Who are you calling powerful?

Huang Xi is a self-media practitioner, that is, the so-called online marketing account.

However, compared with those marketing accounts that are mass-produced in public rooms, Huang Xi is a solo worker, or even a family workshop.

He works with his girlfriend Lan Lele. He finds materials, writes and plans, while Lan Lele edits and operates the business, and appears on camera and dubs according to the situation.

The two have created multiple accounts in total, but the most popular one is called [See You Everyday], with more than one million fans on the entire network.

The main content of this account is to analyze and discuss views on a current hot topic from a male and female perspective in the way of daily chats between couples.

This model can easily attract single young netizens, and can achieve both male and female groups.

Facing a hot topic, especially a controversial one.

Female netizens want to see Huang Xi's views as a man, and male netizens are curious about what Lan Lele thinks as a woman. I want to see how the two sides will collide if their opinions disagree.

The two also know how to get the right amount of traffic. The videos are both discussed and will not cause dissatisfaction from both groups. The Internet rice bowl is firmly held.

The monthly basic income of the account + business orders and advertisements, although not enough to make them rich, can also allow the two to play the Internet full-time.

It is conceivable that Huang Xi and Lan Lele would not miss such a hot spot as Boss Wei's live broadcast.

The two projected the live broadcast room onto the TV and watched the live broadcast while eating dinner.

Huang Xi also put his laptop + notebook next to him, and recorded it at any time if there was material that could be used sometimes.

However, overall, the two people were in a very relaxed mood.

For marketing accounts, writing is certainly important, but if you can't write it, you can also wash the manuscript, and if it doesn't work, you can copy the comment area.

Many mass-produced marketing accounts directly repost videos, and then use the hot comments of the original video as opinions or complaints, which is easy and comfortable.

Huang Xi and his team have done this before, but later found that their ability to monetize is too poor.

And it's too aggressive. Many marketing people are studios. A video can be posted to dozens of accounts by editing and dubbing, and an account can produce dozens or hundreds of videos a day. It's purely for volume, and the two of them can't handle it.

But this model doesn't work, some routines can still be used as reference.

Especially some hot topics are discussed with similar views, and when you don't have any inspiration, you can go to your peers to learn from them.

Huang Xi learns from his peers, and his peers sometimes come to Huang Xi to learn from him, or even imitate him directly, just like the shameless people who plagiarize in Chinese translation of online articles...

"How many people do you think this live broadcast can have?"

Huang Xi took a sip of beer and asked Lan Lele curiously. The latter looked at the number of people online in the live broadcast, which was already [3 million+], and shook his head.

"5 million? 10 million? Who can say for sure?"

"Besides, this is just a data. If Douyin changes the background, who knows how many people there are? In my opinion, the key is to see how much sales are made."

Huang Xi couldn't help but nod his head. What his girlfriend said made sense.

Anyone who knows a little about live broadcasting knows that the popularity of the live broadcast room is important, but the key is still the conversion rate, especially since Boss Wei is live broadcasting with goods this time, and the outside world cannot help but pay attention to sales.

All these data are fake. Only when people spend real money can it be considered popular.

"I think the sales volume of today's live broadcast will not be low."

Lan Lele glanced at Boss Wei who was interacting with the barrage and made a serious comment.

It's not just Boss Wei's popularity and influence, but more importantly, Wei Yang doesn't put on airs.

Lan Lele, who likes to buy things, has seen quite a few live broadcasts of goods, including some live broadcasts of celebrities.

But to be honest, many celebrities are obviously very famous, but they are not used to live broadcasts of goods, and their results are far inferior to those of professional anchors. One of the important reasons is that they can't let go of the star's stinky airs.

I always feel that celebrities are superior to Internet celebrities. I come to live broadcast to give you face. I read the advertising slogans once, and everyone will rush in without thinking.

But except for those fans, who cares about you, passers-by and netizens.

Even among those fans, a considerable part of them, although they call brothers and sisters and like a certain star very much, they will immediately wake up when they encounter spending money.

The main point is that you don't have to spend a penny, just accompany!

