Who Can Fall In Love After Being Reborn?

Chapter 423: A little greedy, let’s get bigger

In mid-November, group buying websites in second- and third-tier cities had signed enough merchants, officially opened their businesses, and invested a large amount of money in them.

If you get a 20% discount on a group tour, I’ll get a 40% discount, or even half price.

Such behavior instantly aroused heated market feedback, and the number of users of websites such as LaShou, Nuomi, 24Quan, and Wowo.com continued to increase.

This was the first wave of offensive and defensive battles in second- and third-tier cities, and it was unimaginably smooth.

The group is like a crispy chicken, being chased all the way.

But just like Jiang Qin’s original idea of ​​promoting Zhihu, they seek quality for promotion in first-tier cities, but quantity for second- and third-tier markets.

This means that one regional manager cannot take full care of all cities.

After all, Suixin Tuan only worked in Shanghai and Shenzhen at the beginning, and the number of team members has exceeded 2,000. If every city follows this, the labor cost will be too high.

Therefore, everyone’s routine is to push forward with an elite team, sign a group of the hottest merchants to enter the market, and then form a local team to maintain relationships with merchants, continue to promote, and expand business areas.

There is competition among teams, especially in the frontline market, where a large number of KPIs need to be completed every day.

In the current situation of not making a profit, each team needs to get more contracts and make more deals in order to guarantee wages and bonuses.

The rush, tension, competition, and elimination are constantly stimulating everyone's brains.

Many times, as soon as Pintuan changed the praise list, it was directly overturned by the local promotion teams of other websites.

Because by signing one merchant here, it is very likely that it can match the transaction orders of three to five merchants.

However... there are exceptions.

Xiaohe from Nuomi.com recently begged his grandpa and grandma to sign three new restaurants that were highly rated on the group-buying list, but the results were not very satisfactory. It seems that these stores do not have much mass base.

However, with the opening of discounts, the transaction volume of these stores in the later period is also pretty good.

The market is crazy anyway, so who cares?

In addition, the management of many websites are also analyzing and learning the routines and models of group buying, and what they want to learn most is the praise list of group buying.

However, Pintuan’s praise list was actually established by many local college students, and it was very localized. However, other websites did not have this channel, so even if the homepage was updated and the praise list was added, it did not become popular in a short period of time. Too much splash.

"We still can't negotiate with some of them."

"Yeah, he's very stubborn and won't agree no matter how much the settlement fee is."

"Actually, that's pretty much it. The market share is almost 50-50 that of group sharing."

"If a positive rating list can be established, it probably won't be so difficult."

"That's hard to beat, right? We...can't beat him."

"Actually, the group fight is already very good. There are only a few people, but they can resist for so long. The force value is really high. I heard that the boss is a college student? From a martial arts school, right?"

"They have done it a long time ago, and the user experience is not bad, and the audience base is deep, which is normal."

"But the local websites can't survive..."

Song Yaqian is a senior this year and chose to leave school because of starting a business. Luo Ping admired her very much when he acquired Hibuying Group last time, so he gave her an opportunity to intern at the Jinmen branch.

But when she came to Jinmen and heard everyone talking about joining a group, she was confused and didn't react for a long time.

How come you hear people talking about Jiang Qin’s website here?

After she took over part of the sub-station work, she realized that Pintuan was competing with Lashou.com in Tianjin.

And it’s not just Tianmen, there are also group tours in Xijing, Shangcheng and other cities.

She was a little confused because she knew that Jiang Qin was the boss of Zhihu and had natural publicity and barrier advantages in the university town business circle. It was normal for her to be unable to beat him when doing high-end shopping groups.

But she couldn't imagine that a group buying website for college students would dare to go out of school and compete with those websites with capital support. It was not a competitor of the same level at all!

Although Jiang Qin is well-connected in the group buying market, and even Ye Ziqing’s best friend calls him uncle, isn’t Suixin Group now in a mess, and was finally acquired by someone else?

Song Yaqian herself is in this industry, but based on her way of thinking, she doesn't understand Jiang Qin's purpose at all.

This is a winner-take-all game. Unless you win, you lose. If he doesn't sell the website now, does he want to be the final winner? This seems a bit ridiculous, since everyone is a college student.

"What's this……?"

"Praise list, gourmet food list, and... Crazy Thursday?"

Song Yaqian came to Jinmen and did nothing else. Apart from understanding the business situation, she has been analyzing Tuantuan.com.

She found that compared with the group tours in the university town of Kyoto, the group tours in second- and third-tier cities have been upgraded a lot.

Although their market is being eroded little by little, the praise list is really intuitive.

She even suspected that Lantuan hired special food critics to write food reviews for these stores.

