Who are you calling powerful?

That night, Boss Wei received part of the premiere data of "Celechuan".

Even though he had expected that the data of this drama would be very outstanding, Boss Wei was still a little surprised when he saw some statistics.

The play time exceeded 100 million in 23 minutes!

That's right, breaking 100 million is calculated by the minute. For other popular dramas and even blockbusters, breaking 100 million views in a single day is a very impressive achievement.

What is mentioned here is the actual normal playback volume, which is subject to the background or third-party data. Water injection publicity data is not included.

Under normal circumstances, it is normal for the premiere data to be higher. The show producers and platforms will intentionally increase traffic, and fans will also make data. If the popularity is high enough, some passers-by will also be attracted.

Therefore, we often see promotional pictures from some drama studios, platforms or fans, saying that the number of views exceeds 100 million in an hour, or the number of views in 24 hours is tens of millions or hundreds of millions, and so on.

But even if we use some tricks and add some more prefixes and adjectives, the size of billions is still linked to the sky and hours.

The unit of measurement "minutes" is indeed a bit exaggerated.

If PPTV had not dared and had no need to cover itself in this kind of report, Wei Yang would have really thought that the data was false.

In addition to the number of views, many platform data such as barrages, comments, popularity, and new members are also filled immediately after the broadcast, and the scope is extended to the entire network, including Douyin, Zhihu, Weibo, Hualuo.com, Douban, etc. There is also a lot of discussion on many platforms.

On the TV platform, even though the TV market has long been silent and lifeless, "Celechuan" still achieved a ratings of 1.5 for its first broadcast.

With this rating a few years ago, Boss Wei would have been ridiculed and fell down from the pedestal. He was simply unworthy of his title as the King of Ratings.

But now, everyone has to give a thumbs up——

It has to be Boss Wei!

The current TV drama market has completely cooled down. At least last year, there were still a few dramas such as "Everything Is Fine", "The Negotiator" and "Sweet Honey as Ashes as Frost" that kept the crowd under control.

This year is completely over. So far, not one TV drama has broken 1.5 in ratings.

You know, in the first half of this year, there were also hit dramas such as "Ode to Joy 3" and "Dear Beloved", but it was still difficult to make any achievements.

For a phenomenal work like "Chen Qing Ling", we might as well give up on the TV market and still not delay its popularity.

This has also caused the industry and even the public to repeatedly reduce the value of TV series ratings, and many people simply ignore it.

Under such an environment, no one is demanding that "Celechuan" can save the market. Many people even think that Boss Wei may "fail" in terms of ratings for the first time, breaking his own undefeated myth.

However, "Celechuan" and Boss Wei still handed over a report card that caught everyone's attention.

It broke 1.5 on the first day, 1.8 three days later, and is expected to break 2 within a week.

If this trend continues, breaking 3 is not hopeless!

Those who doubt and underestimate Mr. Wei have forgotten that even if the TV market is in a downturn, and even if a large number of TV viewers move to online platforms, the remaining TV platform viewers still have a large number of fans and viewers of his dramas.

The middle-aged and elderly groups aged 40 and above have a small presence and voice on the Internet, but this does not mean that their number is small.

What many people don't know is that Boss Wei is quite popular among this group.

Some of them are accumulated through years of outputting high-quality works.

Some are fans of mothers and aunts who rely on their popularity.

Some are because of the goodwill and support brought by various auras around him.

some……

It's just that these people's voices on the Internet are too weak, and their numbers are much smaller than the mainstream group of Wei Yang fans, so they are often ignored.

It wasn't until the hit broadcast of "Celechuan" on the TV platform that many people noticed that Boss Wei, fans and drama fans who have become the largest players in the TV market.

National artists are really not a joke. Boss Wei is a real killer of men, women, old and young.

With this audience and fan base, as long as it is Boss Wei's drama, as long as the subject matter is not particularly unpopular and the quality is acceptable, it may be a bit optimistic to guarantee a 2-point rating, but the ratings will not be lower than 1% at the very least.

That is to say, those TV stations can't hit Boss Wei, otherwise they would like to force him to film every day.

…

"Celechuan" exploded before it was aired. It was extremely popular before it was released. After it was aired, it dominated the entire network, basically sweeping all the movies and TV shows in the same period.

Of course, there aren’t actually many movies and TV series.

I'm not stupid. It's obvious that "Celechuan" is going to be a big hit. Who will rush in and die?

Therefore, during the same period of "Celechuan", there were basically no dramas that were very good, and a small number of them were about other themes and those who wanted to catch up on the popularity.

Several dramas about the Southern and Northern Dynasties that followed the trend and started projects at the time even said that they would compete with "Celechuan" or even compete at the same time.

Now one is more cowardly than the other, just shouting slogans is enough, are you really going to fight with "Celechuan" that is not pure and stupid?

Now pretend to be a grandson, and wait for "Celechuan" to finish airing for a while, wouldn't it be nice to enjoy the aftermath of it?

Even if the quality reputation is criticized and ridiculed, money and traffic are still earned.

