by the upgrading of the times and the industry.

But there are other Chinese animations online at the same time. Why is "Nezha: The Devil Boy Comes into the World" reaping this dividend, and reaping it so fiercely? We have to mention another explosive topic of the movie-Chinese mythology.

The background of the story of "Nezha: The Devil Boy Comes into the World" is too good, and it has super influence and national popularity.

In terms of popularity, Nezha is definitely in the first echelon even if he is not ranked in the top three in Chinese mythology. His story is well-known to everyone, including women and children.

In this way, the audience of the movie is extremely large, and even if you don’t watch animation, there is no subject matter to discourage you.

Everyone is talking about the rise of Chinese animation, but it takes skill to attract audiences, especially passers-by, and make them buy into it. "Nezha: The Devil Boy Comes into the World" has done this.

"Watch a movie. There is a very popular animated movie recently. Support Chinese animation."

"What's good about animated movies? It's not Pleasant Goat. I just can't understand it and I'm not interested."

Ordinary animated movies basically end here, but "Nezha: The Devil Boy Comes into the World" and the previous "Journey to the West: Hero is Back" can continue the topic.

"No, it's about Nezha/Sun Wukong. It's very good. People praise it online. Go and watch it."

"Nezha/Sun Wukong... OK, let's watch it."

By seizing this part of the passers-by audience, the momentum of the movie was completely ignited, the word of mouth fermented, and a phenomenal trend of Chinese animation movies was formed. The rest were the audience and the spectators followed suit.

At the end of July, "Nezha: The Devil Boy Comes into the World" broke through more than 50% of the screenings, and the box office continued to fall, becoming more and more popular.

Breaking 1.6 billion in seven days!

Breaking 2.5 billion in ten days!

When the person in charge of Blue Whale surprisingly reported the good news of 3 billion to Boss Wei, it was less than two weeks before the release of the film.

Hualuo.com's estimated box office is 5.2~5.5 billion. "Wolf Warrior 2" cannot compare, but it can compete with "The Wandering Earth" for the second place in film history.

Those movie and entertainment media outside are going crazy. The current movie market is getting more and more incomprehensible.

"The Wandering Earth" at the beginning of the year, "Nezha: The Devil Child Comes to the World" in the middle of the year, unpopular themes rushed to 5 billion, slapping the faces of those experts and film critics.

Although it was slapped in the face, from another perspective, two movies with more than 5 billion were released in one year, and "Avengers 4" also made more than 4 billion. The mainland movie market is about to take off.

Hollywood frequently looked sideways, and many entertainment companies in Japan, South Korea and other Asia were ready to move.

Even European groups have reported that China will surpass the United States to become the world's largest movie market this year or next year.

A French TV station also focused on Wei Yang.

They did a special report, specifically pointing out that most of China's top box office hits in recent years came from Wei and Wei's company.

This celebrity tycoon, who is only in his early thirties, started out as an actor and screenwriter. In just over ten years, he became one of the richest people in China and even in Asia, and founded the largest entertainment empire in Asia. He can be said to be the real entertainment emperor of China...

Boss Wei looked at the translated report reposted on Weibo and clicked X with boredom.

The reaction in Europe is still slow!

As early as a few years ago, the media in Japan and South Korea began to clamor about the Chinese entertainment emperor.

There are also some related reports in the United States, and the descriptions and words are much more exaggerated than those of the French.

What Hollywood's six major companies have to pay homage to China when they come to China, Boss Wei controls most of China's Internet + TV stations + newspapers, and has shares in CCTV. Every Chinese female star and female star who comes to China for development has been slept with by Boss Wei, blah blah...

How to say it, the capitalist reporters and marketing accounts have indeed seen and experienced it, and their stories are much better than those of the black fans in China.

Boss Wei even suspected that these rumors were not made up by them, but were indeed happening in the daily lives of chaebols in the United States, Japan and South Korea, and were transferred to Boss Wei.

Wei Yang was a little panicked at first about these claims, fearing that he would be flattered to death by these bastards outside.

Later, he found that most of these people were just talking nonsense, and not many people with brains took it seriously. After so many times, he became numb.

Sometimes Wei Yang would even go abroad to watch those people brag about themselves. Not to mention, although it would be a little embarrassing, it was still a bit embarrassing.

Moreover, Wei Yang also has a large number of fans overseas. These fans not only like his drama, but also admire his financial resources and "power".

Everyday, they either flatter Wei Yang with rainbow farts or dream of becoming Wei Yang of their own country.

In addition, these people also like to use Wei Yang to step on those wealthy people abroad!

That's right, it is common in every country in the world that foreign monks are good at chanting scriptures.

Just like some people in China like to use Musk and Zuckerberg to step on Xiao Ma Ge and Jack Ma.

Some people abroad also like to use Boss Wei to step on Musk and Zuckerberg.

They cite the advantages of Boss Wei, mocking Musk for being old and ugly, and saying that he is essentially the second generation who got rich because of family power, and saying that Zuckerberg is a robot with no interest and emotional intelligence.

Some people dug out from nowhere that Boss Wei did charity in China, and then criticized American capitalists for being rich and unkind, and they should be hung on the street lamp.

The worst ones are actually the people in Hollywood.

The domestic entertainment industry is over, and Wei Yang can't catch up with Hollywood in a hundred years.

When the foreign people see the bad movies in Hollywood, they scold why there is no conscientious Blue Whale in the United States. Hollywood will be ruined in their hands sooner or later.

It is not an exaggeration at all. Blue Whale has a lot of influence on overseas fans.

The psychology of far away is fragrant and near is stinky, and the successful overseas exports and influences are all high-quality films. Blue Whale has also become the child of others, especially in Japan and South Korea. Many Japanese and Korean dramas are the objects of being dragged down.

Boss Wei himself looks very magical. Every country has its own "anti-thieves"...

PS: I'm not kidding. There are actually quite a few people abroad who praise Chinese dramas and belittle their own dramas. Previously, "The Long Season" was madly criticized by Koreans. Ancient idol dramas that are disliked in China are actually quite popular overseas.

Foreign filters are universal...