Witch for All 1994
Chapter 1094 Brokerage Strategy
Qin Shunying can definitely be regarded as the noble person in Jiang Han's life, and they have helped each other a lot.
When Jiang Han didn't understand at all what to do for the banquet after qualifying, and even Historia didn't quite understand it, Manager Qin came over to help with a phone call, and he came to help very happily.
…
Floating Island No. 0297.
A group of witches wearing elegant dresses are casting spells to improve the room according to the request of the chef giant cat lamp.
Jiang Han and Qin Shunying walked in circles, while Chu Yujun followed and gave orders to the witches, occasionally asking Qin Shunying for advice. It is not difficult to see that the next branch owner of the Witch House may be Chu Yujun; while Chen Ligu followed Next to him, Jiang Han's agent was learning knowledge from the store manager.
…
Qin Shunying unilaterally gave Jiang Han extra lessons. What she said was all about how the duel witches promoted themselves and how they celebrated. It must be said that there were many twists and turns.
"This is your first achievement."
Qin Shun is proud and proud, as if "my baby is mature". The Witch's House indeed has a family-like management strategy. The relationship between the owner and the clerk is even better than that of other Witch stores.
She paused for a moment, then said with a smile:
"I watched your game, but I remembered the day you first joined the job. It was very shocking, Jiang Han. If I knew you would be where you are today, I would definitely invest more so that I could get more from you. More."
She speaks directly.
Jiang Han didn't hate this way of speaking. On the other hand, Qin Shunying was of great help, both in terms of introducers and resource support. Just like Qin Shunying gave Chen Ligu a lot of help, this is like a medium-sized investment.
Jiang Han remembers this kindness:
"I never thought I would be able to qualify, but for now I am still your employee, store manager."
Qin Shunying glanced at her and said lightly:
"Perhaps you can join as a partner. I think Li Lisi won't mind... Oh, what did I just say? By the way, this is your first time to achieve results, and you are a witch with great potential. Identity and achievement, I want to know what you want now..."
She paused and considered her words before saying:
"Do you want to cash out your potential immediately for gold, or do you pursue greater fame, or do you want to create a premium brand and external image?"
Jiang Han's eyes widened and he touched his chin.
Chen Ligu asked for her thoughtfully:
"Store manager, is there any difference?"
Qin Shunying is definitely a genius and a genius in the marketing industry. Under her control, the Nancheng Witch House has gone from operating as a small convenience bar chain at the level of a 71 convenience store to an Internet celebrity bar that middle-class witches love to go to, and a club-level bar that high-net-worth witches also like to visit. Considered a talent.
The home of the Witch House is in the north, and the south is almost their place of exile.
It can be said that Qin Shunying is the protagonist in the kind of farming literature. He returns to his hometown with a few confidants and takes over the mess left by the company, but he gains considerable autonomy. Then it developed to today, talking about a bright brand, and constantly causing trouble for Li Lisi.
She explained in a gentle tone as she treated her apprentices:
"These three methods are also called the three packaging methods of idols."
"Quickly cash in on popularity, get a lot of resources, and constantly improve yourself. Basically, it's porcelain marketing. Li Lisi and Nanazawa Anzu are both witches with gentle personalities. I'm not saying that they have very good tempers, but that they have a good temper. Marketing methods for Pengci are often mild, which allows Jiang Han to quickly obtain a large amount of promotion and manufacturer endorsements."
"The Erin Cup is valuable enough for us to win as soon as we qualify as a group."
Chen Ligu was thoughtful:
"shortcoming?"
Qin Shunying rolled her eyes lightly:
"Lin Zhaojun had a crush on Miyamoto Suina when she debuted. To this day, as soon as there is any problem with her performance, she immediately becomes the whole network [Xiao Lin Zhaojun and Da Lin Zhaojun] and [Xiao Lin Zhaojun and Da Lin Zhaojun]."
Although there are marketing methods in every world, the biggest difference between witches and normal humans is that their bottom line is very low and very high. For example, if there are baskets of cakes on the street with the words "five yuan each" written on them, then even if there is no supervisor and it is a relatively remote street, the witch will pay the money honestly.
Almost all of their money-grubbing methods are loopholes in the rules rather than illegal corruption.
This also makes it easy for Pengci marketing to attract a group of "distorted fans".
"and……"
Qin Shunying frowned:
"This method will also make many witches think that [they are inflated just after qualifying in the group], which is not good for the establishment of subsequent image. But sometimes there will be a lot of endorsements soon. Jiang Han has a good image and popularity. It must be accumulated, or he is an idol, these are the things that some small companies value."
She paused and said to Chen Ligu in a joking tone:
"If I were Jiang Han's manager, I would not choose to manage her reputation in this way."
After she finished speaking, she said without giving Chen Ligu and the others a chance to react:
"The second and third types are quite similar, I can say them together. The second type is to constantly package things with mystery, constantly enhance personal impressions and increase customers' expectations. The last type is to control the scene well, Only do some small-scale marketing methods to maintain a lot of mystery. Don’t brag or do a lot of marketing, and slowly build your personal reputation.”
She didn't mention the shortcomings because they were obvious.
The second disadvantage is that if the expectations of the witches cannot be met, this gap will cause a large number of negative fans to appear in an instant. Aretha's management team used this kind of marketing method, and Aretha never let her fans down even once, which is why she has gained such huge fame.
The disadvantage of the third type is that if there is no subsequent development, it will gradually become a "forgotten witch", which means it will not be popular at all. Lin Zhaojun's team had tailor-made this method for her, and successfully raised Lin Zhaojun and more than a dozen investment brands to an unprecedented level.
"We choose the third option."
Jiang Han made a decision and said to Chen Ligu next to him.
Coincidentally, he also saw the other party opening his mouth to him and about to speak, so he smiled tacitly.
"A big reason for my current results is because Nanazawa An and Li Lisi are two witches that are easy to target, and Annie is also easy to target."
Jiang Han has a clear understanding:
"It is very likely that I will be carried away directly in the top 128, so I can't do marketing. At most, I can boast about the future... We have to keep a low profile and do marketing when we have a chance to advance."
Qin Shunying smiled:
"Very well, a calm witch is usually a witch who goes farther."
Qin Shunying said to Chen Ligu:
"Let's arrange a get-together."
That kind of small gathering between friends is more reliable than a private banquet.
3/3
Thanks to Boss [Heaven's Law] for another alliance leader.
Meow! The cat’s meal is about to evolve into the giant cat’s lantern meal!
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