In contrast, as a superstar + business tycoon, Boss Wei, although not as generous as those anchors, is also very enthusiastic and sincere in interacting with the barrage.

Not only does he not have the perfunctory sense of business that those stars have, he even seems to enjoy it.

In the face of netizens' ridicule and jokes, he is not annoyed at all, and even has fun with netizens.

"This netizen named [Youyang], the live broadcast room does not give PPTV membership or "King of Glory" skins, but if you want, I will negotiate, and the next live broadcast room can draw a batch to give to everyone."

"Buying things does not give Moutai or gold bars, why don't you ask if you can give you a house."

"PPTV membership and King of Glory skins can be negotiated, gold bars and Moutai cannot be negotiated, you have too many people, I am afraid of going bankrupt."

"Give QQ membership, you can wait for Brother Ma to live broadcast and ask him, I don't include this business here."

"Today is the first live broadcast, and there are several more specific times that are still being determined. Everyone can pay attention and we will send a preview later."

"With Mr. Wei's fame, he can completely leave Douyin alone... Don't sow discord, be careful that Mr. Zhang will block your account."

"Will we build cars in the future? This is indeed not an area I am good at, but we have always paid attention to investment-related companies."

"Musk? We are not familiar with each other. We just met at a business forum. I don't have his phone number."

"If you want Zhao Liying's autograph, sure, place an order later and we can discuss it."

"If you want Zhao Liying and Liu Shishi to sign together, administrator, kick this account out."

"And this person who posts scumbags, kick them out too. I don't know what it means to scold people without exposing their shortcomings."

"..."

I thought that a big man like Mr. Wei would bring goods, and with a little official public welfare color such as helping farmers, the tone and style of the live broadcast room would be more serious.

I didn't expect Wei Yang to be so playful. Huang Xi and Lan Lele, who were originally just looking for materials, gradually began to watch with relish.

After a period of preparation and interaction, the atmosphere of Qian'an Live Broadcast became better and better, and the huge popularity was successfully retained by most of them. Mr. Wei started the official live broadcast.

The first product to be presented is the specialty of Quancheng, Zhangqiu scallion.

This specialty actually does not need to be introduced by Boss Wei, it is well-known throughout the country and has no problem selling. However, since it is the first product, he wanted to make a good start, so he chose a product with enough quantity.

"We in Shandong love to eat onions. For example, one of the most famous Shandong dishes is scallion-fried sea cucumber. Many people's first impression of what Shandong likes to eat is pancakes with scallions. Hey, this scallion is Zhangqiu scallion."

"Scallions have a history in our Shandong Province. It is said that in the Spring and Autumn Period, Duke Huan of Qi conquered Shanrong and transplanted winter onions to Shandong Province. This winter onion is the ancestor of scallions."

"Zhangqiu belonged to Qi during the Spring and Autumn Period, so if you count it this way, Zhangqiu scallions have a planting history of at least 2,700 years."

"The characteristics of this Zhangqiu scallion are that it is slightly less spicy, slightly sweet, crisp and delicious, with a large white part, easy to store for a long time, and is known as the king of onions."

"It can be fried, mixed, or eaten raw. It can be used as a seasoning or a main dish. Everyone can buy some and store them at home. You can take them out whenever you want without worrying about them going bad."

"I didn't like to eat onions when I was a child. The first time I felt that scallions were delicious was when I was a teenager and had a cold dish for the New Year. "

"I remember it seemed to be mixed pig ears. Scallions were an inconspicuous side dish, but they became the finishing touch."

"There were many meat dishes during the New Year, and I was tired of eating meat. I took two slices of scallions and dipped them in the sauce of the cold dish, which had vinegar, chili oil and sesame oil. It was sour, spicy, crispy and tender, and slightly sweet with scallions, refreshing and greasy."

"I was amazed at the time, and since then I have changed my habit of not liking to eat scallions. So this is the importance of fate, meeting the right thing at the right time. Without that mixed pig ears, I might not like scallions now,"

"Speaking of scallion delicacies, I am more impressed by scrambled eggs with scallions. This is a dish my mother is good at..."

