Who Can Fall In Love After Being Reborn?

Chapter 429 The situation is very strange

The unknown creates fear, so a new opponent is often more terrifying than an old opponent.

Especially when the experience you accumulated in the previous market is completely useless to this new opponent, you will find that you need to follow his ideas to change.

In today's group buying industry, each website has its own style. Only the style of group buying is vague. But today, they finally figured it out. It turns out that the biggest reliance on group buying is their own local promoters.

Everyone in this team has experienced more than three local promotion operations and is familiar with the markets in major first-, second- and third-tier cities.

Everyone is an individual soldier on all terrains.

Through the Zhihu promotion path, they gradually merged into teams in other cities, took over the later group promotion, and became the small leaders of each team.

And when the business in Shanghai started, they were reorganized and returned, as if they were in no one's land.

This requires very strong scheduling capabilities, as well as very strong command efficiency. No one knows how they do it, and no one knows how they upload and issue accurately.

But judging from the current situation, this is the only reason why group joining can quickly tear a hole in Shanghai.

And when everyone began to understand the opponent, a lot of panic disappeared.

They feel that no matter how strong the group push is, it is still made up of people. Since it is a person, how can it not be tiring?

Even if Pintuan uses its local push army as a donkey, they will definitely not be able to survive such a high-intensity business volume for a week.

Especially since we are far away from the university town and the radius of our business scope has been expanded five times, the group promotion will definitely not be as wild as before.

Moreover, if the current location where group buying is promoted continues, that place will be the key business area of ​​Lashou.com and Nuomi.com. Everyone is already prepared, and they will no longer be surprised and helpless.

Being fast is awesome, but being big is often a fatal condition.

Teamfighting can only work once when everyone is unaware of the attack. When the big websites are prepared, their chances of taking advantage of it will be very few.

"Following the current local promotion path of the group, we can arrange a wave of special promotions in nearby business districts."

"Although there is a lot of thunder about group buying, if we want to have a price war, there will definitely be no splash."

"As long as it interrupts his rhythm and blocks his path towards the city, he won't be able to hold on for long with his current size."

"The game of group buying online is all about consumption. No matter how fast you move in group buying, if you can't withstand the consumption, it's still in vain. So I only have four words, so it's nothing to be afraid of."

"It just so happens that we are taking advantage of this opportunity of targeted promotions to train our local promotion team. We must improve efficiency and strike accurately like a group."

After everyone's heated discussions, a sniper team plan was finalized.

In their eyes, those who engage in sneak attacks like Tuan Tuan may really have two skills, but in the face of real money, they can only make thunder and rain.

But at this moment, Robin's eyebrows never relaxed. Instead, he looked more deeply at the bustling night outside the window.

A war of attrition...?

At 6:45 pm, the Shanghai branch finished its meeting and then dispersed. Cui Yiting left the branch office, took a taxi back to the hotel, and couldn't help but sigh.

After a great vacation, I didn’t go anywhere I wanted to go or do anything I wanted to do. As a result, I left in a hurry and came back in a hurry. It was really annoying.

She took off her makeup, changed her clothes, opened her laptop, and clicked on the group chat in Sui Xin Tuan.

Although the website was acquired, the Suixin Tuan group has not been disbanded. She, Zhou Zhenhao and Ye Ziqing often chat about industry matters in the group. After all, the three scoundrels are better than Zhuge Liang.

"In five days, group tours have opened up a business area in Shanghai, and we almost didn't even realize it..."

"Their ground promotion team is very strong."

“When Suixin Tuan was launched in the Shanghai market, there were no competitors, but the speed could not keep up with the current group sales.”

"You guys say...can anyone really make complete preparations for the end of 2010 in 2009?"

After hearing this, Zhou Zhenhao immediately shouted that it was impossible, absolutely impossible, and it was impossible to say anything.

For those doing business, a long-term vision is a basic element, but manpower is limited. When he started Zhihu in 2009, he was already preparing for the battle at the end of 2010. That's not because he has a long-term vision, but because he knows the art of prophecy. .

If that guy can really see this far, then everyone should stop playing and just give up the market.

Zhou Zhenhao didn’t know why. Although he didn’t have much contact with Jiang Qin, he still annoyed others to mythologize Jiang Qin. This may be because when Suixin Group encountered the biggest difficulty, Ye Ziqing did not choose to believe him, but called Jiang Qin for advice. Bar.

When he recalled this incident, he felt depressed.

Why should I myth that guy? Did he do any amazing feats? In one surprise attack, the market won is not as big as when Suixin Group collapsed, right?

"Don't myth your opponents. This is to build up others' ambition and destroy your own prestige!!"

Zhou Zhenhao specifically used an exclamation point, as if to express his dissatisfaction.

"That's right, but Jiang Qin is really stuck on time. I didn't even finish my vacation and came back in a hurry. I didn't even have dinner today and worked overtime for meetings."

