Who Can Fall In Love After Being Reborn?

Chapter 242 Marketing about people’s hearts

Under the night, the front gate square of Wanzhong Mall was brightly lit.

In the intertwined environment of lights and night, a PVC board more than two meters high is standing at the C position of the square. The format and color are almost the same as the one on the rostrum.

It's just that on this PVC board, the school emblem of Linda has been replaced by the trademark of Wanzhong Mall, and the advertising slogan has become "Visit Wanzhong Mall, go to the store with a group, and enjoy 40% off the entire store, delicious food and fun all in one city" All.

With Linchuan University as the main force, students from the four major universities poured into the mall, leaving the passersby who were walking in the business district confused.

What's going on today? Are you doing anything?

Why are there so many young men and women rushing into the shopping mall opposite?

With this question in mind, passers-by unconsciously joined the crowd of students and entered the mall with curiosity, and their eyes widened instantly.

"Damn it, it's been a long time since I've been to Wanzhong, why did it suddenly change like this? Is it the way I opened it that was wrong?"

“Isn’t this place selling clothes?”

"I feel like I'm walking on a pedestrian street. There are so many tricks. There's even a claw machine and a photo sticker machine?"

"Look at the sign on the floor in front. There's everything to eat, drink and have fun. Is this the pedestrian street across the street?"

"Hey, there is also a storage room for my husband and a baby care center. Oh my god, I can go shopping happily in the future!"

"What's on the negative floor? Supermarkets and seafood markets. Wow, they actually used toilet paper to make a wedding dress for a mannequin. Whose idea was this?"

Walking into the mall, whether it was the students who had purchased coupons for shopping or the urban passers-by who came to join in the fun, they all had surprised expressions on their faces at this moment.

To be honest, since the rapid reform started at the beginning of the year, the passenger flow of Wanzhong Mall seemed to have been cut off and stopped abruptly.

Young urban white-collar workers have gradually begun to be exposed to and obsessed with online shopping, and the trend of consumption in physical stores has gradually declined. Middle-aged and elderly customers have gradually stopped coming because they cannot buy what they are satisfied with.

From a bustling crowd to a deserted one, Wan Zhong accomplished it in just four months.

Of course, there is also a lot of speculation in the society about the changes in Wanzhong Mall.

It’s a good shopping mall, how can you say that if it doesn’t sell goods, it won’t sell goods?

Some people say that this long-established shopping mall in the center of Linchuan has begun to lose its limbs and is struggling to survive because of its inability to make cash flow.

Others say that Wanzhong has actually been sold long ago, and the boss behind it doesn’t know how to run a business.

Some people even say that the boss took his sister-in-law and ran away on the second day after the Chinese New Year, leaving Wan Zhong with only an empty shell.

In short, everyone feels that Wanzhong Mall is like a collapsed building, and it is only a matter of time before it collapses.

This is how business is done. Although everyone's ultimate goal is to make money, reputation and credit are intangible assets that are more important than money. When rumors continue, the remaining trickle of customers will disappear.

But today, when students appear as consumption boosters, driving customer flow in the business district and forming a cycle, the reformed Wanzhong finally returns to everyone's attention.

As a result, the feeling of surprise began to ferment rapidly.

These guests who come to join in the fun may not spend money and come out empty-handed, but even so, they will remember the new look of Wanzhong and spread it around after they return.

"Hey, do you know? Wanzhong has now turned into...!"

"Husband, let's go shopping at Wanzhong Mall. They all said that you don't have to go out. You can eat, drink and have fun."

"Let's go shopping on Zhongchen Street first, and then go to Huaxing Road to eat hot pot? It's too roundabout. Let's go directly to Wanzhong Mall. You haven't visited the current Wanzhong Mall, have you?"

Rumors spread very quickly, and it won't take long for the new students to be known to most people.

Of course, as rumors spread about Wan Zhong's gorgeous transformation, the name of the group store will also take advantage of the wind to glide.

You win twice and I win twice. This is not a win-win. It was not until tonight in the dim lights, when the traffic gathered here, that the win-win that Jiang Qin had painstakingly planned for half a year was truly realized.

"Manager Yue, our hot pot restaurant on the third floor is full, and many people are queuing up at the door."

Yue Zhu looked at the huge crowd and was a little confused: "Aren't group package coupons sold according to the actual number of customers picked up in the store?"

The waiter pursed his lips and said, "That's true, but not all of the guests are students. There are also people who join in the fun and follow them. They spend money to eat, so we have to entertain them."

"In this case, you let them arrange the numbers first, and I will go find Mr. He."

"Okay, Manager Yue."

Yue Zhu hurriedly entered the elevator, his expression sometimes excited and sometimes nervous.

After the reform began, she felt depressed and worried in the face of the declining passenger flow.

What if the reform changes me to death?

What if the mall after the reform cannot attract customers?

But all the worries disappeared tonight and turned into a sense of excitement about a new era.

She used to be the person in charge of the mall sales business, so she knew how difficult it was to guide the customer flow, but everything happened so suddenly tonight, which caught people off guard.

