Who are you calling powerful?

"We always look forward to it with joy, but the so-called romance is that there is no later."

"God is blatantly unfair, so mortals should reserve the right to be paranoid!"

"Compared to you betraying your relatives and being sick with me, I hope that you will be blessed with everything you need."

"..."

The clip of this video focuses on the character of Luo Zhi, and uses the two dramas "Midsummer Huainan" and "The Best of Us" as materials to tell the story of a girl who has been secretly in love for many years.

From time to time, an affectionate and beautiful line monologue, combined with the sad and fresh "Light Chaser", crazily infects every audience.

In this world, how many people have not had a crush on a certain person in a certain period of time.

Or one of the pictures, a line, or a lyrics in the video is the event and feeling that the viewer actually experiences in real life.

The comments section below this video on Tudou.com has become a platform for netizens to express their emotions.

[Looking at it, I have always liked him back then, but...]

【When I want to go back to high school】

[Some loves are like heavy rain, but they still believe in rainbows. This word is really well written, and the lines are also good]

【Damn it, I cry like a dog in an Internet cafe】

[You must watch the drama "Orange Born in Huainan", it's really good]

【Seeking the title of the song, where can I download it】

[This sister is so temperamental, like my class teacher in junior high school]

[There is a feeling of softness on the outside and rigidity on the inside]

[Hu Ge, this is the "Orange Born in Huainan", where can I watch it?]

[At 7 a.m. on October 2, 2004, in the No. 2 dormitory building of Quancheng Vocational College...]

【…】

Zhao Ji glanced at the comment section, and a few passers-by who heard the movement just now saw her and compared them on the screen, and a boy boldly asked.

"Is that you in this video?"

Lou Yixiao was more or less stunned by this secret love video, but she hasn't recovered yet, Li Jinming stood up to support her.

"Well, she also sang the song."

"It sounds good, the video is good-looking, and the people are good-looking."

The guy who started the conversation was also acquainted: "Can we take a photo and add a QQ?"

Zhao Ji satisfied his request for a group photo with several other people, but declined the request to add friends on the pretext of not playing QQ. Chen Chichi and the others were afraid of accidents, so they hurriedly protected the girls and withdrew.

After a few people returned to the restaurant, Zhao Ji realized the popularity of this video, and quickly called Wei Yang to ask.

"You guys made the video on the Internet?"

"Yes, I asked someone to do it. Hey, Brother Liu, you go in first... I'll answer the phone."

Wei Yang's voice was a bit noisy, as if it was some venue, he asked Zhao Ji to wait for a while, and found a secluded place.

"I didn't expect the effect of our company's publicity plan to be so good. Are you still in Shanghai? If you are, go directly to the Blue Whale. Your announcement is likely to change, and you need to prepare. There may be some changes. less acting..."

Wei Yang was quite busy there, and he couldn't speak clearly on the phone, so he explained a few words in a hurry, asked Zhao Ji to go back to the company to talk, and then hung up the phone.

The speakers of mobile phones are loud these days, and several people around have heard some conversations, and the atmosphere is a little quiet.

After a while, Chen Chichi couldn't help asking: "Is this operated by... Wei Yang?"

"Not running away."

Zhao Ji nodded and explained again: "You may not know that the company that filmed "The Best of Us" and "Orange in Huainan" is now his company, and now he is responsible for the promotion of the TV series' stars."

"..."

Except for Lou Yixiao who already knew about it, everyone else was dumbfounded.

They know that Wei Yang is not an ordinary person. He is both a screenwriter and an actor. He has participated in several projects and is currently the most popular student in the show.

But they never expected that Wei Yang would move so fast. He originally thought he was the main creator + screenwriter, but now he is now the boss.

Zhao Ji was thinking about the video, and couldn't sit down at all. The others also understood the priorities, so they hurriedly let her take care of the business first.

After Zhao Ji left, the rest of the people looked at each other, and the atmosphere was a bit weird, and Sun Yizhou, who had the least dealings with Wei Yang, asked.

"I remember that he seems to be in the same class as Yixiao, just in his junior year, how many years?"

"In 1987, after this month, my birthday happens to be 21 years old."

No one here understands this information clearly than Lou Yixiao, after hearing this, Sun Yizhou sighed a little.

"In their early twenties, they are so good. Now the post-85 generation is really amazing."

Another Chen Chichi, who knew him relatively well, was also full of emotion: "The key point is that his family conditions are quite average. He is from a small place in Lu Province, so he probably didn't borrow his family's strength."

Several boys heard the words and felt even more mixed feelings. Most of them have graduated from college and have been in contact with the society. They understand too well what it means for a young man to start from scratch.

Li Jinming blinked at Lou Yixiao: "Potential stocks, Xiaoxiao hurry up, don't let others get ahead of you."

Lou Yixiao: "..."

Do you think I don't want to make a move? The key is that if I can't find a chance to make a move, I can't deliver it to my door...

…

On the other side, Zhao Ji hurried to Blue Whale Company.

Both Wei Yang and Xia Cong are absent, and the company is basically headed by Wei Yang's agent + confidant Lei Chun.

He is now holding a position as the director of the president's office, and his specific job is to assist Wei Yang.

There is no way, Wei Yang has too few reliable talents in his hands, so Lei Chun can only let Lei Chun bear it first, and then recruit from outside or promote a few from the company later.