Not only dramas, but also movies and variety shows that are not direct competitors to "Celechuan", many popular projects have chosen to stay away to prevent "Celechuan" from swallowing up traffic in the same period and affecting their own performance.

Boss Wei and "Celechuan" were in a state of drawing swords and looking around in confusion.

Don't say there's no one who can fight, but there's no one here to fight.

To sum it up with the marketing account's words, "Chi Le Chuan" was online for less than two days and directly took over the entertainment and film and television circles in August.

Boss Wei, the big devil, has evolved to the ultimate violent form this time!

The fact that there is no opponent did not make Wei Yang, Blue Whale and PPTV and others too entangled, and they did not pay much attention to other projects.

From the results, there is not much difference between having no opponent and having opponents and being completely wiped out.

Or it can be said that from beginning to end, "Chi Le Chuan" has only one opponent, that is, itself.

Whether the quality and reputation of this drama can be stabilized, firmly attract the audience, and ensure that the audience likes it, is the real question for Wei Yang and others.

At least for Wei Yang personally, after learning that the data performance of this drama is impressive, he pays more attention to word of mouth and audience feedback.

"Chi Le Chuan" is definitely one of the most watched and anticipated dramas in the past ten or even twenty years.

Fans and passers-by are looking forward to it, and black fans and opponents are ready. The magnifying glass is the microscope to find faults. There are also some hidden competitors and enemies who are ready to lead the rhythm and smear.

On the day of the premiere, the comment areas of Zhihu, Douban, Xiaohongshu, Weibo, Douyin and other places were all noisy.

There were scolding, black, praise, protection, and stringing. Even Boss Wei, the person involved, couldn't tell right from wrong for a while.

It wasn't until a day or two later, as the results continued to heat up, the word of mouth fermented, and more and more passers-by spoke out, that we could roughly see the reputation of "Chi Le Chuan".

Again, no work is perfect and liked by everyone.

The same is true for "Chi Le Chuan". Even if we put aside those black fans, from the perspective of passers-by alone, many people gave negative comments, but at the same time, there were many more passers-by who gave "Chi Le Chuan" positive comments.

The excellent costumes and props and the bright and compact plot rhythm, accompanied by huge popularity, made "Chi Le Chuan" recognized by a large number of audiences in terms of quality.

Especially after the male lead Gao Huan's career line began, there were frequent cool moments. In addition to his own personal charm, there were also outstanding characters online, which made the audience immersed in it and shouted that it was addictive.

The performance of "Chi Le Chuan" has been rising steadily, Boss Wei's popularity has remained high, and the male lead Gao Huan has also been breaking the circle.

There is a data UP on Bilibili who has made a special analysis based on the data of Baidu, Weibo and other platforms.

Three years ago, the name and character "Gao Huan" were definitely unpopular in the field of Internet history.

After the project of "Chi Le Chuan" was established and it was reported that Boss Wei participated in the performance, as well as some subsequent synchronous publicity, the name and character Gao Huan's popularity and popularity on the Internet took off straight, and it soared by hundreds and thousands of times.

Take Douyin as an example. Before the appearance of "Chi Le Chuan", the video playback volume of the topic label [Gao Huan] was less than 60 million.

It sounds like a lot, but Zhu Yuanzhang's playback volume exceeded 16 billion, Li Shimin was 4 billion, and Qin Shihuang Yingzheng was also 4 billion.

Moreover, they also indicated their name topic tags. Other well-known topics such as [Hongwu] [Daming] [Tang Taizong] [Xuanwu Gate] [Zhenguan Zhizhi] [Qin Shihuang] [Seven Heroes of the Warring States Period] [Qin Dynasty] all have them as the protagonists, and the number of views for any of them is not inferior to or even exceeds Gao Huan.

After the establishment of the project of "Chi Le Chuan", a large number of marketing accounts, historical bloggers or passers-by, either took advantage of the popularity or popularized science to the public or were interested in research.

Videos about Gao Huan blossomed everywhere on Douyin, and the number of related views also soared.

As of the broadcast of "Chi Le Chuan", the total number of views of the topic tag Gao Huan was close to 3 billion, and it went from being an unpopular historical figure to catching up with several historical top streams except the Ming Dynasty.

Not only Gao Huan, but also historical figures of the same period such as Yuwen Tai and Erzhu Rong have also entered the public eye under a lot of popular science and publicity.

This is both a bad thing and a good thing for the drama "Chi Le Chuan".

The bad thing is that the plot is "spoiled", which will reduce some surprises and suspense.

The good thing is that it lowers the threshold for watching dramas about unpopular dynasties, greatly increasing the basic base of passers-by.

Why are there fewer unpopular dynasties? It is because the audience does not know much about them, they are not attractive enough, and there will be certain obstacles to watching movies.

Familiar dynasties such as the Three Kingdoms have their own popularity and attention. Most of the audience are familiar with the characters and plots, and they can quickly get into the plot.

Because of the popularity of a drama, it is not uncommon in the circle to make a certain historical dynasty popular.