It was as if Jiang Qin threw a cigarette butt and it happened to land in the cotton pile. The tiny sparks started to burn crazily in an instant, turning into a terrifying sea of ​​​​fire.

At this moment, the elevator reached the top floor. Yue Zhu stepped to He Yijun's office, reached out and knocked on the door.

"Please come in."

"Mr. He, the food court is full, and there are still many customers coming in continuously."

He Yijun's eyes widened slightly: "Has the online marketing of group-to-store sales been effective?"

"Not only is it effective, it has already exceeded the actual customer volume of the third-floor store." Yue Zhu didn't know whether to cry or laugh.

"Don't panic yet. I remember the manual mentioned this situation. Just wait for me to check."

He Yijun opened Jiang Qin's carefully compiled manual, then squinted his eyes and looked at the screen for a long time: "I found it. You go and prepare some snacks, fruits and tea for the guests waiting for the table, and prepare some small toys for the children, and then Send them our printed promotional brochures.”

Yue Zhu opened his mouth, a little shocked: "They haven't spent any money yet. What if they leave after eating enough?"

"This is what is written in Mr. Jiang's manual. Let's just follow it. Oh, by the way, call the employees from our bottom store nail salon to do basic nails for the customers waiting for the table. It's free of charge. kind."

"I understand Mr. He."

Although Yue Zhu was confused, he still called to gather people as soon as he left the house. He ordered a group of people to go to the warehouse to get the newly prepared promotional pages, and another group of people to go to the supermarket on the first floor to get snacks and fruits.

Ten minutes later, rows of snacks and small fresh-cut fruit plates were pushed to the third floor.

The customers waiting for the table opened their eyes wide and thought to themselves, "I didn't even spend any fucking money. I just have fruit snacks and tea first. Is this really okay?"

Later, promotional color pages were also distributed to the guests. Gradually, people who did not know each other even began to talk about the same topic.

"So there is a game center inside the mall?"

"Hey, these things are sold on the second floor. There are quite a variety of them."

"The babysitting area is a children's paradise, which is pretty good."

"Miss, can I take this coloring page with me and show it to my colleagues?"

Yue Zhu nodded with a smile on his face, then as if he suddenly caught something, his eyes gradually started to become dazed.

It turns out that Jiang Qin asked them to deliver snacks and fruits to the guests who did not consume. In fact, they completed a piece of marketing about people's hearts while they were eating, drinking and laughing.

As the old saying goes, those who eat are soft-spoken and those who take advantage of them are short-handed. These customers are likely to become the vanguard of Wanzhong Mall because of these pieces of watermelon and bags of snacks, constantly promoting effectively to the people around them.

One spreads to ten, ten spreads to a hundred, a hundred spreads to a thousand...

Yes, these self-printed promotional coloring pages are very beautiful, but if they are distributed on the street, passers-by will probably throw them away without even looking at them.

But these potential guests who ate and drank from you actually read the contents.

Even if they don’t take away the coloring page, they just say to the people around them: “Last time I had hotpot at Wanzhong Mall and couldn’t wait for the table, so they gave me fruit snacks and made me tea for a manicure. Then guess what? What’s wrong? I didn’t spend a damn penny and I’m full!”

Just this sentence, the passenger flow behind Wanzhong Mall is absolutely indispensable.

But……

This is a manual that Jiang Qin made during the winter vacation. At that time, Wan Zhong had just decided on the direction of reform and didn't even know where to start, right?

People who do business are used to thinking a few more steps. She knows this, but thinking about hundreds or thousands of steps more is too scary, right?

Yue Zhu has been doing shopping mall marketing for a long time and has organized various exhibitions and activities. But compared with Jiang Qin's methods, she suddenly felt as if she was playing house before.

At the same time, He Yijun also came to the third floor. Looking at the room full of guests and the individual guests chatting and laughing in front of the door, he couldn't calm down for a long time.

Ever since last New Year's Day, after collecting the business cards of Linchuan Commercial Theater, he discovered that Jiang Qin was a bitch and was always beating him.

But it wasn't until this moment that he realized that Jiang Qin had actually been leading him to win, defeating the huge waves of the times first, and winning people's hearts first during the negative period after the reform.

He may not tell you what he did, but you can actually see the results.

He Yijun crossed his arms and suddenly understood what it means to be a noble person descended from heaven.

You know, Wanzhong Mall actually has a mirror, which is Fuxing Mall located on Nanshan Avenue.

According to the boss of Fuxing Mall, their pure sales volume has declined severely this year, and has been declining since the beginning of spring. They have also tried every means to open up new customer flow channels, but they did not know that the consumption model has begun to change.

What would have happened to Wan Zhong if he hadn't met Jiang Qin?

Maybe it can survive for three or four years, and finally be acquired due to bankruptcy.

It takes courage for a strong man to cut off his wrist. He Yijun suddenly discovered that the courage to abandon his mature pure sales business was actually given to him by Jiang Qin.

Recommend a book by a friend, an old author from Qidian. Of course, the most important thing is to vote monthly, bro, cute! ! ! !

(End of chapter)