Although Lei Chun became the person in charge of the president's office, he didn't lose his job as a broker.

Even Wei Yang is more inclined, and Lei Chun himself is more willing to take the position of being the head of the future Blue Whale artist management department.

However, that's all after the blue whale survives. Now that the company doesn't have the time and energy, Lei Chun is mainly running errands for Boss Wei.

Since the promotion of "Orange in Huainan" requires contact and cooperation with the platform, media, and event parties, it happens to be the strength of the manager Lei Chun, so he also participated in a lot of work.

"You don't have an agent?"

Lei Chun was a little surprised, and Zhao Ji was a little embarrassed: "I just graduated from university, and I haven't had time to sign a company yet."

Zhao Ji has already filmed several films. It is impossible for such a high-quality newcomer to have no agency and independent agent watching over him.

It's just that Zhao Ji is more cautious in choosing this aspect, and he was busy filming and going to school before, so he is still in the state of running a single gang.

"In this case, we will send someone to connect with you."

Lei Chun looked at Zhao Ji thoughtfully for a few times, and he almost took the latter's hair for a while before he realized it. Then he found several members of the publicity team to study and formulate an announcement for Zhao Ji.

It's also good if you don't have an agent, so you don't have to grind your skin, you can directly connect with the artist, and the arrangement is more worry-free and trouble-free.

Wei Yang didn't come back until after 8 o'clock in the evening, and Lao Xia, who was dizzy from drinking, was sent home directly.

At this time, most of the people in Blue Whale Company had already left work, and the publicity team had a heavy workload, so they were still working overtime. Wei Yang asked Wei Fei and an employee to buy supper.

"Come on, come on, it's not too late, we'll do it when we're full."

"Thank you, Mr. Wei."

The employees cheered and shared the supper with each other. Wei Yang took a few mouthfuls of egg tarts and announced the good news to Zhao Ji by the way.

"Dragon TV's New Year's Eve party, I'm very interested in "Light Chaser", you prepare, maybe someone will contact you to rehearse in a few days."

"ah?"

"Ah for what."

Wei Yang swallowed the last bite of egg tart: "Youku and Sohu have called, and there is a high probability that they will interview you. Later, you and the copywriter Xiao Liu will talk to each other, and don't let the question stop."

Looking at Zhao Ji who was still a little confused, Wei Yang smiled and explained.

"You may not realize how popular the song "Light Chaser" is now. Baidu's music search list has already entered the top ten, and the follow-up may be fully rolled out. The related marketing of "Orange in Huainan" will also increase. Great firepower..."

"The Light Chaser" has the current momentum, which Wei Yang, the initiator, did not expect.

In other words, he did put in a lot of effort to make this song popular, but he didn't expect it to go so smoothly.

As a veteran in the entertainment industry, Wei Yang understands very well that marketing hype plays a very important role in many cases if he wants to become popular.

Wei Yang only filmed "The Best of Us", and he became a newcomer in the industry. People like Yuan Hong, Tang Yan, and Liu Shishi who have filmed several films are not as good as him.

Of course, "The Best of Us" has its own influence and good results, and the character of Lu Xinghe is lovable and easy to attract fans.

Another key point is that Wei Yang has a lot of exposure and has a lot of work.

It started with the scandal with Yang Rong, and the limelight even overwhelmed the male lead Cui Peng at the time.

After joining "Legend of Sword and Fairy 3", in fact, it also attracted the popularity of Hu Ge and Da Mimi, and then served as the male lead of the new Tang Dynasty drama, which also attracted a certain amount of attention.

And his titles such as popular screenwriter + best-selling author + blogger V have helped him consolidate his position as a cultural/literary artist, and his own fame and aura have also continued to grow and expand as a result, attracting fans continuously.

Artists can be like this, so can their works. Similar successful cases of TV and movies abound.

The so-called hype marketing, to put it bluntly, is to make something happen, attract the attention of the outside world, and then obtain benefits.

In 2008, the rise of the Internet was not too long, and the vast majority of Internet users were still young and innocent.

A bowl of chicken soup will move them, a false dark story will make them angry, and a sad story will make them cry...  

Wei Yang also came here at this time. He understands too well what tunes these netizens like with words such as "Desolate Blood/Kiss Tears/Sorrow Flows into a River/Indifference and Cold Heart/Tears Wet Memories".

Wenqing, love, forceful, affectionate, self, moving, pure...

As long as you can grasp some of these elements, launch the banner of "Secret Love for the Ceiling", and make up a few golden sentences, it will definitely attract some people. After the storm is stirred up, people will naturally follow suit.

But Wei Yang still underestimated the energy of the song "Light Chaser".

Marketing hype does matter, but the quality of the work itself is what underpins everything.

The higher the quality of the work itself, the more profitable the marketing hype can be, and even a qualitative change can occur.

Right now, clips and videos related to "Orange Born in Huainan/The Light Chaser" have been released on several video sites such as Tudou and Youku. Covered by mainstream media...

The budget for Blue Whale's publicity and hype was only a few hundred thousand yuan. Wei Yang personally planned to do more tricks and try to create an effect of several hundred thousand yuan. In the end, he made a momentum of several million yuan.

That is to say, you have to take care of your image in front of employees. In private, Wei Yang's mouth is almost grinning behind his ears.