"Does he have to cooperate with your holidays when doing business? That's a beautiful idea."

Cui Yiting pursed her lips and continued typing with both hands: "Actually, I regret coming to Shanghai. I feel like there is a shadow in my heart. Although I have a big mountain like LaShou at my back, every time there is a rival competing for the market, I still have ten thoughts. The feeling of powerlessness in January.”

Zhou Zhenhao immediately replied: "Yiting, you are worrying too much. What was the situation in the Sui Xin group at that time? It was La Shou and Nuomi who were eyeing each other. Now it is just a group fight, it is too easy."

"That's true..."

Both Zhou Zhenhao and Cui Yiting have joined the team, and their identities and camps have also changed.

Regarding Suixin Tuan's failure, they could already talk about it with a natural expression, and even lacked the previous decadence and loss, but Ye Ziqing was different.

She is a competitive woman, and she did not join the team in the later period, and her mentality is still on the Suixin Group's side, so from her perspective, she cannot accept the failure of the two teasing the Suixin Group.

So after a few minutes, Ye Ziqing bluntly said that he was feeling sleepy, then his profile picture turned gray and he left the group chat.

Lashou.com and Nuomi.com are now well prepared. They plan to use price wars to make group-buying services available to contracted merchants, but they are unable to win over consumers.

This kind of behavior is actually the same as Lashou Nuomi teaming up to deal with Suixin Tuan.

No one can withstand the consumption of two giant group buying websites. This is why rich people will become richer and richer, but people who have no money will become less and less rich.

It doesn't matter whether it starts smoothly or not. This is the truth she summed up when doing the Xixin group.

But what happened next was far beyond everyone's expectations.

On the sixth day of group promotion in Shanghai, the speed was still the same, and a mall with many surrounding companies was signed, expanding into a second market.

This time, Jiang Qin personally led a team to discuss business with the mall manager.

No one knows what they talked about or how much they paid, but their cooperation was indeed finalized. This is the first real complete business district that the group has obtained after the University Town.

As the marketing manager of the Shanghai branch, Cui Yiting and the marketing department have already prepared the event, but have never received the funds.

"It's been a long time since I looked at the group buying market from an overall perspective. I found that we have all overlooked one problem, that is, everyone has no money."

"Lashou.com and Nuomi.com jointly sanctioned Suixin Tuan, but their own consumption was also huge."

"Now they have put all the remaining funds in the sinking market, planning to expand to more cities and obtain the next round of financing. Only by raising more financing than their opponents can they ensure that they can win all the way."

"If...if funds are withdrawn at this time and subsidies are provided to the Shanghai market, other markets will be stretched thin and business will stagnate."

"Yiting, he didn't take advantage of your vacation to develop his career. He calculated the weakness period of the fourth round."

"The group buying industry has developed to this point, and the investment structure has become quite complicated. Incompetent capital has stopped following, capable venture capital institutions have become cautious, and the more capable ones are still waiting and watching. This time, who can't bear it? Whoever lives first loses."

"..."

"Moreover, if I were the boss of Lashou.com, I would feel that group-building is not a thing now and it is not worth disrupting the later layout."

The fact is that as everyone was discussing, Robin did not receive cash flow support at the first time, and their planned activities were temporarily shelved.

On the contrary, the second and third tier markets have stepped up their pace of development, even surrounding counties and cities. Pintuan's business in second and third tier cities has indeed been severely impacted.

Are you going to steal a house from behind? interesting.

Then the second and third tiers are in the market, so don’t want them!

As a result, the group settled in Shanghai, but the real competition was moved to the second-tier market.

In just one week, Tuan Tuan’s market share in the second-tier market dropped by about 20%.

All websites are preparing for the final round of sprint, and they must use the most outstanding results to open up a prosperous road after the new year.

This outstanding achievement does not mean, eh, I have stabilized the Shanghai market, but how many cities my website now serves.

“We want to replace their first-tier cities with second-tier cities!”

At this moment, what Jiang Qin said in April became a prophecy.

As a result, the entire market situation became very strange, strangely irrational, but also very reasonable.

Half a year ago, Pintuan won the second and third tier markets at the lowest price and is waiting for everyone on the road.

Half a year later, they turned their guns and once again avoided the main battle zone, winning the market that Suixin Tuan had tried their best to protect at the lowest cost.

People feel that group buying is slow, and it has been more than half a year since group buying started, and it is only then that it becomes useful.

It can be seen that after seeing this scene, people realized that, damn, it turns out that group-building has always been ahead of everyone!

Of course, Lashou and Nuomi would not allow the group to mess around in their own territory.

Robin and the head of Nuomi.com's sub-site Changsong did not get the funds, but they received a call from their boss. Although the two bosses had not discussed it, their speaking styles were unexpectedly similar.

When doing group buying, it is certain to spend money, but we cannot spend money repeatedly in one market.

Besides, if you don’t have money, you won’t be able to do the market? Then what's the point of raising you?

(End of chapter)