From the moment he got the Zhangqiu scallion sample, Boss Wei began to talk.

From humanities to history, from history to culture, from culture to characteristics, from characteristics to food, from food to life, and then from life to emotions.

If the staff hadn't reminded him, Boss Wei could talk for at least half an hour with one scallion.

To be honest, Boss Wei is so talkative, which is inseparable from the props such as the prompt board in the live broadcast room and his homework in advance.

But the most important thing is his own accumulation. Boss Wei is a screenwriter and a writer. Who doesn't have some knowledge in his stomach? Not only a lot, but also a variety.

Let alone the well-known specialty of Zhangqiu scallions, even if he gets a telephone pole, Boss Wei can talk about everything.

Boss Wei can talk, but not boring!

Many people can talk a lot, and they can talk about one scallion for two hours without stopping, let alone half an hour.

But what they say is not nutritious, and they repeat the same few arguments over and over again. Others get bored after listening for a while, and it's pure torture for a long time.

Boss Wei is different. It's like chatting and sharing. He talks a lot but not boring, and it's interesting to listen to.

Some people with shallow knowledge and those who like to make up their minds even think that they can learn knowledge or figure out the truth from Boss Wei's words.

Huang Xi and Lan Lele were fine. They thought they were not fooled by Boss Wei. They just simply felt a little greedy for green onions mixed with pig ears and green onions fried eggs.

"Honey, it seems that we don't have many green onions at home?"

Lan Lele looked at Huang Xi anxiously. The latter was very speechless. Both of them were half-baked in the kitchen. They either went out to eat or ordered takeout. When did they ever have green onions at home?

That being said, Huang Xi was indeed curious about Boss Wei's food sharing and thought about buying some to process for the restaurant downstairs.

"How about buying two to try?"

Lan Lele opened her mobile phone with a smile, clicked on the yellow cart in the live broadcast room, and saw that the link was sold out.

"So fast?"

Both of them were a little confused. Although Boss Wei said it took so long before, it was mainly for introduction. It was put on the shelves after the introduction. It was less than two minutes from now, and it was sold out?

Boss Wei in the live broadcast room was also a little confused. Boss Wei came to bring goods, so it was naturally impossible to place hundreds of orders to sell goods.

Just now, 10,000 orders were placed, each for 5 jin. Don't think 5 jin is too much. Zhangqiu scallions are long and thick, and 5 jin is less than 10 scallions.

Under normal circumstances, unless you eat this thing as a dish, one order is enough to eat for a while, at most two or three orders, there is no need to buy more.

Therefore, these 10,000 orders of green onions require at least several thousand people to place orders before they are sold out. Generally, there are not so many people buying green onions online in live broadcast rooms.

Boss Wei thought about selling out, and even thought about not being able to sell out, but he didn't expect that the goods would be sold out in less than two minutes.

"Any more?"

Wei Yang turned to look at the person in charge. The latter was a little surprised, but they were definitely more prepared than Boss Wei, so he nodded.

"There are still ten thousand orders left."

"Then continue."

Boss Wei saw that a large number of people failed to grab the barrage, so he arranged to continue to put it on the shelves.

Now it’s better, it was less than two minutes just now, but now it’s useless for even one minute, and it’s sold out again.

Boss Wei looked at the person in charge: "Is there any more?"

The person in charge was sweating: "The stock is no longer available, but we can contact you. The quality is the same, but it will be a day or two late."

Wei Yang asked the netizens in the live broadcast room, and with the approval of the screen swipe, he put 10,000 Zhangqiu green onions on the shelves again with delayed shipment.

I thought that after the previous two rushes and delayed shipments, these 10,000 orders would be enough, but within 2 minutes, they were sold out again.

Boss Wei was convinced: "Do you really love onions so much?"

Irritated netizens responded: [You don’t care if I like to eat or not, it’s over once it’s put on the shelves]

Boss Wei felt that this was too laborious, so he directly asked the person in charge how many orders could be squeezed out, and it was all done in one go.

The person in charge made a phone call and said that it should be no problem to add another 20,000 orders.

