Who Can Fall In Love After Being Reborn?
400. Chapter 399 Why Don’T I Have The Advantage Anymore?
Chapter 399 Why don’t I have the advantage anymore?
"It's almost time to get off work. Do you want seafood or Japanese food today?"
"I'm tired of eating seafood and Japanese food. Let's try something fresh. I heard that a new Thai restaurant has opened in Jing'an."
"Okay, Thai food then."
In an office building in Shanghai, seeing that it was time to get off work, three white-collar workers who had been catching fish all day began to discuss dinner.
They are all the most basic-level employees, and their wages are not high. Coupled with rent, water, electricity, and commuting, they don’t have much money left every month.
But in the past six months, their meals have been all about big fish and meat, and they can't spend all the money they have.
If you want to ask why, this is of course thanks to the group buying craze that suddenly started in April this year.
What kind of half-price coupons and discounts? Those high-end delicacies that were originally unrelated to me are now at your fingertips. Who can explain this?
Especially for office workers like them, who are in the mood to cook when they are exhausted every day.
The launch of group buying has just met their high demand in this regard.
Current group buying websites are all focused on selling coupons. Users open the webpage, insert the u-shield, and use online banking to purchase coupons. The backend will generate text messages based on personal information about the order, making it convenient for users to go to the store for consumption.
These coupons are basically valid for one month, so many people will take advantage of the event to stock up on more.
Stock up on a few hot pot restaurant tickets, stock up on daily seafood items, and stock up on movie discount coupons. Anyway, just consume them within a month.
This system and model were brought up by Sui Xin Tuan, but the actual ancestor is Jiang Qin.
Of course, many group buying websites also had their own invented systems when they went online, but after trying it out later, they found that this model was more stable, so all websites gradually changed to this model.
This is one of the reasons why Suixin Tuan can quickly gain access to the Shanghai market even though it has the weakest business capabilities.
However, because the market here has stabilized recently, the discounts have begun to decrease. You can no longer see the discounts, but there are still advantages to take advantage of.
As the three white-collar workers spoke, they opened Suixin Tuan's website and browsed the food section carefully.
This has almost become one of the things they must do before getting off work every day. If they don't do it, it will feel like something is missing in their lives. This is a consumption habit developed by burning money.
“Let’s see what the discount is today?”
"It's only 30% off. The discount is not as strong as the previous period."
"This is normal. I'm not a philanthropic person, so I can't sustain it with such subsidies. My suggestion is to stock up on more discount coupons, so as not to be unable to eat when the original price is restored in the future."
"I feel a little regretful when you say that. I had discounts and discounts in April and May, but I forgot to stock up on more coupons at that time."
While they were talking, one of them suddenly raised his hand: "Wait a minute, don't buy it."
"What's wrong?"
"My mobile app has been updated. It says that on glutinous rice, food, drinks and entertainment start at half price, and there are also handles for group purchases, so you can enjoy discounts."
In 2010, there were no entertainment projects on the mobile side, so many people liked to subscribe to some mobile newspapers, which cost three yuan a month, which can be called a trap in the modern era.
After hearing what my colleague said, the colleague in charge of buying coupons immediately changed the website address and found the Thai restaurant I mentioned before.
"Damn, it's really folding!"
"Then don't buy it at Suixin Tuan, just go to Nuomi!"
As a result, the market and users that Suixin Tuan spent so much effort to maintain ran away in the blink of an eye.
This is the disadvantage of relying solely on subsidies to attract users. The result of this method will definitely be that users switch back and forth between various platforms. As long as there is a gap in discounts, there will be no end.
This is why Jiang Qin didn't feel anxious from beginning to end.
In this society where having breasts is a mother, what’s the point of having a lot of breast milk in the early stage? You have to be the winner in the end!
However, because the methods of Lashou.com and Nuomi.com were too clever and huge, Ye Ziqing also received the news immediately, his eyes filled with astonishment.
Sticky rice?
how come……
The question only appeared in Ye Ziqing's mind for a second. She seemed to understand something immediately, and then quickly called Zhou Zhenhao, who was in charge of the Shenzhen market, and asked her secretary to call Cui Yiting.
When Nuomi.com and LaShou.com appeared in Shanghai at the same time, and plundered Suixintuan users with huge discounts, Zhou Zhenhao and Cui Yiting fell silent.
"No wonder……"
Ye Ziqing was slightly startled: "What's the wonder?"
Zhou Zhenhao was silent for a long time before his voice came out from the receiver: "Since I started doing business here, Nuomi and Lashou suddenly stopped fighting for territory. Apparently there were fights two days ago, but they have stopped now."
Cui Yiting took a deep breath: "They should have reached a cooperation."
"We have given Nuomi merchants resources. Otherwise, he is still living in Shanghai University Town. How could he be like this?"
An entire team was poached, but despite adversity, they entered the Kyoto market and took the lead in completing the second round of tens of millions of financing. The entire team atmosphere of Suixin Tuan is indeed a bit shaky.
Moreover, Zhou Zhenhao did not agree with giving up resources to Nuomi Tuan from the beginning. It was because of the two-to-one vote of Ye Ziqing and Cui Yiting that he barely objected.