But she had been away from school for so long that she didn’t even know the existence of the friends group. If you treat them to a meal, these college students would really pour out their ink.

In addition, there is also the so-called Crazy Thursday. Every Thursday, they will pool a wave of funds to offer crazy discounts at a specific time. Although the Lashou website has attracted some customers, there will be countless people joining the group every Thursday. of repeat customers come back again.

Pulling like this is very detrimental to the fast-playing Lashou Net.

Moreover, Song Yaqian felt that both the local promoter and the supervisor at the Jinmen branch had ignored the purchasing power of the university town.

But based on these advantages, does Jiang Qin just want to win in this crazy whirlpool? How can it be.

"Jiang Qin, have you opened a new business area?"

As Song Yaqian's message was posted to the QQ group, a group of college students in the group showed up.

They have also been looking for ways to sell their websites recently. As the national group buying network sinks into the market, half of the people have sold their websites. But when Song Yaqian said that group buying is still in the field, everyone raised a question mark.

"Mr. Jiang is still continuing to expand the market?"

"No, now is the best time to sell. If we really have to wait until the end of the year, we probably won't be able to sell it."

"I was driving through the provincial capital yesterday, and I seemed to have seen a flyer for a group tour. I thought I had seen it wrong."

Jiang Qin does not work in all second- and third-tier cities. He is actually developing business circles along the path promoted by Zhihu, including Jinmen, Xijing, Shangcheng, Linchuan, Xingcheng and Ningcheng.

In the entire market layout, these cities combined with the four major first-tier cities can cover the north and south, are more mobile, and can radiate at any time.

Therefore, except for those group members who dived as if they were dead, many people said they heard it for the first time and didn’t understand it.

But soon, news about Jiang Qin appeared in the group.

"It's a bit greedy. Make it bigger and then sell it."

"..."

With a moment of silence in the group, Jiang Qin arrived at the group headquarters, parked his car and went to the technical department.

Recently, the temperature in Linchuan has risen a lot. The snow on the road has almost melted. Old snow can only be seen in places where the sun cannot be seen.

Jiang Qin came to his own office, made a cup of hot tea, and waited quietly.

After a while, Sunai came down from the technical department on the fifth floor: "Boss, why does our technical department's office have to be on the fifth floor?"

There is no elevator inside the group building, and Nanako has been running up and down these days, very annoyed.

"The technical department is a group of older homeboys. The lumbar discs are not good to begin with. They will age slowly if they exercise more. People's entrepreneurs like us should not only care about KPIs, but also the physical health of our employees."

Jiang Qin spoke plausibly, and then changed the topic: "How is the work of the technical department going?"

"The internal management system has been optimized and has passed the security test. It is ready for use. In addition, according to your instructions, I have added an anonymous boss mailbox function."

The boss's mailbox is a channel through which formal employees at all levels can directly feedback news to Jiang Qin.

Generally no one uses this thing, because cross-level reporting is a taboo in the workplace, and employees don’t believe that anonymity really exists in the world.

But once someone takes the risk and uses it, it means that something is happening internally that has to be dealt with, so it is better than nothing.

"Well done, Nanako. The technical department is on holiday for three days. I'll ask Xu Yu to send the bonus to your account tonight."

After Jiang Qin finished speaking, he changed the topic: "But when you come back from the holiday, your first priority is to complete the product management system. This must be completed before next month."

While they were talking, Wei Lanlan also came up from downstairs: "Hey, Sunai is here too, so I don't need to call you. You can wait for me downstairs at half past one."

"knew……"

Jiang Qin had a question mark on his face: "What are you doing at half past one?"

Sunai took a deep breath: "Go and take the make-up exam for subject two."

"You haven't passed the fatal subject two yet?"

"No."

Jiang Qin gave a thumbs up: "I advise you not to take the exam and just hire a driver in two years."

Sunai narrowed his eyes and thought to himself, "What a big, big, big cake. The boss is really getting more and more bold."

Jiang Qin turned to look at Wei Lanlan again: "Did your brother take it?"

Wei Lanlan nodded: "Already picked it up."

Lan Lan's family is in a mountainous area. The local educational resources are not good, and few students can pass the exam. Most young people start working for the family after finishing junior high school, and enter factories when they reach old age.

Wei Lanlan had gone through hardships himself, so he always wanted to take his youngest son out to school so that he would not lose at the starting line. Jiang Qin was considered a bit weak in all walks of life in Linchuan, so it was no problem to deal with this matter. He would help with just two meals. Got it done, and even picked a pretty good school.

“Are the bosses participating in strategic marketing here?”

"I came here to inform you of this. Everyone is here and waiting in the conference room on the second floor."

"Okay, I'll go over and meet you."

(End of chapter)