Winner System of Entertainment

Since it is a celebration party for a box office hit and a press conference, then as the name suggests, the layout of the entire venue must be very beautiful, grand, and well-organized. After all, after making money, and making a lot of money,

The organizers are naturally willing to spend some money to decorate their appearance.

This is also true. Today, the very spacious conference hall of the Sheraton Hotel, which can accommodate 500 people, has been decorated with flowers and joy by the organizer Huanyu Entertainment Group. There is at least a 50-square-meter podium in front of the guest seats. At this time,

There were many beautiful flowers placed, and there was also a large background cloth that made all the guests conspicuous.

The flowers are not uncommon, but the background cloth is something that makes people look at it.

There are only two lines of words on the background: Universal Entertainment Group warmly celebrates that the global box office of "A Better Man" has exceeded US$200 million, reviving the reputation of Hong Kong action movies and making the world look up to them.

It is no exaggeration to say that upon seeing the text on this background, everyone who came to the scene, including Hong Kong celebrities, executives from peer institutions, and Hong Kong reporters, all felt a strong sense of pride and excitement.

The feeling came over me.

It’s been too long! It’s been so long since Hong Kong movies have been so awesome!

Although "Infernal Affairs" in 2002 was called a "bailout film", although it was a sensation all over Asia that year, although the copyright was sold to Hollywood for a record-breaking fee of nearly 2 million U.S. dollars, although this drama was called "The Departed" by many people.

There are countless classic police movies.

However, after all, this drama is niche and makes a small profit!

Yes. "Infernal Affairs", which has gathered 4 great movie kings and 3 great queens, as well as countless powerful and idol stars, is really just a niche profit. Although the box office in Hong Kong was 55 million, it has recovered the cost.

, but what you need to know is that the investment in this drama is as high as 30 million Hong Kong dollars! The total box office in Asia is less than 100 million Hong Kong dollars. After excluding the theater chain’s share, how much can the investors earn?

To put it bluntly, even though "Infernal Affairs" has won fame and reputation, in the final analysis, this thing is still too literary and artistic. People who like it like it very much, but those who don't like it can't understand it. Compared to 2004

The hit "Kung Fu" is simply not even close.

After all, so what if you win numerous awards? So what if you are praised to death by people in the industry? Just one sentence that you can’t understand is enough to turn this show into an unpopular one. After all, no matter how many awards you win, it’s not as happy as everyone watching it, nor as big as the investors’ profits.

, and then the entire movie market becomes hot from then on!

What "Infernal Affairs" failed to do, 2004's "Kung Fu" did, it sold a box office of 100 million US dollars worldwide. This is already the best box office performance of a Hong Kong film (the main creators and investors are almost all from Hong Kong)

(Not counting inflation), some people swore at that time that no Hong Kong film could surpass the box office of "Kung Fu".

As a result, in just three years, "A Better Day", a mid-to-high-end investment that everyone was not optimistic about before, has soared into the sky like a lurking dragon. It was released in just one month (a few extra months).

days), but the global box office has exceeded 200 million US dollars. Even if this data is placed in Hollywood, it will definitely be among the top 30 in this year's Hollywood box office list.

Of course, although the box office data can easily attract ordinary audiences, for those in the Hong Kong film industry present, they are more concerned about the reputation of "A Better Day", especially in South Korea, Japan, Europe and the United States outside the Chinese-speaking area.

Reputation in the port market.

In the past, there were very few commercial films from Hong Kong that could sell well in Europe and the United States. This was mainly because the cultural differences between the two sides were too great, and European and American audiences could not understand the meaning shown in the films. Therefore, Hong Kong films could only be popular in Asia, but they were not popular in Asia.

It cannot sweep the world like a Hollywood movie.

Even "Kung Fu", a classic Hong Kong movie, only made 37 million U.S. dollars at the box office in the United States. The reason is that American audiences don't understand it well, and the humor and excitement are not obvious.

But "A Better Day" is different because it is a fighting action police film, not a "magical" flying and escaping kung fu film. And the most important thing is that the story takes place in modern society, and the plot is also very clean and neat.

, this allows European and American movie fans to not worry about not understanding it.

Because every country has police and criminals, the sense of substitution in this setting is definitely more acceptable to European and American movie fans than Chinese romance films, classical martial arts films and other love-hate films!

Therefore, since this movie was released in European and American countries, it has received almost the highest praise among Chinese-language movies. Even the "Hollywood Report", "New York Times", "Los Angeles Times", "The Times"...etc.

Important professional and comprehensive newspapers and periodicals are constantly publishing favorable comments about this movie.

It is no exaggeration to say that "A Better Man" is definitely the most popular Chinese-language film among European and American audiences. Doesn't this just confirm the saying: "Reviving the reputation of Hong Kong action movies and making the whole world look at it with admiration"?

Let me ask, how can we not feel excited and proud of such a film that has once again established the reputation of Hong Kong films and will benefit the entire Hong Kong film industry a lot?

Well, although this is indeed inseparable from the credit of a certain mainland filmmaker, no matter what, the mark of this movie is always: Made in Hong Kong.

"Twenty million US dollars in box office revenue! I wonder if the next Hong Kong film will be more powerful than this one?" A reporter from "Film Fortnightly" said to himself in great anticipation.

"I think it's hard!"

A reporter from "Sing Tao Daily" shook his head with certainty: "If this movie is really as originally planned, and Yu Manle is hired to play the role of Fang Yiwei, I think the box office of this movie will be at least

Divided by 5 times, you can’t even make 200 million Hong Kong dollars, let alone 200 million US dollars worldwide!”

"Yu Wenle's box office appeal is indeed not as strong as that of Xiao Sa Zai, at least European and American people will definitely not buy it!"

At this time, the main creators had not come out yet, so the reporter from the nearby "Ming Pao" couldn't help but interrupt, "And it is impossible for the mainland, Japan and South Korea to be so popular. Without meeting Yu Dong, the president of Polybona, he could only estimate at the beginning.

At 80 million?”

"I admit that Tang Xiaosha, a mainlander, did contribute a lot, but you must know that the other main creators of this drama are our own Hong Kong people."

A male reporter from "Movie Fortnightly" said with some annoyance: "He is really not that great, because the main reason why this drama sold so well is that the script was well written, Chen Musheng directed it well, and the entire crew

People are working too hard, otherwise, no matter how strong the appeal is, they won’t be able to sell a bad movie.”

…

Brother Xiaosha didn't know that someone was deliberately depriving him of his powerful role in the film. He was not in the mood to pay attention to those messy opinions, because as soon as he returned to the conference hall, Chen Musheng immediately greeted him and Xie Tingfeng and others immediately took their seats on the stage, and then amidst the cheers and applause of the audience, a female emcee announced that the celebration party and press conference had officially begun. (To be continued, please search Piaotian Literature, the novel will be better and updated faster!