Now that Suixin Tuan has taken a breather, Zhou Zhenhao is determined to take back the Shenzhen Market.
But this time, Cui Yiting was determined to stand by Zhou Zhenhao's side.
Why?
Because she lost the Shencheng market in the first place, and Xu Wanshi, who was poached, was also a capable person she supported.
As one of the three people with decision-making power in the company, Xu Wanshi's backstabbing has put her under a lot of pressure, and she often hears people in the company saying that her ability is not enough.
Therefore, it is very important for her to regain the lost market.
On the other hand, Ye Ziqing has a rather impulsive personality and doesn't like to take long-term risks, so he didn't object to the plan to go straight to Shencheng.
Zhou Zhenhao is not stupid.
Before leaving, the plan they made was completely aimed at the 60% market of LaShou. After all, without LaShou's backstabbing, the current Shenzhen market would have been random.
But it’s not that simple to settle in a city. The most difficult thing is to find a suitable breakthrough and make an impact as soon as you enter the market.
Therefore, merchants that they have cooperated with before are their best choice.
But no one expected that Nuomi's reaction would be so violent. In just eight days, a series of activities targeting the Shanghai market began.
Cui Yiting thought for a while and then said: "Zhenhao, why don't you withdraw?"
"No, we can't retreat." Ye Ziqing shook his head.
"..."
Hearing these words, Cui Yiting and Zhou Zhenhao suddenly realized a problem.
What will be the consequences of withdrawing from the Shenzhen market now?
Their plan was all wasted, they got nothing, not to mention they provoked two powerful enemies.
Business people are not naive. Zhou Zhenhao does not think that as long as he withdraws, LaShou.com and Nuomi will give up and settle in Shanghai.
Therefore, they are now on the verge of getting off the rope. No matter whether they take a step forward or take a step back, there will be no good results.
But why?
I clearly had the advantage a few days ago and even received the second round of financing. Why did I only take one step and put myself in trouble?
No matter Ye Ziqing, Zhou Zhenhao or Cui Yiting, they are all thinking about this issue at this moment.
After thinking about it, they were all sweating...
In fact, this result occurs because they ignore three key points.
Now it's not you who decides how to go, it's capital that's pushing everyone to go. We've been burning money for half a year, and if there's no results, who can still raise money? So whether it is Nuomi or Lashou, they need a big win at this time to increase their valuation.
The second key point is, why did Nuomi.com give up the Shanghai market and go directly to Shenzhen?
It's because they also want to establish a main position. After obtaining the merchant resources of Suixin Group, Shencheng is their best choice. But now not only have they joined in, Suixin Group has also come to engage in backstabbing. How could they not bother?
As for the third key point, Nuomi didn't understand it at first. He only figured it out after spending an afternoon at the conference.
On August 28, when Suixin Tuan's marketing specialist approached former merchants to discuss cooperation, Suixin Tuan was exposed.
Knowing that this old partner was also coming to Shencheng to intervene, Nuomi's boss Shen Bo immediately held a high-level meeting.
"I think we can continue to cooperate with Suixin Group and drive Lashou.com directly out of the Shenzhen market."
Wang Jinfu, manager of the Commerce Department, first gave his opinion.
"But don't forget, Suixin Tuan has won the Shenzhen market before. He said that he gave us all the merchant resources, but who knows if it was all? At the very least, we got the merchants he signed today. It’s not in the information.”
Marketing manager Zhao Qian firmly disagreed with this idea. He did not want to face an uncertain enemy.
"Actually, what Suixin Tuan did is not authentic. We just came to Shencheng and contained LaShou.com for them. However, they came back before we had a firm footing. So we might as well cooperate with LaShou.com and let Suixin Tuan know about me. Glutinous rice doesn’t just come and go when you call it!”
Liang Huan, the manager of the marketing department, is used to grudges and grudges whenever he sees someone unhappy.
After listening to everyone's speech, Shen Bo was silent for a while and then said: "What everyone said makes sense, but now I want you to think about a question."
"Boss, what do you want to think about?"
Shen Bo tapped his hand on the table: "Who do you think is easier to deal with, Suixin Tuan or Lashou.com? Who can get more benefits from dealing with whom?"
This was the question that Zhou Zhenhao, Ye Ziqing and Cui Yiting didn't want to understand at first.
Comparing Suixin Tuan and Lashou.com, Suixin Tuan is definitely easier to deal with. There is no doubt about this. Therefore, it is the lowest cost to join forces with LaShou.com to swallow up Suixin Tuan.
So who is more beneficial to deal with?
Even if they are on the same front as Suixin Tuan and deal with LaShou.com, they can turn around and abandon the market and withdraw to Kyoto, but Shencheng will still be in a situation where the two sides are facing each other.
But if they cooperate with LaShou.com and turn their guns to Shanghai, then they can eat half of Shanghai, and at least half of Shanghai!
Shen Bo had just finished a meeting with senior executives from various departments. Within three hours, the call from Lashou.com came and the two sides had the same ideas.
(End of chapter)
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