Speaking of more recent ones, the recent "The Glory of the Ming Dynasty" made the Yongle Dynasty and the two emperors Hongxi and Xuande popular. The popular "Young Song Dynasty" in the summer vacation also made many people understand and pay attention to some grievances and hatreds between the Northern Song Dynasty and the Western Xia Dynasty.

Although "Chi Le Chuan" also made the Southern and Northern Dynasties and the Eastern and Western Wei Dynasties popular, the gameplay is completely different.

Other popular dramas are popular, and then they make the dynasties popular. "Chi Le Chuan" made the dynasty popular before the drama was broadcast, cultivating its own audience in advance, raising the audience's expectations, and then feeding back the popularity to the TV series.

Such unconventional and cool operations, no matter how jealous other crews are, can only sigh in despair.

The operability is too low. Other crews do not have the golden signboards and appeal of Boss Wei and Blue Whale. If they force imitation, it will be useless, but it will be embarrassing.

In this case, the expectations are raised, the momentum is also built, but the quality and results of the work cannot be pushed up, then wait to be scolded.

Only Boss Wei and Blue Whale have the confidence and ability to do so.

After the release of "Chi Le Chuan", as the popularity of the series continued to explode, Gao Huan's data entered the rocket sprint stage.

A few days after the TV series was broadcast, the number of views of Gao Huan's topic tags on Douyin directly increased by 1 billion+, and it is still rising rapidly.

The Emperor Shenwu of Northern Qi, who had already entered the reserve top stream, can now directly compete with the Emperor Qin and Emperor Han for a short time. If the traffic and popularity can be stabilized in the future. He can even directly enter the first echelon of the historical top stream.

It is not an exaggeration to say that Jiajing and Yongzheng became the most famous emperors on the Internet by relying on TV series.

Gao Huan has "Chi Le Chuan" as a foundation, and his hardware conditions, personal experience, famous scenes and stalks are also very impressive, and he has great hope of being promoted to the top stream.

"Chi Le Chuan" has only been broadcast for a few days, and Gao Huan has already had this posture.

There is no way, relying on face to make a living, grassroots rise, white rich beauty to pay, and soft rice to eat these wave of personality settings, the topic gimmicks are really enough.

Male audiences feel involved and happy. Female audiences may have some disputes, but they also participate in the discussion for the sake of that face.

To be honest, this kind of plot is not very friendly to female audiences. They always feel that the female protagonist is a nympho or that the female party is taken advantage of.

Just like male audiences see that the heroine is Voldemort, they will also feel that the male protagonist is at a disadvantage and feel dissatisfied.

At this time, the importance of appearance can be seen. The facial features can really change the world view.

If an actor with less outstanding appearance plays Gao Huan, many people would have cursed.

But Gao Huan is played by Wei Yang. Many female audiences think carefully that if they really meet a Phoenix man like Boss Wei, the probability of paying for it is not low, and they will accept being eaten by gigolos.

Similarly, if Liu Tianxian, Fan Xiaopang, Dili Rouba and other beautiful women are replaced as Voldemort's wives, male audiences think it is not impossible to discuss.

We are all family members. As long as it is not too excessive, what's wrong with helping the brother-in-law? !

The second popular joke about Gao Huan is that he is combined with Lu Bu -

How can a man be depressed and live under someone else for a long time!

Lu Bu was a slave of three surnames, killed two adoptive fathers, and stabbed Liu Bei who took him in. He was a complete traitor.

In this regard, Gao Huan was not much behind. He betrayed his master many times and wanted to kill the boss to get the upper hand.

Historically, Gao Huan joined the army and joined the uprising forces of the Six Towns after the Six Towns migrated to Hebei. "Chi Le Chuan" also continued this plot.

The first boss Gao Huan followed was called Du Luozhou. He was not very particular. Gao Huan looked down on him and planned to kill him to get the upper hand, but he failed and fled after the incident was exposed.

The second boss he followed was called Ge Rong. He was more brutal. Gao Huan also felt that he was not a leader, so he rebelled again, and then he was chased and killed after the incident failed, and almost died.

However, in the details, Gao Huan should be slightly beautified.

For example, Du Luozhou was jealous of talents and bullied Gao Huan. At the beginning, the two sides had old grudges. Gao was not considered to have surrendered, but was a semi-cooperative alliance, so it was reasonable for him to turn against him.

As for the second Ge Rong, although Gao Huan actually surrendered, he described Ge's cruelty, including slaughtering the city and eating people.

This also happened in history, but it is not clear whether Gao Huan's rebellion had this reason. This point was added in the play.

In this way, the audience will be more accepting of Gao Huan's rebellion.

Although a lot of details have been laid out and explained, no matter what, this kind of job-hopping and wanting to kill the boss's living Lu Bu behavior is still very funny.

It was played by the audience and netizens in various ways, such as comparing it with Lu Bu.

Others killed their fathers to become the boss, and Gao Huan was hunted down for rebellion, proving the importance of force when being a traitor...