What’s more, it’s not that the goods are out of stock, but that the quality and various after-sales problems cannot be guaranteed, and Boss Wei’s brand cannot be damaged.

"Okay, for the last 20,000 orders, if you want it, hurry up and place an order. If you really can't get it, you can go to other live broadcast rooms. Other local anchors are also selling these Zhangqiu green onions. Make sure they are genuine and the quality should be guaranteed. ”

Other live broadcast rooms wish that everyone would come to sell their goods. Boss Wei doesn't have enough to sell, so he has to advertise for other live broadcast rooms.

But this is normal. Boss Wei was originally a live broadcaster to help farmers, selling goods was secondary, and building a brand was the first priority.

If other local anchors can catch this wave of traffic and help onion farmers make money, Wei Yang will be happy to see it happen.

Maybe I heard that it was the last 20,000 orders. Although the number of orders this time was doubled, the sell-out speed was faster than before.

Looking at the barrage, there are still many people who haven't grabbed it, Boss Wei said.

"Don't worry, there are no green onions. We have other products that are good."

"Here, I would like to invite Deputy Leader Sun from Pingyin Yamen in Quancheng to introduce Pingyin Rose to us."

Huang Xi suddenly became energetic. He was recruiting local big guys to be live broadcast assistants.

The live broadcast assistant has said this. To be more precise, he should be the live broadcast guest.

As mentioned before, Boss Wei brings goods to help farmers on the one hand, and more importantly, he helps his hometown promote the city and specialties. Of course, Boss Wei is the top priority, and the cooperation of local officials is indispensable.

Therefore, Wei Yang discussed with all parties and asked some local leaders to come over and give official endorsement on the spot.

With Boss Wei's appeal and official credibility, the effect and gold content are directly maximized, and it's done without any brainstorming.

Even so, Wei Yang did not forget to liven things up, and led a few leaders who were more relaxed to perform the usual routines in the live broadcast room.

"I just want to give benefits to my family. Let me tell you the number, 19.9 is okay."

"No, Mr. Wei, the cost is not enough. I can't explain it when I go back."

"It's only 19 yuan. Give me some face. All friends in the live broadcast room will remember Zishi's sincerity and kindness."

"Oh, I can't make the decision. So, I'll call the secretary."

"..."

Wei Yang and those others deliberately acted very fake, so that netizens could clearly see that they were trying to liven things up.

That is to prevent some people from going online, it is also used to make netizens in the live broadcast room feel fun and down-to-earth, willing to cooperate and support, and invisibly increase sales and related fame.

The live broadcast room, which originally had a high desire for consumption, donated generously under Boss Wei's various operations.

During one live broadcast, dozens of items were sold out, and there were many shortages and lack of preparation. Boss Wei was criticized by indignant netizens who pointed their noses at him.

[Prepare this small amount of goods, who are you looking down on? Prepare more next time, we will buy as much as we have]

After the live broadcast ended, someone immediately posted today's sales of Boss Wei.

A single live broadcast sold 550 million!

Lan Lele was not familiar with this and asked Huang Xi: "Is this data considered too much?"

"Is it too much? Just remove the word "?" and it will break the record."

Don’t look at so-and-so’s live broadcast or Double Eleven selling billions of goods. There is a lot of water in that kind of data. It is not only the platform pushing the stream, but many of them are affiliated links. In fact, it is not a live broadcast to bring goods.

The sales of the top anchors' special sales usually amount to hundreds of millions in a single show, and even these are considered popular special events.

Especially now in 2020, not long after the frenzy of Douyin e-commerce live broadcasts broke out, the sales of hundreds of millions in a single game can be counted on two hands.

For example, Zhang Mouting, who is now very popular in selling goods on Douyin, has an average sales volume of tens of millions per game, and is already the first celebrity to sell goods.

Boss Wei's data not only broke the record, but also improved dramatically.

The influence of the hottest star in the entertainment industry + the former richest man is terrifying!

However, the sales data in the live broadcast room was just an appetizer. When subsequent live broadcast slices began to be circulated throughout the Internet, Boss Wei's ability to bring goods was truly revealed.

First of all, the first "victim" was Zhangqiu scallion.

The famous scene of hundreds of thousands of kilograms of scallions being sold out in less than 10 minutes made "Zhangqiu scallion" quickly popular.

Netizens who didn't get it ran around and placed orders in live broadcast rooms and e-commerce stores. When the first batch of people who received the express began to show off the food made with Zhangqiu scallions, the people who bought and placed orders also reached a climax.

Then, Zhangqiu scallion was out of stock!

The live broadcast rooms that sold Zhangqiu scallions on the Internet directly announced that they were out of stock, and some e-commerce stores also said they were sold out.

Another live broadcast room posted a video, with the whole family, young and old, digging scallions in the field, and the women packing and sending express delivery, and everyone was busy.

At this time, a group of local netizens in Quancheng came out and showed off their own scallion stocks, which made the netizens angry and clamored to form a coalition of provinces to go to Shandong to grab scallions.

Even Boss Wei himself didn't expect that he could sell out the specialty of a region just by bringing some goods.

Of course, it may not be sold out, but it is indeed impossible to grab it online. Even if there is, it is basically a fake.

Not only the green onions at the beginning, but other specialties have also reached different degrees of popularity. Some of them have also encountered a similar "dilemma" as Zhangqiu green onions.

For example, there is a food factory in Tai City, which mainly processes Taishan chestnuts, such as chestnut cakes, chestnut crisps, chestnut crisps, etc.

Because of its good quality and reasonable price, it has been included in the list of small and medium-sized brands to support.

Boss Wei liked it, so he praised it and said he would take it home for his family to try, which successfully aroused everyone's curiosity about this brand.

At that time, the live broadcast room was directly out of stock, and the food factory worked overtime to rush the work.

Netizens who didn't buy it ran to his account to urge the goods, which made the boss so anxious that he sent several apology videos in a row, and then continued to be urged to deliver goods.

What's more outrageous is that not only the products brought for the boss became popular, but also the clothes Wei Yang wore in the live broadcast room became popular.

Of course, Boss Wei's clothes are custom-made and cannot be bought outside.

But this is not a problem for the powerful e-commerce sellers. Soon, Taobao and Pinduoduo appeared with high-quality imitations of the same style, and tens of thousands of pieces were sold in just a few days.

In addition to clothes, the mobile phone that Boss Wei just flashed by has become the object of everyone's pursuit.

Someone found out that Wei Yang was holding the newly released Huawei P40Pro+, which directly boosted the sales of Huawei P40.

Huawei's official Douyin live broadcast room directly changed the title to - Huawei P40, the same mobile phone as Wei Yang.

Xiaomi's Lei Boss @Boss Wei on Weibo, sourly saying that their Xiaomi mobile phone is also good.

Wei Yang replied in the comment area that he has both Xiaomi and Huawei, and uses both mobile phones together

Vivo and Oppo: Then let's go?

Netizens commented: It has to be Boss Wei, even using a mobile phone exudes a scumbag smell...

Not long after, Wei Yang broadcasted two more shows in Jiaodong and Luxi, and the sales and popularity became more and more popular, and even made two cities popular.

Now even the official media followed suit, calling Boss Wei the "innate holy body of selling goods".

In the comment area of ​​Wei Yang's Douyin account, a group of netizens "earnestly" advised him to simply change his career.

Live streaming is very popular now. He is so good at selling goods. If he is a full-time anchor, he must make hundreds of millions a year.

Wei Yang: "..."

Thank you, I haven't made so little money in many years!

Wei Yang's sales are so popular that other anchors are jealous, and the most jealous one is Fan Xiaopang.

I thought Boss Wei was very successful in selling goods, but I didn't expect it to be so successful. If I had known earlier, I would have gone all out and asked Wei Yang to bring Perfect Diary once, which would have made a lot of money.

But it's too late to regret now, not to mention that Boss Wei is unlikely to continue to sell goods after helping farmers.

The key is that even if Boss Wei still sells the goods, with so many heavy achievements, the price will be different from before.

800 million is definitely not enough. The face of Fatty Fan + Young Master Wei will be more than ten digits, and Wei Yang may not agree...